The Empowered Aesthetics Podcast

Shaylee Hancock, Founder / CEO of Glow Sis Social
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Welcome to The Empowered Aesthetics Podcast! This is your space to learn how to grow your clientele, elevate your brand, and reach your highest potential in the aesthetics industry, no matter what niche or what stage you're at in your career. Hosted by Shaylee, Founder and CEO of Glow Sis Social, and her sister Elayna (Glow "SIS" Social), every episode gives you actionable marketing strategies ✨and a sprinkle of inspiration✨ designed to help you build the future of your dreams. If you’re ready to scale your success and step into your full power, you’re in the right place.

  1. 12/01/2025

    Why Every Esthetician Needs an Email List (even more than social media)

    In this episode, we break down the one thing every esthetician needs to stay booked without burning out: an email list. You’ll hear why your list becomes your most reliable source of clients, why it outperforms Instagram every single time, and the simple shifts that make email feel easy... even when you’re doing everything alone in your business. RESOURCES WE MENTION: 💻 The Glow Sis Email Club 👩🏻‍💻 Kit (email marketing platform) 💕 The Glow Sis Method (10-day workshop for a cash & client boost) 📲 Stan (superior link in bio platform)

    23 min

  2. 11/17/2025

    📍 Start Here: Your Guide to Glow Sis Social

    This is the episode to begin with. 🤍 If you’re new here, or if you’re ready to understand the deeper mission behind Glow Sis Social, this is your complete guide to who we are, what we believe, and how we help estheticians grow in a way that feels intentional, aligned, and sustainable. Inside this episode, we're sharing: The real backstory of Glow Sis Social and why this shift matters What’s shifted in the last six months and why it matters for you A sneak peek of upcoming episodes (including a possible guest host 👀… aka my sister) The four ways you can learn from us, grow with us, and get support inside the Glow Sis Social ecosystem Whether you’re building your clientele, strengthening your marketing, or stepping into your next level as an esthetician, this episode will help you understand exactly where to start. WAYS YOU CAN WORK WITH US 1. Free Education Podcast | YouTube | Instagram | TikTok 2. The Glow Sis Email Club Monthly plug-and-play client emails for every niche.➡️ https://stan.store/GlowSisSocial/p/the-glow-sis-email-club 3. The Esthetician Direction Monthly done-with-you social strategy and content planning with us.➡️ https://stan.store/GlowSisSocial/p/the-esthetician-direction 4. The Glow Sis Method A 10-day marketing intensive designed to help you develop & launch a profitable promotional offer.➡️ https://stan.store/GlowSisSocial/p/the-glow-sis-method Connect With Elayna: https://www.elaynarosephoto.com/

    40 min

  3. 02/24/2025

    15. Overcoming Business Slumps: 3 Strategies to Book More Clients & Stay Motivated

    Feeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast, Shaylee opens up about her own struggles—both in business and in life—and shares three powerful strategies to help you push forward when you’re feeling stuck. If you’ve ever faced slow bookings, client no-shows, or felt the weight of financial stress, this episode is for you. Learn how to leverage social proof, build genuine client connections, and take intentional action to grow your business. Plus, Shaylee breaks down the mindset shifts that will help you stay resilient through the ups and downs of entrepreneurship. If you're on the verge of giving up—don’t. 💕 Tune in for a pep talk, actionable steps, and the reminder that you are capable, resilient, and meant for success. 🔗 Free Social Media Training for Estheticians 🔗 Join the Glow & Grow Community (7-Day Free Access!) 🔗 Enroll in Socially Empowered Aesthetics 🔗 Connect on Instagram

    32 min

  4. 12/26/2024

    14. Breaking the Hamster Wheel: Why Social Media Feels Hard and How to Finally Stay Consistent

    Does social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast, Shaylee shares the three biggest reasons why staying consistent on social media is so challenging for aesthetics professionals and how to overcome them. Whether you're an esthetician, lash artist, injector, or beyond, you'll learn: 1. The mindset shift from operator to owner that changes everything. 2. Why copying what others do won’t attract your dream clients. 3. The marketing strategies you were never taught but need to thrive. If you’re tired of the overwhelm and ready to take control of your marketing with ease, this episode is for you. Plus, Shaylee invites you to her free Fully Booked in Five Days challenge for actionable steps to jumpstart your success. Hit play and start transforming your business today! --------------------- 👩🏻‍💻 Join My Free Fully Booked In 5 Days Challenge ⁠⁠HERE⁠⁠ 📲 ⁠⁠Click HERE ⁠⁠to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠⁠HERE⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook

    16 min

  5. 11/14/2024

    13. Back to Basics: 3 Social Media Musts to Grow Your Aesthetics Business

    Ready to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic business online. These no-nonsense tips will help you cut through the noise, connect with local clients, and set up your profile to work for you. Say goodbye to wasted time and hello to strategic growth. This is the foundation you need to make your social media a powerful tool for real results. --------------------- 👩🏻‍💻 Join My Free Social Media Marketing Training ⁠HERE⁠ 📲 ⁠Click HERE ⁠to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Community ⁠HERE⁠ --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Glow Sis Social on Facebook

    19 min

  6. 09/23/2024

    12. Beyond the Treatment Room: Diversifying Your Aesthetics Career with Erica from Simply Lash

    In this episode of The Empowered Aesthetics Podcast, I’m chatting with Erica from Simply Lash, who has grown her career way beyond just the treatment room. She has her own product line, hosts trainings, and has a ton of knowledge to share about how you can diversify your business, too. We’re breaking down how to grow your clientele, create multiple streams of income, and stay energized in your career. Erica is such an inspiration, and if you’ve been thinking about stepping up your game or expanding your business, you’ll want to tune in. There are so many opportunities waiting for you, and we’re diving into all of them today. Connect with Erica on Instagram @simplylash.us --------------------- 👩🏻‍💻 Join My Free Social Media Marketing Training HERE 📲 Click HERE to learn about my signature program, Socially Empowered Aesthetics: The Proven Pathway to Effortless Client Growth with Simple and Sustainable Social Media Marketing 🔥 Join the Glow & Grow Aesthetics Marketing Community HERE --------------------- Did you enjoy this episode? Please leave me a review! (I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Glow Sis Social on Facebook

    1 hr

  7. 05/09/2024

    11. Learning the "No Rules" Rule

    This episode is... different... BUT SO GOOD! --------------------- 👩🏻‍💻 ⁠SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More⁠ 🔥 Glow & Grow Marketing Membership ($4.99): CLICK HERE --------------------- Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠Glow Sis Social on Facebook

    20 min

  8. 04/30/2024

    10. Tips To Success With Less Than 500 Followers w/ Lety Soto (the GOAT)

    This episode is a TREAT! Lety Soto, a Solo Esthetician who is also one of my top students (and what others in our community call the GOAT), joins us to talk about tips to being successful in your career with less than 500 social media followers. Listen all the way through for a 🔥 tip at the end! Connect With Lety: HERE --------------------- 👩🏻‍💻 SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More ✨ ⁠⁠⁠⁠9-DAY SOCIAL MEDIA GLOW UP: Click Here To Register⁠⁠⁠⁠ --------------------- Did you enjoy this episode? Please leave me a review!(I would love only 5 stars, so if I didn't exceed your expectations, please send me a message instead, telling me how this podcast could be even better!) --------------------- Let's Connect! ⁠⁠⁠Glow Sis Social on Instagram⁠⁠⁠ ⁠⁠⁠Glow Sis Social on YouTube⁠⁠⁠ ⁠⁠⁠Glow Sis Social on TikTok⁠⁠⁠ ⁠⁠⁠Glow Sis Social on Facebook

    46 min
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About

Welcome to The Empowered Aesthetics Podcast! This is your space to learn how to grow your clientele, elevate your brand, and reach your highest potential in the aesthetics industry, no matter what niche or what stage you're at in your career. Hosted by Shaylee, Founder and CEO of Glow Sis Social, and her sister Elayna (Glow "SIS" Social), every episode gives you actionable marketing strategies ✨and a sprinkle of inspiration✨ designed to help you build the future of your dreams. If you’re ready to scale your success and step into your full power, you’re in the right place.

Information

  • Creator
    Shaylee Hancock, Founder / CEO of Glow Sis Social
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © Shaylee Hancock, Founder / CEO of Glow Sis Social
  • Show Website
    The Empowered Aesthetics Podcast