Freedom Formula Podcast

Shane Da Costa

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.

  1. The Health & Performance Expert: "99% of Healthy People Have This Hidden Problem”

    6D AGO

    The Health & Performance Expert: "99% of Healthy People Have This Hidden Problem”

    Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Dr Daniel Kirkbride is solving a problem most people don’t know exists - untapped physical potential. He helps high performers unlock the hidden 20-30% they didn't know they had. He believes conventional blood tests compare you to sick people, not optimal performers. Your results come back "normal" but you're exhausted with brain fog. The doctor says you're fine. He calls this the yellow zone - not sick enough to diagnose, but far from optimal. On today's episode we discussed: • Why blood work shows issues 18 months before symptoms appear (if you're looking through the right lens) • White blood cells: conventional range 4-11, optimal 5.5-7.5 - you can decline for years being told you're "normal" • Why 99% of high performers have leaky gut, low immune defense, or gut infections based on 300+ stool tests • His specialist generalist approach: osteopathy, strength conditioning, functional medicine - because no system in the body works alone If you're performing at a high level but suspect there's more in the tank - this shows you what to test for. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Daniel on: https://www.instagram.com/dr.daniel.kirkbride/  - Get weekly tips and insights on scaling your business:  https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 22m
  2. Why The Life Society Told You To Build Is Designed to Keep You Broke

    MAR 9

    Why The Life Society Told You To Build Is Designed to Keep You Broke

    ✅ Learn how to become a Finance Development Rep (FDR) and earn high-ticket commissions using funded deals. Free live masterclass with Shane Da Costa: https://freedomacademy.com.au/masterclass-fdr ———————————— Richmond lost $1.2 million and spent his last $50k. His first coach gave him one rule: "Always sit at the front of the room." That advice led to Arnold Schwarzenegger's house with 100 people - Arnold, Sly, Statham, billionaire producers. There he met Taj, thought she was a waitress, coached her, and she introduced him to the creator of Grey Goose vodka who sold the company for $2.2 billion. Richmond became a founding partner in François's Armagnac company. All because he sat at the front. We break down proximity is power, why successful people aren't smarter (they just understand how systems work), how Richmond invested $350k USD in Myron Golden's VIP mastermind, and how Myron taught him to sell $100k offers by promising 10x return- not time or access. Richmond then sold three $1M offers and eleven $100k offers using those principles. Plus: why your peer group determines your income, and why you'll either leave or raise your standards. If you're stuck earning the same income with the same people, this conversation shows exactly what to do differently. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Richmond on: https://www.instagram.com/richmonddinh/  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 19m
  3. The 3-Stage Playbook to Go From Broke to $1M (From a Guy Who Started With Nothing)

    MAR 2

    The 3-Stage Playbook to Go From Broke to $1M (From a Guy Who Started With Nothing)

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, Louis-Pierre breaks down what it really takes to become a high-performing man in a world that rewards comfort. From discipline and physical standards to leadership and responsibility, this conversation goes deep into the mindset shift required to stop drifting and start operating with intent. Louis-Pierre shares why most men struggle with confidence - not because they lack potential, but because they avoid the hard standards that build self-respect. We unpack performance, identity, strength, and why earning your own respect comes before expecting it from anyone else. This isn’t about motivation or surface-level self-improvement. It’s about building structure, discipline, and internal conviction so your life reflects the standards you claim to hold. If you’re navigating growth, leadership, or rebuilding yourself in any area - this episode is a direct reminder that freedom isn’t found in comfort. It’s built through responsibility. ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Louis Pierre Mercier on: http://instagram.com/lp_mercier  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 3m
  4. Emotional Intelligence Coach: "95% Of People Are Stuck In Survival Mode"

    FEB 16

    Emotional Intelligence Coach: "95% Of People Are Stuck In Survival Mode"

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere:  https://freedomacademy.com.au/freedom-academy-apply-page ———————————— On this episode of Freedom Formula, Nerida opens up about the internal battles no one sees behind success. From chasing achievement to questioning identity… from external validation to building real self-trust… she shares the moments that forced her to redefine what freedom actually means. This isn’t just about business growth - it’s about emotional resilience, self-awareness, and doing the inner work required to build a life that actually feels aligned. If you’ve built success but still feel the pressure underneath it… this conversation will challenge the way you see performance, identity, and personal freedom. Watch now on YouTube or listen wherever you get your podcasts 🎙️ ———————————— Follow Us On: Instagram: / https://www.instagram.com/shanedacosta_official Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Nerida on: http://instagram.com/neridabint/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 3m
  5. Why the 30-Year Mortgage Is Australia’s Biggest Financial Trap

    FEB 9

    Why the 30-Year Mortgage Is Australia’s Biggest Financial Trap

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Rory McGrath didn’t come through the polished corporate finance world. He left school early, stepped straight into the trenches of mortgage broking and private lending, and spent decades inside the engine room of how money really moves. Now the founder of Aurelius Capital, Rory is calling out what most Australians never question - the 30-year mortgage. In this episode, we break down why the “dream home” is often a financial trap, how banks and brokers profit when you stay in debt longer, why refinancing can secretly reset your progress, and how most borrowers are unknowingly kept stuck for decades. Rory explains what good brokers actually do differently, why commercial property can outperform residential, and how structuring debt correctly can buy back your time — not just grow your net worth. If you’ve ever been told “just get a 30-year loan and you’ll be fine,” this conversation might completely change how you think about property, wealth, and freedom. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Rory on: http://instagram.com/roryfinance/  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 22m
  6. Schools Are Preparing Our Kids for Jobs That Won’t Exist Anymore (WARNING)

    FEB 2

    Schools Are Preparing Our Kids for Jobs That Won’t Exist Anymore (WARNING)

    ✅ Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Most people assume the education system exists to develop free thinkers. It doesn't. It was designed to create compliant workers. And in 2026, the gap between what schools teach and what the world actually requires has become impossible to ignore. Brett Campbell is a multi-business founder, CEO, investor, and co-founder of EUKA Future Learning (https://euka.edu.au/) - Australia's largest homeschool provider supporting tens of thousands of families globally. But this conversation isn't about homeschooling as a trend. It's about recognising that the systems most people blindly trust are preparing the next generation for a world that no longer exists. Brett breaks down why 1 in 4 families turn to homeschooling due to bullying, why another 20% reject the philosophy being taught in classrooms, and why entrepreneurship is no longer a nice-to-have skill—it's a survival requirement. He also holds an unpopular but necessary truth: most people shouldn't be in business. Not because they lack capability, but because business demands responsibility, resilience, and decision-making capacity most have never been trained for. Inside this conversation: • Why the education system is outdated, not broken—and what that distinction means • The real reasons families are fleeing traditional schooling at unprecedented rates • The courage required to speak truth in a world that rewards compliance • Why wasted potential is the real tragedy of modern life If you're a parent questioning the system, an entrepreneur building something that matters, or someone who refuses to settle for a life lived on default mode—this episode will land differently. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Brett on: http://instagram.com/brettcampbellofficial/  - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 35m
  7. Why Everyday Australians Are Working Harder Than Ever (But Getting Nowhere)

    JAN 26

    Why Everyday Australians Are Working Harder Than Ever (But Getting Nowhere)

    Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— Most men don’t fail because they lack ambition. They fail because they lack the internal structure required to hold the life they say they want. In this episode, James Wellington unpacks that structure. Through his own journey into fitness, identity, and fatherhood, he reveals how men rebuild confidence, reclaim discipline, and become someone worthy of responsibility. James explains why modern men are burned out, disconnected, and quietly dissatisfied, not because the world is stacked against them, but because they are living at odds with their standards. He breaks down how physical training became a gateway into emotional resilience, how fatherhood sharpened his vision, and why real freedom isn’t about doing whatever you want - it’s about being the kind of man who can do what needs to be done. This episode isn’t hype, bravado, or motivational noise. It’s a grounded conversation about self-respect, identity, leadership, and the cost of avoiding responsibility. If you’re currently in a season of rebuilding - whether physically, mentally, or as a father - this will hit differently. Because at some point every man faces the same truth: your life won’t change until you do. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow James on: http://instagram.com/jameswellingtonofficial/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 28m
  8. 7-Figure Entrepreneur Reveals How Hustle Culture Nearly Destroyed Him (And What Saved Him)

    JAN 19

    7-Figure Entrepreneur Reveals How Hustle Culture Nearly Destroyed Him (And What Saved Him)

    Ready to learn the truth about money and freedom? 👇 Join the waitlist for **Freedom Academy** – build a remote sales career and earn $10k–$30k/month in commissions from anywhere: https://freedomacademy.com.au/freedom-academy-apply-page ———————————— In this episode, Lewis breaks down the hard truths about building a life that is actually yours - not one built on autopilot, external validation, or other people’s expectations. He shares his story of walking away from the traditional path, the identity shift that forced him to take full responsibility for his direction, and the practices that helped him rebuild confidence, purpose, and freedom. This conversation explores what happens when men stop numbing, stop outsourcing their decisions, and start developing standards that align with who they actually want to become. Lewis talks candidly about personal leadership, relationships, discipline, and why most men never change until they’re forced to confront the gap between the life they have and the life they want. If you’re navigating transition, questioning the path you’re on, or trying to build something with long-term meaning, this episode will resonate deeply. It’s not about hacks, shortcuts, or motivational hype - it’s about ownership, identity, and the courage required to take back control. ———————————— Follow Us On: Instagram: / [https://www.instagram.com/shanedacosta_official](https://www.instagram.com/shanedacosta_official/) Facebook: / https://www.facebook.com/shanedacostaofficial/ ———————————— Follow Lewis on: https://www.instagram.com/lewishuckstep/ - Get weekly tips and insights on scaling your business: https://relentlessentrepreneur.com.au/email-optin - Follow Shane on social media: Facebook https://www.facebook.com/shanedacostaofficial Instagram https://www.instagram.com/shanedacosta_official

    1h 12m

About

Australian entrepreneur Shane Da Costa went from overworked fitness professional to building multiple 8-figure online companies — and now he’s revealing how to do the same. In The Freedom Formula Podcast, Shane breaks down the sales psychology, leadership frameworks, and scaling systems that turn skill into income and income into freedom. Each week, you’ll get raw, tactical insights on building businesses that print cashflow, grow teams that perform under pressure, and create a life where money and time work for you — not against you. You’ll also hear unfiltered conversations with ultra high performers and Freedom Fighters — founders, closers, and creators earning on their own terms and redefining what success looks like. If you’re ready to master the science of sales, the art of scale businesses, and the mindset of freedom — this is your playbook. Because freedom is a choice.