Digital Customer Journeys: Growth Marketing for Business Leaders and Founders

Femi Olajiga
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  • MARKETING
  • UPDATED WEEKLY

Most marketing advice is written for marketers. This podcast is for the people who manage marketing teams and external agency partners, people that marketing teams report into. Digital Customer Journeys cuts through the noise to give founders, CEOs, commercial directors, sales directors, DTC ecommerce owners, and B2B directors a clear understanding of how marketing works, what it should cost, and commercial results you should expect your marketing to generate. Hosted by Femi Olajiga, a Fractional CMO, Growth marketing coach and consultant who has worked with large, medium sized and startup brands, each episode translates complex marketing strategy into decisions you can make on Monday morning. No buzzwords. No fluff. Just honest conversations about Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Email Marketing (CRM), Search Engine Optimisation (SEO & AI Search), Website Conversion Rate Optimisation (CRO), brand strategy, and the full growth stack told through the lens of real commercial and business growth outcomes. B2B and B2C If your marketing isn't generating revenue and profit, this podcast will show you why and how to fix it. Connect with me on LinkedIn https://www.linkedin.com/in/femi-olajiga/ Website: https://www.cxconversion.com/

  1. 1D AGO

    The Real Reason Your Marketing Isn't Working (And Why Hiring Someone Won't Fix It)

    Send us Fan Mail Summary Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    19 min

  2. 6D AGO

    Business Leaders: How to Know If a Paid Social Budget Is Worth Approving

    Send us Fan Mail Summary In this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    9 min

  3. APR 8

    Questions Every Business Leader Should Ask Before Approving an SEO Budget

    Send us Fan Mail Summary In this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the integration of SEO with other marketing strategies. Femi also highlights common mistakes made in budget management and the evolving landscape of SEO in the context of AI. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    16 min

  4. APR 8

    Google Ads Budget sign-off: The Questions Your Marketing Team Isn’t Asking

    Send us Fan Mail As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted.  Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    19 min

  5. APR 7

    Questions Every Business Leader Should Ask Before Approving a Marketing Budget

    Send us Fan Mail Questions Every Business Leader Should Ask Before Approving a Marketing Budget In this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    30 min

  6. APR 4

    Hiring Your First In-House Marketing Leader: The Decision That Can Make or Break Growth

    Send us Fan Mail Summary Hiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget. Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage AI tools for marketing productivity. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    24 min

  7. APR 2

    You approved Google Ads Budget. Here’s why its not delivering customers

    Send us Fan Mail This explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads. Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    13 min

  8. APR 2

    Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It

    Send us Fan Mail  summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering your sales teams pipeline.  Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

    21 min
See All (45)

About

Most marketing advice is written for marketers. This podcast is for the people who manage marketing teams and external agency partners, people that marketing teams report into. Digital Customer Journeys cuts through the noise to give founders, CEOs, commercial directors, sales directors, DTC ecommerce owners, and B2B directors a clear understanding of how marketing works, what it should cost, and commercial results you should expect your marketing to generate. Hosted by Femi Olajiga, a Fractional CMO, Growth marketing coach and consultant who has worked with large, medium sized and startup brands, each episode translates complex marketing strategy into decisions you can make on Monday morning. No buzzwords. No fluff. Just honest conversations about Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Email Marketing (CRM), Search Engine Optimisation (SEO & AI Search), Website Conversion Rate Optimisation (CRO), brand strategy, and the full growth stack told through the lens of real commercial and business growth outcomes. B2B and B2C If your marketing isn't generating revenue and profit, this podcast will show you why and how to fix it. Connect with me on LinkedIn https://www.linkedin.com/in/femi-olajiga/ Website: https://www.cxconversion.com/

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