Optimized Online Marketing Podcast

Stacy Barnes
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Maximize sales and increase conversions by optimizing the customer experience. Learn more at https://optimizedonlinemarketing.com

  1. [OOM 201] One Year Anniversary of the Podcast! (Updated Audio File)

    1D AGO

    [OOM 201] One Year Anniversary of the Podcast! (Updated Audio File)

    EDIT: This is an updated audio file. Previously some of my words were clipped in the wrong areas. This one should be easier to listen to. ---- What if your next online offer isn’t something brand new… but something you’ve been quietly doing all along? In this 1-year anniversary episode, I’m launching Season 2 of the podcast and sharing a behind-the-scenes experiment: building a brand-new offer in real time. I’ll walk you through the validation process, why I scrapped a previous idea, and why I’m shifting into event marketing for online coaches and course creators who want to sell out their in-person events. Why I’m pivoting into event marketing after one year of podcasting and what triggered the shiftHow I approach validating a new offer before fully building or launching itThe connection between online marketing strategy and selling out in-person eventsHow to recognize when an offer aligns with your energy, skills, and long-term business goalsFor more episodes, checkout https://optimizedonlinemarketing.com

    15 min
  2. [OOM 030] How to gain credibility as a NEW marketer

    6D AGO

    [OOM 030] How to gain credibility as a NEW marketer

    You don’t need thousands of followers to make money. All you really need is something people actually want, the right positioning, and relatability. In This Episode: How to build trust fast, even if you’re brand new and don’t have reviews, testimonials, or social proof yet.How to test your systems with a low-ticket offer before jumping into selling higher-priced programs.Why selling what people want right now changes everything, and how to identify real demand.How to find the pricing sweet spot that aligns with market demand, without underpricing or overpricing your offer.How to use the exact words your audience is searching for so your offer actually shows up and connects. If you’re a new marketer wondering whether you can really start selling without a huge following, this episode will show you that you absolutely can. For more episodes, visit https://optimizedonlinemarketing.com

    17 min
  3. [OOM 029] Online Courses Aren’t Dead (How to adapt in a dying marketplace)

    FEB 3

    [OOM 029] Online Courses Aren’t Dead (How to adapt in a dying marketplace)

    Everyone keeps saying online courses and memberships are "dead", but what if they’ve just evolved? What you’ll learn in this episode: Why "dying" models like malls and retail are really just businesses adapting, and how that applies to your online offers How to spot when your course or membership no longer fits what your audience wants right now Examples of businesses winning by focusing on experience, trends, and community Easy ways to ask for feedback that lead to better offers without inviting negativity What to watch (emails, posts, downloads, and similar accounts) to catch audience shifts earlyFor more episodes, visit https://optimizedonlinemarketing.com

    13 min
  4. [OOM 028] Why Your Product Isn't Selling

    FEB 3

    [OOM 028] Why Your Product Isn't Selling

    If your product isn’t selling, the problem might not be your product at all. In this episode, I break down why three similar K-pop groups had completely different tour results , and what that teaches us about marketing, launches, and audience expectations. We cover: - Why someone with a "similar" offer can outsell you - The difference between audience size and warm audience - How BTS uses long-term content systems to maintain demand - How 1Verse sold out with a much smaller following - The danger zone of being a "mid-level" brand - Why emotional anticipation matters before any launch - How mismatched expectations lead to disappointing results Simple takeaway: The person who understands and connects with their audience best will win, even with a smaller platform. For more episodes, visit https://optimizedonlinemarketing.com

    23 min
  5. [027 OOM] Email Marketing for Beginners with Liz Wilcox

    FEB 3

    [027 OOM] Email Marketing for Beginners with Liz Wilcox

    If email marketing feels awkward, forced, or like you never know what to say, this episode will change how you think about it. In this conversation, I’m joined by email marketing expert Liz Wilcox to talk about what actually works with email, especially if you have a newer online offer and don’t want your emails to sound stiff, salesy, or robotic. We break down email marketing in a very human, practical way and focus on connection over complicated strategies. In this episode, we talk about: - Where to actually start with email marketing (hint: it's not selling) - Why a strong welcome sequence matters more than people realize - What "nurturing" your list really looks like in real life - How to inject personality into your emails without forcing it - Writing emails that sound like you, even if you don’t think you’re "funny" - What’s still working with weekly newsletters right now - Why human-to-human emails outperform formulas and templates If you’ve been overthinking email marketing or avoiding it altogether, this episode will help you simplify things and feel more confident hitting send. For more episodes, visit https://optimizedonlinemarketing.com Find Liz at https://lizwilcox.com

    43 min

  6. JAN 19

    [026 OOM] My Podfest Experience and Marketing Takeaways

    In this episode, I'm sharing my biggest takeaways from attending Podfest, including the ideas that challenged how we think about podcasting, marketing, and trust. We talk about: Why community and real relationships matter more than "networking" The growing trust gap in online marketing (and why that's actually a good thing) How to use AI without losing the human connection Why limited-series podcasts are powerful for growth and discovery How binge-worthy content builds trust faster than endless episodes What podcast ads can teach us about selling without being salesy -- For more episodes, visit https://optimizedonlinemarketing.com

    24 min

  7. 12/23/2025

    [025 OOM] Exciting Changes for 2026

    What's ahead for 2026 for the business:  Optimized Online Community will be a closed membership (not closing, closed door model) Optimized Offer Oasis will be an evergreen product Branding and Graphics will be released early 2026 Promoting Funnels Cake as an affiliate with bonuses later in 2026 Optimized Online Marketing will be rebranded as Optimized Online Offer

    12 min

  8. 08/26/2025

    [024 OOM] Stand Out in a Saturated Market

    How to Stand Out in a Saturated Market With so many online offers flooding the digital space, it can feel impossible to get noticed. In this episode of the Optimized Online Marketing Podcast, I share four powerful strategies to help your offer shine even when the market feels crowded. What You’ll Learn in This Episode: ✅ Use a Unique Methodology or Framework One of the best ways to stand out is to create a framework that’s uniquely yours. A memorable, repeatable system not only makes your approach more valuable, but it also helps your audience instantly recognize your brand. ✅ Create a Unique Niche Instead of trying to appeal to everyone, narrow your focus. The more specific you are about who you help and how you help them, the easier it is for your audience to see you as the go-to person in your space. ✅ Infuse Your Unique Personality People don’t just buy into offers—they buy into you. Infusing your quirks, stories, and perspective into your work makes you relatable and memorable. Your personality is what transforms an ordinary offer into one that truly resonates. ✅ Create Consistent and Recent Content It’s not enough to have a great idea; you need to show up regularly with fresh content. Consistency builds trust, and recent content shows your audience that you’re actively engaged and up-to-date in your field. ✨ Whether you’re building your very first offer or refining an existing one, these four strategies will help you stand out in a crowded digital marketplace.

    17 min
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Maximize sales and increase conversions by optimizing the customer experience. Learn more at https://optimizedonlinemarketing.com

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