Women Who Brand

Alejandra Salazar
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Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency. Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram — This podcast is powered by CROING, Creative Agency

  1. How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, Chief Growth Officer at Good Culture

    FEB 18

    How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, Chief Growth Officer at Good Culture

    In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

    48 min
  2. “Don’t be afraid to repeat yourself” | WWB: Cara Ray, Senior Director of Product Strategy at La Colombe

    JAN 15

    “Don’t be afraid to repeat yourself” | WWB: Cara Ray, Senior Director of Product Strategy at La Colombe

    This week on the podcast, Cara Ray, Senior Director of Product Strategy at La Colombe shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story. My favorite takeaway? 'Don’t be afraid to repeat yourself.' In a world of noise, repetition isn't boring; it’s how you ensure your vision is actually heard. As someone who lives and breathes brand consistency, I can definitely testify to that!

    33 min
  3. Building Brand Relevance Across Cultures | Women Who Brand: Melissa Menta, SVP Global Brand & Communications at Peanuts

    JAN 7

    Building Brand Relevance Across Cultures | Women Who Brand: Melissa Menta, SVP Global Brand & Communications at Peanuts

    Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself! Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketing leader. She also shares how a brand that everyone loves and that has been there for years keeps being relevant for younger generations and the logic behind that. We talk about why language and accessibility are so deeply rooted in the brand and why they should be in yours too. This is a masterclass on working on a brand you actually love and on how to help your audience love it too, so don’t miss it!! Hope you enjoy this season!

    41 min
  4. Turning Vision Into Experience | Women Who Brand: Daisha Roberts, Former, Director of Programming, ADWEEK

    11/15/2025

    Turning Vision Into Experience | Women Who Brand: Daisha Roberts, Former, Director of Programming, ADWEEK

    In this episode, I sit down with Daisha Robert, Former Director of Programming at ADWEEK. If you’re passionate about experiential marketing, this one’s for you. Daisha has built her career bringing ideas to life through unforgettable experiences, always pushing creativity forward. She’s an advocate for herself, for women, and for diverse communities, and that’s one of the many reasons I admire her. In our conversation, she shares why trusting our instincts matters, and how speaking up, even when you’re the only one in the room with that vision, can open doors for others. A true fashion visionary and experience-maker, Daisha brings wisdom, honesty, and a spark of inspiration you’ll feel from the very start.

    24 min
  5. The Power of Women in the Economy I WWB: Cat Canada, Founder, Re:Brand

    11/07/2025

    The Power of Women in the Economy I WWB: Cat Canada, Founder, Re:Brand

    Join us in this episode as we talk with Cat Canada, Founder of Re:Brand, an online community built around connection and networking. This episode is a must-listen for marketers who truly work to serve a community. Throughout her career, Cat has been an advocate for women, tackling real challenges through every brand she’s worked with, and the passion she brings to it is genuinely inspiring. Cat shares that women drive the economy, naturally seek community, and are smart enough to know when a brand is truly authentic and worthy of their trust (and money). Her advice? Be straight. This episode will also resonate if you’re thinking about moving from a corporate role to building something of your own. Beyond that, Cat’s take on the power of words is one you don’t want to miss.

    33 min
  6. The MBA You Didn’t Know You Needed | Women Who Brand: Jie Cheng, Business School Faculty, Former Global VP, Digital Commerce, Mondelēz

    10/23/2025

    The MBA You Didn’t Know You Needed | Women Who Brand: Jie Cheng, Business School Faculty, Former Global VP, Digital Commerce, Mondelēz

    Join us in this episode as we talked with Jie Cheng, Former Global VP, Digital Commerce at Mondelēz and Business School Faculty, Career Coach & Mentor. Jie is the result of curiorosy resilience, and evolution. She shares her beginnings, how she made herself heard when she arrived in the U.S., and her take and key tips for marketers on live shopping. She recommends books that shifted her mindset and talks about the importance of adding value, and seeing your personal and professional brand as the journey of becoming an asset people want to invest in. This is a must-listen for marketers just starting out, at the top of their game, or anyone who needs a reminder of what it takes to entertain and connect with an audience. Listen and enjoy it!

    37 min
  7. From “You Can’t” to “Watch Me” | Women Who Brand: Justine Siegal, Co-Founder, Women’s Pro Baseball League

    10/18/2025

    From “You Can’t” to “Watch Me” | Women Who Brand: Justine Siegal, Co-Founder, Women’s Pro Baseball League

    Join us in this inspiring episode of Women Who Brand with Justine Siegal, Co-founder of the Women’s Pro Baseball League, whose mission is to show girls around the world that sports are for them. She shares how being told to stop playing baseball became the reason she never did, turning that “no” into a movement that empowers girls to follow their passion and claim their space in the game. I felt especially connected when she shared her experience playing in Venezuela, my hometown. She shared about a man who said that watching her play inspired him to let his daughter play too, a beautiful reminder of the power of representation and what visibility truly means. Justine’s story is one of those that makes you feel, reflect, and believe in the change we can all create.

    24 min
  8. Brands and Culture: How to Get It Right | Women Who Brand: Tracy Doyle, SVP, Brands in Culture, Diageo

    10/15/2025

    Brands and Culture: How to Get It Right | Women Who Brand: Tracy Doyle, SVP, Brands in Culture, Diageo

    Join us in this episode as we talk with Tracy Doyle, Senior Vice President, Brands in Culture at Diageo. This episode is so rich in insight, if you’re trying to understand and genuinely tap into culture, this conversation is a must. Tracy shares frameworks and real ways to get it right when connecting brands and culture, something that only someone with her level of experience and passion for life could explain so clearly. She also shares a simple but powerful leadership practice: the “I Am Awesome Folder.” Something your teams will value if you bring it to life. If you’re a leader, a marketer, or simply passionate about culture and purpose-driven work, this episode is for you.

    30 min
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About

Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency. Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram — This podcast is powered by CROING, Creative Agency

Information

  • Creator
    Alejandra Salazar
  • Years Active
    2025 - 2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Alejandra Salazar
  • Show Website
    Women Who Brand