Big Bad Marketing Podcast

Big Bad Marketing
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

  1. 3d ago

    What to Include in Your Brand Kit (And Why, Yes, You Do Need One Even If You're Small!!)

    You've got a logo. Cool. But does your business card match your website? Does your social media vibe align with your email newsletter? If not, welcome to the brand kit conversation. In this episode, we break down what a brand kit actually is (spoiler: it's way more than just your logo), why consistency builds trust and speeds up your marketing workflow, and exactly what to include so you stop reinventing the wheel every time you sit down to create something. Whether you're a solopreneur or building a team, this is the episode that helps you get your ducks in a row. In this episode, we cover: What a brand kit is and why it's not just for big corporationsHow consistency builds brand recognition and trustWhy a brand kit saves you time (and sanity) every time you create contentThe difference between visual identity and voice/messagingWhat to include in your brand kit: logos, colors, fonts, tone, elevator pitch, and moreHow to use your brand kit to train team members or AI toolsWhy your brand kit is a living document that evolves with your businessWhere to start if you're feeling overwhelmed (hint: one step at a time)Links + resources mentioned in this episode: * Download the free Brand Kit Checklist: https://www.bigbadmarketing.com/brand-kit * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    47 min

  2. Jun 22

    Stop Pricing on Vibes: Know Your Numbers & Charge Your Worth

    Are you running your business on vibes and hoping the math works out?  In this episode, we're getting real about the financial side of running a small business, aka the part that makes most solopreneurs want to hide under their desks. Whether you've been avoiding your books or you're just not sure what you're even looking at when you open them, we're breaking down what you actually need to know to price profitably and grow sustainably. In this episode, we cover: * Why "hoping everything is fine" is not a financial strategy * The real numbers you need to track (and which ones you can ignore) * How to set prices that actually cover your costs and pay you * What to do if you've been pricing based on vibes instead of data * The difference between revenue and profit (and why it matters more than you think) * Where most small business owners leak money without realizing it * Simple systems to stay on top of your books without a finance degree Links + resources mentioned in this episode: * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Business Math Blog & Podcast: https://www.bigbadmarketing.com/blog/business-math-revenue-profit-margins * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    53 min

  3. Jun 15

    How to Find Your Brand Voice (And Actually Use It When Writing!)

    You know what you do works. But the content you're putting out? It feels off. Corporate. Stiff. Like a LinkedIn press release you'd skip right past. In this episode, we walk you through how to build a brand voice that sounds authentically like you, so the right people stop scrolling, start trusting you, and actually buy from you. Whether you're a personal brand or a faceless business sitting behind a logo, this one's packed with practical steps to get your messaging right and make writing way less painful. In this episode, we cover: * Why content monoculture is drowning your message (and how to stand out) * The 4 questions to ask yourself before building your brand voice * How to create a brand guide that actually works for you, your team, or your AI tools * Personal branding dos and don'ts (including why being funny only works if you're actually funny) * 5 rapid-fire writing tips: lead with the itch, agitate the problem, sell the vacation, and more * 3 ways to make writing easier, including how to train AI on your voice without losing yourself in the process * Why writing to "everyone" means you're talking to no one * How to use voice memos and transcription to write like you talk (because you literally just talked) Links + resources mentioned in this episode: * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    45 min

  4. Jun 8

    Read This Next: Books That Actually Changed How We Run Our Business and Our Lives

    Some books are great for passing the time, some help you slip into an entirely different world, but some of the greatest books for us are those that shifted our perspective, that taught us to look at the world in a new way. From ancient yoga philosophy to modern time management, in this episode we cover the reads that landed for us and could conservatively be called "books that changed our lives". We're not giving you the same tired business book list everyone recommends (sorry, but no 7 Habits of Highly Effective People or How to Win Friends and Influence People up in here). These are the books we go back to, recommend constantly, and credit with shifting something fundamental in how we run our business and our lives. Some are tactical. Some are deeply personal. All of them are worth sharing with you. Things we mentioned in this episode: Four Thousand Weeks by Oliver Burkeman How to Do the Work by Dr. Nicole LaPera Excuses Begone by Wayne Dyer The Myth of Normal by Gabor Maté Gift from the Sea by Anne Morrow Lindbergh Big Magic by Elizabeth Gilbert The Comfort Crisis by Michael Easter The Yoga Sutras translated by Reverend Jaganath Carrera The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga Be Here Now by Ram Dass Deep Work by Cal Newport Slow Productivity by Cal Newport Smart Brevity (authors not specified in transcript) A Year with Rumi: Daily Readings translated by Coleman Barks The Anxious Generation (mentioned by Brooke) $100 Million Offers by Alex Hormozi $100 Million Leads by Alex Hormozi $100 Million Money Models by Alex Hormozi Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    50 min

  5. Jun 1

    The Eisenhower Matrix: Sort Your Chaotic To-Do List in 30 Minutes or Less

    Your to-do list is out of control. Papers falling out of your notebook, sticky notes everywhere, tasks you've been carrying over for weeks that you'll never actually do. We get it. We're right there with you. In this episode, we're breaking down the Eisenhower Matrix. It's a simple four-quadrant system that helps you sort through the chaos and figure out what to work on right now, what to schedule, what to delegate, and (here's the best part) what to just delete from your list entirely. In this episode, we cover: What the Eisenhower Matrix is and why it works when you're overwhelmedHow to set up the four quadrants (urgent vs. not urgent, important vs. not important)Why you need to get clear on your goals before you even start sorting your listReal examples of what belongs in each quadrant, from client work to matching dog outfitsThe "important but not urgent" quadrant: where most business owners get stuck (and how to fix it)How to know when something should be delegated vs. deletedThe 15 to 30-minute process for getting everything out of your head and into the right boxWhy overthinking this exercise means you're doing it wrongLinks + resources mentioned in this episode: Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz

    37 min

  6. May 25

    Underpromise. Overdeliver. Outgrow Everyone.

    Businesses that consistently exceed customer expectations are genuinely rare. And rare means memorable. And memorable means referrals, repeat customers, and growth without spending a dollar on ads. In this episode, Brooke and Jenné break down the strategy of underpromising and overdelivering, why most businesses overpromise (and it's not because they're dishonest), what setting realistic expectations actually looks like in practice, and the small things that create outsized loyalty. They also get into where NOT to overdeliver, because there's a version of this strategy that burns you out, and that's not what they're going for. In this episode, we cover: The three places every customer interaction lands (hint: only one of them grows your business!)Why businesses overpromise (it's fear, not greed)What underpromising actually looks likeThe small things that create outsized loyalty (and cost almost nothing)Why this strategy compounds over time and does your marketing for youWhere NOT to overdeliver (no free labor disguised as generosity)Links + resources mentioned in this episode: Sign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletterTake our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quizBook a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    35 min

  7. May 18

    Self-Promotion Without the Ick! Stop Hiding & Start Selling!

    Self-promotion gives most people the ick. And honestly? We get it. In this episode, Brooke and Jenné get into the real reasons why talking about yourself and your business feels so uncomfortable, like the fear of rejection, the fear of being exposed as an imposter, and the deeply conditioned belief (especially for women) that taking up space is rude. They share their own experiences, the mindset shifts that actually help, and practical ways to show up and promote yourself without feeling like a used car salesman. In this episode, we cover: Why self-promotion feels grossWhat staying quiet is actually costing your businessThe difference between selling at people vs. showing up in serviceWhy confidence is a dial, not a switch (and how to work it like a muscle!)How to use curiosity, humor, and storytelling to make self-promotion feel naturalThe worthiness piece: what's really underneath all of itLinks + resources mentioned in this episode: Our episode on Imposter Syndrome: https://podcasts.apple.com/us/podcast/imposter-syndrome-perfectionism-fear-the-mindset/id1793837831?i=1000711841748Our Elevator Pitch episode: https://www.bigbadmarketing.com/blog/heres-how-to-perfect-your-elevator-pitchSign up for the Big Bad Marketing newsletter: www.bigbadmarketing.com/newsletterTake our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quizBook a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

    38 min

  8. May 11

    You Don’t Know What You Don’t Know About Running a Biz (And That’s the Point)

    You started your business because you’re good at something. But now? You’re expected to know marketing, sales, pricing, systems…basically how to run an entire company. And when something doesn’t work, it’s easy to assume you’re the problem. But friend, let us tell you, you're not. You just don’t know what you don’t know yet. In this episode, we break down: Why most people start businesses “backwards”The awareness stages every entrepreneur goes throughWhy feeling clunky, confused, or overwhelmed is actually a good signHow to stop beating yourself up and start moving forwardA simple way to make progress even when you don’t have all the answersIf you’ve ever thought, “I should know this by now,” this episode is for you. Stuff we talked about:Overwhelmed with Marketing Your Biz? Stop and Do Thishttps://podcasts.apple.com/us/podcast/overwhelmed-with-marketing-your-biz-stop-and-do-this/id1793837831?i=1000759774975How to Design Your Life: A Full Step-by-Step Process How we invoice clients:

    23 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

Information

  • Creator
    Big Bad Marketing
  • Years Active
    2025 - 2026
  • Episodes
    92
  • Rating
    Explicit
  • Copyright
    © Big Bad Marketing
  • Show Website
    Big Bad Marketing Podcast