Ingleside Reviews: Innovators Unveiled

Ingleside Reviews
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Ingleside Reviews: Innovators Unveiled is a business, entrepreneurship, and innovation podcast and TV show hosted by A.D. Edwards, founder of Ingleside Reviews LLC. Each episode features honest, practical conversations with founders, inventors, creators, executives, product builders, brand leaders, and everyday innovators about what it really takes to turn bold ideas into real-world impact. This is not another highlight-reel success show. A.D. goes beyond polished bios to uncover the setbacks, sacrifices, decisions, pivots, and lessons behind breakthrough success—what broke before things worked, how leaders kept going when the dream felt heavy, and what aspiring entrepreneurs can learn from people building something meaningful. Listeners will hear real innovation stories across product entrepreneurship, invention journeys, startup growth, brand differentiation, leadership, scaling, family business, legacy, creative entrepreneurship, and impact-driven business. The show is built for founders, side-hustle builders, business owners, creators, ambitious professionals, and anyone ready to move from “someday” to “right now.” If you are building a product, launching a business, growing a brand, leading a team, or looking for practical founder lessons without fluff or fake hype, Innovators Unveiled gives you the operator wisdom, inspiration, and real-world perspective to start your own innovation journey. Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW

  1. 2d ago

    Chris McManus on Scaling a Blue-Collar Business Before 30

    INNOVATORS UNVEILED BUSINESS 15Are you a business that serves other businesses? Attorneys, accountants, marketers, HR pros — become the exclusive partner in your category with the Innovators Unveiled Business 15. Founding spots are limited. Learn more at innovatorsunveiled.com/partners or email sales@innovatorsunveiled.com WHAT YOU'LL LEARN- Why Chris says access to credit and finding reliable help were his first real obstacles, and what changed once his team hit double digits- How delegating without follow-up created problems in the field and later in management, and the written-systems lesson he took from The E-Myth Revisited- Why an hourly rate that made money at two crews was only breaking even at four, and how weekly forecasting and a break-even rate changed his approach- How Chris decides whether a new venture is a true next step or shiny object syndrome, including his move into pool construction- What social media leaves out of entrepreneurship, and why the real story rarely makes the highlight reel EPISODE HIGHLIGHTS02:08 - How a farm kid and motocross racer ended up mowing lawns out of necessity08:59 - The $600 leaf blower that needed a co-signer, and the struggle to find help14:44 - What 70 to 80 hour weeks cost him behind the scenes24:13 - The loneliest moment: wondering how to make payroll at 9:30 at night27:58 - Why delegating and then forgetting about it kept biting him34:25 - How landscaping around pools led to acquiring a pool company40:33 - The hourly rate mistake that turned profit into break-even42:46 - What social media gets wrong about entrepreneurship MEET THE GUESTChris McManus is the founder of GC Landscaping Inc., a landscaping and outdoor construction company based in Morganton, North Carolina. He started mowing lawns right out of high school, and he says the company has grown to a team of about 25 and now includes pool installation. TOOLS, FRAMEWORKS, AND STRATEGIES MENTIONED- The E-Myth Revisited by Michael E. Gerber: Chris's go-to book on why a business needs written systems as it adds people. Get the book: https://amzn.to/4yZUvVS- Backstops for the backstops: follow-up, check-ins, and quality control so delegated work gets done right- Trust but verify: how Chris leads a team of 25 instead of five guys in the field- The 80 percent rule: find someone who can do the job 80 percent as well as you and let them do it, a principle Chris recalls from a book he read years ago- Worst case, best case on paper: his 15-minute method for working through fear- Break-even rate and weekly forecasting: the numbers Chris now tracks to keep pricing ahead of overhead- Employee referral bonus: $500 when a referred hire stays three months CLOSING INSIGHTChris shares advice someone once gave him that stuck: "Business doesn't really do anything but get harder as you get bigger. You're still having a lot of the same problems. The biggest difference is you're just a lot better at solving those problems." If Chris's story hit home, start your own innovation journey with the 7-Day Breakthrough Workbook linked below. Keep innovating, keep creating, and never stop unveiling the innovator in you. GUEST LINKSGC Landscaping Inc.: https://gclandscapinginc.com/Facebook: https://www.facebook.com/gclandscaping1/Instagram (GC Landscaping): https://www.instagram.com/gclandscapinginc/Instagram (Chris McManus): https://www.instagram.com/chrismcmanus151/ Watch the video version on YouTube: https://youtu.be/qc1Qp07Xb9g Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  2. Sep 22

    Mike Konrad: The Rejected Idea That Became a 30-Year Manufacturing Company

    The Innovators Unveiled BUSINESS 15Are you a business that serves other businesses? Attorneys, accountants, marketers, HR pros — become the exclusive partner in your category with the Innovators Unveiled Business 15. Founding spots are limited. Learn more at innovatorsunveiled.com/partners or email sales@innovatorsunveiled.com. WHAT YOU'LL LEARN- How a three-day flight delay in London led Mike into an industry he knew nothing about- What it felt like the moment his boss rejected his idea and said one word: "fine"- How a global ozone-layer regulation created the market opportunity Aqueous Technologies was built on- Why a competitor's shift to "no clean flux" almost wiped out Konrad's company less than two years in- The difference between working IN a business and working ON it, and why Konrad eventually stepped back from daily operations entirely EPISODE HIGHLIGHTSCHAPTERS00:00 – Intro3:05 – The missed flight in London that led to a career in electronics12:36 – How the CFC/ozone ban created an opening in the market14:25 – Building the first machine (and the closed-loop system that followed)26:52 – The idea, the rejection, and the one word that started the company30:14 – The lawsuit that followed three months after founding the company32:17 – The "no clean flux" shift that nearly ended the company at year two1:02:38 – The mentor's advice that flipped the marketing (specs to education)1:22:31 – Learning to let go: stepping back and building a team he trusts1:41:58 – Where to find Mike Konrad and his two podcasts Running length: 1:44:23 MEET THE GUESTMike Konrad founded Aqueous Technologies in 1992, an electronics assembly equipment manufacturer serving the industry for over three decades. He's also the host of two podcasts: Reliability Matters, a technical show for the electronics assembly industry with roughly 210 episodes and 86,000+ downloads, and The Reluctant Entrepreneur, where he interviews founders about the highs and lows of building a business. He's also the author of the book The Reluctant Entrepreneur: Anatomy of a Business Startup From Uncertainty to Unstoppable. TOOLS, FRAMEWORKS & STRATEGIES MENTIONED- Closed-loop cleaning systems (zero-drain, fully recycled filtration)- Class 1 / Class 2 / Class 3 reliability standards used in electronics manufacturing- The "first gear to overdrive" framework for scaling a founder's skill set as a business grows- Hiring for culture over pure technical skill CLOSING INSIGHT"Don't let go of the core idea. Make pivots, two inches to the left, two inches to the right, take input, but don't let the naysayers win." Mike Konrad's story is a reminder that innovation does not always start with hype or applause. Sometimes it starts with a problem, a rejected idea, and the decision to build anyway. 7-Day Breakthrough Workbook: https://bit.ly/IRYTworkbookSubscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/IRYTsubscribeGet the companion book, Unveiling the Innovator in You!: https://amzn.to/4wvXpl4Subscribe to our newsletter, The Trailblazer's Journal: newsletter.innovatorsunveiled.com GUEST LINKSMike Konrad: https://www.mikekonrad.com/LinkedIn: https://www.linkedin.com/in/mtkonrad/Aqueous Technologies: https://www.aqueoustech.com/Book — The Reluctant Entrepreneur: Anatomy of a Business Startup From Uncertainty to Unstoppable: https://amzn.to/3VjwYABThe Reluctant Entrepreneur Podcast — YouTube: https://www.youtube.com/@thereluctantentrepreneur | Apple: https://podcasts.apple.com/gb/podcast/the-reluctant-entrepreneur-podcast/id1773575702 | Spotify: https://open.spotify.com/show/5D2dzB43gI8s7ddVl4qeJ1Reliability Matters Podcast — Apple: https://podcasts.apple.com/us/podcast/reliability-matters/id1441903531 | Spotify: https://open.spotify.com/show/3QiHEDJV5Kn6N6bZonriMq Watch the video version on YouTube: https://youtu.be/UFEYjHXRLg8 As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases. Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  3. Sep 15

    Chris Gibson: From Cystic Acne to a Top Skincare Line and a Million Subscribers

    WHAT YOU'LL LEARN - How Chris Gibson turned a broadcasting agent's rejection into a decades-long study of holistic skin health- Why he calls his approach to business "redundant" after losing nearly everything in the Great Recession- The real story behind self-publishing a bestselling book before Amazon even existed- How he grew Chris Gibson Live from around 20 views to over a million subscribers without one viral breakout video- What it takes to build trust with an audience in an industry full of big promises EPISODE HIGHLIGHTS 01:09 – Meet Chris Gibson, skincare expert and the voice behind Chris Gibson Live03:15 – The agent who told him his skin would end his TV career11:26 – Discovering fasting, probiotics, and gut health21:06 – How Acne Free in 3 Days became a self-published bestseller27:50 – A viral TV break reaches millions across Canada, the UK, and Australia31:56 – The death threat that followed39:00 – Restarting a YouTube channel from zero in 201843:28 – From 50,000 to over a million subscribers51:20 – What "redundancy" means after the Great Recession MEET THE GUEST Chris Gibson is a licensed esthetician, skincare formulator, holistic health coach, and bestselling author behind the YouTube channel Chris Gibson Live, where he has built an audience of over a million subscribers teaching skincare, anti-aging, and wellness rooted in his own 39-year journey with skin health. TOOLS, FRAMEWORKS, OR STRATEGIES MENTIONED - Fasting and elimination protocols to identify food sensitivities- Probiotics and gut health as a foundation for skin health- Clear Revolution Skincare, his formulated skincare line- Replenish Mode, his supplement brand- Building "redundancy" into a business (backup suppliers, lenders, lawyers, and banks) after the Great Recession CLOSING INSIGHT Chris's biggest lesson from thirty-nine years in this business: if something feels wrong at the start of a deal, a job, or a relationship, it does not get better with time. Learn to trust that read early and cut your losses before it costs you more. GUEST LINKS Chris Gibson Live (YouTube): https://youtube.com/chrisgibsonliveWebsite: https://www.chrisgibsonlive.comCommunity: https://chrisgibsonlive.com/communityInstagram (personal): https://www.instagram.com/chrisgibsonfriendsInstagram (Skin So Fabulous): https://www.instagram.com/skin_so_fabulousFacebook: https://www.facebook.com/ChrisGibsonFriendsTikTok: https://vm.tiktok.com/ZMJ7MWRAqTwitter/X: https://www.twitter.com/thechrisgibson1Shop Chris Gibson's Skincare Books: https://amzn.to/3VbUn77Clear Revolution Skincare: https://clearrevolutionskincare.comReplenish Mode: https://replenishmode.com Watch the video version on YouTube: https://youtu.be/rE7r6SpTgWQ Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  4. Sep 8

    Neal McLeod: Can the Business Owner Be the Bottleneck?

    What You'll Learn- Why the biggest bottleneck in most companies is the owner, not the market or the team- How handoff documentation lets you automate a process without losing control of it- The one part of outreach Neal says should never be fully automated- What Neal looks for before deciding a client is ready for AI and automation- Why Neal moved his pricing model from hourly billing to a flat monthly retainer Episode Highlights0:56 – Meet Neal McLeod: from CTK Trucking to CTK Industries1:54 – Starting an online store at age 1211:15 – Bootstrapping CTK Trucking from the ground up19:00 – The moment manual systems became the bottleneck25:03 – You are the only limitation to your business32:22 – What business owners get wrong about AI and automation41:34 – The one thing Neal says you should never automate45:37 – Why Neal rebuilt his pricing around a flat rate model Meet the GuestNeal McLeod is the founder of CTK Industries, where he helps business owners implement AI and automation systems without losing their personal connection to clients. He also built CTK Trucking, a logistics company he started in 2015 and still holds a stake in today. Tools, Frameworks, or Strategies MentionedZapier and Claude Code as automation and AI entry points, Neal's handoff-documentation practice, his flat-rate team-retainer pricing model, and his 70/30 outreach-to-service framework for business growth. Closing InsightNeal's closing thought: the real difference between businesses that grow and businesses that stall isn't how hard the owner works. It's whether they can see themselves as servants to their clients first, and build the systems that let that service scale. Watch the video version on YouTube: https://youtu.be/mNG1-tmD7y4 Connect with Neal McLeod: https://linkedin.com/in/nealjmcleodCTK Industries: https://ctkindustries.com Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  5. Sep 1

    Amanda Sima: The Real Cost of Protecting What You Build

    WHAT YOU'LL LEARN   - Why running a licensed apparel business taught her more about intellectual property than business school ever could - The real difference between a design patent and a utility patent, and why that difference nearly cost her everything - What it felt like the moment she believed a corporation had copied her product - Why she now treats NDAs, patents, and instinct as three separate layers of protection, not one - Her advice to women and minority founders on turning being underestimated into leverage   EPISODE HIGHLIGHTS   00:00 – Welcome to Ingleside Reviews: Innovators Unveiled 02:44 – From history major to political fundraiser: Amanda's origin story 09:09 – Launching Alma Mater and breaking into licensed collegiate apparel 18:11 – The idea behind JoJo Cups: solving a real problem for parents 30:12 – Design patent vs utility patent: the legal lesson she learned the hard way 39:37 – The moment Amanda discovered a copycat product in the market 50:27 – NDAs, patents, and the limits of paper protection 1:04:43 – Her advice to women and minority founders   MEET THE GUEST   Amanda Sima is an entrepreneur and inventor based in Colorado. She founded Alma Mater, a licensed collegiate apparel company built around Ohio State University spirit wear, and later designed and patented JoJo Cups, a spill-resistant lid for kids. Amanda is currently in ongoing litigation over the JoJo Cups design and now hosts the podcast Brain on Loan.   TOOLS, FRAMEWORKS, AND STRATEGIES MENTIONED   - The distinction between a design patent and a utility patent, and why it matters for founders - NDAs as an early-stage protection tool, and their real limits - Sourcing manufacturing overseas through smaller factories rather than large ones   CLOSING INSIGHT   Amanda's story is a reminder that protecting what you build takes more than a good idea. It takes patents, paperwork, and trusting your gut when something feels off.   GUEST LINKS   Instagram: https://www.instagram.com/brain.on.loan/ YouTube: https://www.youtube.com/@BrainonLoan LinkedIn: https://www.linkedin.com/in/amandasima/ Website: https://brainonloan.com/   Watch the video version on YouTube: https://youtu.be/VrMreRHqHd4 Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  6. Aug 25

    The VC Soft No and Questions Founders Are Afraid to Ask

    WHAT YOU'LL LEARN   - Why "ideas are cheap" and the real dividing line is opportunity vs idea, not the idea itself - The index card technique for testing whether people actually want your product before you build it - What a "VC soft no" really means, and how it sounds identical to genuine interest - Why Andrew wrote The Entrepreneur's Odyssey as a novel instead of a how-to guide, to capture what founders actually feel - What separates founders who survive a downturn from the ones who burn out   EPISODE HIGHLIGHTS   0:59 – Two grandfathers, no mentorship, and choosing entrepreneurship anyway 7:41 – The VC's office was in the Twin Towers, and so was the term sheet 8:45 – Going more than a year without salary 9:50 – "Ideas are cheap": what Andrew got wrong before he understood the market 20:00 – Three ways founders react to hard feedback, and which one investors trust 33:42 – Angel, accelerator, or VC fund: what actually changes when you sit on the other side 43:52 – The VC soft no, and why it sounds exactly like real interest 48:44 – The index card test: validating an idea for the cost of a pack of index cards and a cup of coffee   MEET THE GUEST   Andrew Ackerman is a Johns Hopkins University graduate and former Managing Director of Dreamit Ventures' New York office, a leading startup accelerator. A serial entrepreneur turned early-stage investor, he built his first startup through the dot-com collapse and the aftermath of 9/11, then moved to the other side of the table as an angel investor, accelerator lead, and VC. He is the author of The Entrepreneur's Odyssey, a novel about the startup journey.   TOOLS, FRAMEWORKS & STRATEGIES MENTIONED   - The index card app test — sketching an app on index cards and walking a stranger through it before writing code - The "VC soft no" — how investors decline without saying no directly - "Missionaries, not mercenaries" — Andrew's read on which founders keep going when things get hard - Opportunity vs idea — the strategic distinction Andrew says most first-time founders miss   CLOSING INSIGHT   Real success, Andrew says, isn't the size of the outcome. It's building something you love and being able to make a living doing it.   Watch the video version on YouTube: https://youtu.be/Huq_3jzPN3U?si=Z0caydi4BlKllLal   --- Download the 7-Day Breakthrough Workbook: https://bit.ly/IRYTworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/IRYTsubscribe Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4wvXpl4   As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases.   GUEST LINKS Book: The Entrepreneur's Odyssey: A Novel Guide to Startup Success — https://amzn.to/4gdwaFG Website: https://www.andrewbackerman.com/ LinkedIn: https://www.linkedin.com/in/andrewbackerman/ Instagram: https://www.instagram.com/andrewbackerman/ Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  7. Aug 18

    Arthur Chang: Building Through Four Decades of Technology Change

    WHAT YOU'LL LEARN   - Why customers reject technology built for technology's sake, and what they are actually paying for - How Arthur separates a good decision from no decision at all, and why refining a call over time beats defending it - The difference between micro-status and micromanagement, and how it reshaped the way he leads engineers - What letting 50 people go taught him about resilience, and how most of those roles came back three months later - How PanTerra uses a crawl, walk, run approach so new AI ships with guardrails already in place   EPISODE HIGHLIGHTS   00:00 – The pressure before the breakthrough 01:13 – Meet Arthur Chang, President and CEO of PanTerra Networks 05:42 – "Go build your own office": the first day at Wyse Technology 10:35 – Facing a glass ceiling on the way to the C-suite 12:28 – From doing to nurturing: micro-status, not micromanagement 14:29 – Letting 50 people go, then hiring most of them back 18:43 – How to make great decisions and refine them over time 29:35 – Encourage passion, discourage emotion 51:26 – Crawl, walk, run: shipping AI with guardrails 1:02:00 – The legacy he hopes to leave   MEET THE GUEST   Arthur Chang is President and CEO of PanTerra Networks, a San Jose based provider of cloud business communications and contact center software. He began his career in applied research at Bell Laboratories, then moved to Wyse Technology, the terminal manufacturer founded by Bernard and Grace Tse, and has spent the decades since in engineering leadership and CEO roles across telecom, storage, and SaaS. PanTerra says he previously led Cradle Technologies and SoloPoint Communications.   TOOLS, FRAMEWORKS, AND STRATEGIES MENTIONED   - The three philosophies: make great decisions by making good decisions and refining them over time; encourage micro-status and discourage micromanagement; encourage passion and discourage emotion - Crawl, walk, run: staging new technology so customers are never handed more than they asked for - Luna, PanTerra's AI call handling product, which routes by contextual analysis and transfers to a human receptionist when it detects frustration - Streams.AI, PanTerra's all-in-one business communications platform - Basic research versus applied research as a lens for deciding what to build - Hiring people smart enough to take your job   CLOSING INSIGHT   Arthur's answer to nearly every hard question came back to the same idea: "You make great decisions by making good decisions and refining them over time." Longevity in his story is not luck. It is a willingness to keep taking input long after the decision has already been made.   Ready to turn what you heard into something you can act on? Start your own innovation journey this week.   GUEST LINKS   Arthur Chang on LinkedIn: https://www.linkedin.com/in/arthur-chang-aa7489/ PanTerra Networks: https://www.panterranetworks.com/     Watch the video version on YouTube: https://youtu.be/hwfWujwsV1Y Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

  8. Aug 4

    Aurora Winter: How to Turn a Book Into a Seven-Figure Business

    What You'll Learn   Why a video becomes memorable in about 1.7 seconds, and what that means for anyone trying to be heard How Aurora turned a struggling boat business around with a seven-word message that booked $3 million in sales in a single week The 90-day test she used to validate a brand new business with real customers and real money Why letting AI write your book can quietly erode your brand, and the four human superpowers it can never replicate How to use the myth-bust and the hero's journey to make your message land and stick   Episode Highlights   00:55 – Why a nine-year-old decided that writers are wizards 10:05 – Reinvention after loss and the messiest pivot of all 12:50 – The twenty-minute pitch that sparked a bidding war 19:54 – The 90-day test that made $250,000 25:32 – The seven-word message that booked $3 million in one week 31:10 – Myth-busts and the hero's journey: story structures that stick 42:18 – Why you should never let AI write your book 54:54 – The trim tab: the legacy Aurora hopes to leave   Meet the Guest Aurora Winter, MBA, is an award-winning, bestselling author, media strategist, and former television executive, and the founder of Same Page Publishing. Before building her publishing company, she raised $5 million to launch a film and television production company that made eight films, and she worked as a development executive in the film and television industry. Her first book, From Heartbreak to Happiness: An Intimate Diary of Healing, was endorsed by Dr. Wayne Dyer, and she went on to found the Grief Coach Academy before pivoting to help founders, experts, and leaders turn their expertise into books, video, and authority. Her book Turn Words Into Wealth has earned multiple book awards, and her young adult fantasy trilogy, Magic, Mystery and the Multiverse, won a 2023 Readers' Choice Award for Best Book for Teens. She is the creator of the Spoken Author, Strategic Showrunner, and Movie Trailer Mindset frameworks.   Tools, Frameworks, and Strategies Mentioned   The Movie Trailer Mindset: grab attention fast, then deliver a full season of message The Spoken Author method and Strategic Showrunner framework, her proprietary systems for turning expertise into books, video, and authority The Four Human Superpowers: your stories, your presence, your style, and your coaching or leadership skill The myth-bust and the hero's journey as repeatable story structures The 90-day test for validating a business idea with real buyers Book referenced: Turn Words Into Wealth: Seven Ways to Make Seven Figures as a Thought Leader   Closing Insight Aurora's throughline is simple and human. The struggle is the story, and the right words to the right people at the right time can change everything. In a world where anyone can generate average content on demand, the founders, makers, and leaders who win will be the ones brave enough to sound like themselves. If this conversation sparked something, start your own innovation journey.   Guest Links   Website: https://www.aurorawinter.com/ Same Page Publishing: https://samepagepublishing.com/ LinkedIn: https://www.linkedin.com/in/aurorawinter/ YouTube: https://www.youtube.com/@StrategicBasics Free thought-leader readiness quiz: https://thoughtleaderlaunch.com Complimentary business breakthrough call: https://bookcall.biz Turn Words Into Wealth: https://link.amazon/B0hMu6sIS Marketing Fastrack: How I Made $250,000 in 90 Days Using This Short Book: https://link.amazon/B0fUDJxCZ Magic, Mystery and the Multiverse (Ana Zest Book 1): https://link.amazon/B05pYbIcP The Secret Multiverse Academy (Ana Zest Book 2): https://link.amazon/B06S1lm9f Multiverse Mayhem (Ana Zest Book 3): https://link.amazon/B04K8gne0 Watch the video version on YouTube: https://youtu.be/vOegdMk4xy0 Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW Subscribe to our newsletter, The Trailblazer's Journal: https://newsletter.innovatorsunveiled.com As an Amazon Associate, Ingleside Reviews LLC earns from qualifying purchases at no cost to you. 🎙️ Subscribe on YouTube: http://www.youtube.com/@InglesideReviewsPodcast 📩 Connect or inquire about interviews: podcast@inglesidereviews.com ✨ Keep innovating. Keep creating. Never stop unveiling the innovator in you!

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3 Ratings

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Ingleside Reviews: Innovators Unveiled is a business, entrepreneurship, and innovation podcast and TV show hosted by A.D. Edwards, founder of Ingleside Reviews LLC. Each episode features honest, practical conversations with founders, inventors, creators, executives, product builders, brand leaders, and everyday innovators about what it really takes to turn bold ideas into real-world impact. This is not another highlight-reel success show. A.D. goes beyond polished bios to uncover the setbacks, sacrifices, decisions, pivots, and lessons behind breakthrough success—what broke before things worked, how leaders kept going when the dream felt heavy, and what aspiring entrepreneurs can learn from people building something meaningful. Listeners will hear real innovation stories across product entrepreneurship, invention journeys, startup growth, brand differentiation, leadership, scaling, family business, legacy, creative entrepreneurship, and impact-driven business. The show is built for founders, side-hustle builders, business owners, creators, ambitious professionals, and anyone ready to move from “someday” to “right now.” If you are building a product, launching a business, growing a brand, leading a team, or looking for practical founder lessons without fluff or fake hype, Innovators Unveiled gives you the operator wisdom, inspiration, and real-world perspective to start your own innovation journey. Download the 7-Day Breakthrough Workbook: https://bit.ly/PDIRworkbook Subscribe for more conversations with builders, creators, founders, and leaders: https://bit.ly/PDIRyoutube Get the companion book, Unveiling the Innovator in You!: https://amzn.to/4dmgsVW

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