Brands In Play

Brands In Play
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

  1. 15h ago

    Pubity Group: Memes, Marketing and 170 Million Followers

    Paramount’s brief for Scary Movie 6: “unapologetically inappropriate.” Pubity’s answer? A glass hotbox in Times Square, with Ghostface and the returning cast inside. The campaign generated more than 66 million views across Pubity’s own channels. This week on Brands In Play, Myles Chilvers and Nina Kammer from London-based social media publisher Pubity Group join Nic Hill and Matt Daly to break down the stunt, from spoofing Severance’s glass-box activation to securing last-minute permits. They explain how they planned the headlines, memes and camera shots before production began, and why knowing what people will send to their friends shapes the entire idea. Watch or listen to the full episode. Watch or listen to Episode 99 of Brands In Play. Follow Nina Kammer - https://www.linkedin.com/in/ninakammer/ Myles Chilvers - https://www.linkedin.com/in/myles-chilvers/ Follow Pubity Group - https://www.linkedin.com/company/pubity/home/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ #brandsinplay

    Pubity Group: Memes, Marketing and 170 Million Followers

  2. 2d ago

    LEGO PlayStation, Ali G in Fortnite & Best Buy’s Gaming Bet | EP98

    This week, Nic and Matt are talking about LEGO and PlayStation recreating a ’90s bedroom, Call of Duty letting Twitch viewers help solve missions in the real world, and Netflix and Walmart bringing Mattel, Colgate and Nongshim into a KPop Demon Hunters night market. Each partner has something to contribute, which makes a difference when you’re asking fans to spend time there. Best Buy is teaming up with IGN to give gamers something to come back for between hardware purchases. Domino’s is tying Minecraft rewards to pizza orders, Ali G turning up in Fortnite, and e.l.f. bringing avatar styling to ZEPETO.  Plus, Discord and Netflix’s latest advertising updates, and whether Iron Man himself can change how people see Snap’s smart glasses! Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts. #brandsinplay #lego  #ign  #brandpartnerships #twitch  Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ #brandsinplay

    LEGO PlayStation, Ali G in Fortnite & Best Buy’s Gaming Bet | EP98

  3. Oct 21

    Inside Dataland: AI Art, L’Oréal’s Scent Tech And Immersive Worlds

    Would you go to an AI art museum powered by a Large Nature Model (LNM)? We did! This week, Nic brings Matt along for a room-by-room account of his visit to DATALAND in LA. We cover L'Oréal's scent collars, an immersive rainforest, and a massive robot arm painting a masterpiece inspired by biometric visitor data! For anyone building immersive brand experiences, the question worth asking is: how do you make participation feel meaningful? DATALAND is pushing the envelope on that right now. Also, Brands In Play won Gold and Listener's Choice in the Creativity & Marketing category at the Signal Awards. To everyone who voted, listened, and helped us make this show each week: thank you! Follow Us: Host: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Guest Host: Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ #brandsinplay #dataland

    Inside Dataland: AI Art, L’Oréal’s Scent Tech And Immersive Worlds

  4. Oct 19

    Xbox XP, Ghostbusters x Rivian & Street Fighter Takes Over Times Square | Ep. 96

    Gaming IP is showing up in some pretty unexpected places this week, and brands are getting creative with how they use it. This week on the news, Nic and Matt kick off the week with Xbox building XP to push its franchises further into entertainment, merch, live experiences and brand partnerships. Rivian turned Ghostbusters into an in-car Halloween activation. Street Fighter took over Times Square.  Balenciaga made VALORANT’s Viper its first digital ambassador. And Samsung is bringing Roblox experiences into the real world. We also spend some time on the AI side of game development, with Google, Epic and Xbox all making moves, and then the NBA’s Miami Heat’s collaboration with the new GTA6 brings Vice City to the stadium. Matt created his own NBA x gaming crossovers for Nic to react to. A lot packed into this one, but that’s the thread running through all of it: This is where culture is forming, and the smartest marketers know it. Another week of gaming, brands and some pretty wild creative ideas. Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts. #brandsinplay #xbox  #ghostbusters  #rivian  #streetfighter  #brandpartnerships  Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ #brandsinplay

    Xbox XP, Ghostbusters x Rivian & Street Fighter Takes Over Times Square | Ep. 96

  5. Oct 14

    Sound Is Survival: JBL's Gaming Strategy

    If there's one thing gamers hate, it's having their game interrupted by an ad. And when you're a brand trying to reach that audience, getting it wrong can do more harm than good. This week, Nic Hill and Matt Daly sit down with Bryce Showalter, who leads gaming at JBL and knows both sides of the conversation, having spent years as a professional gamer and streamer himself. We talk about how JBL is building its place in gaming through e-sports, Fortnite, Roblox, Overwolf and partnerships with creators like Clix. Bryce also makes a pretty interesting argument for why creators are becoming more valuable to brands than traditional esports sponsorships. There's a lot here about earning credibility with gamers, knowing when advertising becomes an interruption, and why having someone who understands gaming making decisions inside a brand can change everything. And of course, when you're JBL, there's one advantage you can build a whole strategy around: Sound Is Survival. One last thing! Today and tomorrow are the last days  to vote for Brands In Play in the Signal Listener's Choice Award, where we're nominated in the Creativity & Marketing category! We're incredibly grateful to everyone who's supported the show and helped us get this far. If you've enjoyed listening to Nic and Matt, we'd really appreciate one last push! Voting closes October 15.  Vote for Brands In Play: https://vote.signalaward.com/PublicVoting#/2026/shows/genre/creativity-marketing Watch or listen to Episode 95 of Brands In Play. Follow Bryce Showalter - https://www.linkedin.com/in/bryceshowalter/ Follow Harman International - https://www.linkedin.com/company/harman-international/home/ Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Sound Is Survival: JBL's Gaming Strategy

  6. Oct 12

    Paramount x Warner Bros., Dune in Fortnite & the Halloween IP Takeover | EP94

    This week, Nic Hill and Matt Daly have a lot to unpack. Paramount and Warner Bros. are coming together under one roof, bringing some of entertainment's biggest franchises into the same conversation. Matt also takes us through his firsthand experience with Dune: Awakening's integration into Fortnite, while Fortnitemares is bringing another massive lineup of horror IP into the platform. Elsewhere, KFC is turning its biggest fans into game show contestants, Reese's and Zillow are getting competitive over Halloween, Abarth is driving into Gangstar Vegas, and Volvo brought a rainforest to the Outernet in London. We also revisit Fanta's controversial AI campaign and the growing privacy debate around Meta's Muse and OpenAI's Dots. One last thing! This is the final week to vote for Brands In Play in the Signal Listener's Choice Award, where we're nominated in the Creativity & Marketing category. We're incredibly grateful for everyone who's supported the show so far. If you've enjoyed listening to Nic and Matt each week, we'd really appreciate your vote! Voting closes October 15. Link in the comments. Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts. Watch or listen to Episode 94 of Brands In Play. #ImmersiveMarketing #duneawakening #kfc #fortnitemares #dots  Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Paramount x Warner Bros., Dune in Fortnite & the Halloween IP Takeover | EP94

  7. Oct 7

    Mattel Is Playing the Long Game With Barbie, Roblox and Gaming

    Mattel has some of the biggest IP in the world. Now it’s getting much more serious about building games around it. Nic Hill and Matt Daly sit down with Sean Thompson, VP of Mattel Game Studios, to talk about the launch of Barbie DreamStyle on Roblox and the thinking behind Mattel’s broader gaming strategy. Sean breaks down why Barbie can support multiple Roblox experiences at once, what Mattel has learned about building for UGC platforms, and why success on Roblox means playing the long game rather than betting everything on launch week. They also get into brand safety, building for the audience already on the platform, Mattel Game Studios’ approach to publishing, and how IP like Barbie can move between generations without losing what makes it Barbie. And ALSO - Brands In Play is a Finalist in the 5th Annual Signal Awards in the Creativity & Marketing category, and we’re up for the Listener’s Choice Award. If you’ve been watching or listening to the show, we’d really appreciate your vote. Voting is open through October 15, and every vote counts. Vote for Brands In Play: https://vote.signalaward.com/PublicVoting#/2026/shows/genre/creativity-marketing A really good conversation about what happens when a major IP owner starts thinking like a games publisher. Watch or listen to Episode 93 of Brands In Play. Follow Sean Thompson - https://www.linkedin.com/in/sean-thompson-ca77/ Follow Mattel.Inc - https://www.linkedin.com/company/mattel/posts/?feedView=all Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Mattel Is Playing the Long Game With Barbie, Roblox and Gaming

  8. Oct 5

    Minecraft Opens Up, GTA VI Spills Into Roblox & OpenAI Goes Mainstream | EP92

    Brands In Play is a finalist in the 5th Annual Signal Awards in Creativity & Marketing, and we’re also up for Listener’s Choice award. We need your vote. Please cast a vote for us before October 1! https://vote.signalaward.com/PublicVoting#/2026/shows/genre/creativity-marketing This week, Minecraft has been one of the biggest creator platforms in gaming for years, but Mojang and Microsoft have never made it as easy for brands to play there as Roblox or Fortnite. That door now looks like it’s starting to crack open. Nic Hill and Matt Daly also talk Rockstar Games turning GTA VI into a full entertainment release, the spillover into Roblox, Best Buy building a media business around its stores and customer data, Crunchyroll and Venum putting Jujutsu Kaisen on real fighting gear, Vogue and Unitree Robotics sending humanoid robots down the runway, and OpenAI making a very deliberate shift toward normal, everyday use cases. Watch or listen to the full conversation on Spotify, YouTube and Apple Podcasts. Watch or listen to Episode 92 of Brands In Play. #ImmersiveMarketing #vogue #GTA6 #minecraft #brandintegrations #jujutsukaisen  Follow Us: Co-Hosts: Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/ Matt Daly - https://www.linkedin.com/in/dalymatt/ Producer / Editor  Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ Website: https://www.brands-in-play.com/ #brandsinplay

    Minecraft Opens Up, GTA VI Spills Into Roblox & OpenAI Goes Mainstream | EP92
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Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.

Information

  • Creator
    Brands In Play
  • Years Active
    2025 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © 2026 Brands In Play
  • Show Website
    Brands In Play

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