The Business Of Online Coaching Podcast

Afro Ndiritu & Farah Kariamburi
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Charging too little, overworked, frustrated & struggling to show your value? After Farah thought that another certification was the answer to solving our online struggles in 2020. Afro knew there had to be a different way as our client’s results were already getting great results. We needed to focus on the business side. YAC (Yet Another Certification) Syndrome was coined & led us to help others find the cure. That’s why this podcast exists to help you, the Online Coach, charge what you are worth, showcase your value & transform even more lives through your coaching business.

  1. 15H AGO

    Why High Achievers Still Feel Behind And How to Fix It | #0177 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. In this episode, I unpack a truth that so many high achievers quietly live with but rarely talk about: the constant feeling of being behind, even when you’re doing well. If you’re someone who listens to podcasts like this, chances are you’re already driven. You’re already growing.  You already want more. And that’s exactly where the tension begins.  Because the more ambitious you are, the easier it becomes to compare yourself to others who appear further ahead.  Bigger audiences. Faster growth. More revenue. More visibility.  You can play that comparison game all day long, and it will never end. I share openly about how easy it is to fall into that trap, especially in business. You see other coaches, other entrepreneurs, other success stories, and suddenly your own progress starts to feel small.  But over time, I’ve learned that the moment you shift your focus back to your own lane, everything changes.  The question stops being “How do I measure up?” and becomes “Who can I help today?” We also talk about the reality of running a business. The emotional highs and lows. The moments where you feel on top of the world because someone believes in you enough to invest in your work, and the moments where uncertainty creeps in and makes you question everything.  It’s all part of the journey.  And the key lesson is simple: stay in the game long enough, and things begin to compound in ways you can’t predict. I reflect on our own path, from the early days of struggle and side jobs to building a business that eventually allowed us to create a life in a completely different environment.  None of it happened overnight. None of it was guaranteed. It happened because we kept going. A powerful concept I share in this episode is the difference between living in the “gap” and living in the “gain.”  When you focus on the gap, you’re constantly measuring how far you still have to go. When you focus on the gain, you start recognising how far you’ve already come.  And that shift alone can change how you feel about your progress, your confidence, and your future. We also explore how your vision evolves over time. What you want from life, where you want to live, the kind of environment you want for yourself and your family.  These things change as you grow. And sometimes the only thing holding you back isn’t ability, but belief. This episode is a reminder to stop chasing the horizon long enough to appreciate the road you’ve already travelled.  To celebrate the milestones. To recognise the lessons. And to realise that the life you’re building is happening in real time, even if it doesn’t always feel like it. If you’ve ever felt like you’re working hard but still not where you “should” be, this conversation will hit close to home.  Press play and let’s reframe what progress really looks like. For more in-depth, personalised LIVE lessons, join our FREE community ⁠⁠Healthy Pricing Healthy Profits here⁠⁠.

    16 min

  2. FEB 16

    Vision Without Clarity Is Just Motivation Theatre | #0176 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. In this episode, I unpack a topic that sounds inspiring on the surface but can quietly keep people stuck for years: vision without clarity.  We hear the word “vision” all the time in business and personal development, yet very few people truly understand what it means or how to use it in a practical, grounded way. What I explore here is simple but powerful.  A vision that only sounds good, looks pretty on a board, or feels motivational in the moment is not enough.  Without clarity behind it, it becomes what I call motivational theatre.  It creates the illusion of progress, but nothing actually changes. Together, Farah and I open up an honest conversation about what vision really means, why so many people struggle with it, and how it doesn’t have to be a perfectly polished picture of the future.  For some, the idea of mapping out life 10 or 20 years ahead feels overwhelming.  For others, it can feel materialistic, unrealistic, or even impossible to visualise.  And yet, when you dig a little deeper, you realise something important: everyone already has a vision, whether they recognise it or not. We talk about the difference between chasing the “how” and understanding the “why.”  Too many people jump straight into tactics without ever connecting to the deeper reason they’re doing what they do.  And when there’s no strong why behind your work, burnout isn’t far behind.  Clarity of purpose is what sustains momentum when motivation fades. One of the most powerful insights from this episode is that vision doesn’t have to be a distant, unreachable future.  It can be as simple as describing what you want your life to feel like, what your day-to-day could look like, who you want to be surrounded by, and the kind of impact you want to make.  When you start asking the right questions, the picture becomes clearer.  Not perfect, but real. We also reflect on how, in many ways, we’re already living parts of the vision we once had.  Designing a life with freedom, choosing how we spend our time, building a business around helping people transform their lives.  That didn’t happen by accident.  It came from getting clear, making decisions, and building step by step. This episode is a reminder that vision isn’t about creating something impressive to show others.  It’s about getting honest with yourself.  What do you want your life to look like?  What matters most?  What kind of day would make you feel fulfilled?  And are you moving towards that, or just thinking about it? If you’ve ever felt stuck trying to figure out your “big picture,” or if the idea of vision feels confusing or distant, this conversation will give you a fresh perspective.  It will help you simplify the concept, ground it in reality, and start thinking about your future in a way that actually leads to action. Press play and join us as we break down what vision really means, how clarity changes everything, and how to start shaping a future you’re genuinely excited to live into. For more in-depth, personalised LIVE lessons, join our FREE community ⁠Healthy Pricing Healthy Profits here⁠.

    18 min

  3. FEB 9

    If You Don’t Design Your Future, Someone Else Will | #0175 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. If there’s one question this episode asks you to sit with, it’s this: are you designing your future, or are you letting life decide it for you? In this conversation, Farah and I explore the danger of “going with the flow” without direction.  I use a simple but powerful analogy: a river that drifts wherever external forces push it versus a river that chooses its direction.  Most people don’t actively choose their path.  They wait.  They delay.  They hope circumstances improve.  And eventually, a decision is made for them.  Not because they chose it, but because time ran out.  Businesses never start.  Relationships never improve.  Goals stay vague and unfulfilled.  Not through failure, but through inaction. We talk honestly about what it means to live life by design without pretending everything can or should be planned down to the last detail.  This isn’t about rigid control.  It’s about having a direction.  A rough destination.  A clear enough vision that when unexpected challenges show up, you can respond strategically rather than drift reactively.  We share how this thinking shaped our decision to relocate, how we approached uncertainty, risk, family, lifestyle, and why clarity always comes before confidence.  You’ll hear practical frameworks, including how to think in 10-year, 3-year, 1-year and 90-day horizons, and why focusing on fewer priorities is the fastest way to move forward. If you’ve ever felt stuck, frustrated, or quietly dissatisfied with where things are heading, this episode will challenge you to stop waiting and start choosing.  Not perfectly. Not fearlessly.  But deliberately.  Press play if you want to take back control of your direction and start designing a future that actually reflects what you want, rather than what just happened. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here.

    16 min

  4. FEB 2

    Decision Fatigue Is Killing Your Progress - How High-Level Coaches Think Differently | #0174 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. Afro here. In this episode, Farah and I unpack a silent killer of progress for online coaches: decision fatigue.  Not the big, dramatic decisions you think you need more time for, but the constant, daily “mental admin” that slowly drains your momentum, chips away at your confidence, and keeps you stuck in hesitation. I break decision-making into two simple phases: first, how you gather information (learning), and second, how you actually choose (deciding).  Most coaches don’t struggle because they lack intelligence or ambition.  They struggle because they don’t have a process.  And when you don’t choose, life chooses for you. We talk through practical ways to sharpen your judgement using critical thinking, filtering options through your core values, learning from past experiences, and knowing when to seek expert input (without outsourcing your responsibility).  We share real examples from our own life, from choosing the right nursery environment for our children, to navigating big transitions like relocating countries, and how those decisions become clearer when you know what you value and what you are willing to trade off. Then we go deeper into the thinking tools high-level coaches use to make cleaner, faster decisions: cause and effect, first-order consequences, and first principles thinking.  If you’ve ever felt overwhelmed when you try to make a move in your business (hiring, pricing, offers, content, systems), this part will land.  You’ll hear why “I need to hire someone” isn’t a decision, it’s a reaction, and how breaking decisions down into their true components leads to better outcomes and fewer costly mistakes. We also share a simple rule that will help you stop waiting for perfect certainty: you don’t need 100% of the information to decide.  In fact, if you’re waiting for that, you’re usually procrastinating.  There’s a sweet spot where you have enough clarity to move, and enough flexibility to course-correct. If you’ve been feeling mentally crowded, slow to take action, or like you’re constantly “thinking about it” without moving forward, this episode will give you a practical framework to cut through the noise, make decisions with more confidence, and keep your business moving in the right direction. Click play and steal the decision-making process we use to keep progressing, even when life is full. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

    23 min

  5. JAN 26

    The Invisible Ceiling Most Coaches Never Break (And How to Smash It) | #0173 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. Most coaches don’t hit a plateau because they’ve run out of tactics. They hit it because they’ve hit an invisible ceiling. In this episode, I unpack what that invisible ceiling really is, why it shows up for so many capable, experienced coaches, and what it actually takes to smash through it. This isn’t about another strategy, funnel tweak, or content hack. It’s about the internal limits that quietly dictate how far your business is allowed to grow. I explore a powerful framework that breaks the invisible ceiling into three core constraints: character, beliefs, and skills.  Not in a theoretical way, but in a way that forces you to look honestly at where you might be playing it safe, waiting for permission, or unconsciously holding yourself back. We talk about the real signals that a ceiling exists in your business: Your pricing staying lower than your logic says it should Your calendar feeling “full” but not productive Conversations that feel over-explained or overly cautious A constant sense of waiting for validation before making the next move I also share personal stories from nearly a decade in business, including the early days when I struggled to believe people would pay us at all, let alone pay more.  How each price increase required breaking a belief, not just adjusting a number.  And how growth only happened once action came before confidence, not the other way round. One of the biggest shifts we explore in this episode is reframing success.  Not as more clients, better content, or bigger numbers, but as greater capacity to hold pressure.  The ability to be comfortable doing uncomfortable things, repeatedly, without needing certainty or reassurance first. Because real growth isn’t dramatic in the way people hope it will be. It’s dramatic because it’s repetitive. The unsexy, boring, often frustrating repetition of doing the thing you said you would do, long after the excitement has worn off.  The same principle applies whether you’re building a coaching business, increasing your prices, or developing a skill that currently limits your performance. This episode isn’t designed to motivate you for a day. It’s designed to challenge the ceiling you’ve normalised, help you identify exactly where it’s coming from, and give you a simple, practical way to start dismantling it. If you’ve ever felt like you’re capable of more than your business currently reflects, this conversation will hit close to home. Click play and let’s talk about what’s really keeping you where you are, and how to finally move beyond it. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

    19 min

  6. JAN 19

    The Mental Diet of Successful Coaches: What to Read, Ignore, and Apply in 2026 | #0172 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. Afro here. In this episode, I break down something that quietly determines your results far more than strategy, tactics, or even confidence: your mental inputs. What you read.What you watch.What you listen to.Who you take advice from.And the environments you place yourself in every single day. I share the exact framework I use with our Academy students to help them protect their decision-making, sharpen their thinking, and stop sabotaging their progress without realising it.  We talk about the idea of a “mental diet” and why, as a coach, what you consume mentally is just as important as what an athlete consumes physically. We explore why constant exposure to news, negativity, opinion-driven media, and the wrong social circles slowly erodes clarity and confidence.  I explain why most people don’t struggle because they lack ability, but because their environment is feeding them noise, doubt, and second-hand beliefs that don’t serve where they want to go. You’ll hear real examples from our own life, including relocating to Dubai, choosing who and what we ignore, and how even something as simple as the coffee shop you work from can impact your creativity, energy, and performance.  This episode also goes deep on a critical mistake coaches make: taking advice from people who don’t have the life, business, or relationships they want, then wondering why they feel stuck or conflicted. I introduce a simple but powerful filter: read, ignore, and apply. What deserves your attention.What must be deliberately blocked out.And what needs to be tested in your own life rather than blindly accepted. If you’ve ever felt mentally cluttered, distracted, reactive, or inconsistent in your business, this conversation will challenge you to take ownership of your inputs and reclaim control of your outcomes. This is not theory.It’s a practical lens you can apply immediately. If you want to perform at a higher level in 2026 without burning out or constantly second-guessing yourself, this episode will change how you think about your environment, your influences, and your growth as a coach. Click play and listen carefully. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

    29 min

  7. JAN 12

    If We Started Again Tomorrow… These Are the 5 Things We’d Never Do | #0171 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. In this episode, Farah and I sit down and have one of those honest, slightly uncomfortable conversations that only comes from nearly a decade in business.  We asked ourselves a simple but powerful question: if we had to start again tomorrow, what are the five things we would never do again? This isn’t hindsight dressed up as theory.  These are real mistakes we lived through, paid for, and learned from the hard way.  Time, money, stress, and momentum were all on the line at different points, and if you’re an online coach at the start of your journey, stuck in the middle, or quietly questioning whether what you’re doing will ever really work, this episode will hit home. We talk openly about why starting with low-ticket offers nearly broke us emotionally and financially, and why margin matters far more than most coaches realise.  We unpack the danger of being slow to react when something clearly isn’t working, even when your ego tells you to “push through” a broken model.  There’s a very personal story in here about a conversation in Nando’s that completely changed the direction of our business overnight. We also dive into one of the biggest gaps in the coaching industry: financial literacy.  Not just doing accounts, but actually understanding how to run a business that pays you properly, supports your family, and doesn’t leave you feeling like you’re working endlessly with nothing to show for it.  If you’ve ever made money but still felt stressed, confused, or behind, this part alone is worth listening to. Finally, we share why using agencies too early almost derailed us, and why outsourcing without the right offer, model, or fundamentals in place can do more harm than good. This episode is not about regret. It’s about clarity.  It’s about giving you the lessons we wish someone had given us earlier, so you don’t have to learn them the hard way. If you want a grounded, honest look at what actually matters when building a sustainable coaching business, press play. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

    25 min

  8. JAN 5

    The Truth About the Online Lifestyle - What No One Tells You | #0170 | The Business Of Online Coaching Podcast

    Check the link at the bottom of the description to join our FREE Group. In this episode, I pull back the curtain on what it’s actually like to build an online coaching business, not the polished Instagram version, but the lived reality Farah and I have experienced over nearly a decade, both in-person and online.  If you’ve ever thought, “Once I go online, life gets easier,” this conversation will challenge that assumption in the most grounding way. I walk through five realities that almost every aspiring online coach underestimates. Why success nearly always takes far longer than you expect, no matter how good the funnel, course, or offer looks on paper.  Why the so-called laptop lifestyle doesn’t automatically give you endless freedom or days off, especially in the early years.  Why working online can feel surprisingly lonely, even when you’re surrounded by clients and conversations.  Why the work that actually creates results is often repetitive, unsexy, and boring, and why avoiding it is one of the biggest reasons coaches stall.  And finally, why the reality is usually more laptop-at-the-kitchen-table than laptop-on-the-beach. I also share a very real personal story from the early days: launching an online programme that sold absolutely nothing, working late nights over Christmas, delivering pizzas, and slowly learning what actually makes this model work.  No shortcuts. No overnight wins. Just lessons earned the hard way. This episode isn’t here to discourage you.  It’s here to prepare you.  Because when you know what’s coming, you’re far more likely to stick with it, build discipline, and create something that truly lasts. If you’re serious about building an online coaching business and want a grounded, experience-led perspective rather than hype, this is one you’ll want to press play on. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠⁠⁠⁠⁠

    18 min
See All (417)

Trailer

About

Charging too little, overworked, frustrated & struggling to show your value? After Farah thought that another certification was the answer to solving our online struggles in 2020. Afro knew there had to be a different way as our client’s results were already getting great results. We needed to focus on the business side. YAC (Yet Another Certification) Syndrome was coined & led us to help others find the cure. That’s why this podcast exists to help you, the Online Coach, charge what you are worth, showcase your value & transform even more lives through your coaching business.

Information