Exec On AI: Where Executives Redefine Leadership in the Age of AI.

Exec On AI

Exec On AI explores how business leaders are turning Artificial Intelligence into meaningful, responsible impact. Hosted by Nabila Moumen, Executive Coach and AI Adoption Leader, each episode welcomes a new C-level guest, from different countries and industries, to share how they’re leading transformation through AI. These are real conversations with real executives, uncovering how strategy, ethics, and leadership evolve in the age of intelligent technology. 🎙 Bilingual discussions (English / French) that go beyond buzzwords, offering a high-end narrative experience for leaders who value

  1. 10/09/2025

    From 5M to 10M ARR: How This CMO Uses AI to Qualify Leads & Build Defensible Brands

    In this episode of Exec on AI, we sit down with Vukasin Vukosavljevic, CMO of HeyReach, recorded live from Slovenia during Podium's event. Vukasin shares how he's scaling HeyReach from $5M to $10M ARR using AI-powered lead qualification and brand-building strategies.🎯 Key Topics Covered:- How AI transforms lead qualification from vanity metrics to actionable insights- Building defensible brands that create customer loyalty beyond features- Using Clay + HubSpot for automated prospect scoring and segmentation- LinkedIn outreach strategies that convert cold prospects to warm leads- The "reverse thinking" approach to setting growth targets- Why tool selection should prioritize simplicity over complexity💡 AI Marketing Insights:- How to analyze 5,000+ monthly interactions and identify 5-15% qualified prospects- Using AI agents to enrich CRM data with revenue, company size, and ICP matching- Leveraging tools like Triggify.io to capture LinkedIn engagement data- Transforming inbound content engagement into outbound opportunities🚀 Actionable Takeaways:- The "20 targeted connections per day" LinkedIn growth strategy- How to use AI as a "spotting partner" for content creation vs. letting it write everything- Building long-term customer success beyond one-time conversions- Creating brand defensibility through customer experience and communityPerfect for CMOs, growth marketers, and business leaders looking to scale with AI while maintaining human connection.Timestamps & Resources mentioned in the description comments below! 👇00:00 Introduction and Marketing Philosophy00:21 Building and Growing a Network00:54 Leveraging AI for Lead Qualification01:33 Podcast Introduction and Guest Welcome02:16 Guest's Background and Marketing Journey03:02 AI in Marketing and Prospecting04:28 Creating Long-Term Success in Marketing06:46 Choosing the Right Tools and Metrics13:18 Importance of Brand and Customer Experience17:37 Personal and Brand Alignment18:51 Setting Goals in a Fast-Paced World19:39 The Hey Reach Journey20:07 LinkedIn Outreach Strategies22:32 Generating Leads with AI25:25 Building and Growing Your Network27:05 Staying Updated with Technology28:46 Proactive Learning and Mentorship32:19 Final Thoughts and Reflections#ExecOnAI #AIMarketing #LeadGeneration #LinkedInStrategy #SaaS #GrowthMarketing

    35 min
  2. 10/07/2025

    This CMO Built an AI That Knows Him Better Than His Team (60K+ Data Points)

    🔥 Most executives are using AI wrong. While you're optimizing emails, smart leaders are rebuilding entire business models around AI.Chris, Head of Marketing at New Home Star (America's largest private home seller), shows exactly how to transform your business with AI—not just use AI tools.🎯 What You'll Learn:1. Personal AI Mastery:How to build an AI that knows YOUR business context (not generic advice)The exact process to upload meeting transcripts, presentations & strategiesWhy one prompt generated a complete 3-page marketing plan2. Business Transformation Examples:Creating personalized websites for EVERY visitor (different photos, copy, offers)Building an AI sales coach from 60,000+ customer questionsTurning 400,000+ expert answers into instant training3. The Future of Search:Why SEO is dying faster than predicted (real data inside)How AI citations work backwards (and how to optimize for them)Where Gen Z searches now (hint: it's not Google)4. Leadership Strategy:Moving from "AI tools" to "AI-first business model"How to train your team for the AI transitionThe biggest risks leaders are missing🚨 Controversial Takes:"People are ditching Google for ChatGPT searches""Personalized websites aren't the future—they're here NOW""If you're asking 'what AI tools to use,' you're asking the wrong question"Recorded live at the International Builders Show in Las Vegas after 3 days of innovation conferences—because where else would you discuss business transformation?📍 Timestamps:0:00 - Introduction: Why most AI strategies fail3:45 - Personal AI: Building your business context8:20 - 60K questions → AI sales coach transformation12:15 - One website per visitor: The personalization revolution18:30 - Death of SEO: The search behavior shift24:10 - AI citations: How the game really works28:45 - Leadership lessons: Team transformation32:20 - Risks and cautions every exec should know🎙️ About Exec On AI:The podcast by executives, for executives working on AI transformation. Real implementations, honest failures, and strategic insights from leaders building AI-first businesses.Subscribe for weekly episodes on AI leadership and business transformation.🔗 Connect:LinkedIn: [https://linkedin.com/in/customer-officer]Newsletter: [https://execonai.com/en/newsletter-subscription]Podcast: Available on all platforms#AI #Leadership #Marketing #BusinessTransformation #SEO #Personalization #ExecutiveStrategy

    30 min
  3. 10/03/2025

    Exec On AI 🇫🇷 : Les grands défis des DRH modernes avec François Rouhban - Prof & HR @ Louis Vuitton

    Dans cet épisode du podcast ExecOnAI (version française), plongez avec nous dans les coulisses de la transformation digitale des ressources humaines ! Avec François, nous abordons deux grands thèmes essentiels pour les DRH et dirigeants d’aujourd’hui :Les principaux défis de la digitalisation RH : Pourquoi les processus RH sont-ils si rigides ? Quels freins rencontrent les entreprises pour centraliser et exploiter la donnée RH ? Comment la pandémie a-t-elle révélé les limites de l’accès à l’information sur les employés, et pourquoi la centralisation des données devient-elle incontournable avant même d’intégrer l’intelligence artificielle ?La donnée au cœur de la décision RH : Quelles sont les données critiques à collecter pour piloter la performance, la mobilité ou les plans de licenciement ? Comment identifier les talents clés dans des groupes de plusieurs milliers de collaborateurs ? Quels sont les écueils à éviter et les bonnes pratiques pour utiliser la donnée comme levier de performance et de résilience ?L’activation de l’intelligence individuelle et collective : En deuxième partie, nous explorons comment l’intelligence (humaine et artificielle) devient un véritable atout stratégique pour l’entreprise, et comment la fonction RH peut mieux valoriser cet asset.Un échange riche, concret et sans langue de bois, pour tous ceux qui veulent comprendre les enjeux et les leviers de la transformation RH à l’ère de l’IA.Abonnez-vous pour ne rien manquer des prochains épisodes et rejoignez la discussion dans les commentaires !#RH #TransformationDigitale #Podcast #IntelligenceArtificielle #ExecOnAI #Leadership #DataHR

    25 min

About

Exec On AI explores how business leaders are turning Artificial Intelligence into meaningful, responsible impact. Hosted by Nabila Moumen, Executive Coach and AI Adoption Leader, each episode welcomes a new C-level guest, from different countries and industries, to share how they’re leading transformation through AI. These are real conversations with real executives, uncovering how strategy, ethics, and leadership evolve in the age of intelligent technology. 🎙 Bilingual discussions (English / French) that go beyond buzzwords, offering a high-end narrative experience for leaders who value