CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth

Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach

Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system. Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.   Ready to stop chasing clients and start attracting them? Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life. Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use: They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For earning with affilliate marketing links: https://try.partnerstack.com/creatingreorganized For repurposing your video podcast for social media within one-click: Castmagic.io https://get.castmagic.io/creatingreorganized   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   Thank you for listening and sharing our CreatingReorganized with your small business owner besties!   If you would give us a 5-star rating and review, share that and tag me on your social media, – you

  1. Why People Fear Losing More Than They Love Gaining — And How to Use It in Your Podcast, CreatingReorganized, ep. 0006, Prof. Dr. Eleonore Soei-Winkels

    22h ago ·  Bonus Video

    Why People Fear Losing More Than They Love Gaining — And How to Use It in Your Podcast, CreatingReorganized, ep. 0006, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: "Free content vs. paid offers, the best mix for your video podcast". Because free content doesn't pay your bills - be strategic what to use as lead magnets to market your paid services and products. Listen to create a sustainable business model.    In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts.  The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability. Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly.  By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting.    Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0006   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  2. The Evergreen Content Strategy That Keeps Working for You, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    1d ago ·  Bonus Video

    The Evergreen Content Strategy That Keeps Working for You, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels   In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.     Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0001   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  3. How to Turn Short-Form Social Media Clips Into Podcast Listeners (Small Business Strategy), CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    2d ago ·  Bonus Video

    How to Turn Short-Form Social Media Clips Into Podcast Listeners (Small Business Strategy), CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels   In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.     Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0001   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  4. Stop Building on Borrowed Land — Own Your Audience, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    3d ago ·  Bonus Video

    Stop Building on Borrowed Land — Own Your Audience, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels   In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.     Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0001   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  5. Why E-Courses Are Tanking and How High-Touch Selling Wins in 2026 _ CreatingReorganized, ep 13, Prof. Dr. Eleonore Soei-Winkels, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

    4d ago ·  Bonus Video

    Why E-Courses Are Tanking and How High-Touch Selling Wins in 2026 _ CreatingReorganized, ep 13, Prof. Dr. Eleonore Soei-Winkels, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: The supply chain of success - attracting & building your business network with your podcast   Ready to build a business supply chain that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.”  Discover how to attract high-quality clients, partners, and suppliers, and transform your network into a resilient, AI-resistant engine for sustainable business growth.       You’ll learn a strategic, step-by-step blueprint for automating your outreach, vetting collaborators, and leveraging psychological principles like the Reciprocity Principle, Social Exchange Theory, and the Halo Effect.  Eleonore shares her own journey as a professor, entrepreneur, and mom, offering actionable tips for using automation tools, smart surveys, and a tech stack that works for you—not against you.     This episode guides you through building a reliable network, crafting the perfect outreach, and maximizing the impact of every interview and partnership. You’ll discover how to use your video podcast as a lead magnet, a trust-builder, and a system for pre-qualifying both clients and collaborators—so you can focus on what matters most.     If you’re ready to stop chasing low-fit leads and start attracting your ideal business partners, this episode is your permission slip to think bigger, automate smarter, and create a supply chain of success that supports your vision of life.    Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0013   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    29 sec
  6. The Burnout-Proof Marketing Funnel: Video Podcasts + Lead Magnets That Work While You Sleep, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    5d ago ·  Bonus Video

    The Burnout-Proof Marketing Funnel: Video Podcasts + Lead Magnets That Work While You Sleep, CreatingReorganized, ep. 0001, Prof. Dr. Eleonore Soei-Winkels

    Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels   In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy.     Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0001   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min
  7. Emotions Are the Glue for Learning: How to Showcase Your Product Emotionally and Drive Sales, CreatingReorganized, ep. 0003, Prof. Dr. Eleonore Soei-Winkels

    6d ago ·  Bonus Video

    Emotions Are the Glue for Learning: How to Showcase Your Product Emotionally and Drive Sales, CreatingReorganized, ep. 0003, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales", where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.   Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences. While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory.  With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance.    Do you need the full transcript and free CreatingReorganized resources? Join our free Season parties: Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0003   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    13 sec
  8. How to Start a Video Podcast Even When Competitors Already Exist: The Niche of One Strategy, CreatingReorganized, ep. 0005, Prof. Dr. Eleonore Soei-Winkels

    Jun 7 ·  Bonus Video

    How to Start a Video Podcast Even When Competitors Already Exist: The Niche of One Strategy, CreatingReorganized, ep. 0005, Prof. Dr. Eleonore Soei-Winkels

    Click here for the full episode: "How to promote your video podcast on social media & drive traffic to your business" Recording and publishing your podcast is not enough - promoting on social media will drive traffic to your business. Listen to repurpose on repeat autopilot.   In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and drive traffic to your products and services.    Prof. Dr. Eleonore Soei-Winkels shares her expert strategies and insights tailored for small business owners looking to capitalize on video podcasting as a powerful marketing tool.   She covers everything from crafting a social media strategy and choosing the best platforms for promotion to creating engaging content and repurposing it effectively. Learn actionable tips on how to measure success. Iterate on your results based on a human or ideal client avatar centered approach.    By the end of the episode, you'll have a comprehensive understanding of how to strategically use social media to grow your video podcast audience and convert them into loyal customers. Tune in for this invaluable advice and practical guidance to elevate your business marketing efforts.       Do you need the full transcript and free CreatingReorganized resources? Click here: https://postdoctransformation.ac-page.com/creatingreorganized_show0005   Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.ac-page.com/crliveqa   If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For creating, hosting and monetizing an AI powered e-course learning management platform: Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ     If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   About me:   In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.  For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.  I strategically capitalize on professional tools to scale my impact according to my vision of life.    Thank you for listening and sharing our CreatingReorganized with your small business owner besties! If you would give us a 5-star rating and review, share that and tag me on your social media, – you will get a free 15 min discovery call! Cheers, Eleonore

    1 min

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About

Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganized. Each episode, we cut through the noise of content overload and AI anxiety to give you actionable strategies, psychological insights, and tech-savvy solutions for your business. You'll learn how to: Boost sales and build trust 24/7/365 by showcasing your unique expertise. Create content without burnout using smart, time-saving workflows and automation. Repurpose your video podcast into a sales and marketing machine for social media (LinkedIn, Pinterest, Instagram, TikTok, YouTube) and beyond. Navigate the AI landscape by leveraging tools and agents to amplify your human-centered message. Build an ultimate AI-resistant asset: your personal brand and unique point of view. You'll get an exclusive, behind-the-scenes look at the tools Eleonore uses herself and how to integrate them for a "set-and-forget" marketing system. Whether you're selling a service or a product, this show is your living lab for testing ideas, attracting your ideal clients, and creating a business that serves your life, not the other way around.   Ready to stop chasing clients and start attracting them? Subscribe to CreatingReorganized now and let's get you on the path to high-impact, low-burnout success according to your vision of life. Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life! https://postdoctransformation.activehosted.com/f/26 If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below: https://postdoctransformation.ac-page.com/creatingreorganized   If you like, what you see and listen to on my podcast channels and social media, these are the tools I use: They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:   For effective video podcast hosting, distribution to all major podcast players and monetizing: Podbean https://www.podbean.com/esw   For easy video and audio recording, AI-powered text-based editing and clipping: Descript https://get.descript.com/creatingreorganized   For fun and dynamic data collection in all business stages: Typeform https://typeform.cello.so/FxXD1YT3V9z   For earning with affilliate marketing links: https://try.partnerstack.com/creatingreorganized For repurposing your video podcast for social media within one-click: Castmagic.io https://get.castmagic.io/creatingreorganized   For integrating email marketing automation and website building, hosting and customer relationship management: ActiveCampaign https://try.activecampaign.com/creatingreorganized   For managing and scheduling all your social media content, so you can live according to your vision of life: Metricool https://s.mtrbio.com/DMOGXJ   If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here https://postdoctransformation.activehosted.com/f/28   Thank you for listening and sharing our CreatingReorganized with your small business owner besties!   If you would give us a 5-star rating and review, share that and tag me on your social media, – you