New Construction Marketing Podcast For Agents

Damon & Nate
  • 5.0 (1)
  • Marketing
  • Updated Weekly

The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients. 

  1. Aug 11

    Season#3 Ep#9 - How Real Estate Agents Find New Construction Buyers Without Guessing

    New construction buyer leads for Real Estate Agents. Learn the simple process to finding new construction buyers at all price points. If you have found communities you like, but you keep asking, where are the buyers, this episode breaks down the exact framework Damon and Nate teach agents to follow. You will hear: ✅ Why they start with one community first ✅ Why Google beats Facebook at the front end ✅ How they think about intent, not interest ✅ Where leads should go, and where they should never go ✅ What follow up must exist before you spend money Get resources, archives, and replays: https://www.theiconiccrm.com/tune-up Join the New Home Marketing Insiders and get the step by step blueprint and case studies for this episode: https://insider.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  2. Jul 28

    Season 3 Ep#8 - How To Find New Construction That Is Not In The MLS

    Much of new construction is not in the MLS. Classically trained agents get stuck there and assume it cannot be found or doesn't exist. It can. It is advertised everywhere and when you are able to see it you have the advantage.  In this episode of the Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly where new construction hides in plain sight, and how to build your own personal database before your competition even knows a community exists. You will walk away with: ✅ Why new construction billboards and streaming ads are a real lead source, not background noise ✅ The mailing list trick that gets you incentive announcements before most agents even know the project exists ✅ Why on-site reps are career on-site reps, and why that means they bring their old client list to every new project ✅ Why commission meetings and industry events are some of the most underrated networking opportunities in real estate ✅ The physical signs (land clearing, new schools) that signal new construction before it is public ✅ The tools and sites to check: Builder Boost, New Estate Only, Builders Update, Zillow, Realtor.com, and HighRises.com ✅ How to build your own documentation system, whether it is a binder or a Dropbox folder Get resources, archives, and replays: https://www.theiconiccrm.com/tune-up Join the New Home Marketing Insiders and get the step by step blueprint and case studies for this episode: https://insider.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  3. Jul 7

    S#3 Episode#7 - What To Actually Say When You Walk Into A New Construction Sales Center

    Most agents get taught to walk into a new construction sales center and act like they already have a buyer. Even when they do not. That is the worst way to start a relationship with an onsite rep. In this episode of The Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly what to say (and what not to say) the first time you walk into any new construction sales center, whether it's a regular hom or luxury residences. You will walk away with: The honest line to use when you do not have a buyer yetWhy on-site reps are your besties, not your adversariesThe one question to never lead with (hint: it is about commission)Why acting like a know-it-all backfires, even with builders you already knowExactly what to ask for and listen for in a builder's presentationWhy luxury new construction is the same process as regular, just bigger numbersHow condo deposits and single family deposits are completely different This process works whether the community starts at $300,000 or $3 million. If you are a real estate agent focused on new construction, every Wednesday we go live with tactics, strategies, and real conversations to help you stay sharp and stay moving. Join us weekly and Grab the resources discussed in this podcast along with the Infographic/Mindmap at: theiconicagent.com/tuneup Get the deeper training, prompts, tools, and walkthrough inside the New Home Marketing Insider: https://insider.theiconicagent.com/ Watch the New Construction Buyer Attraction Blueprint Training Here:  https://www.theiconicagent.com/ Hit subscribe so you do not miss the next one. The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  4. Jun 23

    S#3 Ep#6 - I Got Offered 4% Instead Of 3% Before We Ever Brought A Buyer. Here Is Why.

    You know what Beyonce and Donald Trump look like. Yet you've have never made a dollar off either one of them. Meanwhile the CEO of a major builder could stand behind you in line at a coffee shop and you would not have a clue who they were. In this episode of the Midweek Tune-Up, Damon Greene and Nate Crawford break down the three relationships that actually move new construction deals forward: onsite sales staff, developers, and clients. You will walk away with: Why lying to an onsite rep about having a buyer is the worst way to start a relationshipHow to actually meet a developer (most agents never do)How to find real buyer demand before you waste time marketing the wrong projectA simple spreadsheet method for ranking which new construction projects are worth your timeThe real story behind a 4% commission offer on an $800,000 project, before a single buyer was ever brought in This process has worked on deals from $300,000 town homes to $3 million condos. Download the map and blueprint from each episode at: https://theiconicagent.com/tuneup Get the deeper training, prompts, tools, and walkthrough inside the New Home Marketing Insider: https://insider.theiconicagent.com/ Watch the New Construction Buyer Attraction Blueprint Training Here:  https://www.theiconicagent.com/ If you are a real estate agent focused on new construction, every Wednesday we go live with tactics, strategies, and real conversations to help you stay sharp and stay moving. Hit subscribe so you do not miss the next one. The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  5. Jun 16

    Season 3, Episode#5 - Turning Boring New Home Listing Descriptions Into Buyer-Attracting Stories

    Most real estate agents are still marketing homes like they are filling out a checklist. Bedrooms. Bathrooms. Square footage. Quartz countertops. Stainless steel appliances. Community amenities. Those details matter, but they do not make a buyer feel anything. In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why so much real estate marketing feels bland, forgettable, and gets ignored. The problem is not always the property. It is the way the property is being presented. Damon explains why agents need to stop relying on basic feature-heavy descriptions and start using stories that help buyers picture the life waiting for them inside the home. The core idea: stories sell, facts tell. You will learn how to use three simple story frameworks that work for most real estate marketing: The Life That Awaits You NarrativeThe Sanctuary Discovery NarrativeThe Connection Hub Narrative Damon also walks through a real listing example from an agent in Georgia and shows how a standard listing description can be transformed into a more emotional, benefit-driven narrative that makes the home feel more memorable. The episode also covers how AI can help agents write stronger listings, Facebook ads, marketplace posts, and content, but only when the agent understands the right strategy, the right buyer, and the right story framework. One of the most actionable lessons: buyers do not buy features. They buy the lifestyle and future those those features represent. Your deck is not just a deck. It is where weekends happen. Your kitchen is not just a kitchen. It is where people gather. Your updates are not just updates. They are peace of mind. Download the story guide and narrative framework here: https://theiconicagent.com/tuneup Get the deeper training, prompts, tools, and walkthrough inside the New Home Marketing Insider: https://insider.theiconicagent.com/ Watch the New Construction Buyer Attraction Blueprint Training Here:  https://www.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  6. Jun 9

    Season#3 Episode#4: What to Do When Life Derails Your New Construction Marketing and Sales

    Damon Greene and Nate Crawford tackle one of the most common and least-talked-about challenges for real estate agents: what happens when life knocks you off course and you need to recover fast. Damon opens with a real story from his own week... sick kids who passed the illness to him, a sick fiancee, three days out of routine, and a full calendar that kept moving regardless. From there, he and Nate walk through the frameworks, habits, and mindset shifts they personally use to get back on track without losing days to the drift. The episode is direct, conversational, and grounded in real experience...not motivational theory. CORE LESSON: The agents who recover fastest from disruption are not the most disciplined. They are the ones with a system. Specifically: a way to identify what matters most, a routine to fall back on, and accountability to get back on the record. KEY FRAMEWORKS: 1. Mission-Critical Triage — Cut to 2 revenue-generating tasks. Do those first. 2. Stop-Start-Sustain — What to quit, start, and protect. 3. Pomodoro Method — 25 min on, 5 min off. Build momentum through action. 4. Unused Capacity — Stack productivity into time already being spent. 5. 4x4 Goal Breakdown — Monthly goals into weekly into daily. 6. Facts Test — Strip emotion. Act on what is actually true. 7. Life Architecting — A clear written path means drift is always temporary. THIS EPISODE IS FOR: Any real estate agent coming off a rough stretch, a holiday lag, a personal disruption, or a week that just fell apart. Also relevant to agents who struggle with "squirreling"...creative minds that jump from idea to idea without executing. Head to https://theiconicagent.com/insider for the tools, CGI Calculator, community, and coaching help growing your new construction real estate business. Grab the mindmap, infographic and more from this episode at https://www.theiconiccrm.com/tune-up/ Grab the New Construction Buyer Attraction Blueprint Here:  https://www.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  7. Jun 2

    S#3 Ep#3 - How to Know Exactly What GCI You Need to Hit Your New Construction Take-Home Goal

    Most real estate agents are chasing the wrong number. GCI -- gross commission income -- is what you make before taxes, before expenses, before anything. It is a top-line figure. But agents treat it like it is the same as cash in their pocket. It is not. In Season 3, Episode 3 of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why GCI is a vanity metric and introduce the financial framework that changes how agents plan their income goals. The core insight: to take home $100,000, you need to produce $285,000 in GCI. To take home $250,000, you need $714,000 in GCI. Damon walks through the Profit First system, adapted for commission-based agents, using five separate money buckets: 30% for taxes- 35% for salary (your actual take-home)- 25% for business operating expenses- 10% for a quarterly profit distribution (your built-in raise)- 5% for investments Damon also shares a personal story about receiving a $22,000 tax bill and paying it in a single check the same day because he had practiced proactive saving. The episode closes with the life architecting framework -- Reasonable, Radical, and Impossible -- and the critical difference between setting a goal and building the plan that actually gets you there. Two deals a month. $500,000 average sale price. 3% commission. That is all it takes to hit $285,000 GCI and walk away with $100,000 in your pocket. Now you know the number. Build the system. Head to https://theiconicagent.com/insider for the tools, CGI Calculator, community, and coaching help growing your new construction real estate business. Grab the New Construction Buyer Attraction Blueprint Here:  https://www.theiconicagent.com/ The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

  8. May 19

    S#3 Episode#2 - Why Your Real Estate Marketing Falls Flat, Even When You’re Doing Everything Right

    Most agents think their marketing problem is consistency. They post more. Make more videos. Try more platforms. Follow more advice. But if the message still is not landing, the real issue may be much simpler... they do not fully understand who they are talking to. In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why real estate agents struggle with content, ads, and positioning when their ideal client is too vague. The conversation shows how stronger client avatars help agents create messaging that feels more personal, more relevant, and more likely to attract the right buyers and sellers. They cover why: Talking to everyone often means connecting with no one* Demographics alone are not enough* Psychographics, lifestyle, media habits, and communication style matter* Better avatar work improves video, direct mail, ads, email, and organic content* Stronger messaging helps agents connect with new construction and luxury buyers more effectively One of the biggest ideas from the episode is that people are not simply dreaming about buying a house. They are dreaming about the life they get to live after they move in. The better you understand that life, the better your marketing becomes. You will also hear practical examples of how different buyers can respond to the same property for completely different reasons, and why that should change how you present homes, write ads, and create content. Watch this full episode and download resources: [https://theiconicagent.com/tuneup] Grab the Real Estate Avatar Creation Tools & More: [https://www.theiconicagent.com/insider] Grab all the podcast episode seasons: [https://www.theiconicagent.com/podcast] The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.

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The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients. 

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