Digital Customer Journeys: Growth Marketing for Founders and Business Owners

Femi Olajiga
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  • MARKETING
  • UPDATED WEEKLY

Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.  Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to: How to define a brand strategyHow to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.Convert more customers through conversion rate optimisation and user experiencesIncrease customer lifetime value, revenue and profit margins If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how. New episodes weekly. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

  1. 1D AGO

    How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic.

    Send us Fan Mail In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer journeys, effective email marketing, and removing friction points in the booking process. The episode concludes with key takeaways and an invitation for listeners to connect for further assistance. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    19 min

  2. 3D AGO

    Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)

    Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    13 min

  3. 3D AGO

    Website Redesign Process Most Business Owners Skip

    Send us Fan Mail Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    11 min

  4. 4D AGO

    Website Design Process Most Business owners Get Wrong

    Send us Fan Mail Summary In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive strategy that includes SEO, UX, and content considerations, and provides actionable insights for optimizing existing websites. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    27 min

  5. APR 30

    Marketing Audit Case Study: I Audited a Small Business (The Issues I Found)

    Send us Fan Mail Summary Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    12 min

  6. APR 28

    Google Business Profile for Small Business Owners: How to Rank on Google Maps

    Send us Fan Mail Summary In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost-effectiveness of using Google Business Profile compared to traditional advertising methods. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    12 min

  7. APR 27

    Growth Marketing Strategy for Small Business Owners: The Template You Need to Get Started

    Send us Fan Mail Summary Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    23 min

  8. APR 24

    The 7-Step Marketing Audit Every Business Owner Should Run

    Send us Fan Mail Summary Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call with me: https://calendly.com/femi-olajiga/new-meeting

    38 min
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About

Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.  Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to: How to define a brand strategyHow to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.Convert more customers through conversion rate optimisation and user experiencesIncrease customer lifetime value, revenue and profit margins If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how. New episodes weekly. Get a  free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/

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