Hometown ADvantage - Local Business Marketing Strategies for Local Businesses

Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like:- How do I run Facebook ads for my local business without wasting money on the wrong audience?- What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses?- How do I attract high-quality leads instead of tire-kickers?- How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today. Hit play and start getting results from your ads, not just views.

  1. Aug 24

    45: How Much Should You Really Invest in Your Business? My Honest 2026 Numbers

    Links 📸 Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description Ever wonder what it actually costs to grow a business — not the highlight reel version, but the real numbers? In this episode, you'll get a full, no-holds-barred breakdown of every investment Nicole has made in her business this year, from her team and coaching to ad spend and a brand-new website. You'll hear how she thinks about risk, why she's not afraid to put big investments on a credit card, and what her actual revenue, expenses, and profit look like so far in 2026. If you've ever hesitated to invest in yourself or your business, you'll walk away with a totally different perspective on what "worth it" really means.

  2. Aug 6

    44: Top 5 Mistakes Local Business Owners are Making with Ads + Meet My Local Ads Co-Coach, Melissa!

    📸 Melissa's Instagram: instagram.com/yanosocial.ads 📸 Nicole Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description: In this episode, you're getting an inside look at the most common Facebook ad mistakes local business owners make — straight from Melissa, one of our ad managers who reviews ad accounts every single day. You'll learn why mentioning your city or town in your ad can instantly boost relevance, how to avoid Meta's sneaky "AI advantage" settings that quietly mess with your data, and why using the exact same copy across your reel and your ad text is holding you back. You'll also hear why picking just one offer to advertise (instead of everything at once) will actually get you better results faster. By the end, you'll have a clear list of things to check in your own Ads Manager today.

  3. Jul 30

    Ep 43: My membership has been running for 1 month! Here's how it's going

    Links 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You'll get the full, honest recap of how Nicole relaunched her group program as a membership — including the exact warm-up strategy she used, what the numbers looked like ($10K cash collected and 30 new members before ads even ran), and why she's rethinking how much she invests in her email list and audience. You'll hear real client wins from inside Hometown ADvantage — a hair extension salon, a physical therapy practice, and a custom bathroom vanity store — and the specific ad strategies behind their results. Plus, you'll get a peek at what's coming next inside the community, including profile audits, live ad breakdown trainings, and new Ready Set Launch spots opening in August.

  4. Jul 20

    Ep 42: How to Attract High Quality Local Leads with Meta Ads

    Links 🌐 Website: www.nicoleeldridgemedia.com 🎓 Free Local Ads Workshop: www.nicoleeldridgeads.com/jumpstart 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description Think Meta ads only bring in low-quality leads? You're probably missing these five things. In this episode, you'll learn why your ad copy might be repelling your best customers instead of attracting them, why real people (not stock photos or polished branding) are non-negotiable in your ads, and how social proof, a full marketing strategy, and strategic friction on your lead forms can completely change who shows up in your inbox. You'll walk away with a clear, practical checklist to level up the quality of leads coming from your ads — starting today.

  5. Jun 13

    Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working

    Description Stop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for local businesses than online businesses, and what the ad funnel actually tells you about where leads are dropping off. You'll walk away with a clear framework for tracking your results, knowing when to be patient, and knowing when something actually needs to change. Timestamps 00:00 — Welcome & Nicole's mission to help 100K local businesses  02:15 — Why there's no single "magic number" for ad success  04:30 — How local ads are different from online business ads  07:00 — What ROAS means and how to calculate it  10:45 — Cash collected vs. lifetime value ROAS  14:20 — Real examples: cleaning company, therapy practice, yoga studio  18:00 — The 4 questions to replace "is my ad working?"  20:30 — Breaking down the ad funnel step by step  26:00 — Click-through rates, form conversion rates, and what to look for  30:00 — Are your leads actually responding and converting?  33:00 — Softer wins: the "vibe check" for local ads (Robert's gym story)  36:00 — Overview of Hometown ADvantage membership  40:00 — The July 6th live launch sprint + membership pricing Links �� Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

  6. Jun 5

    Ep: 40 How I Learned to Make Scary Business Decisions with Confidence

    🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge_ads 🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description Running Facebook ads takes confidence — and so does every big business decision you'll make as a small business owner. In this episode, you'll get Nicole's five real, hard-won ways to build the kind of self-trust that makes scary investments feel a whole lot less scary. You'll walk away with a practical filter for making decisions that align with your values, a new way to think about risk and ROI, and a behind-the-scenes look at the biggest change happening inside Hometown ADvantage. If you've ever second-guessed yourself before hitting "publish" on an ad or signing up for a program, this one's for you.

  7. May 20

    Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business

    Links 🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description If you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.

  8. May 8

    Ep 38: How did my business do in Q1? Reflections and plans going forward

    🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch  📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule  🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads  💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You're getting a real, unfiltered look at Nicole's Q1 — the goals she set, the $134K in revenue she generated, the team she built, and the honest reflection that happened on a solo staycation at the end of it all. You'll hear what's working, what's still off, and how she's approaching Q2 with clear eyes. If you've ever had a massive win and still found yourself being hard on yourself, this one is for you.

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Ratings & Reviews

5
out of 5
4 Ratings

About

Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like:- How do I run Facebook ads for my local business without wasting money on the wrong audience?- What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses?- How do I attract high-quality leads instead of tire-kickers?- How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today. Hit play and start getting results from your ads, not just views.

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