CattleUSA Daily

Lauren Moylan | Cattle USA

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

  1. 2d ago

    418: You Don’t Have to Be Rich to Eat Wagyu with The Meat Dude's Evan Carter

    Wagyu beef has a reputation for being expensive, intimidating and only meant for special occasions but Evan Carter of The Meat Dudes is here to challenge that idea. After discovering Wagyu through his Seattle restaurants, Evan and his team have built a platform around making Wagyu more approachable and helping consumers understand where it comes from, how it is produced and how to cook it. He also shares what The Meat Dudes are doing to connect ranchers and consumers through education, cooking and their developing Wagyu Map. Links: The Meat Dudes: https://themeatdudes.com/ Instagram: https://www.instagram.com/themeatdudes/ The Meat Dudes Podcast: https://open.spotify.com/show/61UsaxCkLX4a222nvBuV04 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Wagyu is a spectrum that includes full-blood, F1 and other genetic combinationsNot every Wagyu cut is an expensive $70–$200 steakLesser-known cuts can offer an affordable way for consumers to experience WagyuEducation can help consumers understand the differences between Wagyu productsAmerican-raised Wagyu is a legitimate part of the growing U.S. Wagyu industryConsumers increasingly want to know where their beef comes from and who raised itUsing more of the whole animal can create additional value for Wagyu producersChefs and consumers have an opportunity to discover cuts beyond ribeyes and tenderloinsThe Meat Dudes are working to connect ranchers, chefs and consumers through educationGrowing Wagyu demand could create new opportunities throughout the beef industry Chapters: 01:24 How the Meat Dudes Discovered Wagyu03:45 Why Consumers Are Buying Wagyu05:00 Wagyu Is More Than a $200 Steak07:32 Making Wagyu More Approachable10:00 The Cuts Consumers Are Missing12:23 Creating a Premium Beef Experience15:31 Connecting Ranchers and Consumers18:00 The Wagyu Map and Consumer Education19:37 Where the Wagyu Industry Is Headed24:35 Why Consumers Should Eat More Beef Evan Carter, The Meat Dudes, Wagyu, Wagyu beef, American Wagyu, full blood Wagyu, F1 Wagyu, Wagyu genetics, Wagyu cattle, Wagyu production, Wagyu industry, Wagyu beef prices, affordable Wagyu, Wagyu cuts, Denver steak, Bavette steak, skirt steak, Wagyu ribeye, premium beef, specialty beef, beef industry, cattle industry, beef producers, cattle producers, consumer beef demand, beef consumers, meat education, Wagyu education, meat education, beef marketing, beef branding, beef quality, premium beef market, niche beef market, Wagyu Map, ranch to consumer, beef traceability, American beef, specialty cattle, beef cuts, meat industry, The Meat Dudes podcast

    418: You Don’t Have to Be Rich to Eat Wagyu with The Meat Dude's Evan Carter
  2. 3d ago

    417: Agriculture Is in Good Hands — What the Younger Generation Brings with Shellie Jacobucci

    Today on the Cattle USA Daily Podcast, Shellie Jacobucci joins your host Lauren Moylen for a conversation about the people who will shape the future of agriculture. From 4-H and FFA to mentorship, advocacy, technology and hands on learning, Shellie shares why investing in young people goes far beyond livestock projects and why the skills they build today will follow them into adulthood and their careers. With new technology and innovative ideas coming from young agriculturalists, there is plenty of reason to be excited about where the industry is headed. Links: Connect with Shellie: https://www.facebook.com/sjacmartin CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: 4-H and FFA give young people hands-on experience and valuable life skillsAgriculture offers many career paths beyond traditional productionYoung agriculturalists are already using technology to solve industry challengesMentorship gives young people opportunities they cannot get from a classroom aloneGood advocacy starts with listening to understand instead of simply respondingYoung people need to learn how to respectfully handle disagreement and constructive criticismProducers can make an impact by mentoring even one young person in their communityAgriculture needs volunteers who are willing to invest their time and knowledgeSocial media can help producers share agriculture’s story when used thoughtfullySuccess and failure both provide valuable lessons for the next generation Chapters: 02:47 Why Youth Matter in Agriculture 04:42 Innovation From Young Agriculturalists 06:25 The Life Skills 4-H and FFA Build 08:09 Why Record Keeping Matters 11:18 Teaching Young People to Advocate 12:23 Learning to Disagree Respectfully 16:05 Different Paths Within Agriculture 17:13 The Need for More Volunteers 19:19 Why Hands-On Learning Matters 21:16 Technology and Agriculture’s Future 24:25 Learning to Ride the Highs and Lows 25:58 Getting Involved in 4-H and FFA Shellie Jacobucci, Cattle USA Daily, 4-H, FFA, youth in agriculture, younger generation, agriculture, cattle industry, agriculture education, agricultural leadership, mentorship, youth mentorship, agricultural advocacy, ag advocacy, young farmers, young ranchers, future of agriculture, cattle producers, livestock projects, hands-on learning, agricultural technology, ag technology, social media and agriculture, agriculture communication, volunteerism, rural communities, leadership development, life skills, livestock judging, agricultural education, Colorado agriculture, cattle industry future

    417: Agriculture Is in Good Hands — What the Younger Generation Brings with Shellie Jacobucci
  3. 4d ago

    416: A Real Conversation Every Cattle Producer Needs to Hear with Madison Book

    Madison Book, a therapist and agriculture focused wellness professional from western Kansas, joins Lauren for a real conversation about the pressures producers carry, why “just work harder” isn’t always the answer, and how agriculture can become better at supporting one another. From knowing when to slow down to recognizing when a neighbor may need help, Madison shares practical ways producers can take care of themselves and the people around them. Links: Connect with Madison: Sagebrush Wellness Phone: 785-699-7737 Creative Connections with Madison: https://www.creativeconnectionswithmadison.com/ Phone: 785-434-3389 CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Asking for support can be a sign of strength rather than defeatWorking harder is not always the solution when stress continues to buildChecking on a neighbor may require asking the question more than onceSupport can happen through a phone call, coffee, church, a drive or simply showing upSmall moments of connection can make a difference during isolated seasonsSlowing down and noticing your surroundings can help your body come out of a heightened stress responseSimple daily habits like eating, drinking water and walking can help producers function betterTaking care of yourself should be treated like maintaining livestock, equipment and the operation Chapters: 01:25 The Pressure Producers Carry04:30 Why “Just Work Harder” Isn’t Always the Answer07:18 Asking the Question: Are You Okay?10:20 Showing Up for Your Neighbors13:15 Building Connection in Agriculture16:30 Understanding Your Nervous System19:05 Simple Ways to Slow Down22:00 Food, Water and Taking Care of Yourself25:15 A Reminder Every Producer Needs Madison Book, Cattle USA Daily, agriculture, cattle producers, cattle industry, ranchers, farmers, agriculture wellness, rural communities, producer stress, farm life, ranch life, agriculture community, rural support, producer wellbeing, working harder, asking for help, supporting neighbors, rural connection, nervous system, stress management, self care, agriculture lifestyle, farm stress, ranch stress, mental health awareness, agricultural community, Sagebrush Wellness, Creative Connections, western Kansas, cattle ranching, farming, rural America

    416: A Real Conversation Every Cattle Producer Needs to Hear with Madison Book
  4. 5d ago

    415: Serving in the Army to Serving America Through Agriculture with Joel Heinzeroth

    After 20 years of serving in the Army, Joel Heinsroth found another way to serve his country, through agriculture. A fourth generation farmer and now a rancher in southwest Oklahoma, Joel comes on the Cattle USA Daily Podcast to share his journey from growing up on a diversified family farm to serving in Iraq, transitioning out of the military and building his own cattle operation. He also discusses the Farmer Veteran Coalition, the connection between military service and agriculture, community involvement, and why succession planning should be a priority for every family operation. Links: Connect with Joel on LinkedIn: https://www.linkedin.com/in/joel-heinzeroth-a4a133189/Farmer Veteran Coalition: https://farmvetco.org/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Military skills like hard work, dedication and teamwork can transfer directly into agricultureAgriculture can give veterans a new sense of purpose and continued serviceBuilding a ranch requires community, networking and a clear business planVeteran organizations can provide resources, training, grants and valuable connectionsSmall family farms and ranches depend heavily on strong local communitiesAmerican agriculture has an important role in serving and feeding the nationProducers should use good years to prepare financially for difficult onesEstate and succession planning can help protect the future of a family operationBuilding a successful next generation takes more than simply wanting the ranch to continueLooking ahead and planning for the next five years can help operations stay prepared Chapters: 00:51 – Growing Up on an Iowa Farm02:11 – From Farm Kid to Army Officer04:17 – Finding His Way Back to Agriculture07:31 – The Farmer Veteran Coalition11:05 – Serving America Through Agriculture14:02 – The Importance of Community16:50 – The View of American Agriculture20:56 – The Succession Planning Lesson veteran agriculture, farmer veterans, military veterans, Army veteran, Army service, military service, agriculture veterans, veteran rancher, veteran farmer, serving America, American agriculture, agriculture and veterans, Farmer Veteran Coalition, veteran farming, veteran ranching, cattle rancher, cattle ranching, cattle operation, cow calf operation, commercial cattle, Oklahoma rancher, Oklahoma agriculture, Iowa farm, family farm, family ranch, family farming, succession planning, estate planning, farm succession, ranch succession, agricultural business planning, five year business plan, farm financial planning, ranch financial planning, agricultural community, rural communities, cattle producers, cattle industry, beef industry, food supply, American food supply, agriculture leadership, regenerative agriculture, cattle farming, Cattle USA Daily

    415: Serving in the Army to Serving America Through Agriculture with Joel Heinzeroth
  5. 6d ago

    414: The $4.4 Billion Meat Trend Beef Producers Need to Watch with Abbi Groves

    Beef prices are high, supplies are tight, and the U.S. herd has not fully entered a rebuilding phase, yet beef demand remains remarkably strong. In this episode, livestock economist Abbi Groves joins Lauren to break down what is happening across the beef industry, starting with the booming meat snack category and the consumer trends behind it. They also dive into heifer retention, the outlook for herd rebuilding, beef-on-dairy, cattle supplies and what continues to drive consumers to buy high-quality beef even at record prices. Links: Connect with Abbi on LinkedIn: https://www.linkedin.com/in/abbigail-groves/ Meat Snack Growth: https://www.cobank.com/knowledge-exchange/proteins-promise-for-meat-snack-growth CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Meat snack sales have grown nearly 50% in four years and surpassed $4.4 billionProtein, health, convenience and simple ingredients are driving meat snack demandMore than $8 billion has been invested in animal protein processingThe beef herd is between continued liquidation and true rebuildingHeifer retention could tighten beef supplies before the herd growsMeaningful herd growth may not show up until 2028Beef-on-dairy is adding high-quality cattle to the beef systemStrong beef demand continues despite record pricesConsumers are changing cuts but still finding ways to buy beefGenetics, feeding and management have helped build today's high-quality beef Chapters: 00:00 – Meet Abbi Groves01:56 – The $4.4 Billion Meat Snack Market05:13 – Meat Snacks and Processing Investment07:47 – What Consumers Really Want09:48 – Why Meat Snacks Are Here to Stay12:05 – Where Are We With Herd Rebuilding?16:19 – Understanding Beef-on-Dairy19:36 – Beef-on-Dairy and Producer Profitability22:06 – Why Beef Demand Remains Strong24:18 – What Consumers Are Buying Abbi Groves, CoBank, livestock economist, beef demand, consumer demand, beef industry, cattle industry, beef prices, cattle prices, beef supply, cattle supply, herd rebuilding, heifer retention, beef cow herd, beef cattle, beef producers, cattle producers, ranchers, beef-on-dairy, dairy cattle, beef genetics, beef quality, meat demand, meat snacks, beef jerky, meat sticks, protein demand, animal protein, meat processing, beef processing, cattle economics, livestock economics, beef market, cattle market, beef outlook, cattle outlook, consumer trends, protein trends, meat snack sales, food trends, convenience foods, high-protein foods, beef consumption, beef purchasing, cattle markets, agricultural economics, livestock markets, U.S. beef industry, Cattle USA Daily

    414: The $4.4 Billion Meat Trend Beef Producers Need to Watch with Abbi Groves
  6. Sep 11

    413: Cows Eating Seaweed? The Research Behind a More Efficient Beef Industry with Juliana Ranches

    What happens when you add seaweed to a cattle diet? Dr. Juliana Ranches, assistant professor and beef extension specialist at Oregon State University, joins Lauren on Cattle USA Daily to break down her research into methane emissions, grazing cattle, soil carbon and the surprising role seaweed could play in the future of cattle nutrition. Her research takes a holistic look at the entire grazing system, with the goal of finding supplementation strategies that don't just reduce methane emissions, but can also improve cattle efficiency, productivity and the return for producers. Links: Juliana at OSU: https://anrs.oregonstate.edu/directory/people/juliana-ranches 369: The Damage Wildfires Are Doing to Your Cattle with Dr. Juliana Ranches: https://www.youtube.com/watch?v=80YSOplynVU CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Much of the methane research has focused on feedlot and dairy cattleRangelands may have the ability to act as carbon sinksJuliana's research takes a 360-degree approach to grazing systemsForage quality and seasons can influence cattle emissionsSeaweed may reduce methane and improve energy efficiencyPacific dulse is being studied as a potential cattle supplementAn early trial saw about a 9% methane reduction in 21 daysCattle showed no issues consuming the seaweed in the initial trialResearchers want the supplement to provide benefits beyond methane reductionSoil carbon is another key piece of the researchThe goal is a cost-effective supplement that benefits cattle, producers and the environment Chapters: 00:00 – Juliana Ranches Returns to Cattle USA Daily02:12 – Understanding Methane From Grazing Cattle04:17 – Taking a 360-Degree Approach07:48 – Why Are Cows Eating Seaweed?10:00 – Growing Seaweed for Cattle Supplementation12:04 – The Role of Soil Carbon13:26 – What Would Success Look Like?15:46 – Early Results From the Seaweed Trial17:35 – The Bigger Conversation Around Methane19:36 – What Producers Need to Know Juliana Ranches, Oregon State University, cattle research, cattle nutrition, beef cattle nutrition, cattle efficiency, cattle supplementation, seaweed cattle supplement, seaweed for cattle, Pacific dulse, cattle methane, methane emissions, carbon emissions, carbon sequestration, soil carbon, carbon sinks, grazing cattle, grazing research, rangeland research, forage quality, cattle grazing, cattle production, beef industry, sustainable cattle production, cattle sustainability, feed efficiency, cattle nutrition research, beef extension, cattle producers, ranchers, livestock research, methane reduction, grazing management, pasture management, rangeland management, forage management, cattle supplements, cattle performance, cattle health, cattle productivity, cattle science, beef production, agricultural research, livestock nutrition, Oregon cattle, cattle sustainability research

    413: Cows Eating Seaweed? The Research Behind a More Efficient Beef Industry with Juliana Ranches
  7. Sep 10

    412: Are You Leaving Money on the Table With Rain Insurance? PRF with Samantha Cozza -Wright

    Rain can make or break a grazing or haying operation, but are you protecting your operation when rainfall falls short? Samantha Cozza-Wright is back on the Cattle USA Daily Podcast to break down PRF, or Pasture, Rangeland, and Forage Protection, often called rain insurance. She explains how coverage works, how producers can structure it around historical rainfall patterns, what the numbers can look like, and why PRF could be an important tool when making strategic decisions for the year ahead. Connect with Samantha:Email - samantha@cattleusainsurance.com Phone - 785-940-5533 Links: CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: PRF insures 90% of average historical rainfall within a specific 17-by-17-mile gridCoverage is based on rainfall rather than actual hay production, forage yield or the amount of grass producedProducers can structure coverage across two-month intervals and increase coverage during historically drier periodsPRF coverage levels range from 70% to 90%, with 90% potentially providing more opportunities for a payment to triggerHistorical data can be used to look back 10–20 years and help producers determine how to structure their coveragePRF is government subsidized, with the top coverage level receiving a 51% subsidyA Northwest Kansas grazing example showed insurance paying more than the producer paid in premiums in eight of the past 10 yearsProducers can use PRF payments to help offset costs such as buying hay or dealing with reduced forage during dry periodsPayments are triggered automatically when rainfall falls below the insured percentage of the historical average, without a traditional notice-of-loss formCoverage is highly location-specific, making it important to run a quote based on the producer’s actual operation and historical rainfall patterns Chapters: 00:51 – What Is PRF and How Does Rain Insurance Work? 03:36 – How Coverage Is Structured 05:49 – A Real-World Northwest Kansas Example 08:00 – Understanding Historical Loss Ratios 10:01 – When PRF Pays More Than You Put In 12:00 – Grazing Acres vs. Haying Acres 15:20 – How Payments Are Triggered 17:00 – Getting a Quote for Your Operation 18:30 – Why Producers Should Understand PRF PRF insurance, Pasture Rangeland and Forage Protection, rain insurance, drought insurance, cattle insurance, ranch insurance, livestock insurance, pasture insurance, rangeland insurance, forage insurance, cattle producers, ranchers, cattle operations, grazing acres, haying acres, hay production, rainfall insurance, rainfall coverage, cattle industry, cattle ranching, drought risk, forage management, risk management, agricultural insurance, farm insurance, cattle business, Samantha Cozza-Wright, Cattle USA Daily

    412: Are You Leaving Money on the Table With Rain Insurance? PRF with Samantha Cozza -Wright
  8. Sep 9

    411: A Yield System That Could Change How We Value Cattle Forever with Greg Ruehle

    The beef industry is entering a new era of genetics, technology and data, and Greg Ruehle of the Red Angus Association of America joins Lauren on the Cattle USA Daily Podcast to break down what that could mean for cattle producers. From the challenges to the growing use of genomic tools, Greg explains how producers can use better data to make more informed genetic decisions. He also dives into emerging research on red meat yield that could change how the industry evaluates cattle and sends signals of value back through the beef supply chain. Links: Connect with Greg and his team: https://redangus.org/staff/greg-ruehle/ Red Angus Association of America: https://redangus.org/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Red Angus genetics offer both strong maternal characteristics and highly sought-after carcass traits, including marbling and qualityHide color has historically influenced cattle marketing, but new grids and data-driven evaluation are creating more opportunities to recognize cattle based on performanceGenomic tools allow producers to evaluate maternal and carcass traits together rather than having to choose between different genetic outcomesData is most valuable when producers can turn it into practical decisions that improve their operations and the broader breedThe current yield grading system is outdated, creating an opportunity for new technology to more accurately measure the actual composition and value of a beef carcassNew red meat yield research using CT scanning could help the industry better distinguish bone, fat and lean meat and ultimately improve how cattle are valuedMore precise data could eventually allow cattle to be targeted toward the specific endpoint where they can create the most value, from high-quality beef to lean-meat markets and replacement females Chapters: 00:00 – Meet Greg Ruehle03:36 – The Role of Red Angus in the Beef Industry06:49 – The Challenge of Hide Color10:58 – How Genomics Are Changing Genetic Selection13:23 – Turning Data Into Better Decisions17:34 – The Current Yield Grading System Is Outdated20:18 – How Red Meat Yield Could Change Cattle Selection26:11 – The Future of Technology in Beef Production29:06 – Greg’s Advice for the Next Generation Red Angus, Red Angus genetics, Red Angus Association of America, cattle genetics, beef cattle genetics, cattle breeding, genetic selection, genomic testing, genomics, EPDs, cattle traits, maternal traits, carcass traits, carcass quality, marbling, cattle technology, cattle data, cattle innovation, beef industry technology, cattle breeding technology, yield grading, yield grade, cattle valuation, beef carcass value, red meat yield, lean meat yield, beef carcass composition, CT scanning cattle, cattle research, beef industry research, cattle producers, commercial cattle, seedstock producers, beef cattle industry, cattle industry future, cattle selection, economically relevant traits, Greg Ruehle

    411: A Yield System That Could Change How We Value Cattle Forever with Greg Ruehle
4.6
out of 5
16 Ratings

About

CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.

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