Send us Fan Mail A book deal is not just about having a great idea. It is about knowing how publishing really works before you step into the room. In this episode of Kind of a Big Book Deal, Meghan Stevenson talks with literary agent Dani Segelbaum about what entrepreneurs, experts, and creators need to understand before chasing traditional publishing. Dani shares why literary agents matter, from contract negotiations and publisher relationships to helping authors understand what is really happening behind the scenes. She also explains what agents look for in nonfiction authors: strong ideas, real platform, proven audience demand, and the willingness to sell the book hard. Meghan and Dani also break down the success of Caitlin V’s book and why trusting your audience can challenge old publishing assumptions. This episode is especially useful for entrepreneurs who want their book to become more than a passion project. It shows why platform-building, clear positioning, and the right book team can make the difference between a book that sits on a shelf and one that actually reaches people. This week’s guest is Dani Segelbaum. Dani has nearly a decade of experience working in the publishing industry. She joined Arc Literary in 2024 after three years at the Carol Mann Agency. She began her publishing career as an editorial assistant at HarperCollins Publishers, focusing primarily on highly designed non-fiction titles. She previously worked as a literary assistant at New Leaf Literary & Media. Dani has worked on bestselling and award-winning books by authors including Justin Timberlake, Iris Apfel, Ann Patchett, and Jacqueline Winspear. Born and raised in Minneapolis, Dani is a graduate of Boston University’s College of Communication where she studied journalism and political science. In college, she worked as an intern for Marie Claire Magazine and as a writer for Boston Common Magazine and the Milford Daily News. Dani has been a voracious reader for as long as she can remember. She represents a wide range of both fiction and non-fiction in the adult and children's spaces, working with New York Times bestselling and debut authors, and is passionate about collaborating with authors from diverse backgrounds to tell stories that are meaningful to them. In nonfiction, she is particularly drawn to books in the areas of women’s issues, popular culture, illustrated/photography, history, politics, self-help, and current events. She also loves narrative non-fiction, biography, business, lifestyle, and cookbooks. Dani collaborates with a diverse range of authors, including illustrators, photographers, academics, psychologists, and journalists. In fiction, Dani seeks contemporary and upmarket adult fiction, historical fiction, rom-coms, and women’s fiction. She loves compelling narrators and is drawn to writing that is voice-driven, highly transporting, and features unique perspectives and marginalized voices. Outside of her professional life, Dani enjoys spending time with her Aussiedoodle, trying out new restaurants with her husband, and indulging in her cookbook collection (which has officially reached "too many" status). Her guilty pleasures include reading the newspaper late at night and baking a never-ending array of treats for family and friends—many of which come straight from her extensive collection of cookbooks. Dani is a member of the AALA. Find Dani at instagram.com/danisegelbaum/ x.com/danisegelbaum querytracker.net/query/danisegelbaum/ manuscriptacademy.com/faculty-members/dani-segelbaum Episode Highlights: (0:00) Intro (1:19) Meet Literary Agent Dani Segelbaum (3:27) From HarperCollins Editor to Literary Agent (5:05) Why Authors Need Literary Agents (8:28) Putting Authors First in Publishing (11:11) What Agents Look for in Authors (13:38) Caitlin V’s Book and Market Resistance (18:52) Turning Expertise Into a Sellable Book (23:31) Queries, Referrals, and Proposal Access (27:10) Dani’s Personal Agenting Approach (33:21) The Truth About Marketing Your Book (38:38) Building Platform Before the Book Deal (42:47) Final Thoughts and Listener Callout Have a great idea for a book but don't know where to start? MeghanStevenson.com/quiz Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.
