BYOD - Bring your own Direction

Björn Döhler
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BYOD, the podcast where Agile meets inspiration! Every episode features a special guest from the Agile universe—founders, project managers, scrum masters, developers, educators, and IT professionals—each bringing their unique perspectives and stories from Agile and beyond. BYOD invites each guest to pick their own “D” - Dreams, Drama, Discoveries, or Decisions - to shape the direction of our conversation. No two episodes are the same, as we explore fresh ideas, personal journeys, and actionable insights that redefine the Agile landscape.

Episodes

  1. 10/14/2025

    BOYD#11 - Atlassian Team ’25 Recap: AI System of Work, Data Center Sunset & Rovo Highlights

    In this episode, we recap Atlassian’s Team ’25 conference in Barcelona.  Learn why the company is calling 2025 the dawn of a “system of work” as we explore game‑changing AI announcements, including the end‑of‑life of Data Center, Atlassian Rovo’s unified search, Confluence whiteboards and new Jira Service Management virtual agents.  Guest interviews with Alex and Rodney offer candid reactions and insights into what these changes mean for teams everywhere. Sponsor of this Episode: User Management and License Optimizer for Jira and Confluence Contact: Björn Döhler

    1h 13m

  2. 06/30/2025

    From Zero to Global: How Sabrina Built Partner Management at catworkx Without a Playbook

    When Sabrina joined catworkx in 2018, she was one of three people doing everything from making coffee to writing invoices. Today, she manages global partnerships for a 260+ person company across multiple time zones. But here's the twist: there was no playbook for building partner management from scratch. In this episode, discover: How to categorize and filter hundreds of vendor requests using revenue, installs, and Forge strategyThe art of managing relationships when your colleague is in Brazil and you're in GermanyWhy introverts need special meeting strategies (and how to implement them)The challenge of giving away responsibilities as your company scalesHow "trash TV" became an unexpected stress management toolBuilding bridges between business units in a global organizationPerfect for: Partner managers, growing companies, anyone navigating the Atlassian ecosystem, or professionals managing vendor relationships Guest: Sabrina, Global Partner Manager at catworkxHost: Björn Falke Topics: Partner management, vendor relationships, Atlassian ecosystem, team scaling, global collaboration, meeting culture

    1h 29m

  3. 06/24/2025

    BYOD#9 The LEGO Method: How Kit Friend Transforms 800,000 People at Accenture

    What happens when you abandon all meetings and go fully asynchronous? Kit Friend, Global Change Maker of the Year and Atlassian Champion, reveals the surprising results of his radical experiments at Accenture. In this episode, discover: Why LEGO blocks might be the best meeting tool you've never triedThe lonely truth about async collaboration (and how to fix it)How to make AI meaningful for 800,000 employeesThe "toilet architecture" principle of office designWhy measuring "fun" beats traditional KPIs Kit shares candid insights from managing global teams across impossible time zones, the unexpected power of visual collaboration, and why Gen Z might be better equipped for the AI revolution than we think. Perfect for leaders, agile practitioners, and anyone tired of soul-crushing meetings. Guest: Kit Friend, Global Atlassian Partnership Lead at AccentureHost: BjörnTopics: Future of Work, Team Collaboration, AI Transformation, LEGO Serious Play 📍 TIMESTAMPS:00:00 Intro: The Award-Winning Rebel03:54 Community Over Commands11:20 The Async Scrum Experiment15:28 Why Loom Can't Replace Human Connection18:26 The Toilet Architecture Principle30:36 Killing Meeting Preparation37:13 Change Management at Scale59:17 LEGO Serious Play Deep Dive1:03:40 Gen Z vs Millennials in the Workplace1:16:00 The Four-Day Work Week Reality1:26:31 Making AI Meaningful1:32:53 Fun as the Ultimate KPI 🔥 KEY INSIGHTS:✅ The exact async workflow replacing daily standups✅ How LEGO blocks unlock introverted brilliance✅ Why preparation might be ruining your meetings✅ The surprising way to make AI adoption stick✅ What "toilet architecture" teaches us about collaboration 📚 RESOURCES: LEGO Serious Play (Open Source): [link]Book: "Rebel Ideas" by Matthew SyedBook: "Coaching Agile Teams" by Lyssa AdkinsTool: Napkin.aiAtlassian Team 25 Recordings 🎯 ABOUT THIS EPISODE:From HipChat to AI-powered workspaces, Kit's journey showcases what happens when you prioritize human connection over rigid processes. Whether you're managing a team of 5 or 50,000, this conversation will challenge everything you think you know about collaboration.

    1h 40m

  4. 06/04/2025

    BYOD #8 Managing Distributed Teams & Navigating Constant Change with Katharina Alt

    Join Björn Döhler in conversation with Katharina Alt, Head of Atlassian Services at Seibert, as they explore the challenges of leading distributed teams across multiple countries while navigating the rapidly evolving Atlassian ecosystem. In this episode, discover: How Seibert transformed from 110 to 500 employees across Germany, Austria, Denmark, France, and the USStrategies for managing distributed teams without a playbookWhy meeting people in person still matters in a remote worldNavigating cultural differences in business communication (and why Germans are "too direct")The shift from technical consulting to business process managementHow AI is revolutionizing cross-cultural communicationBuilding relationships through Loom videos and async communicationLessons learned from merging with four Atlassian partnersWhy the increasing complexity of Atlassian tools creates new opportunitiesFrom managing 100+ daily chat messages to integrating teams across different cultures, Katharina shares practical insights on thriving in constant change. Learn how Seibert adapted as Atlassian evolved from a "cozy" company to a global enterprise, and why there's no one-size-fits-all playbook for distributed teams. Perfect for: Team leaders, solution partners, and anyone navigating organizational growth and digital transformation.

    1h 27m
  5. BYOD#7 The ITSM Differentiation with Customer-Centric Solutions with Elements for Atlassian Jira

    03/31/2025

    BYOD#7 The ITSM Differentiation with Customer-Centric Solutions with Elements for Atlassian Jira

    Summary In this episode, Björn and Julie discuss the strategic shift of Elements towards ITSM, the challenges of focusing on a single vertical, and the impact of acquisitions in the Atlassian ecosystem. They explore the importance of customer feedback, co-creation, and the evolving pricing strategies in the marketplace. Julie shares insights on maintaining a human-sized company culture while navigating the complexities of growth and differentiation in a competitive landscape. The conversation concludes with a look at Elements' future goals and the significance of building deep connections with customers. Sponsored by NASA - Not Another Standup App https://marketplace.atlassian.com/apps/1231965/nasa-scrum-standup-for-jira-sprint-planning-retrospective Takeaways Elements is focusing on ITSM to differentiate in the marketplace.The decision to specialize was driven by a desire to innovate and add value.Maintaining a small company culture is essential for team dynamics.Customer feedback is crucial for product development and improvement.Co-creation with customers leads to better product outcomes.Navigating acquisitions in the ecosystem presents both challenges and opportunities.Meeting structures should facilitate active listening and engagement.Differentiation in a mature ecosystem requires continuous evolution.Pricing strategies are becoming more complex with new models.Building deep relationships with a few customers can yield better insights. Chapters 00:00 Introduction to the BYOD Podcast 00:00 Exploring Agile Methodologies 00:50 Introduction and Background 03:44 Elements' Strategic Shift to ITSM 06:49 The Decision to Focus on ITSM 09:42 Navigating Acquisitions in the Ecosystem 12:43 Separation from Valiantis 15:51 Elements' Company Structure and Culture 18:36 Co-CEO Dynamics and Responsibilities 21:13 Meeting Structures and Agile Practices 33:33 Effective Meeting Preparation 39:41 Active Listening in Meetings 43:14 Structuring Weekly Meetings for Success 47:51 The Role of Management in Meetings 53:50 The Importance of Differentiation 01:04:22 Navigating Pricing Complexity in the Ecosystem 01:11:48 Evolving Pricing Models in Software Licensing 01:16:07 Navigating Atlassian's Marketplace Changes 01:19:57 Focusing on Core Competencies 01:22:30 Balancing Innovation and Established Products 01:30:50 Optimizing Cloud Revenue Strategies 01:41:08 The Future of App Differentiation with Forge 01:43:21 Aiming for ITSM Leadership

    1h 50m

  6. 03/25/2025

    BOYD#6 Bring your own Dedication in Tech: A Path to Excellence integration Atlassian and Microsoft with Andreas from Yasoon

    Guest: Andreas, Co-founder of Yasoon Host: Björn Döhler In this episode of the BYOD (Bring Your Own Dedication) podcast, Björn sits down with Andreas from Yasoon to explore the story behind building high-quality software integrations between Microsoft and Atlassian products. From the accidental beginnings of their first Jira Outlook add-in to becoming a solution provider in the Atlassian ecosystem, Andreas reflects on the power of dedication, transparency, and continuous improvement. They dive deep into team culture, onboarding, product evolution, and the trade-offs between speed and quality in modern software development. Andreas shares thoughts on refactoring, AI’s role in coding, and why mediocrity in tech should never be the norm. If you’re passionate about Agile methodologies, team collaboration, product quality, or building in the Atlassian Marketplace, this one’s for you. Top Takeaways: • Yasoon grew organically with a developer-first mindset. • Company culture favors transparency and development over hard sales. • AI is helpful, but not a replacement for human creativity. • Refactoring isn’t optional — it’s key to sustainable progress. • Dedication to excellence sets products apart in a competitive market.

    1h 50m

  7. 02/25/2025

    BYOD#5 🚀 Atlassian Ecosystem: AI, Agile, and App Development with Hubert

    In this episode of the BYOD Podcast, host Björn sits down with Hubert, the founder and CEO of AppForge, to explore the Atlassian ecosystem, the evolution of Agile tools, and the future of AI integration in Jira. Hubert shares his unplanned yet rewarding journey into the Atlassian marketplace, discussing the power of community engagement, the challenges of transitioning to cloud, and strategic pricing in the ecosystem. They dive into the creation of Doctor for Jira, how AI-driven assistants are shaping Agile workflows, and the unique hurdles of developing on Forge. The conversation also touches on remote work dynamics, social interaction in distributed teams, and best practices for engineering teams. If you’re an app vendor, Agile enthusiast, or just curious about Atlassian’s direction, this episode is packed with insights on how to build successful apps, navigate the marketplace, and leverage AI for better project management. 🎧 Tune in now to stay ahead in the world of Agile and Atlassian innovation!

    2h 2m

  8. 02/17/2025

    BYOD #4 Bring Your Own Digital Regulations: Navigating Compliance, AI, and Risk Management with SoftComply

    In this episode of BYOD (Bring Your Own Direction), Björn sits down with Marion from SoftComply to uncover the real challenges and innovations in compliance for startups. From navigating regulations in AI-powered healthcare to the myth of multitasking, Marion shares insights on making compliance efficient, strategic, and even exciting. They explore deregulation trends, risk management in software development, and why understanding the ‘why’ behind compliance is a game-changer. Plus, hear firsthand how SoftComply is helping companies move fast while staying compliant. ✅ The rise of AI – risks & opportunities ✅ Why compliance isn’t just bureaucracy—it’s a competitive advantage ✅ How startups can automate compliance and innovate faster ✅ The truth about multitasking (spoiler: it’s a myth!) ✅ Remote teamwork, meeting culture, and the power of collaboration 🎙️ “Deregulation now is a huge topic.” 🎙️ “I think multitasking is a complete myth.” 🎙️ “Start with the why, why bother?”

    1h 27m

  9. 02/10/2025

    BOYD#3 Bring Your Own Diligence or Deal With Discipline: Insights - The Future of Atlassian & HR Tech

    Join us for a special session of the BYOD Podcast, where we sit down with the one and only Fun Man Andy to unpack the latest Atlassian ecosystem updates, event strategies, and the fine line between diligence and discipline in business.👀 What to expect: ✅ Insights from Atlas Camp – what’s shaking up the Atlassian ecosystem ✅ Event strategy 101 – how to make conferences work for your business ✅ The power of diligence vs. discipline in work and life ✅ Behind-the-scenes of Fun Inc’s Consulting-as-a-Product model #BYODPodcast #Atlassian #Diligence #Discipline #Agile #AtlassianMarketplace #FunManAndy

    1h 48m
  10. BYOD#2 Bring Your Own Disruption with Jack from Capable Atlassian Marketplace Partner for Confluence

    02/03/2025

    BYOD#2 Bring Your Own Disruption with Jack from Capable Atlassian Marketplace Partner for Confluence

    In this episode of the BYOD podcast, Björn interviews Jack, the CEO of Capable, discussing his journey from consulting to building a successful Atlassian marketplace app. They explore the challenges of scaling a startup, the importance of customer-centric development, and the impact of AI on the Atlassian ecosystem. Jack shares insights on effective agile ceremonies, the significance of active listening in meetings, and the future of app editions and customer segmentation in the marketplace. The conversation concludes with Jack's aspirations for Capable and the importance of building a strong partner network. Sponsored by NASA - Not Another Standup App https://marketplace.atlassian.com/apps/1231965/nasa-agile-meetings-for-teams-standups-planning-retro 💨 Takeaways - Building solutions that solve real problems is key. - Customer feedback is essential for product development. - Scaling a startup presents unique challenges. - Trusting your team is crucial for remote work. - AI can enhance productivity but won't replace collaboration. - A strong partner network can drive product adoption. - Effective meetings require preparation and structure. - Active listening fosters better team engagement. - Disruption in the marketplace is inevitable. - Setting clear goals helps measure success. 💬 Quotes: "Disruption is the new normal." "You have to trust your staff." "The install count is very important." 📚 Chapters 00:00 Introduction to the BYOD Podcast 00:29 Upcoming Events and Guest Introduction 00:52 Intro 01:14 Introduction to Jack and Capable 04:12 Jack's Journey in Tech and Consulting 07:16 From Problem-Solving to Product Development 10:11 Scaling Challenges in a Growing Team 13:08 Transitioning from Adaptivist to Capable 16:23 Learning from Mistakes in a Larger Organization 19:04 The Motivation Behind Starting Capable 22:22 The Challenges of Being a Solo Founder 25:21 Overview of Capable's Offerings 28:25 The Importance of a Unified Code Base 31:13 Effective Meeting Strategies and Active Listening 34:10 Value Delivery and Agile Practices 37:05 The Concept of Disruption in the Atlassian Marketplace 43:15 Fragmentation in App Ecosystems 46:06 The Shift Towards Integrated Solutions 49:06 AI Disruption in the App Landscape 53:11 The Future of AI in Business Applications 55:22 Navigating Subscription Models and Pricing Strategies 01:01:58 Building Effective Partner Networks 01:19:09 Setting Growth Goals and Customer Trust 01:22:17 Outro

    1h 23m
  11. BYOD#1 How High-Performing Teams Embrace Change: A Conversation with Chris Boys, CEO of Umano

    01/27/2025

    BYOD#1 How High-Performing Teams Embrace Change: A Conversation with Chris Boys, CEO of Umano

    Join Björn, Co-CEO of resolution, as he sits down with Chris Boys, CEO of Umano, to discuss the secrets behind high-performing teams, embracing change, and optimizing developer experience. Learn about Chris’s journey, Umano’s innovative approach to team performance, and their exciting expansion into the Indian market. Sponsored by NASA – Not Another Stand-Up App – making Agile meetings efficient and fun. 🚀 #Agile #DevEx #TeamPerformance #NASAApp

    1h 3m
  • 11 Episodes

About

BYOD, the podcast where Agile meets inspiration! Every episode features a special guest from the Agile universe—founders, project managers, scrum masters, developers, educators, and IT professionals—each bringing their unique perspectives and stories from Agile and beyond. BYOD invites each guest to pick their own “D” - Dreams, Drama, Discoveries, or Decisions - to shape the direction of our conversation. No two episodes are the same, as we explore fresh ideas, personal journeys, and actionable insights that redefine the Agile landscape.

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