Selling In Europe

Selling In Europe
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If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling. Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you're serious about European direct selling, subscribe today!

  1. Leadership Lessons In Direct Sales

    Apr 1

    Leadership Lessons In Direct Sales

    In this conversation Björn Tiebing of Genic shares his extensive journey through direct sales, leadership, and training. Discover key insights on building trust, leadership behaviours, duplication, and resilience in sales careers. Björn is an international sales executive, trainer, and coach with over 25 years of leadership experience across Europe, North America, and Asia, specialising in direct sales training and organisational development.     Key topics Trust and vulnerability in leadership The importance of activity over results Leadership styles: supporting, training, coaching, delegating The role of psychological safety in team performance The significance of duplication and systems in growth   Chapters 00:00 Björn's Journey in Direct Sales 12:14 Leadership Lessons and Trust Building 18:09 The Importance of Learning and Letting Go 21:34 Motivation and Activity in Direct Sales 30:17 Key Leadership Behaviours in Direct Sales 32:07 Understanding Motivation and Acknowledgment 36:36 The Importance of Coaching and Leadership Styles 38:44 Commitment and Resilience in Sales 42:00 Building Trust and Recognition in Leadership 45:41 Detail vs. Duplication in Sales Systems 49:06 Qualities of Effective Leadership 51:33 Leading from the Front vs. Leading from Behind 54:23 Common Mistakes in Scaling a Business 56:02 Final Advice for Success in Direct Sales   Resources Stephen R. Covey's The 7 Habits of Highly Effective People Mary Kay on People Management Connect with Björn Tiebing on LinkedIn https://www.linkedin.com/in/björn-tiebing-57739466/

    43 min

  2. Mar 11

    Embracing Change to Unlock Growth in Direct Selling

    In this insightful interview, Daniel Heinsen, General Manager for Europe at Pampered Chef, shares his journey from retail to direct selling, the company's success factors, and evolving consumer and consultant behaviours. Discover how Pampered Chef adapts to change, leverages virtual and live experiences, and plans for future growth in the dynamic European market. Chapters 00:00 Introduction to Daniel Heinsen and his career journey 01:07 Daniel's transition from retail to direct selling with Pampered Chef 02:05 Growth and success factors in the European market 03:20 Impact of COVID-19 on consumer and consultant behaviours 04:47 Adapting to virtual and live experiences in sales 05:58 Changing consumer preferences and experience expectations 07:21 The rise of social selling channels and future opportunities 08:44 Motivations and drivers for becoming consultants 10:47 The importance of in-person vs virtual parties 14:33 Supporting consultants through digital transformation 20:49 Future outlook for direct selling in Europe 23:09 Building trust and community in direct selling Connect with Daniel Heinsen Connect with Meridian MMI

    24 min

  3. Mar 8

    50 Years of Success in Direct Selling: Lessons from Chris Fenna

    Chris Fenna shares her inspiring 50-year journey in the direct selling industry, highlighting key success principles, leadership insights, and the importance of passion and resilience. She highlights the importance of recognition and adapting to cultural differences in international markets.

    19 min
  4. Consumer Trends and Direct Selling in 2026

    Jan 7

    Consumer Trends and Direct Selling in 2026

    In this conversation, Diane Sealey and Dr. Amna Khan explorethe evolving landscape of consumer behaviour, particularly in the context of technology, personal branding, and trust. They discuss how the rise of AI and screens has changed consumer interactions, the importance of personal connections and the shifting dynamics of trust from brands to individuals. Theconversation highlights the need to adapt to these changes to foster deeper relationships with consumers and why those in the direct selling sector are perfectly positioned for these shifts in consumer behaviour in 2026.   TakeawaysIn 2026 consumers will focus on connection and personal interaction. AI and tech must complement human interaction not replace it How tech is creating distrust - the new dynamic of trust The rise of the personal brand and creators - no longer the preserve of celebrities Why direct sellers are perfectly poised to meet the needs of consumers in today's landscape Chapters 00:00 The Journey into Consumer Behaviour 02:00 The Year of Human Connection 06:58 Screen Fatigue and Its Impact 11:20 The Rise of Personal Brands 15:29 The Shifting Dynamic of Trust 21:11 Why Direct Selling is perfectly poised for today’sconsumer behaviour

    27 min
  5. The Power of Books in Personal Development

    12/19/2025

    The Power of Books in Personal Development

    In this conversation, Barry shares his journey of foundingKnowledge is King, a personal development company that has been thriving for over three decades. He discusses the profound impact of personal development on individuals in network marketing, emphasizing the importance of reading andcontinuous learning. Barry recounts transformative stories of individuals who have changed their lives through personal development and highlights the significance of community and collaboration in this sector. He also provides practical tips for maximizing reading experiences and discusses the uniqueconcept of the Book of the Month, which delivers valuable new titles to members. The conversation concludes with reflections on the future of personal development and its role in fostering growth and success. Takeaways: Personal development can profoundly impact individuals'lives.Reading is a lifelong journey that can transformperspectives. The Book of the Month offers valuable new titles each month. Implementing knowledge is crucial for personal andprofessional growth. A beginner's mind enhances the reading experience. Reading first thing in the morning maximizes retention. Not all readers are leaders, but all leaders are readers. Personal development is the invisible glue that holds teamstogether.

    44 min
  6. The Power of Personality Profiling in Recruitment

    11/18/2025

    The Power of Personality Profiling in Recruitment

    In this conversation, Diane and Claire Cahill delve into the significance of personality profiling, particularly DISC, in recruitment and team dynamics. They explore how understanding different personality types can enhance communication, foster diversity, and improve team performance. The discussion also touches on the challenges of engaging a multi-generational workforce, the importance of psychological safety, and the need for effective onboarding processes. Claire shares insights on how organizations can navigate changes in the post-pandemic world and address age discrimination in the workplace, emphasizing the value of inclusivity and understanding in fostering a productive work environment. Takeaways Personality profiling helps in understanding communication styles.Different personalities contribute to team diversity and effectiveness.Recruiting for diverse personalities prevents groupthink.Psychological safety is crucial for team engagement.Onboarding processes should focus on building trust.Generational differences impact workplace dynamics.Organizations must adapt to a changing workforce.Effective communication is key to team performance.Age discrimination remains a challenge in recruitment.Diversity in thought enhances problem-solving capabilities.Unlocking Team Potential with Personality ProfilingThe Power of DISC in Recruitment"The world is wobbling.""We can’t discriminate based on age.""We all have unique different ideas." Chapters 00:00 Understanding Personality Profiling 07:03 The Importance of Recruitment and Team Dynamics 09:08 Exploring Different Personality Profiling Tools 12:01 Corporate Use of Personality Profiling 14:31 The Role of DEI in Modern Workplaces 19:55 Addressing Bias in Recruitment 22:08 Identifying and Managing Blind Spots 23:11 Understanding Blind Spots and Psychological Safety 24:02 Engagement in a VUCA World 26:29 Navigating Post-Pandemic Work Environments 28:22 Creating Space for Reflection and Well-Being 31:39 Generational Perspectives on Work-Life Balance 35:29 The Importance of Onboarding and Building Trust 39:06 Addressing Age Discrimination in the Workforce 42:38 Embracing Diversity and Neurodiversity

    44 min
  7. Direct Selling in Italy

    10/14/2025

    Direct Selling in Italy

    In this episode of Selling in Europe, Alessandro Ghidini and Vincenzo Giacalone, Meridian’s partners in Italy discuss the evolving landscape of direct selling. They share their extensive backgrounds in the industry, the impact of COVID-19 on market dynamics, and how the model is supporting significant growth of utility services. The conversation also touches on the challenges of educating traditional companies about modern direct selling practices and the future trends that may shape the industry. Chapters   00:00 Introduction to Direct Selling in Italy 07:02 Market Changes Post-COVID 11:54 The Rise of Utility Services in Direct Selling 18:22 The Importance of Direct Selling Associations 18:47 Challenges in Educating Traditional Companies 23:02 Future Trends in Direct Selling 25:35 Collaboration with Meridian Partners

    30 min
  8. Women Leading Change in Direct Selling

    09/14/2025

    Women Leading Change in Direct Selling

    In this episode, Susannah Schofield OBE, Director General of the UK’s Direct Selling Association, opens up about her journey from early influences to becoming a leading voice for women and young people in business. She reflects on the importance of family, the inspiration of Margaret Thatcher, and the honour of receiving an OBE. Susannah shares candid insights on balancing career and motherhood, the evolution of work-life balance post-COVID, and the opportunities within the direct selling sector. We discuss how technology is reshaping the industry, why education and regulation matter for the future, and how direct selling offers flexibility and empowerment without a glass ceiling. With her passion for nurturing the next generation, Susannah highlights the personal and professional development opportunities available to women in business today. Chapters 00:00 Empowering Women: Susanna's Journey 02:38 Recognition and Impact: The OBE Award 05:39 Balancing Act: Career and Motherhood 08:37 The Evolution of Work-Life Balance 11:23 The Direct Selling Sector: Opportunities andFlexibility 14:01 Transforming the Direct Selling Association 16:27 Future Aspirations: Education and Regulation 19:09 Embracing Technology in Direct Selling 21:33 Personal Touch in a Digital World 24:32 Looking Ahead: The Future of Direct Selling titles Sound Bites Chapters 00:00Empowering Women: Susanna's Journey 02:38Recognition and Impact: The OBE Award 05:39Balancing Act: Career and Motherhood 08:37The Evolution of Work-Life Balance 11:23The Direct Selling Sector: Opportunities andFlexibility 14:01Transforming the Direct Selling Association 16:27Future Aspirations: Education and Regulation 19:09Embracing Technology in Direct Selling 21:33Personal Touch in a Digital World 24:32Looking Ahead: The Future of Direct Selling 28:55NEWCHAPTER

    29 min
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About

If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling. Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you're serious about European direct selling, subscribe today!

Information

  • Creator
    Selling In Europe
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Selling In Europe
  • Show Website
    Selling In Europe