Beyond The Hashtag

TikTok Shop
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Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Founded by Hakim Mohd Razali, Join us as we go Beyond the Hashtag! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati

  1. JAN 30

    S2 Episode 10: OHS - Inside OHS TikTok Shop Playbook

    In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date. Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy. We dive into: How OHS activated and scaled affiliates at speed The product and content strategies that unlocked viral reach Key lessons for brands looking to win on TikTok Shop through affiliates Whether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately. 🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.

    26 min
  2. S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

    12/16/2025

    S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

    What does it take to turn a viral product into a global beauty brand? In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact. Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.

    30 min
  3. S2 Episode 8: Remington - From Legacy to TikTok Shop Success

    09/23/2025

    S2 Episode 8: Remington - From Legacy to TikTok Shop Success

    In this episode, we sit down with Jordan Greaves, D2C Lead at Remington, to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms. We dive into how Remington achieved $116K in sales in a single day on TikTok Shop, the tactics that turned one of their products into a hero item generating over $50K in GMV, and the lessons legacy brands can learn about staying relevant, innovative, and connected to today’s consumers. Whether you’re curious about the future of D2C, fascinated by TikTok commerce, or eager to learn how heritage brands adapt and thrive—this episode is packed with insights you won’t want to miss.

    32 min
  4. S2 Episode 7: Kanzen Skincare - Building a beauty brand loved by millions

    09/16/2025

    S2 Episode 7: Kanzen Skincare - Building a beauty brand loved by millions

    In this episode, we sit down with David, the visionary founder of Kanzen Skincare, to uncover the story behind one of the fastest-growing beauty brands of today. From launching products that went viral and captured the hearts of millions, to generating over $100K in sales overnight, David shares the strategies, challenges, and mindset shifts that fueled Kanzen’s explosive growth. Whether you’re a beauty enthusiast, an aspiring entrepreneur, or someone curious about how to build a brand that resonates globally, this conversation is packed with insights on innovation, virality, and scaling a business in today’s competitive landscape. ✨ Get ready to discover the secrets behind Kanzen Skincare’s meteoric rise!

    42 min
  5. S2 Episode 6: Hair Anatomy - Redefining Hair, Redefining Success

    09/02/2025

    S2 Episode 6: Hair Anatomy - Redefining Hair, Redefining Success

    In this episode, we sit down with Dominique Bogle, the visionary founder of Hair Anatomy, to explore how she has transformed the way people see synthetic wigs. From breaking industry misconceptions to educating customers and elevating wig culture, Dominique shares the strategies and passion that helped her turn Hair Anatomy into a thriving success. Tune in to uncover her entrepreneurial journey, the secrets behind building a standout brand, and the inspiration that continues to drive her mission today. Want to learn more about TikTok Shop? TTS Academy - ⁠https://bit.ly/tiktokshop-podcast-selleracademy⁠ Interested to join us on TikTok Shop? UK- ⁠https://bit.ly/tiktokshop-podcast-sellerregistration-uk⁠ EU- ⁠https://bit.ly/tiktokshop-podcast-selleregistration-eu⁠ Ireland - ⁠https://bit.ly/tiktokshop-podcast-ireland

    30 min
  6. S2 Episode 5: Bargain Grabs - Strategy, Scale and Storytelling

    07/24/2025

    S2 Episode 5: Bargain Grabs - Strategy, Scale and Storytelling

    Josh Walsh didn’t just find success in FMCG — he found it in the one corner most people overlook: clearance. In this fast-paced episode, Josh breaks down how he built Bargain Grabs into a TikTok. Powered success story with 800K+ products sold, 65K likes, and serious momentum. Expect tactical gems on timing, niche mastery, and scaling under pressure. Want to learn more about TikTok Shop? TTS Academy - https://bit.ly/tiktokshop-podcast-selleracademy Interested to join us on TikTok Shop? UK- https://bit.ly/tiktokshop-podcast-sellerregistration-uk EU- https://bit.ly/tiktokshop-podcast-selleregistration-eu Ireland - https://bit.ly/tiktokshop-podcast-ireland

    1 hr
  7. S2 Episode 4: BPerfect - A Beauty Powerhouse

    07/01/2025

    S2 Episode 4: BPerfect - A Beauty Powerhouse

    This week, we’re joined by Ciara De Carteret from BPerfect Cosmetics — a brand that’s turned bold bets into big wins. In this episode, we unpack: 💥 How BPerfect scaled with creator collabs — even before TikTok blew up 🎯 Why customer feedback is baked into everything they do 📺 How daily LIVEs fuel real-time engagement and sales on TikTok Shop. Whether you’re a marketer, founder, or just fascinated by how great brands grow — this one’s a must-listen. Interested to join us on TikTok Shop? Follow this link UK: https://bit.ly/podcast-bperfect-uk Spain / France / Germany / Italy: https://bit.ly/podcast-bperfect-eu Ireland: https://bit.ly/podcast-bperfect-ireland Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/podcast-bperfect-selleracademy

    44 min
  8. S2 Episode 3: STRAAME - Home & Viral Hits

    06/20/2025

    S2 Episode 3: STRAAME - Home & Viral Hits

    In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform. Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate. Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online. If you are interested to join us, Follow this link UK: https://bit.ly/3SY9D3l Spain / France / Germany / Italy: https://bit.ly/44btJfG Ireland: https://bit.ly/3G81Dtu Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo

    54 min
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Trailers

About

Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Founded by Hakim Mohd Razali, Join us as we go Beyond the Hashtag! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati

Information

  • Creator
    TikTok Shop
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © TikTok Shop
  • Show Website
    Beyond The Hashtag