The WELL Optimized Podcast

Heather Hamilton
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The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.  Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.  Whether you're optimizing your website, your content, or your mindset—you're in the right place.

  1. 10/14/2025

    Should You Move Your Website For SEO?

    Thinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your website really makes sense. From WordPress and Shopify to Squarespace, Wix, Webflow, and Showit — we’re covering how each platform stacks up for SEO, what hidden costs to watch out for, and how to protect your traffic if you ever do migrate. If you’ve been wondering whether to move your site, this episode will help you make a confident, informed decision. 💡 In This Episode: Why you might be thinking about moving your siteWhat actually affects SEO — and what doesn’tReal talk: WordPress vs. Wix vs. Squarespace vs. ShopifyWhen a site migration actually makes senseHow to move your site without losing SEO equityA step-by-step checklist for safe migrationThe truth about “better SEO” - it’s not your CMS, it’s your strategy🔗 Resources Mentioned: Blog: Should You Move Your Website for SEO?Well Optimized SEO WorkshopsFree Consultation Call - Book Here

    28 min

  2. 09/18/2025

    ADA Compliance and SEO: Why Accessibility Matters for Your Website

    Accessibility extends far beyond the physical world—it applies to your website, too. In this episode, we break down why ADA compliance is about more than just checking a legal box. It’s about creating an inclusive digital space that works for everyone. And, when you make your site accessible, you’re also making it more SEO-friendly. We’ll cover: Why ADA compliance matters for all businesses How accessibility and SEO share the same ultimate goal: a better user experienceThe overlap between assistive technology (like screen readers) and voice search optimizationPractical ways ADA compliance supports technical SEO, on-page SEO, and user engagementAt the end of the day, accessibility comes first. SEO just happens to benefit along the way. Links & Resources: Read more on our blogBook a consult call to get an audit for your website

    8 min

  3. 08/11/2025

    Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond

    Search isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products. If your SEO strategy is still focused only on short keywords and traditional search, you’re leaving money on the table. In this episode, we break down the biggest shifts happening in search behavior right now—plus how to adapt so your business shows up wherever your audience is looking. We’ll cover: Why searches with 5+ words are growing 1.5x faster than short queriesHow Gen Z is reshaping search with AI, voice, image, and social platformsThe rise of Google Lens and what “commercial intent” means for your salesSimple SEO updates to future-proof your strategyHow to align Google, social, and AI-driven search into one cohesive planSearch is becoming more human, more visual, and more multi-platform than ever. The businesses that win will be the ones that evolve with it. Resources & Links Mentioned in This Episode: Book a call with Well Optimized SEOFollow Well Optimized SEO on InstagramRead the full blog: Search Behavior Is Changing: How to Update Your Strategy

    19 min

  4. 07/08/2025

    Google AI Mode: What it Means for Your Business

    Google just launched AI Mode, and it’s reshaping how users interact with search results. Instead of a page full of links, users can now get AI-generated summaries, follow-up prompts, and explore subtopics—all without clicking through to your site. In this episode of The Well Optimized Podcast, we break down: What AI Mode is and how it worksThe rise of clickless search and what it means for organic trafficWhy less traffic doesn’t necessarily mean fewer leadsHow to keep showing up in AI-powered resultsKey strategies for future-proofing your content and SEOWhether you're running your own site or managing marketing for clients, this episode will help you understand the next evolution of search—and how to adapt your strategy. 🧩 What You'll Learn: The difference between classic search and AI ModeHow Google is using summaries and follow-up promptsTips for maintaining visibility with multimodal contentWhy brand authority and off-page signals matter more than everHow to rethink success metrics in a clickless search world 🔗 Resources & Links: 🎙️ Read the full blog + listen on our site 📅 Join our next SEO workshop: Tech SEO Basics – July 23 💬 Connect With Us: Instagram: @welloptimizedseoWebsite: welloptimizedseo.comWork with us: Book a free consult

    19 min

  5. 06/04/2025

    Stop Using ChatGPT for SEO (The Right Way to Use AI)

    ChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without tanking your rankings. Whether you’re DIY-ing your SEO or working with an agency, this episode will help you use AI the right way. 🔍 What You’ll Learn: Why ChatGPT can’t replace keyword research, competitive analysis, or technical auditsWhat tasks AI actually supports in your SEO workflowCommon AI mistakes we see (and how to fix them)How to blend human-led strategy with smart automationWhy YMYL businesses (health, finance, law, etc.) need to be extra cautious with AI content💡 Quick Takeaways: Think of ChatGPT like a smart intern—it needs direction and oversight.AI doesn’t pull real keyword data or understand your audience’s intent.Over-relying on ChatGPT for SEO can lead to thin, generic, unranked content.SEO still starts with strategy: data, intent, and structure first—then AI.📌 Links & Resources: Full Blog: How to Use ChatGPT Without Hurting Your SEOBook a Free SEO Consult👋 Let’s Connect: Follow @welloptimizedseo on Instagram or visit welloptimizedseo.com for SEO strategy, audits, and monthly content plans.

    23 min

  6. 05/05/2025

    Will AI Replace SEO? How to Stay Visible in AI Search

    AI is changing how we show up for people and where. In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what that means for your SEO strategy. More to come on this topic, but this is the overview and starting point to understanding AI and search. We cover the basics of: What AI search engines are and how they work The rise of clickless search and what it means for traffic Whether AI is replacing SEO (spoiler: nope, but it is evolving it) 5 actionable ways to optimize your site for AI search results Why digital PR, technical SEO, and topical authority matter more than ever How to track AI search traffic in GA4 and why you should Keep your business ahead of the curve. 🔎 Read more here: https://welloptimizedseo.com/blog/will-ai-replace-seo/ Want to know if your site’s ready for AI search? Let’s chat—schedule a free consultation at welloptimizedseo.com

    24 min

  7. 04/22/2025

    What is Your Money Your Life in SEO?

    If your business deals with health, wellness, money, safety, or law —you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your SEO strategy, and what you need to be doing differently if you run a business in a high-trust, high-impact industry like health, wellness, beauty, law, or finance. We’ll talk about how Google evaluates trust and credibility, how to write content that ranks and builds client trust, and the common mistakes we see small businesses make when trying to show up online. 🧠 What You’ll Learn in This Episode: What is YMYL content?The types of businesses Google classifies as “high risk” for misinformationExamples of YMYL industries and what qualifiesWhy YMYL matters for SEO:How Google’s algorithm treats these sites differentlyThe importance of E-E-A-T (Experience, Expertise, Authority, Trust)Common SEO mistakes in YMYL industries:Not showing credentials or who’s behind the contentWriting generic content instead of demonstrating subject-matter expertiseIgnoring credibility signals like reviews, bios, citations, or FAQsBest practices for creating trustworthy content:What to include on your About page and service pagesHow to structure content with E-E-A-T in mindTips for boosting authority as a newer business🎯 Takeaways: If your content could impact someone’s physical, financial, or emotional safety—assume Google is watching.Show who you are, why you're qualified, and how you help—on every page.It’s not just about keywords. It’s about building trust—online and off.🔗 Links & Resources: Google’s Search Quality Evaluator GuidelinesWELL Optimized SEO Workshops

    20 min

  8. 04/01/2025

    Time To Execution: A Success Metric

    Done is better than perfect, and taking action beats overthinking every single time.  You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving yourself a false sense of progress. Time to execution matters. The longer you sit on an idea, the heavier it gets. It starts to feel bigger, scarier, more impossible. But momentum loves motion. So start messy. Start imperfect. Start with a coffee-stained post-it note and build something weird. Then go back and fix it later. Just start. There are times when you SHOULD slow down, though. And we cover those in this episode, too. Certain things DO call for more time and thoughtfulness (partnerships, legal matters, financial leaps, etc).  Above all, remember that rest is not a reward; it’s a requirement.  And with quiet comes CLARITY. In this episode, I share my tips and tricks for quick execution without getting overwhelmed about having the perfect end product. 👉 Action Homework: Take messy action on something you've been sitting on. Links & Resources: 💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here. 🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton! Mentioned in this episode SEO Workshops for Small Business Owners (grab a recording or attend the next one!) 🌎 Connect with Heather Website: welloptimizedseo.comInstagram: @welloptimizedseoLinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/ 📩 Got a topic or question? Email me at heather@welloptimizedseo.com

    20 min
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About

The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance.  Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way.  Whether you're optimizing your website, your content, or your mindset—you're in the right place.

Information

  • Creator
    Heather Hamilton
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2025 The WELL Optimized Podcast
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    The WELL Optimized Podcast