CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth

Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach

Are you a small business owner, coach, consultant, freelancer, creator, or expert who wants more clients—but doesn't want to spend your life creating content, chasing leads, and constantly selling? Welcome to CreatingReorganized, the podcast for building a scalable, sustainable business through strategic content, video podcasting, personal branding, AI, and smart marketing systems. Hosted by Prof. Dr. Eleonore Soei-Winkels, #CreatingReorganized combines psychology, business strategy, technology, and real-world experimentation to help you turn your expertise into a business that attracts the right people. What will you learn from CreatingReorganized? You'll discover practical answers to questions such as: How can I use a video podcast to attract my ideal clients? How do I turn podcast listeners and viewers into paying customers? How can I market my small business without burning out? How can I create content consistently when I don't have much time? How can I use AI to make content creation and marketing more efficient? How do I build trust with potential customers before they buy? How can I repurpose one podcast episode into multiple pieces of social media content? How can I create a personal brand that stands out in an AI-driven world? How can I stop chasing clients and start attracting them? How can I build a marketing system that works even when I'm not constantly online? From video podcast marketing and storytelling to lead generation, sales, personal branding, AI tools, automation, social media, audience psychology, and sustainable business growth, each episode gives you ideas and strategies you can actually apply. Who is this podcast for? CreatingReorganized is especially for small-business owners, coaches, consultants, service providers, experts, solopreneurs, and founders who sell their knowledge, expertise, products, or services online. It's for you if you're thinking: “I know my stuff—but how do I get more people to notice?” “How can I turn my expertise into content that actually generates business?” “How do I grow without creating content 24/7?” “Can AI help me scale without making my marketing feel robotic?” “How can I build a business that supports the life I actually want?” Don't just create more content. Create a system. CreatingReorganized is a living laboratory where business strategy meets psychology and technology. You'll get behind-the-scenes insights into what works, what doesn't, and how to build a high-impact, low burnout marketing system around your unique expertise. 🎧 Listen to the full series to discover how to create content that gets attention, build trust with your audience, generate leads, convert viewers into customers, and grow your business according to your vision of life. Stop chasing clients. Start creating a business that attracts them. Join psychology professor, former IT strategy consultant, entrepreneur, coach, video podcast producer and mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and #CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-t

  1. 19h ago ·  Bonus Video

    What Happens to Your Profit When Everyone Uses the Same AI Tools _ CreatingReorganized, ep 18, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** The ROI of Human Connection - Why Your Business Needs a Video Podcast with your face and voice - Not an AI Avatar, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0018 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    What Happens to Your Profit When Everyone Uses the Same AI Tools _ CreatingReorganized, ep 18, Prof. Dr. Eleonore Soei-Winkels
  2. 1d ago ·  Bonus Video

    How to Automate Podcast Guest Vetting With a TypeForm SOP That Replaces Manual Emails _ CreatingReorganized, ep 17, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** The Quiet Sales Machine Automating High-Touch Lead Generation, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0017 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    How to Automate Podcast Guest Vetting With a TypeForm SOP That Replaces Manual Emails _ CreatingReorganized, ep 17, Prof. Dr. Eleonore Soei-Winkels
  3. 2d ago ·  Bonus Video

    How Being Called a ‘Model Immigrant’ Taught Me the #1 Personal Branding Lesson _ CreatingReorganized, ep 16, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** Future-proof your business - the un-AI-able content strategy for your personal brand, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0016 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    How Being Called a ‘Model Immigrant’ Taught Me the #1 Personal Branding Lesson _ CreatingReorganized, ep 16, Prof. Dr. Eleonore Soei-Winkels
  4. 3d ago ·  Bonus Video

    How to Replace Frantic Marketing With a Science-Backed Strategy That Works _ CreatingReorganized, ep 15, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** Stop marketing burnout - the 60/40 rule and 3 cognitive traps that kill your video podcast ROI, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0015 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    How to Replace Frantic Marketing With a Science-Backed Strategy That Works _ CreatingReorganized, ep 15, Prof. Dr. Eleonore Soei-Winkels
  5. 4d ago ·  Bonus Video

    How to Make Hiring You Feel Intuitive, Fast & Emotionally Certain _ CreatingReorganized, ep 14, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** How to become the obvious choice over AI - gaining trust with psychological heuristics, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0014 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    How to Make Hiring You Feel Intuitive, Fast & Emotionally Certain _ CreatingReorganized, ep 14, Prof. Dr. Eleonore Soei-Winkels
  6. 5d ago ·  Bonus Video

    Why Every Relationship Is a Cost-Benefit Analysis — Social Exchange Theory Explained _ CreatingReorganized, ep 13, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** How to test and monetize your ideas with your business promotional video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0012 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    Why Every Relationship Is a Cost-Benefit Analysis — Social Exchange Theory Explained _ CreatingReorganized, ep 13, Prof. Dr. Eleonore Soei-Winkels
  7. 6d ago ·  Bonus Video

    How to Become a Future-Proof Founder_ Co-Create With Your Customers _ CreatingReorganized, ep 12, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** How to test and monetize your ideas with your business promotional video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0012 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    How to Become a Future-Proof Founder_ Co-Create With Your Customers _ CreatingReorganized, ep 12, Prof. Dr. Eleonore Soei-Winkels
  8. Aug 14 ·  Bonus Video

    Is a Business Video Podcast Worth It_ Break Down the Real Costs & Benefits _ CreatingReorganized, ep 11, Prof. Dr. Eleonore Soei-Winkels

    🎙️ **Full episode + transcript + free resources:** The return on investment (ROI) of your business promotional video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels https://postdoctransformation.ac-page.com/creatingreorganized_show0011 --- 💡 In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. --- 🎯 Track your CreatingReorganized journey — grab your free Student Side Hustle Tracker: https://postdoctransformation.ac-page.com/creatingreorganized_studenttracker 📓 Get your free CreatingReorganized Workbook — your best season starts here: https://postdoctransformation.ac-page.com/creatingreorganizedworkbook --- ❓ **Got video podcasting questions?** Submit them for live Q&A or future episodes — I answer them for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa --- 🎓 **Learn my CreatingReorganized strategy for FREE** — my full video podcasting workflow and affiliate tool recommendations: https://postdoctransformation.ac-page.com/creatingreorganized --- 🛠️ **Tools I use and recommend** — all offer a free trial. I earn a small commission if you become a customer: 🤝 Affiliate marketing for your business — join Partnerstack: https://try.partnerstack.com/creatingreorganized 🎧 Video podcast hosting, distribution & monetization — Podbean: https://www.podbean.com/esw ✂️ Video/audio recording, AI text-based editing & clipping — Descript: https://get.descript.com/creatingreorganized 📋 Fun & dynamic data collection at every business stage — Typeform: https://typeform.cello.so/FxXD1YT3V9z 📧 Email marketing, website building & CRM — ActiveCampaign: https://try.activecampaign.com/creatingreorganized 📅 Social media scheduling so you can live your vision of life — Metricool: https://s.mtrbio.com/DMOGXJ --- 🌟 **Work with me** — premium consulting & white-label video podcasting service: https://postdoctransformation.activehosted.com/f/28 --- 👩‍🏫 **About me:** In my day job as a psychology professor, I teach bachelor and master students how to reorganize processes in a goal-directed and future-proof way — exactly what I did as a former IT strategy consultant. For my career coaching business on the side, I can only dedicate a fraction of my time — because I prioritize care work for my little children. I face the same challenges as all small business owners. So I applied my experience and knowledge to create #PostdocTransformation to streamline my social media marketing and boost sales of my coaching, e-courses and affiliate products. I strategically capitalize on professional tools to scale my impact according to my vision of life. --- 🙏 **Thank you** for listening and sharing CreatingReorganized with your small business owner besties! ⭐ Leave us a 5-star rating and review, share it and tag me on social media — and you'll receive a **free 15-minute discovery call!** Cheers, Eleonore

    Is a Business Video Podcast Worth It_ Break Down the Real Costs & Benefits _ CreatingReorganized, ep 11, Prof. Dr. Eleonore Soei-Winkels

Trailers

About

Are you a small business owner, coach, consultant, freelancer, creator, or expert who wants more clients—but doesn't want to spend your life creating content, chasing leads, and constantly selling? Welcome to CreatingReorganized, the podcast for building a scalable, sustainable business through strategic content, video podcasting, personal branding, AI, and smart marketing systems. Hosted by Prof. Dr. Eleonore Soei-Winkels, #CreatingReorganized combines psychology, business strategy, technology, and real-world experimentation to help you turn your expertise into a business that attracts the right people. What will you learn from CreatingReorganized? You'll discover practical answers to questions such as: How can I use a video podcast to attract my ideal clients? How do I turn podcast listeners and viewers into paying customers? How can I market my small business without burning out? How can I create content consistently when I don't have much time? How can I use AI to make content creation and marketing more efficient? How do I build trust with potential customers before they buy? How can I repurpose one podcast episode into multiple pieces of social media content? How can I create a personal brand that stands out in an AI-driven world? How can I stop chasing clients and start attracting them? How can I build a marketing system that works even when I'm not constantly online? From video podcast marketing and storytelling to lead generation, sales, personal branding, AI tools, automation, social media, audience psychology, and sustainable business growth, each episode gives you ideas and strategies you can actually apply. Who is this podcast for? CreatingReorganized is especially for small-business owners, coaches, consultants, service providers, experts, solopreneurs, and founders who sell their knowledge, expertise, products, or services online. It's for you if you're thinking: “I know my stuff—but how do I get more people to notice?” “How can I turn my expertise into content that actually generates business?” “How do I grow without creating content 24/7?” “Can AI help me scale without making my marketing feel robotic?” “How can I build a business that supports the life I actually want?” Don't just create more content. Create a system. CreatingReorganized is a living laboratory where business strategy meets psychology and technology. You'll get behind-the-scenes insights into what works, what doesn't, and how to build a high-impact, low burnout marketing system around your unique expertise. 🎧 Listen to the full series to discover how to create content that gets attention, build trust with your audience, generate leads, convert viewers into customers, and grow your business according to your vision of life. Stop chasing clients. Start creating a business that attracts them. Join psychology professor, former IT strategy consultant, entrepreneur, coach, video podcast producer and mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and #CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-t