Hometown ADvantage - Local Marketing

Nicole Eldridge
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.

  1. JAN 29

    Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results

    In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch. I walk you through the five biggest changes I made compared to my previous launches, including: How I separated organic vs. paid traffic (and why I’ll never go back)The private podcast I used to warm up cold leadsHow I’m rethinking thank you pages and email deliverabilityMy honest thoughts on doing sales calls for an $1,800 offerWhy I ditched low-ticket upsells (and how that impacted conversions)Then we get into the cold, hard data: ad spend, cost per lead, conversion rates, show-up rates, and how many buyers were brand new vs. already on my list. If you run launches, manage ads for clients, or just want a realistic look at what actually goes into scaling an online offer… this episode is basically a masterclass in itself. No fluff. No “six-figure in 30 days” nonsense. Just systems, strategy, testing, and a whole lot of “let’s try it and see what happens.” Want support implementing this stuff in your own business? Book a call for Done-For-You Ads Management (Retainer): https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule Book your 7-Day Ready, Set, Launch Intensive: https://tidycal.com/mp0lnv3/ready-set-launch

    24 min

  2. JAN 26

    Ep 31: My complete launch strategy step by step

    What if your launches didn’t feel like a gamble anymore? In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900 in profit after ad spend… to my sixth launch that brought in over $60,000 in profit with a 4–6x return on ad spend. Same offer.  Same core framework.  Very different results. And the difference wasn’t luck, talent, or some secret tactic no one’s talking about. It was reps. In this episode, I walk you through: How I built and refined a repeatable launch strategy over timeWhat my early launches actually looked like behind the scenesWhy enrolling 3 people isn’t a failure — and why quitting there isHow ads became my biggest lever for visibility, list growth, and trustWhy ads aren’t just a “launch tool,” but a long-term growth assetHow to use ads as a touchpoint machine instead of relying on organic reach aloneAnd how data (not vibes) is what allowed me to scale with confidenceWhether you sell a service, run a local business, offer a group program, or sell digital products, this episode will help you understand how ads fit into sustainable growth — not just one-off launches. I also break down the two ways my team and I currently support business owners with ads: 👉 Done-For-You Ads Management For established businesses ready for a true advertising partner who handles strategy, creation, optimization, and scaling alongside you. Book a call here: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule 👉 Ready, Set, Launch (7-Day Intensive) A hands-on, high-touch intensive where we strategize, build, and launch your ads in just 7 days — plus ongoing Slack support so you’re not left guessing after launch. Book your spot here: https://tidycal.com/mp0lnv3/ready-set-launch If you’ve been wondering how to create momentum, visibility, and consistency with ads — without reinventing the wheel every time — this episode will give you the clarity you’ve been looking for. 🎧 Press play and let’s talk reps, patience, and profitable growth.

    21 min

  3. JAN 22

    Ep 30: My Exact Ad Strategy for 2026

    In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025. Book a call for DFY month to month ad services - https://tidycal.com/mp0lnv3/discovery Purchase your ready-set-launch VIP week - {link here}  If you’ve ever felt stuck, overwhelmed, or like you “don’t have a strategy,” this one’s for you. I walk you through the mindset that has guided my entire marketing career:  👉 test things  👉 give them time  👉 reassess based on real data — not emotions We talk about: Why I double down on what’s working instead of constantly chasing new strategiesThe truth about timelines (and why expecting instant results is killing your momentum)What I learned from launching, evergreen funnels, and podcasting in 2025Why low-ticket funnels can be more profitable than free ones (if you do them right)How I use ads to bring in new people and organic content to build trust and conversionsExactly how I’m outsourcing content in 2026 so I can create more space, ease, and consistencyMy full 2026 marketing ecosystem — ads, email, podcasting, Instagram, Facebook, and what I’m not focusing onHow I plan promotions all year so I’m only ever selling three things at a timeWhy I see marketing the same way I see self-care: non-negotiable if you want growthThis episode is part strategy, part behind-the-scenes, and part mindset shift — especially if you’ve been telling yourself you “don’t have time” to market your business. And yes, I also share two ways you can work with me and my team if you want ads off your plate: Done-For-You Ads Management for scaling businessesReady, Set, Launch — a brand-new VIP week where we build and launch your ads fastIf you’re serious about growing your business in 2026 — and you want a strategy that’s sustainable, profitable, and actually fits real life — this episode will give you a lot to think about.

    24 min

  4. JAN 19

    Ep 29: My Goals for 2026

    This episode feels vulnerable… and a little scary to share. Today I’m walking you through my big, bold 2026 goals — personal, financial, and business — and exactly how I plan to hit them without burning out, overworking, or losing the life I’ve built. My word for 2026 is expand. Not hustle harder.  Not do more.  Expand what’s already working. In this episode, I share: Why I chose expand as my word of the yearMy personal goals around health, energy, travel, and regulationThe systems I’m using to protect my time and energyMy $500K revenue goal (and how I reverse-engineered it)Exactly how ads, launches, YouTube, and personal brand fit togetherWhy focusing on one marketing channel at a time has changed everythingHow I’m planning growth that supports my life — not competes with itI also break down the math behind my revenue goals, what I can control versus what I can’t, and how confidence, systems, and consistency have allowed my business to more than double year after year. This isn’t about bragging.  It’s about showing what’s possible when you pair:  ✔ Ads that actually work  ✔ A clear offer  ✔ Real leadership  ✔ And a genuine heart for service If you’re setting goals for 2026 and thinking, “Is this too much?” — this episode is your sign that it’s not. Let’s do this together. If you’re a local business owner who wants to grow faster with ads, now is the time to join Hometown Advantage and build a system that works for you all year long. 🔗 https://www.nicoleeldridgemedia.com/hometown If you’re an online business owner, stick around — I’ve got a new ads offer coming soon that helps you get ads live in as little as 7 days. And I’d genuinely love to hear this from you:  📩 Send me a DM with your big, scary 2026 goals. Let’s expand together.

    13 min

  5. JAN 15

    Ep 28: Why Visibility Should Be Your Main Focus in 2026 as a Local Business

    If your local business isn’t growing the way you want it to, there’s a good chance this is the real problem: Not enough people know you exist. In this episode, I’m breaking down 3 reasons visibility should be your #1 focus as a local business owner in 2026 — and why most businesses struggle with leads and sales because they try to skip this step entirely. I share: Why visibility is the real growth bottleneck for local businessesHow consistent visibility creates momentum (and why momentum changes everything)Why ads don’t create demand — they convert demand that already existsReal client stories showing what happens when businesses go from “invisible” to visibleWhy organic-only strategies are getting harder — and more exhaustingHow Facebook & Instagram ads create sustainable, compounding visibility without working moreIf you’ve ever thought: “My service is great, but growth feels slow”“I don’t want to post all the time”“Ads feel complicated or intimidating”“I know people need what I offer, but they’re not finding me”This episode will flip a switch for you. Visibility isn’t about being louder.  It’s about being seen by the right people, consistently. And once that happens?  Leads, referrals, reviews, and sales start stacking instead of resetting. Ready to make visibility work for you in 2026? 🚀 Join Hometown Advantage — my 4-month local ads coaching program where I teach a simple, repeatable framework: Visibility → Leads → Sales Inside the program, you get: Lifetime access to the Local Ads CourseStep-by-step ad tutorials + templatesCopy frameworks + custom GPTs trained on my real strategiesWeekly group coaching + Slack supportUnlimited ad reviews & data auditsComplimentary access to Local Content ClubBonus: February Ads Launch Sprint (January members only)🎉 $500 off if you join by January 19 👉 Join here: https://www.nicoleeldridgemedia.com/hometown 📩 Questions? Email support@nicoleeldridgemedia.com 📲 Or DM me on Instagram: @nicoleeldridgeads Visibility comes first.  Everything else gets easier after that.

    19 min

  6. JAN 8

    Ep 27: Five Ways to Boost Your Local Ad Conversions

    If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you. Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clients (not just clicks, likes, or “interest”). I’ve worked with 120+ local business owners inside my ads program, plus hundreds more through done-for-you services and strategy sessions. And I can confidently tell you this: ads do work — but only when a few key pieces are in place. In this episode, you’ll learn: Why consistency matters more than budgetThe ad manager settings that quietly kill conversions (and what to use instead)Why clearer, longer copy often converts better than “pretty” creativesHow retargeting ads turn warm interest into real salesThe follow-up system that most businesses skip — and pay for laterI’m also sharing real client examples, common mistakes I see every single day, and how small tweaks can drastically improve results without increasing ad spend. If you want ads that:  ✔ Bring in real inquiries  ✔ Convert into paying clients  ✔ Work in the background while you run your business This episode will give you clarity fast. Ready to implement all of this with support? 🚀 Join Hometown Advantage My 4-month local ads coaching program where you get: Step-by-step ad tutorialsCopy frameworks + examplesRetargeting strategiesAutomatic lead follow-up systemsUnlimited ad & data reviewsWeekly group coaching + Slack support🎉 January Bonus: $500 off (now $1,800 or $450/month x4)4 months of Local Content ClubAccess to our February Ads Launch Sprint👉 Join here: https://www.nicoleeldridgemedia.com/hometown Or comment HOMETOWN on any of my Instagram posts and I’ll send you the link. Let’s make 2026 the year your ads actually work.

    15 min

  7. JAN 4

    Ep 26: 8 Business Lessons I Learned in 2025

    2025 changed everything for my business. Revenue more than doubled. My audience exploded. My team expanded. And honestly? I grew more this year as a CEO and leader than any year before. In this episode, I’m breaking down the 8 biggest business lessons I learned in 2025 — the real ones. Not the fluffy, recycled advice. The lessons I had to learn the hard way so you don’t have to. We’re talking about: Why investing more (time and money) actually speeds up growthHow systems create freedom — not restrictionWhy you can’t outsource leadership (especially with ads)How I build trust fast with brand-new audiencesWhy simplicity scales better than complexityThe real bottleneck holding most businesses back (hint: it’s not strategy)Why support and skill-building aren’t optional if you want to growAnd how to become the leader your business needs next, not just right nowThis is a behind-the-scenes look at what actually worked in my business this year — ads, team, systems, energy, and decision-making — with specific examples from my launches, client work, and day-to-day CEO life. If you’re a local business owner, a marketer, or someone who knows they’re capable of more growth than they’re seeing right now, this one will hit. Ready to go deeper? 👉 Sign up for the Local Ad Strategy Session: You’ll learn the exact systems and strategies my most successful clients use — and how to apply them to your own business (or your clients’ businesses). 🔗 https://www.nicoleeldridgemedia.com/local-ads Or head to my Instagram and comment the word “STRATEGY” on any post and my bot will get you registered. We’ll also dive deeper into Hometown Advantage, my 4-month local ads coaching program, inside the session. See you in the next episode 💚

    27 min

  8. 12/24/2025

    Ep 24: Local Marketing Predictions for 2026 | Part 2: You can't outsource your ads...yet

    In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration. I break down what actually happened when I was troubleshooting a Meta ads bug for a client (yes… on Christmas Eve), why no agency, freelancer, or tactic can save your business if you’re not leading the strategy, and how this same mistake shows up for so many local business owners trying to grow. We’ll talk about: Why marketing only works when the business owner takes ownership of the strategyThe difference between outsourcing execution vs. outsourcing responsibilityReal client examples of firing agencies, lowering ad costs, and getting better resultsHow to think about ads as a skill you build — not a gamble or a guessing gameWhy 2026 will reward local business owners who simplify and lead their marketingThis episode is honest, a little tough-love, and exactly what you need if you’re tired of throwing money at ads and hoping something sticks. And if you want to learn the local ad strategy I teach — the same one my clients are using to get consistent leads without massive budgets or complicated systems — you’re invited to my free Local Ads Strategy Session. You can register here:  👉 www.nicoleeldridgemedia.com/localads Inside the workshop, I’ll walk you through what actually works for local Meta ads right now, how to set them up simply, and how to turn ads into a repeatable system for your business. If you’re ready to stop outsourcing your growth and start owning it, this episode is for you.

    23 min
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5
out of 5
3 Ratings

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Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.

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