UK Director Business

Sue Wilcock

Born from real experience of running and leading a business, the UK Director Business Podcast recognises how challenging, and lonely, life at the top can be. Created for business owners, CEOs, directors and senior decision makers, it delivers inspiring, practical and informative content. Expect honest conversations with business leaders sharing their personal journeys, alongside expert insights, tips and advice to help you navigate challenges and find the support you need.

  1. Oct 23

    Protect Yourself from Scams and Social Engineering Threats | Gary Rayner, Founder & MD of AnyIT

    In this episode of the UK Director Business podcast, host Sue Wilcock and co-host Rob Thacker talk to Gary Rayner, Founder & MD at AnyIT. From talking about his double life at school, he also shares his journey from inhouse IT support, to now running a business delivering managed IT services and cybersecurity. Along the way he chats about how technology is the great leveller for SMEs, but only if someone is steering it. He also reflects on one of the biggest lessons he has learnt. That you should build a business you own, not just something you run, as he feels directors who only think about turnover are leaving long-term value on the table. This episode is brought to you in association with Affinia, the accountancy and tax advisory firm helping businesses and individuals make better financial decisions with confidence. To find out more: http://www.ukdirectormagazines.co.uk/ -- 00:00 Intro 01:21 Who is Gary Rayner? 02:09 Early IT Curiosity 04:07 School Fixer Stories 05:05 Paid IT In Sixth Form 07:14 Naming Any IT 08:58 Norwich School Role 10:35 MSP Model Explained 14:00 Property Side Hustle 18:23 Health Scare Lessons 25:41 Our Sponsor Affinia - Payroll Support & Advisory Services 27:51 Business During Surgery 29:24 Recovery And Engagement 29:54 Organic Business Growth 30:16 Scaling Beyond Founder 30:53 Recurring Revenue Asset 31:51 COVID Laptop Scramble 32:21 Profit First Explained 34:30 Banking Safety Benefits 35:41 Security Basics Process 38:18 SIM Swap And Scams 41:13 Email Phishing Vigilance 45:00 Cyber Essentials And State Threats 47:44 Modern Ransomware Tactics 48:21 AI Energy Limits Future 53:19 Wrapping Up And Farewell

    Protect Yourself from Scams and Social Engineering Threats | Gary Rayner, Founder & MD of AnyIT
  2. Sep 21

    HR Isn't "Fluffy": The Strategic Side of People | Lynn MacDonald, CEO of Prettys Solicitors

    In this episode of the UK Director Business podcast, host Sue Wilcock and co-host Rob Thacker talk to Lynn MacDonald, CEO at Prettys Solicitors. From a Saturday job at B&Q to becoming CEO of Prettys in 2026, Lynn's career journey is a masterclass in following your strengths. She shares her experience working in HR across the public and private sectors, challenges the stigma often attached to the profession, and explains why finding a job that feels easy isn't a weakness, but a sign you've found what you're naturally good at. This episode is brought to you in association with Affinia, the accountancy and tax advisory firm helping businesses and individuals make better financial decisions with confidence. To find out more: http://www.ukdirectormagazines.co.uk/ -- 00:00 Intro 01:01 Who is Lynn MacDonald? 01:35 From Radiography To HR 02:27 Mentors And First Breaks 03:54 Finding The Right Fit 06:47 Learning To Say No 10:10 Parents And Early Drive 10:57 Switch To Public Sector 12:48 Handling Tough HR Calls 17:06 Unions And Politics 18:43 Global HR At Maersk 22:01 Work Life Balance Pivot 22:43 Joining Prettys Solicitors 23:52 Hybrid Working Transformation 25:53 Clients In A Remote World 26:59 Remote Reach After Covid 27:17 Hybrid Confidentiality Rules 29:02 Trust Based Firm Culture 30:27 Growing Talent In House 30:58 Our Sponsor Affinia - Making Tax Digital 32:48 From HR To CEO Journey 34:39 Strategic HR In Boardroom 36:06 Leading As A Woman CEO 40:13 Learning To Run A Business 42:06 Plain English Communication Shift 43:55 CEO Challenges And Pace 45:14 AI Threat And Opportunity 47:03 Future Vision For Prettys 49:31 Wellbeing Hobbies And Balance 50:33 Family Bucket List And Travel 51:40 Sustainable Pace Avoid Burnout 52:49 Advice To Kids "Say Yes"

    HR Isn't "Fluffy": The Strategic Side of People | Lynn MacDonald, CEO of Prettys Solicitors
  3. Aug 14

    How a CRM can revolutionise your business | Matt Freestone, Founder & Managing Director of Unmatched

    In this episode of the UK Director Business podcast, host Sue Wilcock and co-host Rob Thacker talk to Matt Freestone, founder of CRM and data services business, Unmatched. In this inspiring episode, Matt talks about how a CRM can revolutionise your business and how what he does helps organisations to build success with a purpose. He talks about his early career, from when he was 26 years old and in charge of a £2.5 million marketing budget, to starting his own business and now helping clients build £25k a month extra revenue. Matt offers practical insights and honest reflections that will resonate with business owners, directors and aspiring entrepreneurs alike. This episode is brought to you in association with Affinia, the accountancy and tax advisory firm helping businesses and individuals make better financial decisions with confidence. To find out more: http://www.ukdirectormagazines.co.uk/ -- 00:00 - Intro 01:35 - Who is Matt Freestone? 04:25 - Getting into Marketing 06:20 - Guerrilla Marketing 08:00 - Strategy vs Tactics 11:30 - Getting into CRMs 13:05 - What is a CRM? 15:00 - Business Start-up Story 16:36 - Impulsivity 19:00 - HubSpot Partner Programme 21:00 - How a CRM can Revolutionise your Business 28:20 - Getting £25k a Month in Extra Revenue (Case Study) 29:50 - How Automation Works 31:55 - Introduction to Affinia 34:20 - Integrating CRMs with AI Notetaking 38:15 - Matt's AI Executive Assistant 41:00 - GDPR in CRMs & AI 46:00 - Building a Business in a Crowded Market 48:00 - Does HubSpot own Your Data? 55:00 - The Future of Unmatched 57:30 - UK Director Business Club

    How a CRM can revolutionise your business | Matt Freestone, Founder & Managing Director of Unmatched

About

Born from real experience of running and leading a business, the UK Director Business Podcast recognises how challenging, and lonely, life at the top can be. Created for business owners, CEOs, directors and senior decision makers, it delivers inspiring, practical and informative content. Expect honest conversations with business leaders sharing their personal journeys, alongside expert insights, tips and advice to help you navigate challenges and find the support you need.