Hometown ADvantage - Local Marketing

Nicole Eldridge
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.

  1. 4d ago

    Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working

    Description Stop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for local businesses than online businesses, and what the ad funnel actually tells you about where leads are dropping off. You'll walk away with a clear framework for tracking your results, knowing when to be patient, and knowing when something actually needs to change. Timestamps 00:00 — Welcome & Nicole's mission to help 100K local businesses  02:15 — Why there's no single "magic number" for ad success  04:30 — How local ads are different from online business ads  07:00 — What ROAS means and how to calculate it  10:45 — Cash collected vs. lifetime value ROAS  14:20 — Real examples: cleaning company, therapy practice, yoga studio  18:00 — The 4 questions to replace "is my ad working?"  20:30 — Breaking down the ad funnel step by step  26:00 — Click-through rates, form conversion rates, and what to look for  30:00 — Are your leads actually responding and converting?  33:00 — Softer wins: the "vibe check" for local ads (Robert's gym story)  36:00 — Overview of Hometown ADvantage membership  40:00 — The July 6th live launch sprint + membership pricing Links �� Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

    24 min

  2. Jun 5

    Ep: 40 How I Learned to Make Scary Business Decisions with Confidence

    🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge_ads 🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description Running Facebook ads takes confidence — and so does every big business decision you'll make as a small business owner. In this episode, you'll get Nicole's five real, hard-won ways to build the kind of self-trust that makes scary investments feel a whole lot less scary. You'll walk away with a practical filter for making decisions that align with your values, a new way to think about risk and ROI, and a behind-the-scenes look at the biggest change happening inside Hometown ADvantage. If you've ever second-guessed yourself before hitting "publish" on an ad or signing up for a program, this one's for you.

    41 min

  3. May 20

    Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business

    Links 🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description If you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.

    26 min

  4. May 8

    Ep 38: How did my business do in Q1? Reflections and plans going forward

    🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You're getting a real, unfiltered look at Nicole's Q1 — the goals she set, the $134K in revenue she generated, the team she built, and the honest reflection that happened on a solo staycation at the end of it all. You'll hear what's working, what's still off, and how she's approaching Q2 with clear eyes. If you've ever had a massive win and still found yourself being hard on yourself, this one is for you.

    21 min

  5. Apr 20

    Ep 37: Why big agencies drain your money & tank results

    If you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll hear real stories from clients like Robert, Danielle, and Alyssa who went from wasted ad spend and garbage leads to more business than they could handle — after ditching the agency model and learning the strategy themselves. Walk away knowing exactly what to look for, what to demand, and why owning your own ad knowledge is the best investment your business can make.[= 🔗 Links 🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

    24 min

  6. Apr 12

    Ep 36: Exactly why local ads are different (and so much better) than online ads

    🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Local ads aren't just "online ads but smaller" — they work completely differently, and that difference is working in your favor. In this episode, Nicole breaks down the 4 specific reasons local business owners have a built-in advantage when it comes to Facebook and Meta ads that online businesses simply can't replicate. You'll walk away understanding why your budget goes further, why you don't have to test a million creatives, and why trust and personal connection are already working for you before someone even clicks your ad. If you've been on the fence about running ads, this episode will change how you see it.

    26 min

  7. Apr 9

    Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year

    🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Anna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.

    31 min

  8. Apr 9

    Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town

    🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch 📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Anna and her husband run a handyman and remodeling business, and when she joined Hometown ADvantage four months ago, she was spending a dollar a day on ads she couldn't read or measure. You'll hear how she went from 75 Instagram followers (accumulated over seven years) to consistent local leads — including 25 qualified requests in January alone, which is typically their slowest month. You'll also walk away with a really honest look at what a small, intentional ad budget actually looks like for a local service business that just needs a reliable pipeline, not a million-dollar funnel.

    23 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.

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