The Digital Diaries Hosted by Peter Woods

Peter Woods
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The Digital Diaries is a podcast about navigating modern work, creativity, and identity in a rapidly changing digital world. Hosted by Peter Woods, the show features conversations with builders, creators, technologists, and leaders who are shaping — and questioning — how technology influences culture, careers, and human behaviour. Each episode explores themes like creativity in the age of AI, leadership in the digital era, personal branding, entrepreneurship, and the tension between building and critiquing. This isn’t a hype-driven tech podcast. It’s a reflective space for people who want to

  1. FEB 11

    #31 - Why Effort Isn’t the Problem: The Power of Frame

    What if the reason growth feels hard isn’t because you’re missing a tactic — but because the structure you’re operating inside is broken? In this episode of The Digital Diaries, Peter Woods sits down with Justin Michael, executive coach and bestselling author of The Frame, to unpack why most revenue and performance problems aren’t tactical at all — they’re structural. Justin challenges the hustle-heavy narratives most professionals inherit and introduces the idea of frame: the invisible structure that determines how pressure, authority, and decision-making show up in both business and life. From high-stakes sales conversations to personal relationships, the frame you hold often decides the outcome before words are ever spoken. Drawing from decades inside enterprise sales and coaching operators carrying real accountability, Justin explains why durability matters more than speed, why authority compounds when it’s earned correctly, and how executive presence is built — not performed. This conversation is for anyone who feels like they’re doing the work, showing up consistently, but still pushing uphill. It’s not about motivation. It’s about responsibility, clarity, and building a frame that can actually hold under pressure.

    50 min

  2. JAN 28

    #30 Enablement - Get Leaders Bought In

    Panelists Neda Jawad | CEO & Founder of Itremai Jamie McGrane | GTM and Leadership Advisor Rishi Sharma | Head of Sales & Revenue Enebalement at Stout Summary In this conversation, Rishi Sharma emphasizes the critical role of leadership in driving organizational change, particularly in the context of CRM usage. He discusses the importance of a systematic approach to logging activities and how this can create a trickle-down effect throughout the organization. The conversation highlights the need for leaders to be methodical and to communicate the value of these practices to ensure buy-in from all levels of the organization.

    47 min

  3. JAN 21

    #29 - AI Visibility and Trust: A New Era

    Summary In this episode, Dr. Tamara Patzer discusses the intersection of AI, visibility, and trust in the digital age. She introduces the concept of AI suggestibility, emphasising the importance of permanent records and digital identity. The conversation explores the challenges of merging identities in AI, the significance of building trust online, and the role of media literacy. Dr. Patzer shares insights on using AI as a reflection tool and the importance of authenticity in a rapidly evolving digital landscape. She also offers advice for navigating professional transitions and creating a lasting legacy through digital records. Connect with Tami on LinkedIn

    55 min

  4. JAN 6

    #28 - The Future of AI in Business a conversation with Dave Boyce the author of Freemium

    Summary In this episode of Digital Diaries, Peter Woods interviews Dave Boyce, EVP of Winning by Design, who shares his extensive experience in building and selling five SaaS companies. The conversation delves into the motivations behind entrepreneurship, the evolution of SaaS and AI in business, and the concept of factory thinking in revenue generation. Dave emphasizes the importance of courage in corporate culture and discusses the balance between automating predictable tasks and maintaining the human touch in business. The episode concludes with personal insights and aspirations from Dave, including his thoughts on the future of AI in the workplace.

    45 min

  5. 12/16/2025

    #27 - Breaking Stigma with Karen Muldoon

    Summary The conversation delves into the complexities of weight loss and maintenance, emphasizing the importance of not just losing weight through calorie deficits but also finding a sustainable way to enjoy food while maintaining a healthy lifestyle. Going on a calorie deficit guarantees weight loss.The real challenge lies in maintaining the weight after loss.Many people believe they can figure out their own way to maintain weight.Enjoying the foods you love is crucial for long-term success.Restricting favorite foods can lead to failure in maintenance.Sustainable weight management requires a balance between enjoyment and health.Understanding personal triggers is key to maintaining weight.Mindset plays a significant role in weight maintenance.Support systems can aid in the journey of weight management.Education on nutrition can empower better choices.

    38 min

  6. 12/03/2025

    #26 - The Evolving Role of Sales Engineers in Tech

    Summary In this episode, Peter Woods interviews Roee Hartuv, an experienced sales leader and go-to-market expert. Roee shares his journey from being a sales engineer to focusing on pricing strategies for SaaS companies. The conversation delves into the evolving role of sales engineers, the challenges of pricing in the SaaS industry, and the shift towards outcome-based pricing models. Roee emphasizes the importance of measuring customer value and adapting sales methodologies to meet modern buyer expectations. He also discusses his upcoming book on go-to-market strategy and the significance of systems thinking in business. Takeaways Roee Hartuv transitioned from sales engineering to pricing strategy. Sales engineers play a crucial role in complex sales processes. Pricing strategies in SaaS are constantly evolving and challenging. Outcome-based pricing is becoming more prevalent in the industry. Companies need to measure customer value and cost structure effectively. Self-service and product-led growth are reshaping sales dynamics. Sales methodologies must adapt to the complexity of modern buyers. Effective pricing and packaging are essential for value selling. Systems thinking can enhance go-to-market strategies. Roee is writing a book on integrating systems thinking into business strategies.

    40 min
  7. #25 - Authenticity: The New Intellectual Property with Natasha Voss

    11/24/2025

    #25 - Authenticity: The New Intellectual Property with Natasha Voss

    Overview In a world dominated by AI and free access to information, the only true intellectual property we possess is our authentic personal stories. This conversation explores the significance of authenticity amidst the vast availability of information. Insights The only real intellectual property that any of us have anymore is our authentic personal story.In an AI-driven world, information is readily available at our fingertips.Authenticity is becoming increasingly valuable in a world of free information.Personal stories can differentiate us in a crowded marketplace.AI may provide information, but it cannot replicate personal experiences.The uniqueness of individual narratives is a powerful asset.As information becomes ubiquitous, personal authenticity stands out.Our stories are what make us unique in a digital age.Intellectual property is shifting towards personal narratives.Embracing our authentic selves is crucial in today's world. Connect with Natasha Voss on LinkedIn

    49 min

  8. 11/12/2025

    #24 - Building High-Performing Sales Teams: Insights from Derek Murphy

    Summary In this episode of Digital Diaries, Peter Woods interviews Derek Murphy, a seasoned sales leader with experience at LinkedIn, Okta, and soon Vanta. They discuss the nuances of building high-performing sales teams, the differences between selling in tech environments, and the importance of understanding customer needs. Derek shares insights on the challenges of selling security solutions, the significance of forecasting in sales, and the value of fostering strong customer relationships. He also reflects on his transition to Vanta and his personal goals, including pursuing a pilot's license. Takeaways Building high-performing teams is about facilitation, not just construction.Salespeople are driven by the desire to succeed and earn more.Understanding the differences in sales environments is crucial for success.Security is often seen as a grudge purchase, making it challenging to sell.Customer relationships are key to successful sales processes.Forecasting accuracy is essential for sales success.Sales is a team sport; collaboration is vital.Understanding customer needs is critical for closing deals.Salespeople must navigate the complexities of customer engagement.Personal growth and continuous learning are important in sales careers.

    39 min
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The Digital Diaries is a podcast about navigating modern work, creativity, and identity in a rapidly changing digital world. Hosted by Peter Woods, the show features conversations with builders, creators, technologists, and leaders who are shaping — and questioning — how technology influences culture, careers, and human behaviour. Each episode explores themes like creativity in the age of AI, leadership in the digital era, personal branding, entrepreneurship, and the tension between building and critiquing. This isn’t a hype-driven tech podcast. It’s a reflective space for people who want to

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