Big Bad Marketing Podcast

Big Bad Marketing
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz intentionally. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real business owners who are ready to grow. Join us as we make marketing way less overwhelming (and even a little bit fun).

  1. 1d ago

    Holiday Ready Part 5: Your Day-of Checklist and Post-Promo Plan

    You prepped, you planned, you put the systems in place. Now it's go time, and you're not entirely sure if you're ready for the chaos. In this final episode of our Holiday Ready series, we walk you through the actual day of your holiday launch or event, what to track so you can make smarter decisions next year, and how to do a post-mortem that actually sets you up for success. If you've been dreading the scattered energy of holiday orders or event day logistics, this one's for you. In this episode, we cover: * What to put on your day-of checklist (hint: it's shorter than you think) * How to track the right metrics at in-person events and online launches * Why asking "how'd you find me?" is a totally valid business move * The post-mortem process: what worked, what flopped, and what to do with that intel * How to store your reflections so you're not reinventing the wheel next September * Why attribution matters (and how to get better at it, even as a solopreneur) * The pottery batch metaphor that perfectly explains why you need to write things down * One calendar hack that'll save you hours next year Links + resources mentioned in this episode: * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  2. Sep 28

    Holiday Ready Part 4: Promotion, Promotion, Promotion!

    You've nailed down your holiday offer and your dates. Now comes the part that makes most business owners panic: actually telling people about it. In this episode, we break down how to promote your seasonal offer without drowning in content creation or spreading yourself too thin. You'll learn how to pick the right channels, map your promotions to your calendar, repurpose content like a pro, and batch everything so you can actually enjoy the holidays instead of scrambling to post at the last minute. In this episode, we cover: * How to pick 2-3 promotional channels that actually make sense for your business (and why more isn't better) * The one owned list you should always be using, plus one broad channel that works for most businesses * How to work backward from your launch date to map out your promotional calendar * Why consistency across all your touchpoints builds trust and makes your business feel legit * The create once, publish everywhere method for repurposing content across email, social, and more * How batching your content creation saves you time and mental energy * Why scheduling everything in advance is the ultimate gift you can give yourself this season Links + resources mentioned in this episode: * Marketing levers and channels template: https://www.bigbadmarketing.com/levers * Create once, publish everywhere blog post: https://www.bigbadmarketing.com/blog/create-once-publish-everywhere-small-business * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  3. Sep 21

    Holiday Ready Part 3: Operations Before Orders: How to Handle the Holiday Selling Rush

    You've got your holiday offer locked. Your calendar is set. But have you stopped to ask if you can actually pull it off? In this episode, we walk you through the unsexy (but crucial) backend work that needs to happen before you start selling. This is part 3 of our Holiday Ready series, and it's all about getting your operations in order so you don't wake up on Black Friday with 100 orders and zero clue how to fulfill them. We're covering why operations always gets put off until it's urgent, how to do a quick capacity gut check, and what systems to set up now so you don't cry into your coffee later. In this episode, we cover: * Why operations planning feels boring (but saves your sanity later) * How to walk through your entire purchase-to-delivery process and spot the gaps * The inventory math you need to do now, especially if you're making or ordering physical products * Time-saving systems like batching, auto-replies, and scheduling tools * Why saying no is a superpower (and how to cap your offer when you hit capacity) * How to use real data to estimate delivery times and avoid overpromising * The self-awareness piece: knowing your limits as a business owner so you don't burn out * Why "done" doesn't exist in business (and why that's actually a good thing) Links + resources mentioned in this episode: * Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Our favorite AI automations podcast * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  4. Sep 14

    Holiday Ready Part 2: Work Backwards to Plan Events and Promotions (Minus the Chaos!)

    You've got your holiday offer locked in, but your calendar is blank, and you're spiraling about when anything actually needs to happen. Sound familiar? In this episode, we walk you through part of two our Holiday Ready series: how to pick the events and dates that actually matter for your business, and how to work backwards from them so you're never scrambling at the last minute. We cover why you don't need a promo for every single holiday, how to build in buffer time when real life inevitably happens, and what to do if you're ordering physical products or planning in-person events. If you're a solopreneur juggling your personal life and your business life during the most chaotic season of the year, this episode will help you get ahead without losing your mind. In this episode, we cover: * Why you don't need separate promos for Black Friday, Cyber Monday, Small Business Saturday, AND everything in between * How to choose 3 to 5 events that actually matter for your business (and skip the rest) * The real reason working backward from your event dates creates way less stress * Why buffer time is non-negotiable when you're planning holiday promotions * What to do if you're ordering physical products, stickers, signs, or anything from an external vendor * How to use past sales data (or industry benchmarks) to figure out which dates matter most * A sneaky competitive intel trick * Why September is the secret weapon for holiday planning Links + resources mentioned in this episode: * Free printable annual marketing calendar: https://www.bigbadmarketing.com/marketingcalendar * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  5. Sep 7

    Holiday Ready Part 1: What to Sell This Holiday Season (Before You Panic in November)

    It's September! And that means it's high time to get ready for the holidays (at least that's what we think as your marketing besties.) In this episode, we kick off our annual Holiday Ready series by helping you nail down the single most important piece of your holiday marketing: the offer. We walk you through how to bundle smartly, avoid pricing yourself into a hole, and create promotions that actually make you money. Whether you sell products, services, or a mix of both, this episode will get you clear on what to offer and what to skip. In this episode, we cover: * Why September is the secret weapon of holiday sales * How to pick 1 to 3 offers (not 15) and keep it simple * The difference between bundles, discounts, and gift-with-purchase promos * Why you need to do the math before you slash your prices * Creative ways service businesses can structure holiday offers without discounting * What to lock in now so you're not scrambling in November * How to know when a discount actually makes sense (and when it doesn't) * The biggest mistake solopreneurs make when planning holiday promos Links + resources mentioned in this episode: * Business math episode: https://www.bigbadmarketing.com/blog/business-math-revenue-profit-margins * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  6. Aug 31

    Anti-Productivity: Why Your To-Do List Will Never End (And That's Okay)

    You're never going to finish your to-do list. Not today, not next week, not when you hire that VA or launch that course or finally get organized. In this episode, we're diving into anti-productivity (heavily inspired by Oliver Burkeman's Meditations for Mortals) and exploring what happens when you stop pretending you'll ever get caught up. Spoiler alert: it's actually freeing. We talk about why efficiency hacks can become their own form of chaos, how to make peace with the fact that problems never stop coming, and why doing less might be the most productive thing you do all year. In this episode, we cover: - Why your to-do list is just a fancy way of organizing all your "shoulds" - How to face the things you've been avoiding (without trying to do it all at once) - Why it's enough to only see as far as your headlights - The freedom in accepting that beyond the mountains, there are more mountains - How to develop a taste for problems (because they're never going away) - Why doing fewer things makes the things you do richer - The difference between being productive and being present - How to pick a lane in your business and let go of the rest Links + resources mentioned in this episode: * Four Thousand Weeks by Oliver Burkeman * Meditations for Mortals by Oliver Burkeman * The Eisenhower Matrix podcast episode * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  7. Aug 24

    AI Workflows That Actually Save Time (Our 5 Favorite Automations)

    You're already using AI to draft emails and brainstorm ideas. But what if AI could handle entire workflows while you sleep? In this episode, we walk through the five automations we built at Big Bad Marketing that save us hours every single week. These are the exact workflows we use to run our business more efficiently so we can spend our time on the stuff that actually matters (like talking to clients, generating leads, petting dogs, and eating pizza). If you're a solopreneur drowning in admin tasks or a small business owner who knows you should be looking at your analytics but never do, this one's for you. In this episode, we cover: * The difference between AI chat and AI workflows (and why workflows are a game-changer) * How to identify which tasks in your business are strong candidates for automation * Our CRM-to-Slack notifications workflow (because "did that invoice get paid?" gets old fast) * The podcast workflow that takes a Zoom transcript and spits out titles, show notes, social posts, and resource links in under 30 minutes * Why we automate client call notes, and what we ask AI to look for beyond action items (hint: testimonials and upsell opportunities) * Weekly and monthly analytics reporting workflows so we actually know what's happening with our website * The RFP scraper that searches government contracts, scores them for fit, and delivers the best ones to our Slack channel every week * Why AI workflows are about more than just freeing up time; they're actually removing mental weight * The two types of business owners when it comes to AI (DIYers and delegators) and why both are valid Links + resources mentioned in this episode: * Make.com: https://www.make.com * Claude (Anthropic's AI tool): https://www.anthropic.com/claude * SAM.gov (federal RFP database): https://www.sam.gov * Alex Hormozi content (business growth principles): https://www.acquisition.com * Episode on the tools we use daily (Slack, CRMs, etc.): https://open.spotify.com/episode/1sV4eCuOU8FR366BwGRxvl?si=6e549457ea344276 * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

  8. Aug 17

    Things We Wish We Knew Before Starting Our Business (So You Don't Have to Learn the Hard Way)

    You started your business bright-eyed and bushy-tailed, thinking every month would be a $10K month based on a single Instagram post. (Spoiler: that's not how this works.) Running a business means telling people what you do, then telling them again, and again, and again. It means getting comfortable with rejection, letting go of the to-do list fantasy, and redefining what success actually means to you. In this episode, we get real about the lessons we wish someone had told us before we started Big Bad Marketing alongside the mindset shifts, the hard truths, and the things you just can't know until you're in it. In this episode, we cover: * Why your to-do list will never be empty (and why that's actually okay) * Why it takes longer than you think, and how comparison can sneakily steal your joy * How to know when to keep going vs. when to pivot or quit * Why hearing "no" is just data, not a reflection of your worth * Why success is fluid, and in our opinion it's not always about closing the big deal * The emotional highs and lows are real, and how to bounce back faster * Talking about what you do with confidence (even when it feels cringey) * Delegation, follow-up, and why relationships are your best marketing channel * Taking care of yourself while building something hard Links + resources mentioned in this episode: * 4,000 Weeks by Oliver Burkeman * Meditations for Mortals by Oliver Burkeman * Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter * Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz * Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm

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About

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz intentionally. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real business owners who are ready to grow. Join us as we make marketing way less overwhelming (and even a little bit fun).

Information

  • Creator
    Big Bad Marketing
  • Years Active
    2025 - 2026
  • Episodes
    106
  • Rating
    Clean
  • Copyright
    © Big Bad Marketing
  • Show Website
    Big Bad Marketing Podcast