Evolving Entrepreneurship

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The Stratford Perth Centre for Business Podcast, “Evolving Entrepreneurship” celebrates Canadian small business and entrepreneurship. Produced in the heart of Stratford, Ontario, Canada, Evolving Entrepreneurship is an authentic deep dive into the unique struggles and triumphs of women-led businesses. Co-hosted by Stratford Perth Centre for Business advisors Holly Mortimer and Janis Auster, the podcast’s premiere five-episode season features candid conversations with local entrepreneurs about the pitfalls, failures, and partnerships that have defined their journeys. The series shines a spotlight on the resilient and resourceful female entrepreneurs who are shaping Stratford, Ontario, Canada, and beyond.

  1. 6d ago

    The Spontaneous Entrepreneur: Art, Authenticity, and Resilience

    In this episode, our guest, Rebecca Northan, shares her journey from improv artist to entrepreneur, exploring how artistic practice informs business success, the importance of spontaneity and curiosity, and navigating challenges like menopause and perfectionism. And how she adds some of her own SPICE to continue to grow her empire.

  2. Oct 18

    From Apples to Agritourism: Growing a Passion-Driven Farm Business

    In this episode, Chelsea Steenbergen shares her journey of starting Apple Bottom Orchards, discussing the challenges and rewards of diversifying their farming business. She highlights the importance of trying to find some sort of balance to her family life, work, and the demands of running a farm while also exploring agritourism and cider production. Chelsea talks about her version of entrepreneurship, emphasizing the balance between planning and spontaneity, the significance of mental wellness, and the role of family in farming. The discussion also highlights the joy of engaging with the community through her cider production and the personal growth that comes from overcoming challenges. Takeaways Diversification in farming is keyBalancing work and family life Embrace uncertainty in entrepreneurshipMental wellness is crucial for success Chapters 00:00 Introduction to Chelsea Steenbergen03:00 The Journey of Apple Bottom Orchards05:55 Cider Production and Future Plans07:58 Educational Background and Career Path10:52 Balancing Family, Work, and Farming16:10 Building a Seasonal Team17:49 Agritourism Experience at the Orchard20:59 Challenges in Starting a Business23:25 Navigating Entrepreneurship Without a Plan26:11 The Importance of Mental Wellness28:55 Family Dynamics in Farming34:38 Passion for Cider and Community Engagement

  3. Jun 8

    Unlocking AI for Leadership and Creativity: Insights from Expert Brock Hart

    Explore how AI is transforming small businesses and community organizations through strategic application, creative integration, and responsible use. Join Brock Hart of Overlap, Joani Gerber of investStratford, and Janis and Holly, as they discuss practical AI strategies, leadership, and the future of AI-driven innovation in corporate Canada. Key Topics: The three modes of working with AI: instrumental, individual, and organizational. How AI enhances creative work and administrative efficiency. Relational AI as a collaborative partner in complex decision-making. Practical approaches for leaders to adopt AI responsibly. Overcoming fears and misconceptions about AI in various sectors. The importance of paid AI tools for data security and quality results. The disruptive potential of generative AI comparable to past industry shifts. Preserving human touch points amidst increasing AI integration. The future landscape of AI and societal impacts.

  4. 12/08/2025

    Naomi Clement

    Season 2: Episode 8: Clay, Creativity and Cash Flow Episode Duration: 52 minutes In this week’s podcast episode, Naomi Clement shares how she turned a passion for pottery into a sustainable business through teaching, community, and creativity and by building a repeat and recurring revenue stream with her own membership space. If you're in the arts and culture space, her journey will inspire you to think differently about how you grow. About Our Guest: Naomi Clement is a Canadian artist and educator who explores ideas of home and belonging through the powerful lens of functional ceramics. She received her MFA from Louisiana State University in 2017, and her B.F.A from the Nova Scotia College of Art & Design University in 2003. Naomi has participated in residencies, given lectures and workshops, and exhibited her work across Canada and the United States. She served as a board member for the National Council on the Education for the Ceramic Arts (NCECA), and was named a 2017 Emerging Artist by Ceramics Monthly magazine. In 2019, Naomi was a Summer Artist-in-Residence at the renowned Archie Bray Foundation for the Ceramic Arts, in Helena, Montana. After spending many years as a pottery nomad, working and travelling across North America, Naomi has recently established a home studio in Stratford, Ontario. Find Naomi at: https://naomiclement.com/

  5. 12/01/2025

    Meet Meredith

    Episode 7: Bonus Episode: Meet the Intern, Meredith Edition Episode Duration: 35 minutes In this bonus episode of Evolving Entrepreneurship, we chat with Intern Meredith about her time at the Stratford Perth Centre for Business, her time managing the Summer Company program and her thoughts on entrepreneurship from a Gen Z perspective. Resources for Entrepreneurs: Stratford Perth Centre for Business Website: https://www.stratfordperthbusiness.ca/ Email: info@stratfordperthbusiness.ca Book a Free Consultation: https://airtable.com/app2gRqysORdgAAlp/shrN489caaX9MAifL The Centre offers complimentary consultation and resources for new and established small businesses, including: Business start-up services Strategic planning Digital marketing strategies Educational workshops and events

  6. 11/24/2025

    Shelley Windsor - Leading With Grit & Grace

    Season 2: Episode 6: Leading with grit. Episode Duration: 59 minutes What if you led your hospitality business with transparency and values? From staffing to growth, Shelley Windsor of Windsor Hospitality Group has seen it all and led through it all. In this week’s podcast episode, we sit down with the trailblazing entrepreneur to explore: Her leadership approach to managing a large team. How she manages cash flow in a seasonal industry. How do her roots show up in her business. Whether you’re in food service or any service-based business, this conversation is packed with lessons on resilience, people-first leadership, and long-term vision. About Our Guest: Shelley Windsor is the co-owner of Windsor Hospitality Inc., a Stratford-based management and consulting firm whose portfolio includes Mercer Kitchen & Beer Hall, The Prune Restaurant, Events@151, Foster’s Inn, and several Best Western properties, including the newly opened BW@Home in Walkerton.  She oversees financial operations while actively staying involved in day-to-day operational performance, human resources, and the strategic use of technology to streamline processes, increase revenue, and operate efficiently.  Guided by a philosophy of staying relevant, giving back to the community, fostering exceptional workplaces, and prioritizing customer experience, Shelley is committed to both operational excellence and meaningful community impact. Find Shelley here: https://www.windsorhospitality.ca/

  7. 11/17/2025

    Marian deWever - From Listings To Leadership

    Season 2: Episode 5: From Listings To Leadership: values, vision and a new kind of real estate. Episode Duration: 49 minutes This week on Evolving Entrepreneurship, we sit down with Marian deWever, broker, owner, and leader, to talk about building a brokerage rooted in values, integrity, and genuine care for families. Tune in as Marian shares how she’s redefining success in real estate beyond sales, toward service and community. Home And Company: https://www.homeandcompany.ca/marian-dewever/ About Our Guest: The real estate market and the business of real estate are constantly evolving and in 2013, after 23 years working for major franchise companies, Marian, finally, took the leap of faith to build Home & Company Real Estate.  She is driven by her confidence and determination to make a positive impact in the real estate market, in her community and provide better services to her clients. ‘‘As Realtors we have the most awesome privilege of being involved in a family’s journey to find HOME. This relationship deserves our enthusiasm, patience, skilled guidance and our very best efforts, always.’’ As a Certified Real Estate Brokerage Manager (CRB) – the most prestigious credential in the industry, conferred by the Real Estate Business Institute (REBI) and endorsed by the National Association of REALTORS® – Marian exemplifies a commitment to professionalism, innovation, and success. Stratford is home to Marian, husband and business partner, Robert and 2 cats with dog like personalities. They are proud parents of their suddenly adult children, Emma and Maklane.  When not working, time spent travelling, a bit of cycling or hiking, or relaxing with friends, makes life complete. If you are seeking a real estate partner who dares to be different, Marian deWever is a name to trust. Her pursuit of excellence and dedication to providing the utmost in service has earned her a sterling reputation among savvy clients who recognize the value of working with a true industry leader.

  8. 11/10/2025

    Janis Antonio: From Legacy to Leadership

    Season 2: Episode 4: From Legacy To Leadership - leading change and upholding Stratford's sports heritage. Episode Duration: 40 minutes This week on the podcast, we’re joined by Janis Antonio, owner of Dunny’s Source for Sports in Stratford & St. Marys. Janis shares what it’s like to step into a long-standing community business, lead a multi-generational team, and navigate the unique challenges of managing Gen Z employees, all while honouring Stratford’s deep sports legacy. Whether you're running a local business or navigating workplace change, this episode is packed with insight, heart, and real-life leadership lessons. Dunny's Source For Sports: https://www.sourceforsports.ca/pages/dunnys-source-for-sports-stratford About Our Guest: Janis Antonio from Dunny’s Source for Sports, a locally owned and operated sporting goods business proudly serving Stratford and St. Marys, ON. Born and raised in Stratford, the Dunny’s family has deep roots in the community and is active in local sports both on and off the ice. Specializing in hockey, baseball, and custom team & corporate apparel, they’ve become a go-to for athletes, teams, and businesses alike.

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About

The Stratford Perth Centre for Business Podcast, “Evolving Entrepreneurship” celebrates Canadian small business and entrepreneurship. Produced in the heart of Stratford, Ontario, Canada, Evolving Entrepreneurship is an authentic deep dive into the unique struggles and triumphs of women-led businesses. Co-hosted by Stratford Perth Centre for Business advisors Holly Mortimer and Janis Auster, the podcast’s premiere five-episode season features candid conversations with local entrepreneurs about the pitfalls, failures, and partnerships that have defined their journeys. The series shines a spotlight on the resilient and resourceful female entrepreneurs who are shaping Stratford, Ontario, Canada, and beyond.

Information

  • Creator
    infob24
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2026 infob24
  • Show Website
    Evolving Entrepreneurship

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