Channel Marketing Champs

Sharper B2B Marketing

5.0 (1)
MARKETING
UPDATED BIWEEKLY

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

1D AGO

The Importance of Partner Accountability (feat. Carla Barker)

In this conversation, Russ chats to Carla Barker, Head of Marketing at Kodak Alaris. Carla discusses her approach to building collaborative partnerships in business, emphasizing the importance of mutual support and accountability. She also shares her experiences at Kodak Alaris and how her strategies have led to successful partnerships.

20 min
FEB 11

MDF: The One TLA to Rule Them All (feat. Mikael Zeitlin)

In this episode of the Channel Marketing Champs podcast, Mikael Zeitlin discusses the evolution and effective utilization of Marketing Development Funds (MDF) in channel marketing. He emphasizes the importance of proactive strategies from both vendors and partners, the need to balance influence and volume, and the challenges of MDF spending.

19 min
JAN 28

Driving Success in a Three-Sided Market (feat. Emily Smith)

In this episode, Russ interviews Emily Smith, who leads partner marketing at WellHub. They discuss the intricacies of partner marketing, the importance of building a robust partner network, and strategies for enabling partner success.

19 min
JAN 21

Merging Massive Partner Ecosystems (feat. Christin Grenier)

On this episode, Russ is joined by Christin Grenier, VP of Worldwide Channel Marketing at Thales. Christin has been through somewhat of a unique challenge and journey over the past couple of years. She used to work for Imperva. Imperva were acquired by Thales. And as a result of that, she was tasked with bringing together two massive partner ecosystems into one. And as we'll delve into, that came with a lot of challenges, a lot of headaches, but a lot of value and a lot of benefit that's been delivered up to this point.

22 min
JAN 14

Building A One-Stop Channel Shop (feat. Andy Grant)

On this episode, Andy Grant (Senior Director, Global Channel Marketing at Jamf) dives into the importance of consistency in building strong partnerships. He emphasizes the need to provide partners with an easy path to access content and messaging, which ultimately leads to joint success and growth for both parties.

18 min
12/17/2025

Becoming A Channel & Partner Behemoth (feat. Asher Matthew)

In this bumper-sized festive episode, Russ is joined by Asher Matthew, CEO and co-founder of Partnership Leaders. They discuss the evolution of Partnership Leaders from a tiny little community into a global behemoth in terms of partner and channel. They also explore how partnerships are a driver for growth; the rise and development of the Chief Partner Officer role; and what you need to be doing to ensure sales, marketing and partnership alignment to really maximise the value and ROI that you can drive out of your ecosystem.

34 min
12/10/2025

Top Tips for Creating Mindshare (feat. Suraj Atreya)

This time around, Russ is joined by Suraj Atreya, Strategic Ecosystem Marketing Leader EMEA at Rackspace Technology. Amongst the many topics covered, Suraj shares his thoughts on the importance of KPIs for partner marketing; the vital need for alignment, both internally and externally; and some top tips on how you can create mindshare.

29 min
12/03/2025

Managing a Global Partner Ecosystem (feat. Colleen Smith)

Don't call it a comeback! On this first episode of season 2, we're joined by Colleen Smith, who discusses the intricacies of channel and partner marketing, emphasizing the importance of understanding partner requirements and how to empower them for successful sales.

25 min

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

Creator

Sharper B2B Marketing
Years Active

2025 - 2026
Episodes

26
Rating

Explicit
Copyright

© Sharper B2B Marketing
Show Website

Channel Marketing Champs