The AceCall.ai Podcast

AceCall.ai
  • 5.0 (1)
  • MANAGEMENT
  • UPDATED WEEKLY

The AceCall.ai Podcast Helps Golf Club Managers Win With AI and is your go-to resource to learn how to leverage AI-driven tech to elevate member experiences, streamline operations, and build world-class golf clubs. Hosted by Clayton Elliott and Brad Milligan, the founders of AceCall.ai, this podcast dives into the transformative power of Voice AI and other cutting-edge AI solutions designed specifically for modern golf club management. Each episode explores real-world strategies, expert interviews, and game-changing innovations to help GMs stay ahead in an industry that’s rapidly evolving.

  1. 10/30/2025

    035 From Fairways to Boardrooms: Martin Piché’s Approach to Transitioning Into Club Management

    📞 Want to win with AI but don't know where to begin and don’t want to experiment on your own? Want to know exactly where AI can save your club time, money, and headaches? Our Ace AI Audits uncover high-impact opportunities to streamline operations, boost member service, and eliminate inefficiencies using the free and paid AI tools available to you today. Before you invest in new tech, let us show you what’s possible—and what you might be missing. Call us at 1-866-838-8581 and ask for more information on our Ace AI Audits and we'll follow up. --------------------------------------------------------------- In this episode of The AceCall.ai Podcast, we sit down with Martin Piché, General Manager & COO of Scarboro Golf & Country Club—the only 18-hole A.W. Tillinghast course in Canada. Martin shares his uncommon path from superintendent to GM/COO and the leadership mindset that journey forged: team-first, data-informed, and relentlessly member-focused. We dig into Scarboro’s multi-year capital plan—including a full irrigation system replacement, tee and bunker upgrades aligned to Tillinghast intent, and a new sports lounge overlooking simulators and an indoor putting green—and how transparent communication kept members, boards, and staff aligned at every step. What you’ll learn: ✅ How a superintendent’s eye for detail, budgeting, and planning translates into club-wide leadership ✅ The playbook for on-time/on-budget capital projects: clear scope, contractor communication, and real contingencies ✅ Practical ways to over-communicate milestones (drones, photos, timelines) to build member buy-in ✅ Why cross-training and “all-hands” culture beat silos—especially during renovations ✅ Where AI fits today at clubs: GPS-guided spraying, modern irrigation controls, ChatGPT for drafting and data analysis ✅ Near-term AI wins: staff scheduling, reception/chatbots, range-pick robots—and why AI should free staff to be more member-facing, not replace them ✅ Governance takeaways: use AI to surface better comparisons and trends, but make decisions anchored in club culture and mission If you’re a GM, board member, or department leader aiming to modernize without losing your club’s soul, this conversation is packed with practical wisdom you can use this season. 🎧 Listen now—and subscribe for more expert interviews at the intersection of private-club leadership, culture, and AI. 🔗 Available on Apple, Spotify, and all major podcast platforms #ScarboroGolf #Tillinghast #PrivateClubLeadership #GolfClubGovernance #MemberExperience #CapitalProjects #AIForGolf #VoiceAI #GolfOperations #TheAceCallAIPodcast #AceCallAI

    1h 15m

  2. 07/22/2025

    034 How Scarboro Golf & Country Club Reinvented Itself with Family-Focused Culture and Smart Governance

    📞 Want to win with AI but don't know where to begin and don't want to experiment and figure it out on your own? Want to know exactly where AI can save your club time, money, and headaches? Our Ace AI Audits uncover high-impact opportunities to streamline operations, boost member service, and eliminate inefficiencies leveraging the free and paid AI tools available to you today. Before you invest in new tech, let us show you what’s possible—and what you’re possibly missing. Call us today at 1-866-838-8581 and ask for more information on our Ace AI Audits and we will send it over right away. ------ In this episode of The AceCall.ai Podcast, we sit down with John Turley-Ewart, a longtime member, past board director, and passionate private club steward at Scarboro Golf and Country Club—a historic Tillinghast-designed club facing existential questions just a decade ago. John brings a unique blend of experience as a published business historian, regulatory consultant, and devoted member who helped guide Scarboro through a critical transformation: from aging demographics and financial uncertainty to a thriving, family-focused club with a waitlist and a renewed sense of purpose. We explore the behind-the-scenes board decisions and member-led movements that: ✅ Sunsetted curling to refocus on Scarboro’s core identity as a golf-first club ✅ Attracted a younger, family-oriented demographic without sacrificing legacy culture ✅ Leveraged member referrals and proximity to rebuild a vibrant, sticky membership ✅ Managed governance shifts, capital planning, and intergenerational change ✅ Used data and communication to unify staff, members, and management ✅ Created a forward-looking culture rooted in openness, sustainability, and purpose John also shares how AI tools could shape the future of governance, improve decision-making, and free up teams to deliver even more high-touch hospitality—without losing the heart of what makes private clubs so special. If you’re a GM, board member, or club leader looking to modernize without losing your identity, this conversation is filled with practical insight, long-term thinking, and lessons from a club that’s lived through it all. 🎧 Listen now to learn how Scarboro evolved from struggle to strength—and how your club can too. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of private club leadership, culture, and A.I. 🔗 Available on Apple, Spotify, and all major podcast platforms #SavingScarboro #GolfClubGovernance #PrivateClubLeadership #GolfClubCulture #AIForGolf #BoardLeadership #ClubTurnaround #VoiceAI #GolfBusiness #ScarboroGolfClub #TillinghastDesign #TheAceCallAIPodcast

    1h 26m

  3. 06/26/2025

    033 From Chef to COO: Cataraqui’s Daniel Beauregard Shares Timeless Wisdom On Private Golf Club Leadership In The Modern Age

    In this episode of The AceCall.ai Podcast, we sit down with Daniel Beauregard, General Manager and COO of Cataraqui Golf and Country Club—a classic Stanley Thompson-designed gem in Kingston, Ontario. Daniel’s path from executive chef to the corner office spans decades of hands-on leadership at respected clubs like Scarborough, Oshawa, and Meadowbrook. Now at the helm of Cataraqui, he brings a humble, member-first philosophy with a modern eye toward operational efficiency, staff empowerment, and selective tech adoption. In this conversation, Daniel shares: ✅ How ChatGPT is already saving hours in board prep and meeting minutes✅ Why he wishes club management software had AI search built in—and what that could unlock✅ The candid truth about AI fears, staff hesitation, and member privacy✅ A vision for a future where clubs know member preferences before they need to explicitly express them.✅ How Tagmarshal and GG Golf are transforming tee sheet fairness and pace-of-play✅ His practical approach to conflict resolution, delegation, and team-building✅ Why walking the property is still his most important daily habit Whether you’re leading a private club today or working your way toward the GM’s chair, this episode is packed with timeless insights, relatable challenges, and forward-looking perspectives on where club leadership is headed. 🎧 Listen now to hear how Daniel blends tradition with tech, and how you can apply his wisdom at your own club—especially as AI becomes a bigger part of the conversation. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of hospitality, leadership, and A.I. in golf. 🔗 Available on Apple, Spotify, and all major podcast platforms -- 📞 Want to start tinkering with A.I. at your golf club?Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over. And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation. -- #PrivateClubLeadership #GolfClubManagement #AIForGolf #DanielBeauregard #CataraquiGolf #VoiceAI #Tagmarshal #GGGolf #ChatGPTforClubs #GolfOperations #TheAceCallAIPodcast #ClubCulture #GolfManagementCanada #GolfClubInnovation #GolfGM #MemberExperience #TeeSheetFairness

    1h 25m

  4. 06/16/2025

    032 Murray McCourt on Legendary Club Culture, Long-Term Staff, Customer Loyalty, and Making The Ranch One Of Alberta’s Busiest Public Golf Courses

    📞 Want to start tinkering with A.I. at your golf club?Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI.Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over. And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation. ----- In this episode of The AceCall.ai Podcast, we sit down with Murray McCourt, General Manager and Executive Professional at The Ranch Golf & Country Club in Edmonton, Alberta—one of the most in-demand public courses in Canada. Murray is a rare blend of operator, owner, and leader. Under his guidance, The Ranch has become a case study in what’s possible when legendary culture, strategic differentiation, and long-term thinking collide. We dive deep into how Murray and his team have: ✅ Built a combined 94 years of staff loyalty—with 10-year contracts across key roles✅ Hosted over 190 tournaments per year while maintaining pace, quality, and culture✅ Turned a $0 loyalty program into a $16M+ revenue engine with 12,500 app users✅ Used COVID as a turning point to eliminate no-shows and shorten round times✅ Created a guest experience so strong, golfers consider it a win just to get a tee time We also explore Murray’s business mindset, his origin story from junior hockey GM to golf course owner, and how he’s thinking about AI tools that reduce busywork and let staff focus more on hospitality and service. Whether you manage a public, semi-private, or private club, Murray’s clarity, commitment, and culture-first leadership model is a powerful template for long-term success. 🎧 Listen now to hear how one Alberta golf course rose to the top—and what you can learn from the man who helped it get there. 👉 Don’t forget to subscribe to The AceCall.ai Podcast wherever you listen to audios for more expert interviews and insights at the intersection of hospitality, leadership, and AI in golf and other private club operations. 🔗 Available on Apple, Spotify, and all major podcast platforms #GolfClubLeadership #GolfManagement #PublicGolf #GolfBusiness #StaffRetention #CustomerLoyalty #ClubCulture #MurrayMcCourt #TheRanchGolf #AIForGolf #VoiceAI #TheAceCallPodcast #GolfInnovation #TeeSheetOptimization #GolfOperations

    1h 17m

  5. 06/10/2025

    031 From Broccoli Farm to Golf Trailblazer: Barry Forth’s Epic Genesis Story and Bold Playbook at Copetown Woods Golf Club

    📞 Want to start tinkering with A.I. at your golf club? Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI. Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over. And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation. --- In this episode of The AceCall.ai Podcast, we sit down with Barry Forth, Owner and General Manager of Copetown Woods Golf Club—a one-of-a-kind public course built on his family’s former broccoli farm just outside Hamilton, Ontario. Barry’s story is legendary. From helping his dad open the course in 2003, to leaving for seven years to run RBC’s global golf portfolio, and then returning to reimagine Copetown Woods with a fearless mix of creativity, humor, and business savvy—he’s redefined what a public golf course can be. We dive into Barry’s unfiltered take on: ✅ Turning long weekends into sold-out brand events with limited-edition merch ✅ Ditching bunkers rakes and old rules in favor of speed, fun, and freedom ✅ Launching the Public Player Society loyalty model—Copetown’s answer to memberships ✅ Building a service culture that keeps staff and golfers coming back ✅ Growing a strong and highly engaged social media and Instagram following with playful, self-deprecating content ✅ Leveraging data and partnerships (like with TaylorMade and Levelwear) to drive revenue ✅ And how AI fits into the future of club operations—from staffing to scheduling to marketing This episode is a must-listen for any golf operator who’s tired of hearing “that’s just the way we’ve always done it.” 🎧 Listen now to hear how Barry is flipping the script on public golf—with guts, grit, and an occasional clown costume. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of hospitality, leadership, and A.I. in golf. 🔗 Available on Apple, Spotify, and all major podcast platforms #PublicGolf #GolfInnovation #BarryForth #CopetownWoods #GolfMarketing #GolfClubLeadership #GolfCourseManagement #VoiceAI #AIForGolf #TheAceCallAIPodcast #CanadianGolf

    1h 37m

  6. 05/16/2025

    030 Lambton Golf Club GM David Main on The New Rules of Club Leadership, Emotional Intelligence, Team Growth, and AI

    📞 Want to start tinkering with A.I. at your golf club?Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™—a short, high-value guide designed to help you maximize your productivity with ChatGPT, whether you’re brand new to it or already using AI. Just let our AI Receptionist know that’s what you’re calling for and we’ll send it right over. And while you're at it, test our “AceCall Golf Club” Receptionist—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation. --- In this episode of The AceCall.ai Podcast, we sit down with David Main, the General Manager and COO of Lambton Golf and Country Club, one of Canada’s most historic and respected private clubs. With over two decades of executive leadership across top-tier clubs—including Brampton, Beacon Hall, Beech Grove, Toronto Lawn, and now Lambton—David brings a wealth of insight into what modern leadership in golf club management truly requires. We explore the new rules of leading golf clubs—where empathy, culture, and emotional intelligence are just as critical as operations and finance. David shares how he and his team are: ✅ Building a culture of belonging—for both members and staff✅ Bringing succession planning and staff growth into the light✅ Responding to inappropriate member behaviour with empathy and firm values✅ Creating space for personal wellness and calm under pressure✅ Starting to integrate AI to elevate communications, reduce admin, and improve the member experience He also dives into how Lambton is experimenting with AI tools to simplify board presentations, improve communication touchpoints, and even explore a custom-built AI assistant named after their legendary founder, George S. Lyon. Whether you’re a GM, department head, or aspiring club leader, this episode is packed with hard-earned wisdom, actionable advice, and a refreshing take on where the private club industry is headed. 🎧 Listen now to learn how you can lead your club with more clarity, care, and creativity—and how AI is quietly becoming one of the most powerful tools in a GM’s toolkit. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of hospitality, leadership, and A.I. in golf. 🔗 Available on Apple, Spotify, and all major podcast platforms #GolfClubLeadership #GolfManagement #PrivateClubCulture #ClubGM #VoiceAI #AIForGolf #ClubInnovation #GolfBusiness #CanadianGolf #LambtonGolfClub #DavidMain #SuccessionPlanning #EmotionalIntelligence #TheAceCallPodcast

    1h 18m

  7. 05/07/2025

    029 Joseph Murphy on Member Service, Staffing, and Success at The National Golf Club of Canada

    📞 Want to start tinkering with A.I. at your golf club? Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™, a short, high-value guide designed to help you maximize your productivity with ChatGPT—whether you’re brand new to it or already using AI. Just let our AI Receptionist know that's what you’re calling for and we’ll send it over to you right away. And while you’re at it, test our demo “AceCall Golf Club” AI Receptionist—ask it anything a member or guest might ask a private golf club. You’ll be amazed at what Voice AI can do for your operation. --- 🎙️ In this episode of The AceCall.ai Podcast, we sit down with Joseph Murphy, General Manager of The National Golf Club of Canada—one of the most iconic and prestigious private clubs in the country. Joe brings over 40 years of private club leadership experience to the mic, including senior roles at top-tier clubs like St. George’s, Scarboro, Islington, and Thornhill. At every stop, he's built a reputation for exceptional governance, member-first thinking, and cultural excellence. This episode is a masterclass in timeless private club management—delivered by someone who’s seen it all. We go deep into: ✅ Why culture must be engineered, not left to chance ✅ The art of guiding a board (instead of just reporting to one) ✅ How to build staff loyalty—even with seasonal turnover ✅ Avoiding the “membership panic” trap that erodes club culture ✅ How governance done right sets the whole club up for success ✅ Joe’s perspective on where AI fits—and how it can support (not replace) hospitality Joe also shares how he uses ChatGPT personally to save time, and why Voice AI tools like AceCall could play a big role in streamlining service without sacrificing the human touch. Whether you’re a General Manager, Golf Pro, or part of a club leadership team, this conversation is packed with wisdom you can take straight to your next board meeting or strategy session. 🔗 Plus, hear Joe’s candid reflections on the future of private clubs, the importance of mentorship, and the next generation of leadership our industry will need to thrive. 🎧 Listen now to hear from one of the most respected names in Canadian club management—and take away real lessons to elevate your operations and member experience. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert insights on AI, leadership, and innovation in golf club management. 🔗 Listen on Apple, Spotify, Google, and all major podcast platforms. #AI #GolfPodcast #GolfClubManagement #PrivateClubLeadership #Governance #ClubCulture #GolfOperations #GolfStaffing #CanadianGolf #TheNationalGolfClub #VoiceAI #ChatGPTForGolf #AIinClubs #GolfClubStrategy #AceCallAI

    1h 23m

  8. 04/22/2025

    028 INTERVIEW: The AI-Savvy Golf Pro - How Cameron Cox Is Contributing To the Future of AI in Golf at Glen Abbey

    📞 Want to start tinkering with A.I. at your golf club? Call +1 (866) 838-8581 to claim your FREE copy of The Golf Club A.I. Amplifier™, a short, high-value guide designed to help you maximize your productivity with ChatGPT—whether you’re brand new to it or already using AI. Just let our AI Receptionist know that's what you’re calling for and we’ll send it over to you right away. And test our “AceCall Golf Club” receptionist while you're at it—ask it anything a caller might ask a semi-private, year-round golf club. You’ll be amazed at what Voice AI can do for your operation.----------------------------------------------------------------- In this episode of The AceCall.ai Podcast, we sit down with Cameron Cox, PGA of Canada Class ‘A’ Golf Professional and Head Professional at the iconic Glen Abbey Golf Club. While many in the golf industry are still wondering how AI fits into their operations, Cameron is already leading by example—quietly transforming his club’s day-to-day with practical, homegrown AI solutions. Cameron shares how he’s leveraged tools like ChatGPT, Grok, and Google Apps Script to streamline operations, enhance member experiences, and free up valuable time for his team. From building a custom Pace of Play Tracker, to creating a live pari-mutuel competition app for member-guest tournaments, to using AI for event branding, retail management, and post-lesson communications—Cameron proves that you don’t need to be a software engineer to innovate in golf. We dive deep into: How curiosity and a bias for action sparked Cameron’s AI journey The real-world impact of AI tools in the pro shop and on the course Leading a team through tech adoption and fostering a culture of innovation The biggest missed opportunities golf pros have with AI today How AI is becoming a critical skillset for the next generation of golf professionals Whether you're a GM, Head Pro, or part of a club’s leadership team, this conversation will inspire you to rethink what's possible—and how AI can elevate both your operations and member experience without expensive software or IT teams. 🔗 Plus, hear how Cameron is advocating for AI adoption across Ontario’s golf community and why sharing wins—not hoarding them—is key to advancing the industry. 🎧 Listen now to discover how you can start small, think big, and begin leveraging AI at your club—just like Cameron. 👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert insights on AI in golf club management! 🔗 Listen on Apple, Google, and all major podcast platforms #AI #GolfPodcast #GolfClubManagement #GolfLeadership #PrivateClubs #GolfBusiness #GolfEvents #GolfFandB #AIForGolf #VoiceAI #GolfTech #GlenAbbeyGolfClub #CanadianGolf

    1h 18m
See All (35)

About

The AceCall.ai Podcast Helps Golf Club Managers Win With AI and is your go-to resource to learn how to leverage AI-driven tech to elevate member experiences, streamline operations, and build world-class golf clubs. Hosted by Clayton Elliott and Brad Milligan, the founders of AceCall.ai, this podcast dives into the transformative power of Voice AI and other cutting-edge AI solutions designed specifically for modern golf club management. Each episode explores real-world strategies, expert interviews, and game-changing innovations to help GMs stay ahead in an industry that’s rapidly evolving.

Information

  • Creator
    AceCall.ai
  • Years Active
    2K
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © AceCall.ai
  • Show Website
    The AceCall.ai Podcast