SubHub by Adapty.io (EN)

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A podcast about mobile app monetization with subscriptions hosted by Ben Gohlke, DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.

APR 14

The Subscription App Exit Playbook with Charlie Ryan from App Peak

In this episode of SubHub, I’m joined by Charlie Ryan, co-founder of App Peak, an M&A company specializing in mobile apps. Charlie shares insider knowledge from the front lines of mobile app acquisitions: what drives valuations, how subscription apps stand out, and how founders can prepare their businesses for a successful, high-value exit. We also dive into insights from App Peak’s 2024 Valuation Report, including the most common deal structures, monetization models, and what makes buyers say yes. If you’ve ever thought about selling your app, or just want to build a more valuable one, this episode is for you. Key TakeawaysSubscription apps command higher valuations thanks to recurring revenue, predictable cash flow, and more reliable forecasting.Valuation isn’t just about revenue: it’s about retention, growth, and positioning within your market.Founders often overestimate their app’s worth due to rumors or emotional attachment. Use data, not gut.Optimizing your pricing, paywalls, and onboarding can double your LTV and significantly boost your valuation.High churn = low value. Buyers want to see strong retention and upsell potential before paying a premium.Apps with useful analytics, solid P&Ls, and A/B testing history sell faster and for more.Even if you’re not selling today, build like you might. It will make your app healthier and more profitable either way. LinksApp Peak’s 2024 Valuation ReportConnect with Charlie on LinkedIn or X/TwitterBuy an app with App PeakTry Adapty to optimize your app’s subscriptions and pricing

1h 1m
MAR 26

Monetizing AI in Apps with Lou Zell from AIProxy

In this episode of the SubHub Podcast, we sit down with Lou Zell, co-founder of AIProxy, to explore how developers are harnessing AI APIs to build smarter, more profitable apps. Lou shares his insights into the shifting landscape of AI integration, which APIs developers are loving right now, and how tools like AIProxy are enabling powerful functionality with minimal friction. Whether you’re a solo indie dev or part of a larger team, this conversation is packed with practical takeaways on app monetization, technical architecture, and future-forward development strategies. We also dive into the current limitations of building agentic AI apps on iOS, and why deeper integration with reasoning and vision models remains an untapped opportunity. Tune in for a look at where AI app development is headed and how you can stay ahead. Want to get more tips and even personalized advice on how to build and grow your app? Join our Discord community! Takeaways Most popular AI APIs among developers include OpenAI, Replicate, and Fal—with Azure’s OpenAI APIs gaining traction due to free Microsoft credits.Anthropic models are widely used by web developers but are surprisingly rare in iOS apps.Underutilized APIs like Google Gemini’s vision model and tool-calling interfaces represent missed opportunities for richer integrations.AI development ranges from simple chat wrappers to complex agentic workflows—most developers stop short of the latter.iOS platform constraints like privacy and sandboxing hinder agentic AI apps.AIProxy offers a unified Swift SDK and backend protections to streamline AI integration.Pairing AIProxy with Adapty enables developers to monetize AI features via in-app purchases and enforce rate limits by tier. Links AIProxy - add AI to your iOS app Download our latest playbook to learn how to recover lost revenue from refunds

41 min
FEB 28

Boosting App Revenue through Subscriptions with Patrick Falzon from The App Shop

In this episode we sit down with Patrick Falzon, CEO of The App Shop and a seasoned expert in the app economy. Ben and Patrick explore how subscriptions can be a game-changer for app revenue growth. Patrick’s insights are packed with actionable strategies to help you grow, retain, and monetize your app audience more effectively. Want to get more tips and even personalized advice on how to build and grow your app? Join our Discord community here: https://discord.gg/subscriptions-hub?utm_source=soundcloud.com&utm_medium=social&utm_campaign=10K-playbook&utm_content=podcast Takeaways * 20,000 subscribers equals $1M in gross profit. You can get to a very profitable, sustainable business with less than you might think. * Subscriptions align incentives between businesses and customers, fostering long-term relationships. * The pros and cons of monthly vs. annual subscriptions, and why offering both can maximize flexibility and appeal. * Weekly subscriptions don’t act like other subscription lengths. Their retention is often less than 1 month, they end the year with under 4% retention, and 50% of users often cancel renewals. * Want the best converting paywall? Introduce it early (like in your onboarding or very first interactions with users after download). 80% of conversions for apps happen on the first day of use. Also, don’t assume your design is perfect. Use A/B tests to check your assumptions and make data-driven decisions on what works. * Pricing can be tough, but Ben and Patrick review the best practices. Use free trials to boost lifetime value (LTV). 2-3 options generally work better than a single offering. And consider offering a lifetime unlock carefully. Only use it if your app and business naturally support it. * Be sure to proactively communicate with your customers. Many will be happy to provide feedback or suggestions for improvement, but you have to initiate the conversation. * Experiment with ways to improve retention. You can get massive LTV gains by improving retention. * The hard reality of conversion rates means improving all you can about your funnel will lead to better outcomes for you and your customers. * Install-to-paid conversion rates: 2–4%. * Install-to-free-trial rates: 3–7%. * Trial-to-paid conversion rates: 25–35%. Links Download our latest playbook to grow your app's revenue from $1k to $10k MRR https://adapty.io/ebooks/roadmap-to-10k-dollars-mrr/?utm_source=soundcloud.com&utm_medium=social&utm_campaign=10K-playbook&utm_content=podcast

1h 6m
FEB 14

Dev Ops for Indies with Frank Foster from iOS Dev Happy Hour

In this episode of the SubHub Podcast, host Ben Gohlke and guest Murat Menzilci chat about their developer stories, how they got where they are, and what role a developer advocate has in building and educating a community of builders around a product. Ben's second guest is Frank Foster, an iOS developer at Empyrean Healthcare and co-organizer of the virtual meetup, iOS Dev Happy Hour. They discuss the role of DevOps in enhancing development processes and provide insights into best practices for indie developers. The conversation also covers the significance of CI/CD in mobile development and offers practical advice for small teams looking to streamline their workflows. Want to get more tips and even personalized advice on how to build and grow your app? Join our Discord community here: https://discord.gg/subscriptions-hub?utm_source=soundcloud.com&utm_medium=social&utm_campaign=podcast-en&utm_content=podcast Takeaways * Developer advocacy is about building community and helping developers grow. * Community engagement is key to fostering growth in the developer ecosystem. * DevOps practices can significantly improve development efficiency. * Indie developers should leverage tools like Xcode Cloud for CI/CD. * Automating repetitive tasks is crucial for productivity. * Understanding the connection between app store listings and paywalls is essential. * Building a strong app architecture is foundational for success. Chapters 00:00 Intro 01:07 Murat's developer story 04:28 Ben's developer story 06:02 How do we think about developer advocacy? 13:55 Guest #2: Frank Foster 17:32 Dev Ops for mobile developers 20:02 The importance of app architecture for scalability 26:08 Dev Ops isn't just pipelines 29:48 How does CI/CD work for mobile devs? 40:00 Get started with Dev Ops and CI/CD as an indie 44:41 iOS Dev Happy Hour Links Boost my Paywall Webinar - get practical advice on how to improve paywall designs https://youtu.be/i-TNRxuVdMY iOS Dev Happy Hour - monthly virtual meetup with technical talks and community https://www.iosdevhappyhour.com

47 min

4 Episodes

Creator

SubHub by Adapty.io (EN)
Years Active

2K
Episodes

4
Rating

Clean
Show Website

SubHub by Adapty.io (EN)

SubHub by Adapty.io (EN)

Episodes

The Subscription App Exit Playbook with Charlie Ryan from App Peak

Monetizing AI in Apps with Lou Zell from AIProxy

Boosting App Revenue through Subscriptions with Patrick Falzon from The App Shop

Dev Ops for Indies with Frank Foster from iOS Dev Happy Hour

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