The Morgan Snyder Show

Helping CEOs and senior leaders share their story.

The Morgan Snyder Show was created to help CEOs and senior leaders share their unique story. Time is short and the to-do's are many, so you need a resource to help you move as fast as possible to win online. Each episode will get you feeling more creative and inspired to utilize social media, write your own newsletter, and take over the world. You'll walk away with stories, insights, and tips to begin publishing and create a brand worth following. Find out more about Morgan and his work at https://www.thoughtleadertoday.com/ You can also come and say hi on Linkedin. morgansnyder.substack.com

  1. 9 Principles Every CEO Should Steal From Rory Sutherland

    JAN 27

    9 Principles Every CEO Should Steal From Rory Sutherland

    Nine behavioral economics principles from Rory Sutherland that explain why CEO visibility and thought leadership actually work—beyond the fluffy "personal brand" stuff. About Rory Sutherland Vice-Chairman of Ogilvy UK Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense TED speaker with millions of views Spectator columnist Core insight: Most business problems are problems of perception, not reality Recommended: Watch Sutherland debate Scott Galloway on the Uncensored CMO podcast The Nine Principles 1. The Flower and the Weed "A flower is simply a weed with an advertising budget." Being good is useless if you're not noticed. 2. The Barber's Paradox You can't cut the back of your own hair. The Curse of Knowledge makes experts terrible at explaining their own expertise. 3. The Red Bull Paradox The opposite of a good idea can also be a good idea. Red Bull won by being smaller, pricier, and worse-tasting. Counterintuitive positioning breaks through. 4. The Peacock's Tail (Costly Signaling Theory) Wasteful signals are credible signals. Consistent, substantive thought leadership demonstrates you're on top of your game. 5. The Frederick the Great Potato Strategy Persuasion beats compulsion. The best thought leadership doesn't feel like marketing—it feels like thinking. 6. The Rogue Bee Strategy Increase your surface area for luck. Every piece of content is a signal into the unknown. The Luck Formula: L = C × R × D^T L = Luck (opportunities that find you) C = Content (ideas you put out) R = Reach (who sees them) D = Differentiation (how memorable you are) T = Time (the compounding exponent) 7. The Uber Map Insight Most problems are problems of perception, not reality. Thought leadership changes how people perceive what you do. 8. The Diamond Shreddies Principle Reframe existing value. The best content helps people see what they hadn't noticed before. 9. The Doorman Fallacy You are the human signal that makes everything else feel more valuable. Investors buy people, not companies. Key Takeaway The value of thought leadership cannot be measured in conventional terms—and that's why it's valuable. If it were easy to measure, everyone would do it. "Not everything that counts can be counted, and not everything that can be counted counts." — Sign in Einstein's office This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit morgansnyder.substack.com/subscribe

    13 min
5
out of 5
16 Ratings

About

The Morgan Snyder Show was created to help CEOs and senior leaders share their unique story. Time is short and the to-do's are many, so you need a resource to help you move as fast as possible to win online. Each episode will get you feeling more creative and inspired to utilize social media, write your own newsletter, and take over the world. You'll walk away with stories, insights, and tips to begin publishing and create a brand worth following. Find out more about Morgan and his work at https://www.thoughtleadertoday.com/ You can also come and say hi on Linkedin. morgansnyder.substack.com