Digital Customer Journeys Podcast

Femi Olajiga
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  • MARKETING
  • UPDATED WEEKLY

This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line.  New episodes come out every week.  For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

  1. AUG 16

    Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams

    Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included. Chapters 00:00 Introduction to Inclusion and Diversity in Marketing 01:53 Understanding Diversity and Inclusion 04:47 The Business Case for Inclusion and Diversity 07:28 Hiring Practices and Team Dynamics 11:32 Microaggressions and Their Impact 14:26 Supporting Marginalized Individuals in Teams 19:59 Onboarding Practices for Inclusion 23:58 Real-Life Experiences and Recommendations 28:35 Conclusion and Key Takeaways

    37 min

  2. JUL 4

    Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!

    Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance.

    42 min

  3. JUN 19

    Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners

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    41 min

  4. JUN 17

    Troubleshooting Google Ads account to reduce budget waste

    Send us a text Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and insights are shared to help business owners reduce budget waste and improve their advertising effectiveness.

    41 min

  5. MAY 30

    Keyword Mapping for SEO – Demystifying SEO for Growth

    Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising.

    20 min

  6. MAY 28

    AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility

    Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity.

    14 min

  7. MAY 23

    Google Ads for Lead generation websites: How to improve the quality of your leads

    Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management.

    18 min

  8. MAY 20

    Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today

    Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath  discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research.  Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and optimising campaigns for success.

    1h 3m
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About

This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line.  New episodes come out every week.  For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/

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