Freedom Formula Podcast

Shane Da Costa
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  • Entrepreneurship
  • Updated Weekly

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

  1. 3d ago

    15 Year Business Consultant Reveals Why Most Australian Businesses Never Take Off

    JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid  ——  You're told to find the perfect plan, get qualified, wait until you're ready. Jodie Finnan has sat beside some of the most successful people alive - and says that advice is exactly backwards.  From Jamie Oliver's PA, to James Packer's chief of staff, to founder of her own consultancy - here's what 15 years at the top taught her:  → "I don't have time" is a lie. It's fear. Winners act on the idea; everyone else explains why they can't.  → Make your circle smaller, not bigger. Be the dumbest person in the room on purpose.  → Mistakes aren't the risk - they're the tuition. The most successful people are simply the ones who've failed the most.  → Australia is taxing and strangling its own founders. She's launching straight into the US and sourcing through Singapore, and she's not the only one.  → The best brands are born from something true. Hers came from losing her dog, Harley - and became a mission to stop other owners feeling the same helplessness.  Honest, high-energy, and a little heartbreaking. Sit back and enjoy.  ————————————  Follow Us On:  Instagram: / https://www.instagram.com/shanedacosta_official  https://www.instagram.com/freedom_formula_podcast/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    15 Year Business Consultant Reveals Why Most Australian Businesses Never Take Off

  2. Sep 26

    Former Liberal Party Insider Exposes What Labor & The Liberals Are Hiding From Australians

    JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid  ——  They call her a bigot. Uneducated. Deplorable. Jaimie's heard all of it - and she keeps showing up anyway.  She was a die-hard Liberal volunteer. Then she quit the party and started saying what she really thinks.  Here's her charge sheet against the way Australia's being run:  → The safety net is now a trap. Instead: intergenerational welfare, intergenerational housing, and dependency dressed up as compassion.  → One budget can end a family's plans overnight. Government has its hand in your life whether you voted for it or not.  → Leaders who own nothing. "I didn't lie, I changed my position." "That wasn't our modelling." She's had enough of the endless deflection and gaslighting - and says accountability is the one thing our politicians have completely lost.  → A generation taught to take, not give. Kids at protests who couldn't explain why they were there beyond what they'd absorbed online. Her fix starts at home: teach your kids to actually think.  Her message: if you want freedom, you have to take responsibility - at home, in your wallet, and at the ballot box.  Watch before the next election.  ————————————  Follow Us On:  Instagram: / https://www.instagram.com/shanedacosta_official  https://www.instagram.com/freedom_formula_podcast/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Former Liberal Party Insider Exposes What Labor & The Liberals Are Hiding From Australians

  3. Sep 16

    Australian Property Millionaire Sold $100M Before the Crash (Here's Why...)

    JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid  ——  Emil Juresic just sold $100 million of property - right before the Australian property market fell off a cliff.  Everyone said he was crazy.  He says he hates that he was right.  Emil isn't your typical guest.  17 real estate offices.  500+ staff across finance, real estate and online businesses.  Now throwing $100M+ into fitness and wellness.  He started from zero and built an empire - and this conversation was less an interview and more him spraying uncomfortable truths at machine-gun pace. Here's the stuff that stuck:  He didn't predict the property crash. He watched it happen in real time. With thousands of sales moving through his offices every month, Emil sees buyer and seller appetite shift before the headlines catch up. He called a 10-30% drop six months out while everyone told him he'd lost it.  Then the conversation turned to the thing keeping him up at night. Emil sent a brutal $60M, 25-year lease to his lawyers - 11 days, $5,500, one opinion. He fed it to AI and got more red flags back in ten seconds.  But this is where Emil flips from doomsayer to something more useful. His whole message is: stop competing with the young and fearless - become the coach who commands them. At 47 he's AI-obsessed, but his real edge is capital plus a crew of 20-somethings who build in one morning what used to take five months. Learn to sell. That's the whole game. One of his agents walked in on $70K three years ago and cleared $4.7M in commission last year. A degree buys you a salary cap; sales buys you no ceiling and the capital to start anything.  And after all of it - the tax, the crash, the AI carnage - he still calls Australia the best country on earth. The people who master sales and adapt faster than everyone else, he says, will own the next decade.  Sit back and enjoy.  ————————————  Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official  https://www.instagram.com/freedom_formula_podcast/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Australian Property Millionaire Sold $100M Before the Crash (Here's Why...)

  4. Sep 9

    Australia Is $1 Trillion In Debt... And They're Coming To You To Pay It Back

    JOIN THE High Ticket Remote Sales Masterclass https://join.freedomacademy.com.au/optin-320047?fbclid=fbclid —— You're told the problem is you.  Save harder.  Cut back.  Wait for the right time to buy.  But the biggest financial contract you'll ever sign was never built to work in your favour.  So I invited Julian Fayad on the podcast - founder of Loan Options who's spent 15 years inside the lending machine and built an AI platform matching Aussies across 90+ banks - to expose who's really taking a cut of your money.  Then he went viral calling out the government, and they came for his business.  Here's what we uncovered: → The people who trust the system pay the most for it. It doesn't matter how good your credit score is. It matters whether you know the trade secrets nobody explains. → They swore black and blue they'd never touch capital gains tax. Then they did. Albanese said it 50 times before the election. Twelve months later, they changed it anyway. First home loan applications actually dropped 20-30% after the budget. The data doesn't lie. Their words do. → Good debt builds. Bad debt buries you. Most Australians never learn the difference - and household debt has never been higher. → Australia was the promised land. Now founders are leaving silently. Julian's actively looking at New Zealand, the US, and the UAE - where the first $100K of company profit is tax-free and every dollar of your salary sits in your pocket. His message: this next election is a point of no return. If nothing changes, he's out - and he won't be the only one. Sit back and enjoy. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Australia Is $1 Trillion In Debt... And They're Coming To You To Pay It Back

  5. Aug 21

    20 Years Of Australian Business Advice In 70 Minutes

    JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page ——  You're told success is about the product. Work harder. Find a gap.  But Dr Natasha Cook built a seven-figure skincare brand from her parents' garage in Maitland and says the real game is something almost nobody talks about.  So I invited her on this week's podcast - a board-certified dermatologist who self-funded her way to a profitable brand, said no to private equity twice, and got ostracised by her own profession for doing it.  Here's what we uncovered:  → Money isn't the biggest boat. It's the walk-away power. Her bricklayer dad taught her wealth was never about the fanciest house on the street. It's being able to leave the room, the boss, the situation that's crushing you. That's the whole point.  → The foetal position is your friend. You can't build anything real without it. Natasha's been the "amorphous puddle" wondering if she made every wrong decision. The founders who never felt that pain never developed the invisible tools that actually run a business.  → You can't rationalise with irrational people. What a customer says or does often has nothing to do with your product, your service, or you. You just became the punching bag for whatever's going on in their life. Stop absorbing it.  → Healthy, happy, busy people don't leave scathing reviews. It's the loud minority weaponising complaints while regulators never vet the complainant. Meanwhile someone's doing hysterectomies on women who don't need them - and that flies under the radar.  → Australia is drowning in low-hanging fruit. Walnuts on a desk get escalated to the medical board. Royal commissions burn hundreds of millions investigating things we already know 90% of the answer to. It's virtue signalling that looks busy and changes no outcome.  → Short-term pain, long-term gain - there's no free lunch. Compound interest is your best investment. Don't buy the handbag. Delayed gratification built everything worth having, and this generation's been sold "just add water" success that doesn't exist.  → Back yourself before you're ready. Getting her own name on a skincare label felt like "dragging an elephant around a football field." She was scared of the backlash. She did it anyway - because if you don't believe in what you make, why should anyone else?  ————————————  Follow Us On:  Instagram: / https://www.instagram.com/shanedacosta_official  https://www.instagram.com/freedom_formula_podcast/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    20 Years Of Australian Business Advice In 70 Minutes

  6. Aug 11

    Australia Is Going Broke... They're Coming For Your Super, Your House & Your Savings

    JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page —— You're told to budget better. Work harder. Cut the coffee. But Australians working two incomes are still falling behind.  So I invited Bish - a currency trader turned Bitcoin educator & entrepreneur, who's spent 14 years inside the machine - to expose what's actually destroying your purchasing power. Here's what we uncovered: → The problem isn't you. It's the money itself. Since 2020, there's been a 60% increase in Aussie dollars printed. You're not getting poorer. Your money is. → Inflation isn't 2%. It's whatever they want it to be. When beef prices spike 24%, they just remove beef from the inflation basket and add tofu instead. The real inflation? Look at money supply, not their numbers. → Your parents bought homes on one wage. You can't on two. Property, groceries, rent, power - everything costs more every year. That's by design, not bad luck. → Central banks are unelected officials deciding your financial future. They print money out of thin air and set interest rates nobody voted for. And somehow that's legal. → Bitcoin is the only asset you actually own. Real estate needs a real estate agent. Stocks need the market to open. Bitcoin? You own it 24/7, anywhere in the world. No permission needed. → The banks are debanking crypto holders. Bish got kicked off CBA for receiving large transactions. They didn't care when he explained. The decision was already made. Sit back and enjoy! ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official https://www.instagram.com/freedom_formula_podcast/ - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Australia Is Going Broke... They're Coming For Your Super, Your House & Your Savings

  7. Aug 4

    Brain Expert Reveals Why Staying Broke And Stuck Feels Safer To Your Brain Than Winning

    JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page  ——  Most founders think their business problems are strategy, cash flow, or operations. But Hannah Conkey says the real problem is running in their subconscious.  So I invited her on this week’s podcast, to expose what's actually sabotaging high-performing leaders.  Hannah, Founder and CEO of Mind Pilot, is a neuroscience consultant working with venture-backed founders.  Here's what we uncovered:  → Your biggest bottleneck is you. Every founder brings their entire baggage into the business. No strategy fixes self-sabotage.  → Smart operators self-sabotage without knowing it. You hit heights, trauma happens, things recede. Then subconsciously you prevent yourself from going back there. You stay stuck.  → Stress literally lowers your IQ. Under pressure, cognitive function drops. That bad decision months ago? You were operating with a compromised brain.  → Burnout wrecks your judgment, not just your health. The bigger your business, the more decisions required. But if you're burnt out, you're making them with a broken brain.  → You say you value one thing, do the opposite. Confirmation bias traps you in limiting stories. You seek evidence to prove your own limitations.  → The founder matters more than the business idea. An average founder with self-awareness beats a genius running unconscious patterns.  → What got you here won't get you there. The mindset that built $1M won't build $10M. You hit a ceiling and blame the market.  Really, you're blocking yourself. If you've ever made a decision under pressure and only understood how bad it was months later - this explains exactly why.  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Brain Expert Reveals Why Staying Broke And Stuck Feels Safer To Your Brain Than Winning

  8. Jul 24

    Dave Hughes EXPOSES The Corruption Destroying Australia's Future | Full Uncensored Interview

    ✅ ✅ JOIN THE 3 DAY “HIGH-TICKET CLOSER CHALLENGE” AND LEARN THE SALES FRAMEWORK BEHIND $10K–$30K/MONTH EXTRA INCOME https://join.freedomacademy.com.au/opt-in-page  ——  The Australian Government lied about tax changes 12 months after the election. So I invited Dave Hughes on the podcast (ex-Labor voter) who finally snapped and started investigating what else they're hiding from Australians:  And here’s Hughesy’s charge sheet:  → Promised no CGT changes before the election, changed it anyway. That's not a policy shift -that's a deliberate lie to voters. It triggered Dave to ask: what else are they hiding?  → Billions in illegal tobacco flooding Australia while government looks away. Firebombings, cash leaving in shipping containers, every tobacconist openly breaking the law. But does government crackdown on crime? No. They tax hard-working citizens instead.  → NDIS bleeding billions to fraud while genuine users suffer. The amount of theft is extraordinary. Yet government does nothing -they just don't respect the money.  → Labour declared war on business (and it's costing Australia). This budget opened Dave's eyes to the real problem: government corruption, waste, and incompetence driving inflation in your grocery bill.  → The fix: drastically smaller government. Singapore runs on 15% tax. Australia needs fewer departments, fewer people, more respect for taxpayer money. Whoever wins next needs to be honest with Australians - they're over the b******t.  Episode's live now on YouTube and Spotify. Watch before the next election.  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    Dave Hughes EXPOSES The Corruption Destroying Australia's Future | Full Uncensored Interview
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About

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

Information

  • Creator
    Shane Da Costa
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © 2026 Freedom Formula Podcast
  • Show Website
    Freedom Formula Podcast

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