Spectruss Speakeasy Podcast

Spectruss
  • 5.0 (1)
  • MARKETING
  • UPDATED DAILY

Spectruss Speakeasy: The Marketing & Business Podcast for Growth-Minded EntrepreneursWelcome to Spectruss Speakeasy, the podcast where marketing meets real business stories, and where relationships drive success. Hosted by Spectruss, one of Chattanooga’s leading marketing agencies, this podcast brings together business owners, industry experts, and creative minds to share their journeys, insights, and the strategies behind their success.From brand-building and digital marketing to content creation and campaign optimization, we dive deep into the ever-changing world of business growth. Whether you’re a seasoned entrepreneur or just getting started, Spectruss Speakeasy delivers valuable conversations on navigating challenges, scaling businesses, and making an impact in your industry.Expect real stories, practical strategies, and behind-the-scenes discussions with those who make things happen. Tune in to discover how business relationships, marketing expertise, and innovation can fuel long-term success.

  1. FEB 26

    Ben Brown on Succession, Identity & Long-Term Private Equity

    In this episode of Spectruss Speakeasy, Ben Brown of Alderman Enterprises joins us to discuss succession, identity, and long-term investing. As the “Silver Tsunami” of retiring Baby Boomer owners builds, many founders are discovering that selling a company is as emotional as it is financial. Ben shares insights from real acquisitions, including a seller who struggled deeply after exiting. We also talk about: Alderman’s long-term private equity approachManaging employees through ownership transitionsWhat due diligence uncoversThe real impact of AI on industrial and white-collar workWhy Chattanooga continues to attract business and talentA candid conversation about building, buying, and sustaining companies for the long haul. Ben Brown is the founder of Alderman Enterprises, a private equity group that has been around for 10 years and owns approximately 6 different companies, mainly in the manufacturing space. Ben was recently featured in a local Business Magazine. For more information, visit our website www.spectruss.com

    1h 1m
  2. Winning with Discipline: Isaac Caldiero's American Ninja Warrior Story

    JAN 22

    Winning with Discipline: Isaac Caldiero's American Ninja Warrior Story

    In Season 7, Isaac completed the challenge and claimed the prize that had eluded every competitor before him. But the win was just one moment in a much longer journey. In this conversation, we sit down with Isaac to talk about what it really took to get there, the years of preparation, the mental game, the physical grind, and the discipline required to compete at that level. We also dive into what life looked like after the win, how it changed him, and where he's headed now. Whether you're chasing a big goal, trying to stay committed to something hard, or just curious about what it takes to win one of the toughest competitions in the world, this episode is for you. For more information, visit our website www.spectruss.com

    1h 2m
  3. From Venezuela To Business: Engineering Profit And Culture

    12/11/2025

    From Venezuela To Business: Engineering Profit And Culture

    Profit isn’t what’s left over. It’s a choice you design into your business from day one. That’s the heartbeat of our conversation with Paul Batista, who pairs profit engineering with family systems therapy to help owners break free from the grind.  Paul’s story runs deeper than dashboards. Three generations of his family fled authoritarian regimes, and that lived experience shapes a clear-eyed view of incentives, markets, and human behavior. We talk about why small businesses absorb the heaviest pressures, from regulation to lobbying to policy shocks, and how to navigate those forces without losing your edge. Culture takes center stage too, thanks to the therapy component led by his partner: when founders address identity, habits, and goals, process changes finally stick.  This is a playbook for owners in the tough middle, $1M to $50M, who feel stuck and overextended. You’ll learn how to set profit targets, calculate overhead absorption, time break-even intelligently, and use premium positioning to strengthen brand and pricing power. Ready to turn profit into a decision instead of a wish? Follow the show, share this with a founder who’s grinding, and leave a review with the one metric you’ll start tracking weekly. For more information, visit our website www.spectruss.com

    58 min
  4. Aesthetics, Health & Growth: Janis Snaid Joins Spectruss Speakeas

    11/27/2025

    Aesthetics, Health & Growth: Janis Snaid Joins Spectruss Speakeas

    Want a med spa patients won’t leave for a $1 discount? We unpack the shift from selling units to prescribing outcomes, showing how a clear brand, rigorous KPIs, and year-long treatment plans build loyalty and higher lifetime value. Janice Snade shares what she’s seeing across practices right now: GLP‑1 medications changing faces and hair, teams unsure how to respond, and owners who don’t run the numbers often enough to see where profits leak. We walk through a practical operating system for growth. Start at the top: weekly reports on per-room revenue, consult-to-conversion rates, and margin by service. Replace flash sales with pre-booked toxin cycles and an annual calendar that anchors one aggressive device session, then backfills with RF microneedling, tightening, pigment work, and volumization. Make retail adherence non-negotiable, results are 20 percent in-office, 80 percent at home. Build memberships to smooth cash flow and raise valuation; then train the front desk to capture consults without sliding into price-only conversations. On the clinical innovation front, we explore plant-based secretomes like XOE that accelerate healing and enhance outcomes after lasers, microneedling, and more. By modulating inflammation and pushing tissue into the growth phase faster, patients see less downtime and more collagen, elastin, and natural hyaluronic acid. For hair loss, targeting the inflammatory choke point restores blood flow and sets the stage for healthier growth. Layer these tools with facial balancing principles tailored to GLP‑1 faces, and you’ll convert quick fixes into durable transformations. Throughout, we return to experience: the first click on your website, the scent and lighting in your space, the recovery check-in that turns a misstep into trust. People pay for how you make them feel, and they remember who stood by them after the sale. Ready to build a brand,not a commodity, that grows even in a downturn? Follow, share with a colleague who needs stronger systems, and leave a quick review to tell us your top KPI to implement this week. For more information, visit our website www.spectruss.com

    1h 14m
  5. Building a Business Around Healing with Erin Rayburn

    11/06/2025

    Building a Business Around Healing with Erin Rayburn

    A 1,600-pound animal can read your heartbeat from four feet away, and it won’t lie to you. That’s why we sat down with a therapist who brings horses into the healing process, weaving equine therapy with EMDR to help clients move past trauma, anxiety, and the tech-driven jitters that keep so many of us stuck. From a hilarious origin story involving beer miles to a jaw-dropping barn breakthrough, this conversation follows an unusual path to a clear takeaway: your nervous system is trainable, and your relationships, human and equine, will tell you the truth if you listen. The episode also pulls the curtain back on modern pressures: intermittent reinforcement behind social media, shrinking attention, and the intimacy gap created by dating apps.  Whether you’re curious about horses, skeptical of EMDR, or just tired of living in fight-or-flight, you’ll find tools, stories, and a kinder way to align ambition with presence. Enjoyed the conversation? Follow, share with a friend and leave a quick review to help others find the show. For more information, visit our website www.spectruss.com

    1h 8m
  6. Why lifestyle wins over quick fixes in perimenopause and weight loss — with Dr. Patricia McLelland

    10/14/2025

    Why lifestyle wins over quick fixes in perimenopause and weight loss — with Dr. Patricia McLelland

    Feeling lost between hot takes on hormones and the latest weight-loss shots? We brought in Dr. Patricia McLellan, Vanderbilt-trained, Emory-residency, 27+ years in women’s health, to cut through the noise with a calm, practical roadmap.  We unpack the six-prong framework she leans on: diet, exercise, sleep, stress management, appropriate supplements, and medical interventions used in the right order. The conversation gets practical fast: protein targets spread through the day, heavy-low-rep training for women, circadian-aware sleep that starts before your second wind, and simple ways to reduce plastic contact and ingredient overload without living at three different grocery stores.  If you’re tired of shortcuts that backfire and want a plan you can live with, this episode offers a clear path: relieve what’s urgent, rebuild what’s missing, and refine as you go. Follow us, share with a friend who needs a sanity check on hormones or weight meds, and leave a comment with the one change you’ll start this week. For more information, visit our website www.spectruss.com

    1h 12m
  7. Clay Watson's Journey Through Business and Life

    09/23/2025

    Clay Watson's Journey Through Business and Life

    When Clay Watson's helicopter plummeted 1,500 feet after losing its tail rotor above a Hawaiian lava field, he had just enough time to begin the Lord's Prayer before impact. That harrowing moment in June 2022 forever changed how the third-generation leader of Mountain View Auto Group approaches both business and life. Whether you're fascinated by family business dynamics, the resilience required to weather economic storms, or seeking inspiration to live more intentionally, Clay's journey offers valuable wisdom earned through both triumph and near-tragedy. For more information, visit our website www.spectruss.com

    1h 1m
  8. How Breach Recovery Became Big Business with John Anthony Smith

    08/12/2025

    How Breach Recovery Became Big Business with John Anthony Smith

    What if everything you thought you knew about cybersecurity was dangerously wrong? John Anthony Smith, Founder & Chief Security Officer of Fenix24, delivers a wake-up call that will fundamentally change how you think about protecting your organization's digital assets. The hard truth: 86% of organizations don't have a single survivable backup copy, and since January, over 90% of backups examined  didn't survive breaches. "You're never going to be able to prevent a breach," Smith explains. "You will have a breach, period." This isn't fatalism, it's realism from someone who's spent decades on the cybersecurity frontlines. Most breaches aren't sophisticated technical exploits but embarrassingly simple social engineering. The most common attack vector? Calling the help desk, claiming to be an employee, and requesting a password reset with no identity verification. This basic failure has crippled major corporations, including recent high-profile cases that shut down Las Vegas casinos and healthcare systems, resulting in billions in losses. What's truly alarming is the organizational inertia Smith encounters. "We have entities that we've recovered more than three times from breach for the exact same things, over and over again." Leadership often mischaracterizes breaches as random "drive-by shootings" rather than systematic exploitation of known vulnerabilities they've chosen not to address. Drawing from his experience with countless breaches across global organizations, Smith advocates a fundamental shift in approach: accept breaches as inevitable and build resilient recovery capabilities first. This means properly isolated backups, strict identity verification protocols, removing critical consoles from Active Directory domains, and embracing a security-first mindset even when it impacts usability. Ready to transform your organization's approach to cybersecurity? Listen now to discover why prevention alone is a failed strategy and how building true resilience might be the only thing standing between your organization and catastrophe. Visit Fenix24 website at www.fenix24.com For more information, visit our website www.spectruss.com

    1h 12m
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About

Spectruss Speakeasy: The Marketing & Business Podcast for Growth-Minded EntrepreneursWelcome to Spectruss Speakeasy, the podcast where marketing meets real business stories, and where relationships drive success. Hosted by Spectruss, one of Chattanooga’s leading marketing agencies, this podcast brings together business owners, industry experts, and creative minds to share their journeys, insights, and the strategies behind their success.From brand-building and digital marketing to content creation and campaign optimization, we dive deep into the ever-changing world of business growth. Whether you’re a seasoned entrepreneur or just getting started, Spectruss Speakeasy delivers valuable conversations on navigating challenges, scaling businesses, and making an impact in your industry.Expect real stories, practical strategies, and behind-the-scenes discussions with those who make things happen. Tune in to discover how business relationships, marketing expertise, and innovation can fuel long-term success.

Information

  • Creator
    Spectruss
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2026 Spectruss Speakeasy Podcast
  • Show Website
    Spectruss Speakeasy Podcast