Big Bad Marketing Podcast

Big Bad Marketing
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

  1. 4D AGO

    How to Turn Your Offers Into a Simple, Logical Sales Funnel

    You have a clear offer (and YAY!), you’re finally ready to sell it. But asking someone to pay you thousands of dollars the first time they hear about you? That feels like a big leap. In this episode, we’re breaking down how to turn your offers into a simple, logical sales funnel that takes someone from “just found you” to “yes, I’m in.” No 97-step nonsense. Just a service-based funnel that respects how real humans actually buy. In this episode, we cover: What a sales funnel really is and why your business needs one (We go into way more detail in these two episodes about what a sales funnel is and how to build one) Why people rarely buy the first time they hear about you How to define your core offer before building anything else The commitment ladder that builds trust without pressure How to create a value-heavy warm-up layer What most service businesses forget after the sale 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

    42 min

  2. FEB 16

    5 Ways to Make the Most of the Precious Time You Have to Market Your Business

    If you’ve ever said, “I just don’t have time to market my business,” what you probably meant was: you’re stretched thin, you’re doing everything, and marketing keeps getting pushed to nights, weekends, or never. In this episode, we break down five ways to make the most of the limited time you do have to market your business, without waking up at 5 am, being on ever more platforms, or burning yourself out. This is about fewer, smarter moves that actually lead to leads, sales, and momentum. In this episode, we cover: Why the problem usually isn’t time, but the tasks you're choosing to focus on The difference between effort-based and outcome-based marketing How to choose one high-leverage marketing channel Why batching beats multitasking every time How to separate visibility from conversion How to create a realistic marketing rhythm you can actually sustain 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

    44 min

  3. FEB 9

    Evergreen Content: The Marketing That Keeps Working When You’re Offline

    A lot of marketing advice is built around trends, algorithms, and posting constantly just to stay visible. It might work for a moment, but then it disappears, and you’re right back on the hamster wheel. In this episode, we’re talking about evergreen content: what it actually is, why it matters so much for small business owners, and how to create marketing assets that keep working long after you hit publish. We cover: What evergreen content really means (and what it doesn’t) Why chasing trends leads to burnout and inconsistent results Where evergreen content works best (and where it doesn’t) How to create high-value content without overthinking it How to turn one strong piece of content into many (also check out our episode on how to create once and publish everywhere aka COPE!) 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

    40 min

  4. FEB 2

    Home Page 101: Why Yours Isn’t Working (And What to Fix First)

    When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time. In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget. We cover: The one job your homepage needs to do What a homepage is (and definitely is not) The non-negotiables every great homepage needs What you can stop stressing about Best practices for 2026 and beyond 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

    38 min

  5. JAN 26

    Building a Business That Travels With You

    In this episode, we’re pulling back the curtain on what it actually looks like to run a remote, asynchronous business and the real-life systems, tradeoffs, and mindsets that keep things moving when life is loud. We talk about: Why we intentionally built Big Bad Marketing as a remote, async business The systems that matter more than being “always online” How work still moves even when routines disappear What clients actually care about (hint: not your availability) The honest tradeoffs of flexibility and freedom Why clarity beats constant communication 👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter

    32 min

  6. JAN 19

    DIY Landing Pages: How a Landing Page Can Boost Conversions for Your Biz

    If you’re sending people to your website and hoping they “figure it out,” this episode is for you. In this episode of the Big Bad Marketing Podcast, we’re breaking down how to DIY a landing page that actually does its job by getting someone to take one clear action. We talk through: What a landing page actually is (and how it’s different from your website) Why sending traffic to your homepage usually kills conversions How fewer options lead to better results What needs to be above the fold to keep people from bouncing How to match your message to the action you want someone to take Why clarity matters more than clever copy or pretty design We also share real-world examples of how small businesses can use landing pages to test offers, compare channels, and make smarter decisions about what’s actually working without overcomplicating their setup. Join the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for practical marketing guidance we don’t share anywhere else. And if this episode helped something click, be sure to like, subscribe, and share it with a business owner who’s still sending everyone to their homepage and crossing their fingers.

    48 min

  7. JAN 12

    How to Decide What Matters for Your Biz (And What to Delegate or Just Let Go!)

    This is an honest conversation about capacity, priorities, and learning to trust the season your business is actually in. We dig into why so many business owners feel behind even when they’re doing the right things, how mental clutter creates decision fatigue, and why not everything that matters needs to be done right now. We also talk about: The difference between “important” and “urgent” Why having ideas doesn’t mean you need to act on all of them Letting go of the pressure to be ready for everything at once Building boundaries around your time, energy, and focus Making decisions that support your real life, not an imaginary future version of your business This episode is for the business owner who feels stretched thin, overwhelmed by possibilities, or stuck in a loop of “I’ll get to that someday.” It’s a reminder that doing less intentionally is often what creates the most momentum. Join the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for thoughtful insights, strategic guidance, and ideas that help you simplify instead of piling more on. If this conversation resonated, don’t forget to like, subscribe, and share it with a fellow business owner who needs permission to slow down and focus on what actually matters.

    32 min

  8. JAN 5

    BBM Unfiltered: Behind the Scenes

    Happy 2026!! In this Big Bad Marketing Unfiltered episode, we’re pulling back the curtain and sharing what we’ve learned after just over a year of running Big Bad Marketing. This is an honest conversation about the real highs, the hard moments, and the things we wish more business owners talked about out loud. We talk about decision fatigue, mental clutter, and the pressure to constantly do more, especially when you’re running a small business with limited time, limited budget, and a million tabs open in your brain. We also share what’s actually helped us simplify, make better decisions, and build a business that supports real life, not just growth for growth’s sake. These BBM Unfiltered episodes exist for one reason: to remind you that you’re not alone. That feeling behind, overwhelmed, or unsure doesn’t mean you’re doing it wrong. It just means you’re building something real. Sign up for the Big Bad Marketing newsletter at bigbadmarketing.com/newsletter for practical insights, reflections, and ideas we don’t share anywhere else. If this episode resonates, be sure to like, subscribe, and share it with another small business owner who needs a reminder that messy doesn’t mean failing.

    30 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz on a budget. We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses. No VC talk, no billionaire guests, just smart, doable marketing advice for real small business owners with under $500/month to spend. Join us as we make marketing way less overwhelming (and way more fun).

Information

  • Creator
    Big Bad Marketing
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © Big Bad Marketing
  • Show Website
    Big Bad Marketing Podcast