Social Media Ad Machine

Ray Wood

🎙️ The Social Media Ad Machine Podcast is where business owners, marketers, and entrepreneurs discover how AI is reinventing the ad playbook. If you’re sick of burning cash on expensive clicks, this podcast reveals how to slash your costs, scale your reach, and win BIG at social media advertising. Is your Cost-Per-Click as low as 2 cents? What about your Click-Through Rate? Are you getting 30% or more? Presented by serial marketing entrepreneur, Ray Wood, the Social Media Ad Machine Podcast is where business owners, marketers, and entrepreneurs discover how to take control of their advertising and win big on social media with lower costs and higher conversions Every week, we explore the full spectrum of what it takes to succeed in today’s rapidly evolving digital ad world. From choosing the right platform to crafting the perfect message, we break down exactly where to advertise, how to advertise, what to say, and how to say it so you can connect with the right people at the right time. Whether it’s deciding when to use video instead of images, how to create ad copy that hooks people in the first three seconds, or how to design creative that looks native (not “salesy”), this podcast covers it all. But we don’t stop at creative. We dig deep into the metrics that matter so you can measure what’s working, cut what’s not, and double down on the campaigns delivering results.No more throwing money at boosted posts and hoping for the best. You’ll learn how to analyze CTRs, CPCs, and conversion rates with confidence, and how to pivot your campaigns quickly so you’re always one step ahead of the competition. Here’s the thing; the big ad agencies and platforms don’t want you to know just how much money you’re wasting. While the “old school” advertisers are still paying $1, $2, even $3 per click, smart AI-powered advertisers are slashing their costs down to just a few cents per click — and reaching 10, 20, even 100 times more potential customers for the same budget. Our Podcast pulls back the curtain to show you exactly how it’s done. No matter your industry, if you’re advertising on social media, this podcast is for you. * If you’re a real estate professional who wants to explode your brand and dominate your local market… * If you’re a retailer trying to drive more foot traffic through your doors… * If you’re a lawyer looking to attract more clients and grow your practice… * If you’re a landscaper, contractor, consultant, or coach ready to showcase your skills and scale your business… …then the strategies, stories, and step-by-step tactics inside The Social Media Ad Machine Podcast will help you get there faster — and for a fraction of the cost. You’ll get more than just ideas. You’ll get motivation, inspiration, and the practical tools to turn your advertising from a frustrating expense into a predictable growth engine. We’ll feature expert interviews, real-world case studies, and hands-on breakdowns of what’s working right now so you can apply it instantly in your own campaigns. Most importantly, you’ll see that you don’t have to be a tech wizard or a marketing guru to succeed. With the right guidance, and with AI on your side, you can run smarter, leaner, more effective ads than companies spending ten times your budget. This podcast is here to level the playing field — giving everyday business owners the power to compete with the big guys, and win. So if you’re ready to stop wasting money, start running ads that actually work, and discover how AI is totally reinventing the ad game, hit play and join us. Because the future of advertising is here — and it’s smarter, cheaper, and more effective than ever. 🎙️ The Social Media Ad Machine Podcast. AI-powered ads. Penny clicks. Maximum impact.

Episodes

  1. 09/19/2025

    How to Dominate Social Media with Discount Paid Ads

    Hey everybody and welcome back to the social media ad machine podcast. …and by the way, we’re increasingly receiving messages from all kinds of businesses wanting to know if they can leverage the power of the Ad Machine to run social media campaigns for their business and the answer is yes! Right now we’re working with everyone from landscape gardeners to chiropractors, lawyers, builders, mortgage brokers and the list goes on.  If you want to drive more traffic to your business with paid social media ads but for a fraction of what your competition is paying, then reach out and let me know. I’d love to give you a live demo with your product or service so you can see for yourself. In this episode I'm featuring rising real estate professional Kyra Curtis who is absolutely smashing it with her ad machine account running campaigns that direct traffic to her own website for as low as two cents a click while her competitors are paying up to 2 dollars or more. If you’re focussing on leveraging new tech to grow your brand and local marketing influence, I believe that leveraging the power of AI is the biggest opportunity for every business large or small since the Internet itself.   In this episode, we get into An inside look at Kyra’s account and how she’s optimising her campaignsHow Kyra uses what she calls her ‘Secret Shopper’ feature to see how much she’s saving on her campaigns every day.How she’s sending traffic to her own website listings instead of the big real estate monopoly websites that steal her leadsThe extra interaction Kyra is getting from all her social media channels since she started using the Ad MachineThe advantages of the Ad Machine compared to RealEstate.com.au's ‘Audience Maximiser’ product and how she markets this advantage to her sellersThe customised Pre-Listing booklet Kyra created in Canva that she uses as a valuable ‘leave behind’ How Kyra sets up a campaign in her Ad Machine AccountThe highly interactive Facebook and Instagram campaign Kyra and team created after winning their latest awardThe images that work best for Kyra’s lead generation campaignsHow she uses the ad machine to help local sellers understand the powerful point of difference she offers when sellers list with her. Kyra is one of hundreds of future-ready agents we work with at the Ad Machine and I’m very grateful to Kyra for her taking time out of her busy day to share these important wins. And by the way, we do a bit of screen sharing in this episode and the best way to see our video is to search SOCIAL MEDIA AD MACHINE on Youtube and look for this episode.

    19 min
  2. 06/20/2025

    From Zero to 4.4M Views: How One Agent Conquered YouTube from a Town of 9,000! Ep 6. Host Ray Wood interviews Will Friedner

    At the height of the COVID pandemic, Will Friedner decided to try something bold—he launched a YouTube channel to promote his new real estate business in Whitefish, Montana (population: 9,000). Armed with a $20 lapel mic, a cheap tripod, and his phone, he committed to recording one video a week for a year—no excuses, no fancy production, no overthinking. Today? His top video has 4.4 million views He earns $1,200/month from YouTube His channel 'Living in Montana' has over 87,000 subscribers And YouTube is now his #1 source of real estate leads. So how did one agent in a tiny mountain town master the world’s biggest video platform? In this interview, Will shares the mindset, strategy, and simple tools that helped him break through the fear, build consistency, and turn value-driven content into a lead-generating machine. 🔑 What You'll Learn: Why his channel is about Montana, not real estate (and why that matters)How sticking to a simple weekly routine changed everythingThe overlooked power of helpful, human contentHow to discover the best-performing videos and copy the formulaAnd how you can get started—without the gear, the experience, or the nerves holding you back The YouTube algorithm doesn’t care if you're in NYC or Whitefish, Montana. It cares if you’re creating value. Will proves that one helpful video at a time. Will's YouTube Channel. https://www.youtube.com/@LivinginMontana1

    20 min
  3. 05/29/2025

    AI Chatbot lead generation just got amazing! Ep 5. Host Ray Wood interviews AI Chatbot expert Steve Stahl

    I’m sure you’d agree that consistent lead generation is the holy grail of real estate success. But it’s a busy world. Who has time to prospect for seller leads and do everything else we need to do to run our real estate business. I believe building and nurturing your database of potential selling clients is key, however, that’s not the heavy lifting needed to find people in your area looking to sell. But, you are listening to a podcast for Real Estate Tech Heads so you may not be surprised to hear I have an AI solution. So buckle up for this one! In fact, maybe you’ve already flirted with an AI powered Chat bot …and how’s that going? This is what I know. There are some amazing AI powered chat systems and there are some shockers. Here’s what they need to do. First, your ad copy and call to action needs to hit the target Second, your chatbot needs to effectively engage a potential seller or buyer lead to the point where they are able to receive contact information. And Third your bot needs to create an appointment for you to meet with them. Obviously, the AI power behind this is having these three things happen by remote control and totally without your input because you are otherwise busy doing blue dollar actions like signing an offer or listing a property for sale. To dig deeper on this, I called up my old friend Steve Stahl who is not only a great guy, he’s something of an authority in the AI chatbot space. Before we pressed record, Steve told me how pumped he is about progress in the chatbot space because the AI advances are moving quickly to provide an ever improving result. Many thanks to Steve for sharing his knowledge and ideas on this episode.

    25 min
  4. 05/29/2025

    How to become the Digital Mayor in town. Ep 3. The New Power Position in Real Estate Marketing. Download your free copy

    In this episode I’m going to do two things at once …thanks to AI of course. Thing one is an audio summary of my book Digital Mayor. Thing two, well that’s where the AI comes in. The audio summary is actually read by an AI man and woman who discuss the points I make in the book. The AI platform used is Google’s Notebook LM and it’s pretty cool. But you take a listen and see what you think. As for Digital Major, here’s why I wrote the book and what you’ll discover: There’s a growing number of agents who are starting to discover the power of leveraging social media with community focussed content.   Every day, I see well-meaning agents trying to build engagement with their real estate pages …and if you’ve ever tried to build a following with a Real estate business page, you’ll know how hard that is! First off, if people don’t know you, they will just expect that sooner or later you’ll be getting all salesy with them.  Second, There’s only ever 5% of people actively buying or selling property at any one time so you’re essentially alienating 95% of your community. And third, unless I’m buying or selling a property, I’m not going to be interested in houses for sale and recent real estate results, stats or trends in the area, but I WOULD be interested in where the best coffee can be found, that new thai restaurant that just opened or that cute post about a puppy being offered for adoption from the local animal shelter. Connecting your community and making others the hero is how you are going to get noticed.  📩 Download Digital Major here with my compliments 💥 Discover how AI-Powered Real Estate Agents are EXPLODING their marketing reach! 💰💰💰

    35 min
  5. 05/29/2025

    Is AI going to replace real estate agents? Ep 2. Host Ray Wood interviews Silicon Valley agent Sebastian Frey

    In this episode, I catch up with Silicon Valley agent Sebastian Frey. Seb is a content machine and leans on AI to help him create much of his material …but without it looking like AI. We get into Seb’s Website, the content he posts to his blog and how he measures traffic. Seb shares how he uses AI for his awesome Youtube Channel content. If you’re an AI newbie, Seb will give you his best ideas on how and where to get started …and you might be interested in Seb’s view as to whether AI is going to replace real agents. AI Tools Seb uses ChatGPTGeminiPhotomator. https://www.pixelmator.com/Agent Fire. https://agentfire.com/Opus.pro About Seb Your Name: Seb FreyName of your agency: CompassYour position at the agency: Broker AssociateHow long have you been in real estate? 22 YearsYour email: sebfrey@sebfrey.comYour Mobile # 408-548-7348Your website: https://sebfrey.com How do you use AI in your business? Seb: My #1 use of AI is to write content for my blog. I don't just copy-and-paste into my blog but it gets a lot of boilerplate text together which I edit and improve. The key to success here is, as they say, the quality of the prompts. I also use ChatGPT for YouTube video ideas and scripts and for listing descriptions.  I also frequently upload reports to ChatGPT to have it summarize and write articles based on the report's content.  I think what sets me apart from most other agents is the quantity of AI-generated content I have created. You can see quite a bit of it on my blog

    25 min

About

🎙️ The Social Media Ad Machine Podcast is where business owners, marketers, and entrepreneurs discover how AI is reinventing the ad playbook. If you’re sick of burning cash on expensive clicks, this podcast reveals how to slash your costs, scale your reach, and win BIG at social media advertising. Is your Cost-Per-Click as low as 2 cents? What about your Click-Through Rate? Are you getting 30% or more? Presented by serial marketing entrepreneur, Ray Wood, the Social Media Ad Machine Podcast is where business owners, marketers, and entrepreneurs discover how to take control of their advertising and win big on social media with lower costs and higher conversions Every week, we explore the full spectrum of what it takes to succeed in today’s rapidly evolving digital ad world. From choosing the right platform to crafting the perfect message, we break down exactly where to advertise, how to advertise, what to say, and how to say it so you can connect with the right people at the right time. Whether it’s deciding when to use video instead of images, how to create ad copy that hooks people in the first three seconds, or how to design creative that looks native (not “salesy”), this podcast covers it all. But we don’t stop at creative. We dig deep into the metrics that matter so you can measure what’s working, cut what’s not, and double down on the campaigns delivering results.No more throwing money at boosted posts and hoping for the best. You’ll learn how to analyze CTRs, CPCs, and conversion rates with confidence, and how to pivot your campaigns quickly so you’re always one step ahead of the competition. Here’s the thing; the big ad agencies and platforms don’t want you to know just how much money you’re wasting. While the “old school” advertisers are still paying $1, $2, even $3 per click, smart AI-powered advertisers are slashing their costs down to just a few cents per click — and reaching 10, 20, even 100 times more potential customers for the same budget. Our Podcast pulls back the curtain to show you exactly how it’s done. No matter your industry, if you’re advertising on social media, this podcast is for you. * If you’re a real estate professional who wants to explode your brand and dominate your local market… * If you’re a retailer trying to drive more foot traffic through your doors… * If you’re a lawyer looking to attract more clients and grow your practice… * If you’re a landscaper, contractor, consultant, or coach ready to showcase your skills and scale your business… …then the strategies, stories, and step-by-step tactics inside The Social Media Ad Machine Podcast will help you get there faster — and for a fraction of the cost. You’ll get more than just ideas. You’ll get motivation, inspiration, and the practical tools to turn your advertising from a frustrating expense into a predictable growth engine. We’ll feature expert interviews, real-world case studies, and hands-on breakdowns of what’s working right now so you can apply it instantly in your own campaigns. Most importantly, you’ll see that you don’t have to be a tech wizard or a marketing guru to succeed. With the right guidance, and with AI on your side, you can run smarter, leaner, more effective ads than companies spending ten times your budget. This podcast is here to level the playing field — giving everyday business owners the power to compete with the big guys, and win. So if you’re ready to stop wasting money, start running ads that actually work, and discover how AI is totally reinventing the ad game, hit play and join us. Because the future of advertising is here — and it’s smarter, cheaper, and more effective than ever. 🎙️ The Social Media Ad Machine Podcast. AI-powered ads. Penny clicks. Maximum impact.