The Search Session

Advanced Web Ranking

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MARKETING
UPDATED WEEKLY

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

2D AGO

The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo

Is technical SEO becoming more powerful—or more fragile—in the age of AI? In this episode of The Search Session, Gianluca Fiorelli sits down with Jamie Indigo for a deeply technical conversation about what’s actually changing as AI reshapes search. Moving beyond the hype, they explore how foundational crawling principles still matter, why undocumented AI systems introduce new layers of complexity, and how technical SEOs may finally gain the strategic visibility they’ve long deserved. The discussion dives into cultural bias in AI and its impact on international SEO, the real mechanics behind model performance and feedback loops, and why JavaScript itself isn’t the problem—execution is. They also examine the breakdown of bot etiquette, the strain AI crawlers are placing on infrastructure, and the broader implications for digital rights and the future of the open web. This is a sharp, unfiltered look at the technical realities behind AI-driven search—and what it takes to stay relevant as the ground keeps shifting. This is the 50th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Jamie Indigo(03:09) SEO in the Age of AI: Job Security or Frustration?(07:31) The Ghost in the Machine: Why Technical SEO is Overlooked(09:54) “I Speak Bot”: Translating Crawl Reality to Stakeholders(10:49) The Ethics Problem: Engagement, Sycophancy, and Human Harm(15:16) Longevity, Model Collapse, and the Economics Behind the Hype(21:03) AI in the Day-to-Day: Where It Helps (and Where It Doesn’t)(24:50) Big Infrastructure Outages: Cloudflare, AWS, and a Centralized Web(30:24) JavaScript and SEO: The Tool Isn’t Evil—Execution Is(35:36) Three Must-Know Tech SEO Skills for Large-Scale Sites(38:21) Why Modern AI Bots No Longer Play by the Old Web Rules(49:13) A Cyberpunk Future? Reclaiming the Free Web(54:44) Nerd Outro: Dungeons & Dragons Roles and the Joy of Being Support👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-in-age-of-ai-search Where to find Jamie Indigo LinkedIn: https://www.linkedin.com/in/jamie-indigo/ X: https://x.com/Jammer_Volts Website: https://not-a-robot.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

57 min
FEB 9

Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt

What really changes for SEO when search stops being deterministic and starts thinking like an AI? In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today. From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt. This is the 49th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: 00:07 Meet Our Guest: Metehan Yeşilyurt01:30 Defining the Landscape: SEO vs. GEO vs. AEO13:48 Measuring Visibility When Prompts Are Unstable19:36 Multimodal SEO: Optimizing for Images and Video29:20 Perplexity vs. Google AI Overviews: Key Differences in AEO32:50 Embeddings, Topical Authority, and User Intent Mapping37:23 Analyzing Logs to Study AI Search Bot Behavior41:11 Spam, Hacks, and the Fragility of AI Search Systems49:51 Metehan Yeşilyurt: Life Beyond AI Search👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics Where to find Metehan Yeşilyurt LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/ X: https://x.com/metehan777 Website: https://metehan.ai/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

54 min
FEB 2

What Brand-Led SEO Looks Like Today | Miracle Inameti-Archibong

What happens to SEO when rankings matter less than trust and brand presence? In this episode of The Search Session, Gianluca Fiorelli sits down with Miracle Inameti-Archibong to explore how AI is reshaping SEO far beyond keywords and clicks. The conversation looks at visibility without traffic, brand-led SEO in an AI-powered search landscape, and why trust, relationships, and human context are becoming central to sustainable search performance. From using AI as a daily working ally to rethinking brand voice, technical foundations, and SEO leadership, this episode offers a sharp, people-first perspective on where search is heading next. This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Miracle Inameti-Archibong(01:55) How AI Is Reshaping Daily Workflows in Large Organizations(07:06) Why “More Keywords” is No Longer the Right Strategy(11:13) Breaking Silos: Integrating SEO, Brand, and Product(14:09) The Synergy of Search and Social Media(18:24) Building Advocacy vs. Selling: Brand Behavior on Socials(21:58) The Critical Role of Technical SEO for Agentic AI(27:06) Mentorship in SEO: Growth, Boundaries, and Respect(31:47) Why SEOs Rarely Become CMOs - and How That Can Change(36:27) Beyond the Bio: Miracle Inameti-Archibong 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/brand-led-seo-in-ai-search-era Where to find Miracle Inameti-Archibong LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-cmgr-fcmi-39168713/ X: https://x.com/mira_inam Website: https://www.miracleinametiarchibong.com/ Website: https://www.jlpjobs.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

40 min
JAN 26

Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria

What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape? In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility. From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge. This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Himani Kankaria(04:26) How a Solo Consultant Ended Up Building an Agency(07:27) How India’s SEO Community Found Its Voice Again(12:56) Why Most SaaS Content Strategies Don’t Actually Work(20:02) What Happens When You Stop Writing for Old SEO Rules(22:56) What Omnichannel Really Does for Your Sales Pipeline(27:42) Helping Business Leaders Sound Human on LinkedIn(32:44) Why Use-Case Content Wins in the Age of LLMs(44:33) Beyond the Bio: Himani Kankaria 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/unlearning-old-seo-content-strategies-to-improve-brand-visibility Where to find Himani Kankaria LinkedIn: https://www.linkedin.com/in/himanikankaria/ X: https://x.com/himani_kankaria Website: https://missivedigital.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

52 min
JAN 19

Moving Beyond Old SEO Models in the Age of AI | Kevin Indig

What happens to SEO when search is no longer just about keywords and clicks? In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you. This is the 46th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Kevin Indig(02:27) Google vs ChatGPT: Who Wins AI Search?(10:42) What Analytics Could Look Like in AI Search(21:43) Agentic Search: Optimization and Hurdles(32:24) Workflow Automation: From Clicks to Influence(41:13) Context Engineering: Unlocking Internal Data(42:43) Reputation Management and "Reliability Racks"(47:05) Visual Search, Smart Glasses, and Google Lens(53:31) Beyond the Bio: Kevin Indig 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search Where to find Kevin Indig LinkedIn: https://www.linkedin.com/in/kevinindig/ X: https://x.com/Kevin_Indig Website: https://www.growth-memo.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

59 min
JAN 12

What Comes Next for News SEO and Publishers | John Shehata

Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SEO plays by different rules, how AI Overviews and Google Discover are reshaping discovery, and what publishers need to rethink to stay ahead. From multi-format strategies to empowering journalists as creators, this conversation uncovers the opportunities and risks shaping the future of news SEO in 2026. This is the 45th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: John Shehata(01:07) Building SEO Events Beyond the Usual Hubs(07:23) Why News SEO Is Different: Speed, Scale, and Impact(09:47) Measuring the Real Impact of AI Overviews on News(18:27) Will AI Enter Google Discover—and What Happens If It Does?(22:24) Responding to Short Attention Spans(26:05) Journalists as Creators in the Creator Economy(33:21) To Block or Not to Block AI Crawlers(37:26) News SEO in 2026: Regulation, Workflows, and new SEO Roles(42:35) Beyond the Bio: John Shehata 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers Where to find John Shehata LinkedIn: https://www.linkedin.com/in/johnshehata/ X: https://x.com/JShehata Website: https://john-shehata.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

47 min
12/22/2025

Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi

Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves. This is the 44th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Gaetano DiNardi(03:16) The Traffic Paradox: Attribution in the AI Era(07:32) Brand Entities: "How Do I Rank on ChatGPT?"(17:23) LLM Conversion Rates and The "Dark SEO Funnel"(26:39) "Search Everywhere": The Role of Video and Multimedia(30:52) SaaS Content Strategy: Ungating the PDF(34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide(44:33) Rethinking Top-of-Funnel Content(51:42) Gaetano’s Life Outside of Work 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era Where to find Gaetano DiNardi LinkedIn: https://www.linkedin.com/in/officialg/ X: https://x.com/gaetano_nyc Website: https://marketingadvice.io/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

57 min
12/15/2025

Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson

What happens when AI moves fast but marketing fundamentals stay the same? In this episode of The Search Session, Gianluca Fiorelli sits down with Michelle Robbins to unpack why understanding human behavior still sits at the core of effective search and marketing strategies, even in an AI-driven world. They cut through the hype to discuss practical AI adoption, data maturity, shifting expectations of Google and LLMs, and the ethical realities shaping the future of search. A sharp, grounded conversation for anyone navigating AI without losing sight of what really matters. This is the 43rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Michelle Robbins(04:58) "All This Has Happened Before"(09:49) Soft Skills and Linguistics in the AI Era(16:08) Why Data Foundations Matter More Than AI Models(26:20) How Michelle Robbins Evaluates AI Models in Real Work(31:40) The Hard Truth: Google Does Not Owe You Traffic(40:41) Publisher Strategies in the AI Era(51:48) The Complexity of AI Ethics(55:35) Michelle Robbins — Life, Books, and Beliefs 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/human-centered-ai-seo Where to find Michelle Robbins LinkedIn: https://www.linkedin.com/in/michellerobbins/ X: https://x.com/MichelleRobbins Website: https://www.linkedin.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

1h 1m

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

Creator

Advanced Web Ranking
Years Active

2025 - 2026
Episodes

50
Rating

Clean
Copyright

© Advanced Web Ranking
Show Website

The Search Session

Technology

Technology

Updated Bimonthly
Business News

Business News

Updated Weekly