The Future of Beef Show

Jim Johnson, Jessica Sperber and Ian Wheal

This is the place to connect with the people and ideas shaping the future of the cattle industry. Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production - and show you how technology and data can make all the difference - while staying true to the values that define our industry. Most importantly, we’ll help you figure out how to adopt these practices in a way that works for your operation, whatever it’s size. Join your hosts Jim Johnson, Jessica Sperber and Ian Wheal. www.TheFutureofBeef.com

  1. 21. The Future of Red Angus with Greg Ruehle

    MAY 12

    21. The Future of Red Angus with Greg Ruehle

    Red Angus is gaining ground—and Greg Ruehle is helping lead the charge. In this episode of The Future of Beef Show, Greg joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore why the Red Angus breed is uniquely positioned at this critical moment in the beef industry. Drawing on his experience across breed associations, government affairs, and commercial beef production, Greg explains why record-low cattle supplies and surging consumer demand create a once-in-a-career opportunity—and how Red Angus intends to make the most of it. What You'll Learn: • Why Red Angus is well-suited to rebuilding the U.S. cow herd, especially in the South • How the breed's maternal and terminal traits complement crossbreeding systems • Why the Allied Access Yellow Tag program is advancing individual animal tracking • How mandatory total herd reporting strengthens Red Angus EPD data • Why packers are increasingly opening Red Angus cattle to grid schedules • How breed associations can go beyond the herd book to drive real industry change Links: Future of Beef Show: www.futureofbeef.com Learn more about the Red Angus Association of America: www.redangus.org Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

    41 min
  2. 20. Virtual Fencing with Andrew Fraser

    APR 23

    20. Virtual Fencing with Andrew Fraser

    From virtual fences to real-time herd data, ranching is entering a new era—and Andrew Fraser is helping lead the shift. In this episode of The Future of Beef Show, Andrew joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how smart collar technology is transforming the way cattle are managed on pasture. As President of Halter Inc., Andrew shares how a simple idea—a collar for cows—has evolved into a powerful system for controlling grazing, tracking behavior, and unlocking better decision-making for producers. This conversation goes beyond the technology itself to focus on real-world impact. From reducing labor demands and eliminating the need for extensive fencing to improving pasture utilization and enabling more flexible grazing systems, Andrew explains why virtual fencing is gaining traction across beef operations in the U.S., Australia, and New Zealand.The episode also dives into the growing role of data in ranching—from tracking animal movement and health to the future potential of measuring feed efficiency at the individual cow level. Along the way, the group discusses how AI is being applied in practical ways, why labor and succession are critical challenges, and how technology can make ranching more sustainable, scalable, and attractive to the next generation. What You’ll Learn: How virtual fencing works and how cows are trained to respond to sound cuesWhy pasture management is the foundation of productivity and profitabilityHow smart collars provide real-time visibility into animal location and behaviorThe potential to measure feed intake and efficiency in grazing systemsHow technology can reduce reliance on fencing and lower infrastructure costsWhy labor savings and staff retention are key drivers of adoptionHow behavioral data can improve animal health monitoring and decision-makingThe role of AI and machine learning in practical, on-farm applicationsWhy flexibility in grazing systems can unlock better land and herd performanceLinks: Future of Beef Show: www.futureofbeef.com Learn more about Halter: www.halterhq.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.coLearn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

    55 min

  3. MAR 31

    19: Beef Innovation with Dr. Vaughn Holder

    From rumen science to global food systems, innovation in beef production is happening at every level—and Dr. Vaughn Holder is right at the center of it. In this episode of The Future of Beef Show, Vaughn joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how research, innovation, and systems thinking are shaping the future of beef. Drawing on his role leading global beef research at Alltech, Vaughn explains why the industry must focus on efficiency over trends, what we’ve learned from the methane debate, and where the next wave of innovation is heading. From rumen microbiology and feed efficiency to soil health, nitrogen, and consumer perception, this episode connects the science inside the cow to the broader ecosystem—and ultimately to the future of the beef industry. What You’ll Learn: • Why efficiency—not trends—should drive sustainability in beef production • What the methane debate taught us about rumen function and microbiome research • How new technologies like probiotics and essential oils may improve cattle performance • Why systems thinking—from soil to animal to consumer—is critical for future innovation • The role cattle play in upcycling nutrients and supporting global food systems • How changing nutrition guidelines could impact beef demand and public perception • Why innovation and collaboration are essential to solving real industry challenges Links: Future of Beef Show: www.futureofbeef.com Learn more about Alltech: www.alltech.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com Learn more about Whole Cottonseed: https://wholecottonseed.com/

    56 min

  4. MAR 10

    18: Sustainability and the Global Beef System with Justin Sherrard

    Sustainability has become one of the biggest conversations shaping the future of agriculture—and few people have a clearer global perspective than Justin Sherrard, our first guest from Australia. In this episode of The Future of Beef Show, Justin joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how the beef industry fits into the broader sustainability conversation. Drawing on his experience with the Global Roundtable for Sustainable Beef and years analyzing global protein markets, Justin explains why cattle remain essential to feeding a growing population while working within environmental limits. What You’ll Learn: Why cattle still play a critical role in feeding a growing global populationHow the beef industry is addressing sustainability and methane emissionsWhy engaging with critics and stakeholders is necessary for agricultureThe importance of data in telling the beef industry’s storyHow consumer perceptions influence the way beef is marketedWhy sustainability improvements often align with better productivity and profitabilityThe role producers play in advocating for the future of beef Links: Future of Beef Show: www.futureofbeef.com Learn more about the Global Roundtable for Sustainable Beef: https://grsbeef.org/ Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

    1h 4m
  5. E17: 2026 Market Predictions with Patrick Linnell

    FEB 17

    E17: 2026 Market Predictions with Patrick Linnell

    Record-high calf prices, tighter herds, and strong consumer demand—what’s next for U.S. beef? Patrick Linnell, Director of Market Research at CattleFax, breaks it all down. In this episode of The Future of Beef Show, Patrick joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore the trends shaping the cattle market today and tomorrow. From herd rebuilding and carcass weights to international trade and the role of AI in market research, Patrick gives producers and feeders the insights they need to make informed decisions. What You’ll Learn: • Why beef demand remains strong despite record prices • What’s slowing herd expansion and how it affects the cattle cycle • How carcass weights, feeding strategies, and genetics impact profitability • The influence of packing capacity and Mexican cattle imports on markets • How international trade supports U.S. beef supply • Ways AI is changing—but not replacing—market research Links: Future of Beef Show: www.futureofbeef.com Connect with Patrick Linnell & CattleFax: www.cattlefax.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

    50 min

  6. JAN 13

    E16: Grazing with Dr. Jeff Goodwin

    Managing grass, cattle, and the land drives more of beef production than ever — and few people know it better than Dr. Jeff Goodwin. In this episode of The Future of Beef Show, Dr. Goodwin breaks down why grazing management sits at the center of modern cattle production. From regenerative grazing and soil carbon to linking cattle genetics with pasture quality, he shows how planning, adaptability, and system-level thinking boost profitability while supporting long-term sustainability. Whether you manage a small ranch or a large operation, these strategies demonstrate how smart grazing decisions can pay off for both the land and the bottom line. What You’ll Learn: • Why regenerative grazing isn’t slowing down — and what it means for producers • How ecosystem services like soil carbon, water, and wildlife habitat follow good grazing practices • The importance of system-level thinking: managing grass, cattle, and the environment together • How planning and adaptability drive long-term success on ranches Links: Future of Beef Show: www.futureofbeef.com Learn more about the Center for Grazinglands and Ranch Management: https://cgrm.tamu.edu/ Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

    1h 2m

  7. 12/15/2025

    15. The Future of Breed Associations with Brett Spader

    Breed associations have long played a foundational role in the beef industry—but their purpose, value, and responsibilities are rapidly evolving. Few people understand that transformation better than Brett Spader, President of the American-International Charolais Association. In this episode of The Future of Beef Show, Brett joins hosts Jim Johnson, Dr Jessica Sperber and Ian Wheal to discuss how data, governance, and producer-focused service are reshaping the future of breed organizations. Drawing on a diverse career across the Kansas Livestock Association, DV Auction, Angus Media, and his own digital startup, Brett shares a unique perspective on how technology and transparency can help associations stay relevant and drive real value for cattle producers. From the rise of online bidding to the importance of records, collaboration, and connected data, Brett explains why modern breed associations must be both innovative and accountable—and how they can continue to empower breeders in an increasingly data-driven industry. What You’ll Learn: Why breed associations still matter—and how their role is changingHow technology, performance data, and governance shape producer trustThe impact of complementary breeds and genetic diversity on the beef supply chainHow online bidding and digital tools transformed seedstock marketingWhy transparency and data connectivity are essential for the industry’s future Links: Future of Beef Show: www.futureofbeef.com Connect with the American-International Charolais Association: www.charolaisusa.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

    1h 21m

  8. 11/13/2025

    E14: Genetic Selections with Marty Ropp

    Genetic progress is only as valuable as the profitability it creates, and few people understand that connection better than Marty Ropp, founder and executive officer of Allied Genetic Resources. In this episode of The Future of Beef Show, Marty joins hosts Ian Wheal, Jess King, and Jim Johnson to discuss how data, genomics, and collaboration are reshaping the business of beef genetics. From lessons learned in the pork and dairy industries to the future of service-driven breeding programs, Marty shares what it takes to help producers capture more value across the entire supply chain. What You’ll Learn: • How Allied Genetic Resources built a network to support genetic improvement across the beef industry • Why connecting genomic data to real-world profitability is the next frontier • What the beef sector can learn from pork and dairy’s approach to efficiency and consistency • The importance of collaboration and feedback between breeders, feeders, and packers • How service, education, and transparency drive long-term genetic success Links: Future of Beef Show: www.futureofbeef.com Connect with Marty Ropp: www.alliedgeneticresources.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

    1h 3m
See All (22)

Ratings & Reviews

5
out of 5
7 Ratings

About

This is the place to connect with the people and ideas shaping the future of the cattle industry. Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production - and show you how technology and data can make all the difference - while staying true to the values that define our industry. Most importantly, we’ll help you figure out how to adopt these practices in a way that works for your operation, whatever it’s size. Join your hosts Jim Johnson, Jessica Sperber and Ian Wheal. www.TheFutureofBeef.com

Information

  • Creator
    Jim Johnson, Jessica Sperber and Ian Wheal
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Jim Johnson, Jessica Sperber and Ian Wheal
  • Show Website
    The Future of Beef Show

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