LinkedIn Marketing Mastery

Create and Earn - The Creator's Hub

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LinkedIn Marketing Mastery

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!

1D AGO

The Unique Strategy that blew Nick Broekema past 70k Followers

Important notes: https://createandearn.com/sm From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again. Follow Nick: https://www.linkedin.com/in/nbroekema/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Introduction and Overview of LinkedIn Marketing Mastery 02:40 Understanding Content Design on LinkedIn 04:57 The Importance of Visibility on LinkedIn 07:54 Convincing Established Businesses to Engage on LinkedIn 12:03 The Reality of Lurkers on LinkedIn 14:51 Quick Tips for Gaining Visibility on LinkedIn 15:47 The Value of Consistency in Content Creation 21:54 Framework for Leveraging LinkedIn for Business 29:24 Transitioning from Content to Sales Calls 30:54 Navigating Organic Reach Challenges on LinkedIn 41:01 Evolving Content Strategies 44:32 Leveraging AI in Content Creation 51:14 Building Credibility as a Newbie

1h 1m
APR 13

How to Sign Clients on LinkedIn Automatically: Proven 4-Step System

Notes and step-by-step breakdown: https://createandearn.com/sm We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 Ineffective Lead Generation on LinkedIn 02:17 Case Study Breakdown: The Four Steps 04:34 Creating an Irresistible Lead Magnet 06:49 Building a Simple Landing Page 09:45 Automating the Follow-Up Sequence 12:18 Leveraging Your Email List for Sales 15:03 Expectations and Results from the System

17 min
APR 6

LinkedIn Video HACKS to Outshine Your Competition

Important notes and summary: https://createandearn.com/sm Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will... Follow Danny: https://www.linkedin.com/in/dannydelvecchio/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 00:55 The Rise of Video on LinkedIn 01:42 Video as a Revenue Generator 04:17 LinkedIn's Algorithm Changes 06:54 Getting Comfortable with Video 09:57 Creating Engaging Video Content 13:47 Tools for Video Creation and Editing 18:42 Repurposing Content from Video 23:08 Crafting Effective Video Hooks 27:33 Final Thoughts on Video Strategy 30:46 The Power of Authenticity in Video Content 32:52 Navigating the AI Content Landscape 34:46 Building Trust Through Video 36:30 The Importance of Founder-Led Marketing 37:12 Integrating Video into Your Strategy 40:50 The Role of Video in Sales 42:51 Selfies vs. Video: Building Connection 44:31 Engaging with Your Audience 44:33 Content Generation and Audience Awareness

51 min
MAR 30

Linkedin Algorithm Updates 2025: Leverage them to Grow your Business!

Summary and important notes: https://createandearn.com/sm DM Strategy playbook: https://createandearn.com/dms There are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are! Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://linkedin.com/in/francallado Chapters 00:00 The Decline of LinkedIn Engagement 02:44 Strategies for Effective Lead Generation 05:08 Building Your Personal Brand on LinkedIn

10 min
MAR 23

Why LinkedIn Cold Outreach FAILS to Generate Leads in 2025

Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dms Why cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call. Follow Dana: https://linkedin.com/in/dana-daskalova Follow Fran: https://francallado.com/in/francallado Chapters 00:00 Intro 02:36 Why Cold Outreach isn't effective 04:59 LinkedIn's Unique Environment 06:41 There's still a way to do outreach... 08:44 What's next

10 min
MAR 16

The Future of B2B Lead Generation: LinkedIn Groups?

Important notes: https://createandearn.com/sm As organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members. Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B. Follow Jackie: https://www.linkedin.com/in/domanus/ Follow Dana: https://www.linkedin.com/in/dana-daskalova/ Follow Fran: https://www.linkedin.com/in/francallado Chapters 00:00 Intro 00:34 The Return of Live Interactions 02:38 Exploring LinkedIn Groups 05:26 The Impact of Group Engagement on Visibility 07:44 Networking and Real Connections in Groups 09:45 Creating Value in Groups 12:37 The 95-5 Rule and Lead Generation 14:58 Transforming Impressions into Leads 16:36 The Future of LinkedIn Groups 21:03 Creating and Growing Online Groups 23:58 Lead Generation Strategies in Groups 28:11 Maintaining and Moderating Groups 32:16 The Future of LinkedIn Groups 36:04 Revenue Generation through LinkedIn

39 min
MAR 9

Sign Clients on LinkedIn using these 3 Proven Messages (DM Strategy)

The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch

22 min
MAR 2

A New Method to Signing 60% Clients without Being Salesy (live call roleplay)

You don't need to be salesly to book a client - Let them sell themselves! Summary and Script: https://createandearn.com/sm Dana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado

21 min

In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses. If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place. → Hit the Follow button and let's start!

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Create and Earn - The Creator's Hub
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