Big Bad Marketing Podcast

Big Bad Marketing
  • 5.0 (3)
  • Marketing
  • Weekly

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz intentionally. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real business owners who are ready to grow. Join us as we make marketing way less overwhelming (and even a little bit fun).

  1. 1d ago

    End Your Year Strong: 3 Tips to Close Out 2026 Without the Chaos

    It's November, and if you're already tasting the cranberry sauce and wondering where the year went, you're not alone. With eight weeks left, business owners tend to split into two camps: hit the gas pedal hard or coast until New Year's. In this episode, we walk through three high-impact, low-stress ways to end your year strong. We talk about brain dumping into AI (or onto paper), protecting your calendar like your sanity depends on it, and making space for gratitude before the holiday chaos hits. Plus, rapid-fire tips on revisiting cold leads, surveying clients, and actually enjoying the season. In this episode, we cover: * Why daily AI brain dumps can save your sanity (and how to set one up in your AI tool of choice) * How to train your AI to prioritize tasks the way you would * What to delegate, delete, or push to 2027 without guilt * Why blocking holiday time now is non-negotiable * Making a list of cold leads to follow up with (but not today) * Sending gratitude to your clients before the year ends * Aligning your rest periods with your actual energy, not the calendar Links + resources mentioned in this episode: * Holiday Ready podcast series: https://open.spotify.com/episode/4THsF3VEIBrvP0sRbBNSDw?si=d1e4768c03cd4b35 * Eisenhower Matrix: https://open.spotify.com/episode/4T5h40mN2D5XvzqXgYETLM?si=19b99d3458894587 * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  2. Oct 26

    Let's Do This: How One Phrase Built Our Whole Business (And Why You Need One Too)

    Why do we say "let's do this" at the start of every episode? Turns out, the deeper we thought about it, the more it's way more than a catchphrase. It's the energy that fuels our entire business, from cold calling strangers to launching new offers on the fly. In this episode, we break down what "let's do this" really means to us, how it shows up in our work, and why you might need your own version of it to stop overthinking and start shipping. In this episode, we pull back the curtain on the catchphrase that shows up in our podcast, on our stickers, and in pretty much every client conversation we have. We'll tell you where it came from (spoiler: we don't actually know), why it matters, and how it keeps us from spiraling into analysis paralysis. Plus, we'll share the three ways "let's do this" shows up in our business, and how you can steal it (or find your own version) to get unstuck and build momentum. In this episode, we cover: * The origin story of "let's do this" and how it became our brand mantra * Why confidence is a dial, not a switch (and how to work it like a muscle) * The 5-minute rule that stops procrastination in its tracks * How to cold call without freaking out (yes, we literally did this in the car) * Why "let's do this right now" beats "I'll put it on my list" almost every time * The difference between "let's do this" and "let's do this well" * Physical resets we use to snap into focus mode (including the Ric Flair woo) * How to know when you're doing too much and need to chill Links + resources mentioned in this episode: * Big Bad Marketing Membership Waitlist: https://www.bigbadmarketing.com/membership * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  3. Oct 19

    Small Audiences, Big Revenue: Why Growing Slow Actually Works

    You're out here trying to grow your follower count as fast as possible, yet at the same time wondering why all those people aren't buying anything. Sound familiar? In this episode, we get real about why a small, engaged audience matters way more than a big one, and why slow, sustainable growth might actually be the smartest move for your business. If you've ever felt like you're shouting into the void on social media, we got you. In this episode, we cover: * Why a thousand true fans beats a million disinterested followers * The vanity metrics trap (and why follower count doesn't equal revenue) * How to do the unscalable while you're still small (and why it matters) * Why building trust takes longer than you think (and why that's actually good) * What engagement really looks like (hint: it's not just likes) * How to test if your social media audience is actually engaged * Why slow growth builds sustainable businesses * The challenge: pick one unscalable thing to do this week Links + resources mentioned in this episode: * Kevin Kelly's "1,000 True Fans" essay: https://kk.org/thetechnium/1000-true-fans/ * BBM's full episode on vanity metrics: https://www.bigbadmarketing.com/blog/what-are-vanity-metrics * Big Bad Business Membership Program: https://www.bigbadmarketing.com/membership * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  4. Oct 12

    Calls to Action That Don't Suck (How to Get People to Do the Thing You Want Them to Do!)

    You pour real time into every post, every email, every piece of content you create. People engage. They like it. But then, crickets! Nobody books a call. Nobody signs up. Nobody buys a damn thing. If that's you, this episode is going to change how you think about CTAs. In this episode, we break down calls to action. We cover what they are, where to put them, and how to write them so they feel helpful instead of cringey. You'll walk away knowing exactly how to guide people to take that next step without being salesy or weird about it. In this episode, we cover: * What a CTA actually is and why every piece of content needs one * Why "if you build it, they will come" doesn't work in the digital world * The give, give, give, give, give, then ask rule (and how to apply it by truly being in service to your audience) * Where to place CTAs on your website, in emails, on social media, in blog posts, and in podcasts * How to write a CTA that feels like an invitation, not a sales trap * The 30 to 45 second sweet spot for website pop-ups * Why email signatures are a missed CTA opportunity (and what to do instead) * Action verbs that make your CTAs stronger (think "snag," "grab," "book" instead of "click here") * How to match your CTA to the relationship you have with your audience * The old-timey molasses store thought experiment (and why we might do a whole episode on it) Links + resources mentioned in this episode: * Linktree: https://linktr.ee * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  5. Oct 5

    Holiday Ready Part 5: Your Day-of Checklist and Post-Promo Plan

    You prepped, you planned, you put the systems in place. Now it's go time, and you're not entirely sure if you're ready for the chaos. In this final episode of our Holiday Ready series, we walk you through the actual day of your holiday launch or event, what to track so you can make smarter decisions next year, and how to do a post-mortem that actually sets you up for success. If you've been dreading the scattered energy of holiday orders or event day logistics, this one's for you. In this episode, we cover: * What to put on your day-of checklist (hint: it's shorter than you think) * How to track the right metrics at in-person events and online launches * Why asking "how'd you find me?" is a totally valid business move * The post-mortem process: what worked, what flopped, and what to do with that intel * How to store your reflections so you're not reinventing the wheel next September * Why attribution matters (and how to get better at it, even as a solopreneur) * The pottery batch metaphor that perfectly explains why you need to write things down * One calendar hack that'll save you hours next year Links + resources mentioned in this episode: * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  6. Sep 28

    Holiday Ready Part 4: Promotion, Promotion, Promotion!

    You've nailed down your holiday offer and your dates. Now comes the part that makes most business owners panic: actually telling people about it. In this episode, we break down how to promote your seasonal offer without drowning in content creation or spreading yourself too thin. You'll learn how to pick the right channels, map your promotions to your calendar, repurpose content like a pro, and batch everything so you can actually enjoy the holidays instead of scrambling to post at the last minute. In this episode, we cover: * How to pick 2-3 promotional channels that actually make sense for your business (and why more isn't better) * The one owned list you should always be using, plus one broad channel that works for most businesses * How to work backward from your launch date to map out your promotional calendar * Why consistency across all your touchpoints builds trust and makes your business feel legit * The create once, publish everywhere method for repurposing content across email, social, and more * How batching your content creation saves you time and mental energy * Why scheduling everything in advance is the ultimate gift you can give yourself this season Links + resources mentioned in this episode: * Marketing levers and channels template: https://www.bigbadmarketing.com/levers * Create once, publish everywhere blog post: https://www.bigbadmarketing.com/blog/create-once-publish-everywhere-small-business * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  7. Sep 21

    Holiday Ready Part 3: Operations Before Orders: How to Handle the Holiday Selling Rush

    You've got your holiday offer locked. Your calendar is set. But have you stopped to ask if you can actually pull it off? In this episode, we walk you through the unsexy (but crucial) backend work that needs to happen before you start selling. This is part 3 of our Holiday Ready series, and it's all about getting your operations in order so you don't wake up on Black Friday with 100 orders and zero clue how to fulfill them. We're covering why operations always gets put off until it's urgent, how to do a quick capacity gut check, and what systems to set up now so you don't cry into your coffee later. In this episode, we cover: * Why operations planning feels boring (but saves your sanity later) * How to walk through your entire purchase-to-delivery process and spot the gaps * The inventory math you need to do now, especially if you're making or ordering physical products * Time-saving systems like batching, auto-replies, and scheduling tools * Why saying no is a superpower (and how to cap your offer when you hit capacity) * How to use real data to estimate delivery times and avoid overpromising * The self-awareness piece: knowing your limits as a business owner so you don't burn out * Why "done" doesn't exist in business (and why that's actually a good thing) Links + resources mentioned in this episode: * Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Our favorite AI automations podcast * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  8. Sep 14

    Holiday Ready Part 2: Work Backwards to Plan Events and Promotions (Minus the Chaos!)

    You've got your holiday offer locked in, but your calendar is blank, and you're spiraling about when anything actually needs to happen. Sound familiar? In this episode, we walk you through part of two our Holiday Ready series: how to pick the events and dates that actually matter for your business, and how to work backwards from them so you're never scrambling at the last minute. We cover why you don't need a promo for every single holiday, how to build in buffer time when real life inevitably happens, and what to do if you're ordering physical products or planning in-person events. If you're a solopreneur juggling your personal life and your business life during the most chaotic season of the year, this episode will help you get ahead without losing your mind. In this episode, we cover: * Why you don't need separate promos for Black Friday, Cyber Monday, Small Business Saturday, AND everything in between * How to choose 3 to 5 events that actually matter for your business (and skip the rest) * The real reason working backward from your event dates creates way less stress * Why buffer time is non-negotiable when you're planning holiday promotions * What to do if you're ordering physical products, stickers, signs, or anything from an external vendor * How to use past sales data (or industry benchmarks) to figure out which dates matter most * A sneaky competitive intel trick * Why September is the secret weapon for holiday planning Links + resources mentioned in this episode: * Free printable annual marketing calendar: https://www.bigbadmarketing.com/marketingcalendar * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

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About

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz intentionally. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real business owners who are ready to grow. Join us as we make marketing way less overwhelming (and even a little bit fun).

Information

  • Creator
    Big Bad Marketing
  • Years Active
    2025 - 2026
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © Big Bad Marketing
  • Show Website
    Big Bad Marketing Podcast