Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter
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The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

  1. From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

    07/02/2025

    From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU. In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way. This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support. Why your brand is your biggest revenue lever (and how to use it like one) Foolproof ways to earn trust (and budget) from the C-suite The secret to B2B content that lands Why your best leads come from listening, not shouting Why “going viral” might be killing your strategy, not saving it Tune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game. In this episode, you’ll discover:

    50 min
  2. Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

    06/25/2025

    Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU. This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution. In this episode you’ll discover: What “measure twice, cut once” really means for marketing Why chasing tactics without strategy is a dangerous game How to build alignment between your plan and your outputs How to retrofit better thinking into BAU marketing Tune in for real insights, expert strategies, and tips to elevate your marketing game.

    37 min
  3. Bridging the Language Gap: How to Market to Diverse Audiences

    06/11/2025

    Bridging the Language Gap: How to Market to Diverse Audiences

    Welcome to Funnel Visionaries: Real talk on perfecting the customer journey Hosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach. Obsessed? You will be.  In this episode, you’ll discover: Why "speaking the customer’s language" is both literal and metaphorical How to align content and comms across diverse personas How AirPlus uses ABM to personalise at scale What a pizza shop taught Jente about ideal customer profiles Tune in for real insights, expert strategies, and tips to elevate your marketing game. FIND OUT MORE ABOUT KONRAD SANDERS Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space. Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSanders FIND OUT MORE ABOUT JENTE HIRTS Jente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like. Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/

    48 min
  4. The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

    06/04/2025

    The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey.  Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate. In this episode, you’ll discover: Why the silver bullet mindset doesn’t work in B2B The power of touchpoint marketing How to define your unique “marketing fingerprint” The importance of understanding behavioural insights, not just job titles What to measure (and what to ignore) to track real success Tune in for real insights, expert strategies, and tips to up your marketing game.

    48 min

  5. 05/21/2025

    Ultra-targeted Advertising: Time, Place, and the Loyalty Loop

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage. In this episode, you’ll discover: What “time-banding creative” really means (and why it works) How to outshine Nike-level brands in a market more jam-packed than a departures board in July Whether AI is your creative sidekick or saboteur Why loyalty loops deserve way more love than acquisitions (hot take, we know) Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.

    35 min

  6. 05/07/2025

    Why B2B Marketing is Broken: Dark Funnels, AI, and The Attribution Struggle

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales?  They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs).  In this episode, you’ll discover:  Why your job doesn’t end when you hand over the MQLs What real attribution looks like (hint: not just first or last touch) Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones)  How to build relationships between marketing and sales Don’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.

    39 min

  7. 04/16/2025

    Thought Leadership as a Service": How to Maximise CLV with Clever Content

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way. This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing. In this episode, you’ll discover: How to transform client listening into content gold Why good content is all about value over volume (no shouting necessary) How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team) A peek behind the ‘hat ‘do more with less’ curtain within global organisations How AI has evolved into a stellar sparring partner for human-led thought leadership Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.

    44 min
  8. Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

    03/26/2025

    Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU. This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth. In this episode, you’ll discover: Why the traditional funnel is dead How the Pirate Funnel (AAARRR) aligns with customer growth Why referral marketing is a goldmine for B2B How Tesla, Airbnb & Dropbox built legendary referral programs How retention, advocacy & customer lifetime value fuel real business success Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.

    48 min
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The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

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