Freedom Formula Podcast

Shane Da Costa
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  • ENTREPRENEURSHIP
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Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

  1. Top 1% Sales Trainer: This Is Why 99% Of People In Sales Never Make 6-Figures! Tommy Procopovich

    1D AGO

    Top 1% Sales Trainer: This Is Why 99% Of People In Sales Never Make 6-Figures! Tommy Procopovich

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Thomas Procopovich, a global sales leader and top coach for Andy Elliot, reveals why high-value skills have become the only real way out in today’s broken economy. With job security fading and income ceilings tightening, Thomas explains why relying on titles, degrees, or traditional career paths leaves most people exposed - and why skill, leverage, and performance are what actually create freedom now. He shares how mastering a high-income skill, especially sales, shifts control back into your hands. He unpacks the difference between security and ownership, why comfort has replaced competence for most people, and how those who take responsibility for their earning power are the ones who stay adaptable, independent, and ahead of the curve. This episode is for anyone who feels capped, replaceable, or stuck waiting for permission to earn more. Thomas delivers a clear, grounded perspective on why skills outperform systems, and how building real leverage is no longer optional in a world that no longer protects average. No hype. No false promises. Just a real conversation about what it takes to build freedom when the rules change. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Thomas on:  Follow Thomas on: https://www.instagram.com/thomasproco/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 8m
  2. The Art Of Remote Sales (That Is Making Women $10k to $25k/month)

    DEC 15

    The Art Of Remote Sales (That Is Making Women $10k to $25k/month)

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:  https://freedomacademy.com.au/freedom-academy-apply-page ————————————  Brooke Triplett, founder of She Sells with Brooke, sits down today to unpack how sales have become one of the fastest paths to freedom, confidence, and income independence for women.  Brooke breaks down why so many women feel capped in traditional careers, and how mastering high-income sales skills changes not just earnings, but identity and opportunity.  This conversation goes deeper than surface-level sales advice.  Brooke shares what actually creates consistency in remote sales, why confidence is built through skill not motivation, and how taking ownership of your income unlocks autonomy, leverage, and long-term freedom.  She also addresses the mindset shifts women must make to step into higher standards, higher responsibility, and higher performance.   If you’re a woman looking to earn more, work remotely, and build a career on your own terms, this episode delivers the principles that make it possible.  It’s practical, grounded, and focused on what actually works in sales, business, and personal growth.   No hype.  No shortcuts.  Just the skills and standards that create real freedom.  ————————————   Follow Us On:  Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)  Facebook: / https://www.facebook.com/shanedacostaofficial/   ————————————  Follow Brooke on: https://www.instagram.com/shesellswithbrooke  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 27m
  3. The Fundamental Rule Behind Sales Training That Almost Everyone Ignores (and it costs millions)

    DEC 11

    The Fundamental Rule Behind Sales Training That Almost Everyone Ignores (and it costs millions)

    ✅ Ready to learn the truth about money and freedom?  👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:  https://freedomacademy.com.au/freedom-academy-apply-page ————————————  Jack Rocky is a sales performance expert known for building high-performance sales teams and helping businesses generate millions in revenue.  In our chat today, Jack breaks down what actually separates average sales teams from elite revenue machines — and why most organisations never scale past “good enough.” This conversation goes deeper than scripts and tactics. Jack explains how standards, discipline, leadership, and identity shape sales performance at every level, and why the best sales teams operate like professional athletes, not freelancers chasing commissions.  Inside this episode, you’ll learn:  • The real difference between good sales teams and elite sales machines  • Why standards matter more than motivation in sales performance  • How discipline and structure create predictable revenue  • What most leaders get wrong when building sales teams  • How accountability and culture drive long-term results  • Why freedom in sales comes from systems, not shortcuts  If you’re building a sales team, leading closers, or want to operate at a higher level in sales and business, this episode delivers the principles that actually create scale, leverage, and freedom.  No fluff.  No hype.  Just what works.  ————————————  Follow Us On:  Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)  Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————  Follow Jack on: https://www.instagram.com/jackrockyjr  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 20m
  4. The Simple Rule That Turns Ordinary Gym Owners Into Exceptional Leaders

    DEC 7

    The Simple Rule That Turns Ordinary Gym Owners Into Exceptional Leaders

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for *Freedom Academy* – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:  https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Dan Henderson, a is a world-class coach in mastery, leadership and human performance.  Today we unpack the real reasons people stay stuck at the same level year after year — and the identity, standards and mindset required to finally break through. Dan explains why most men hit the same ceiling over and over, how your “success thermostat” quietly resets your life back to the level you feel safe at, and why your business, your body and your results will never outgrow the identity you’re operating from. This conversation strips away the myths of motivation and dives into what actually creates long-term growth: proximity, skill acquisition, discipline, and learning to play the long game. Inside this episode: * Why your identity, not your strategy, is your biggest bottleneck * How your “baseline temperature” dictates your income, habits and outcomes * The hidden beliefs sabotaging your money decisions * How to step out of the technician mindset and into real leadership * The 4H Framework (Heart, Head, Hands, How) and how it rewires your life * Why most people collapse right before they break through * The role proximity plays in who you become * Why mastery requires patience, standards and the courage to raise your ceiling If you’re ready to operate at a higher level — as a man, a leader, a business owner, or a human — this episode will challenge your thinking and reset your standard. It’s practical, it’s sharp, and it forces you to see where you’re holding yourself back… and exactly how to break through it. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Dan on: https://www.instagram.com/coachdanhenderson - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    59 min
  5. The 5 Pillars That Are Turning Average Modern Men Into Savage Leaders

    DEC 1

    The 5 Pillars That Are Turning Average Modern Men Into Savage Leaders

    ✅ Ready to learn the truth about money and freedom? 👇  Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page  ————————————  Rhys Brooks is a men’s performance coach known for helping men take back control of their life, rebuild their identity, and operate from real strength instead of chaos.  Today’s conversation isn’t about feelings or surface-level motivation. This is about the truth modern men have forgotten - and the standards that rebuild power, direction and freedom.  Rhys breaks down why so many men drift through life on autopilot, why discipline matters more now than ever, and the mindset traps that keep men weak, reactive and overwhelmed.  He explains the difference between a man who leads his life and a man who survives it, the role identity plays in every decision you make, and how to build a foundation that doesn’t crumble the second life gets hard. Inside this episode:  • Why most modern men are living life on “default mode”  • The standards that turn men into leaders rather than passengers • How discipline becomes the pathway to real freedom  • The identity shift every man must make if he wants power and direction  • Why comfort is destroying men faster than adversity ever could  • How to take ownership of your life and operate with clarity  • The difference between strength that looks good and strength that lasts  If you’re a man who wants to raise your standards, build a stronger identity, and create a life you’re actually proud to lead, this episode will hit differently.  It’s straightforward, it’s honest, and it’s the reminder every man needs to hear.  ————————————  Follow Us On:  Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)  Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————  Follow Rhys on: https://www.instagram.com/brooks_performance  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 7m
  6. The Gym Growth Expert Duo: The 3-Step System That Fixes Any Failing Gym

    NOV 24

    The Gym Growth Expert Duo: The 3-Step System That Fixes Any Failing Gym

    ✅ Ready to learn the truth about money and freedom?  👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page  ————————————  In this episode, we chat with Jayme and Mitch, the founders behind one of the most effective coaching and leadership systems in the fitness industry.  They’ve spent almost a decade owning and operating their own studios, rebuilding teams from the ground up, and helping over 100+ gyms fix the exact problems that keep owners stuck, stressed and overwhelmed.  This conversation goes straight into the truth most fitness business owners avoid: Your team decides your growth.  Not your marketing. Not your logo.  Not your equipment.  Your standards.  Your leadership.  Your culture.  Jayme and Mitch break down why so many gyms struggle to create consistency, why coaches stop improving after a few months, and the silent habits that destroy member experience without owners even noticing.  They unpack the real reason most gyms can’t scale past “survival mode”, the missing frameworks that every coaching team needs, and the uncomfortable mindset shifts required to build a business that lasts.  Inside this episode:  • Why your people are the reason your gym isn’t scaling • The operating system behind a high-performing coaching team  • How to build standards your staff actually follow • Why most owners accidentally create chaos for their team  • The hidden behaviours that are killing your member retention • How to lead coaches who care, improve, and take ownership • The one shift that transforms how clients experience your gym If you run a fitness business — or you want one that doesn’t drain your energy every day — this episode is going to hit hard. It’s real, it’s honest, and it reveals the truth about leading a team that can actually carry your vision forward.  ————————————  Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)  Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————  Follow Jayme on: https://www.instagram.com/jayme.d.richardson/  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 24m
  7. How To Speak With Power (Even If You’re Terrified Inside)

    NOV 18

    How To Speak With Power (Even If You’re Terrified Inside)

    ✅ Ready to learn the truth about money and freedom? 👇  oin the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page  ————————————  In this episode of The Freedom Formula, Shane sits down with Tamara Meyer - a speaker, coach, and confidence expert who helps people rebuild their identity, find their voice, and step into their true power.  Tamara opens up about the moment she realised she was living for other people’s approval and what it actually takes to rebuild confidence from the ground up.  She shares the uncomfortable truth about why most people never feel “ready,” how to stop performing for acceptance, and the single mindset shift that creates unshakable confidence in any situation.  Inside this episode:  • Why confidence isn’t something you’re born with — it’s something you build  • How to kill your old identity so you can grow into your next one  • The real reason you freeze on camera or hold yourself back • Why authenticity is the key to influence (and how to find it again)  • How to turn fear and resistance into fuel  If you’ve ever felt like you’re holding yourself back from who you could be - this episode will hit deep. Tamara’s story is raw, practical, and a reminder that confidence isn’t about being fearless… it’s about choosing to show up anyway.  🎧 Watch the full episode now and learn how to build confidence that doesn’t disappear when life gets hard.  ————————————  Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/)  Facebook: / https://www.facebook.com/shanedacostaofficial/ ————————————  Follow Tamara on: https://www.instagram.com/tamarameyercoach/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 23m
  8. This 27-Year-Old Nurse Built a 7-Figure Business (100% Remote)

    NOV 10

    This 27-Year-Old Nurse Built a 7-Figure Business (100% Remote)

    ✅ Ready to learn the truth about money and freedom?  👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page  ————————————  In this episode of The Freedom Formula, we sit down with Courtney Brookes - a former ICU nurse who walked away from the system to build a 7-figure health movement helping thousands of women reclaim their energy, purpose, and freedom.  Courtney’s story is raw, emotional, and brutally honest. From burnout, exhaustion, and self-doubt to leading a global brand that’s transforming the lives of nurses everywhere — this conversation unpacks what it really takes to choose yourself when everything in your life tells you not to.  Inside this episode:  • The moment she realized nursing was no longer her purpose  • How she built a 7-figure brand empowering women to put themselves first • Why burnout is not a badge of honor  • The mindset shift that separates those who stay stuck from those who break free • The power of sales, communication, and self-worth in building a freedom-based life  • What it means to truly “burn the boats” and never look back Courtney shares how she rebuilt herself from the inside out — overcoming fear, rejection, and the weight of expectations to create a business that now changes hundreds of lives every single day.  If you’ve ever felt trapped in a job that doesn’t fulfill you, or questioned whether you’re meant for more, this episode will hit hard. It’s proof that freedom isn’t found - it’s earned, one decision at a time.  🎧 Watch the full episode now and discover how to step out of survival mode, choose yourself, and create a life that finally feels like yours.  ————————————  Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/  ————————————  Follow Courtney on: https://www.instagram.com/courtneymarybb/?hl=en - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    46 min
See All (30)

About

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

Information

  • Creator
    Shane Da Costa
  • Years Active
    2K
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © 2025 Freedom Formula Podcast
  • Show Website
    Freedom Formula Podcast