LinkedIn Marketing Mastery

Create and Earn - The Creator's Hub
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!

  1. LinkedIn doesn't work like they told you (try this instead)

    6D AGO

    LinkedIn doesn't work like they told you (try this instead)

    LinkedIn gurus have been lying to you about signing clients on LinkedIn. In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services! This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...) Podcast's Substack: https://createandearn.com/sm Darren on IN: https://www.linkedin.com/in/darrenpallatina/ Aleks on IN: https://www.linkedin.com/in/creationcodes/ Fran on IN: https://www.linkedin.com/in/francallado/ Links mentioned: https://creationcodes.substack.com/subscribe https://instagram.com/creationcodes https://archetypearchitecture.creationcodes.co

    1h 13m
  2. Why This Serial Entrepreneur Went All-In on LinkedIn

    08/05/2025

    Why This Serial Entrepreneur Went All-In on LinkedIn

    Summary and important notes: createandearn.com/sm After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business... LinkedIn. Why? That's what we tried to find out in this episode. Follow Moe: https://www.linkedin.com/in/moechoice/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 02:02 Transitioning to LinkedIn for Marketing 03:54 Building a Hospitality Consultancy 06:40 Adapting to the Pandemic and Online Learning 08:42 Understanding Client Niches and Pain Points 11:42 The Importance of Human Behavior in Business 13:33 Strategies for Effective Outreach on LinkedIn 15:40 The Future of LinkedIn Marketing 24:47 The Motivation Behind Content Creation 26:17 Understanding Warm Leads and Engagement 28:59 The Importance of Personalization in Outreach 31:31 Building Genuine Connections 33:07 The Principle of Giving Before Asking 35:37 Making Prospects Feel Seen and Safe 38:13 Understanding Human Behavior in Marketing 40:10 The Importance of Owning Your Audience 42:32 Valuing Your Skills as a Solopreneur 45:24 The Power of Asking for Help

    48 min
  3. What You MUST Know about Video Marketing in 2025

    06/30/2025

    What You MUST Know about Video Marketing in 2025

    Summary and important notes: createandearn.com/sm Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation! Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/ Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 01:40 Video on LinkedIn... 02:29 The Importance of Video for Founders 05:10 Overcoming the Fear of Recording Videos 07:59 Tools and Techniques for Video Production 10:37 Creating Engaging Video Content 13:11 Maximizing Video Reach Across Platforms 15:52 The Role of AI in Video Editing 18:33 Building Trust Through Video Content 21:06 Streamlining Video Production for Founders 23:34 Defining Goals for Content Creation 25:44 The Power of Long-Form Content on YouTube 28:30 The Importance of Video Packaging 31:45 Repurposing Content Across Platforms 33:23 Leveraging Video for Lead Generation 43:53 Overcoming Reluctance to Create Video Content

    50 min
  4. The Secret to Attracting an Audience of Buyers

    06/02/2025

    The Secret to Attracting an Audience of Buyers

    Summary and important info: createandearn.com/sm There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business. Follow Stacy: https://www.linkedin.com/in/copybystacy/ Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a Follow Fran: https://www.linkedin.com/in/francallado/

    43 min
  5. Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn

    05/11/2025

    Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn

    Summary and important notes: https://createandearn.com/sm Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn. Follow Finn: https://www.linkedin.com/in/finnmckenty/ Follow Fran: https://www.linkedin.com/in/francallado/

    46 min
  6. He Gamified a Highly Profitable Solo Business [Complete Playbook]

    05/04/2025

    He Gamified a Highly Profitable Solo Business [Complete Playbook]

    Summary and important notes: https://createandearn.com/sm Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free! Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/ Follow Fran: https://www.linkedin.com/in/francallado/

    55 min
  7. 4 Easy Strategies to Grow Your Business with LinkedIn

    04/27/2025

    4 Easy Strategies to Grow Your Business with LinkedIn

    Summary and Important Notes: https://createandearn.com/sm LinkedIn Attraction Tool: https://francallado.com/linkedin-las These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently. Follow Fran: https://linkedin.com/in/francallado Chapters 0:00 Intro 1:58 Method 1 7:04 Method 2 8:56 Method 3 10:58 Method 4 13:03 Algo Update

    15 min
  8. The Unique Strategy that blew Nick Broekema past 70k Followers

    04/20/2025

    The Unique Strategy that blew Nick Broekema past 70k Followers

    Important notes: https://createandearn.com/sm From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again. Follow Nick: https://www.linkedin.com/in/nbroekema/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Introduction and Overview of LinkedIn Marketing Mastery 02:40 Understanding Content Design on LinkedIn 04:57 The Importance of Visibility on LinkedIn 07:54 Convincing Established Businesses to Engage on LinkedIn 12:03 The Reality of Lurkers on LinkedIn 14:51 Quick Tips for Gaining Visibility on LinkedIn 15:47 The Value of Consistency in Content Creation 21:54 Framework for Leveraging LinkedIn for Business 29:24 Transitioning from Content to Sales Calls 30:54 Navigating Organic Reach Challenges on LinkedIn 41:01 Evolving Content Strategies 44:32 Leveraging AI in Content Creation 51:14 Building Credibility as a Newbie

    1h 1m
See All (46)

About

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!

Information

  • Creator
    Create and Earn - The Creator's Hub
  • Years Active
    2025 - 2026
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © Create and Earn - The Creator's Hub
  • Show Website
    LinkedIn Marketing Mastery