True Medicine

Truemed

True Medicine is a show about real people investing in their health and the brands making that possible. Each episode, we sit down with Truemed members who've used their HSA/FSA dollars to take control of their health, alongside the founders behind the brands they trust. These are honest conversations about what's actually working in health products today; the products, the mindset, and the everyday choices behind real health outcomes.

Episodes

  1. 3d ago

    HSA & FSA for Sauna Box: Powering Accessible Heat Therapy with Truemed | Nolan & Sean, Co-Founders

    HSA & FSA dollars have become a major acquisition lever for Sauna Box, and co-founders Nolan and Sean explain why. Frustrated by the lack of affordable, portable sauna options on the market, Nolan and Sean launched Sauna Box in 2023 with a 100-unit first batch, and sold out of pre-orders in just 5 days. Since then, the company has expanded into infrared saunas, steam kits, red light-equipped models, and traditional dry saunas, all built around the same goal: making heat therapy accessible to everyday people. Nolan and Sean break down why they consider sauna use true medicine rather than a spa luxury, citing a landmark Finnish study showing a 40% decrease in all-cause mortality among frequent sauna users. They also share how HSA/FSA acceptance through Truemed has shaped their business: over 90% of their ads now mention HSA/FSA, and offering it has broadened their customer base beyond the biohacking crowd to everyday people looking to build healthier habits. In this episode: - How Nolan and Sean built Sauna Box - The science behind heat therapy and raising core body temperature - Sauna Box's full product lineup: Smart Steam Kit, Pulse, Solara, and Forge - Why they made HSA/FSA a central part of their acquisition strategy - How HSA/FSA has broadened their customer base beyond biohackers - Why infrared heat allows for red light therapy to be combined with sauna use - How customers can use their HSA/FSA to purchase Sauna Box through Truemed 0:35 Meet Nolan and Sean, co-founders of Sauna Box 2:02 Selling out their first 100-unit batch in 5 days 3:37 Why heat therapy matters, and what's happening in the body 6:23 Walking through Sauna Box's full product lineup 9:58 Why HSA/FSA became central to their acquisition strategy 11:35 How HSA/FSA has broadened their customer base 12:22 Why infrared heat allows red light therapy to be combined with sauna use 19:43 How customers can use their HSA/FSA on Sauna Box today Shop SaunaBox and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/saunabox Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures. #hsa #fsa #healthsavingsaccount #SaunaBox #saunatherapy #heattherapy #Truemed

  2. Sep 23

    HSA & FSA for WeNatal: Fueling Fertility Health with Truemed | Vita Delrahim & Ronit Menashe

    HSA & FSA dollars have become a major growth channel for WeNatal, and co-founders Vita Delrahim and Ronit Menashe break down why offering these payments through Truemed made sense for their business. About 14% of WeNatal's volume now comes through Truemed, their Truemed customer base has grown 37% year-over-year, and those customers spend 2.5 times more than the average WeNatal customer, thanks in part to pre-approved items that remove the friction of the Letter of Medical Necessity process. Vita and Ronit explain why they believe prenatal supplements should be considered medically necessary, not just a nice-to-have, making the case that HSA & FSA dollars are one of the most underutilized tools people have for fertility and preventative health. They share the personal story that led them to build WeNatal, discovering that 50% of miscarriages are linked to male factor fertility, and how that shaped their mission to treat fertility as a shared journey between partners rather than solely a woman's burden. In this episode: - Why WeNatal decided to offer HSA & FSA payments through Truemed - The business impact: 14% of volume from Truemed, 37% YoY growth, 2.5x average order value - How pre-approved items through Truemed have simplified the process for customers - Why Vita and Ronit believe prenatals should be considered medically necessary - The discovery that 50% of miscarriages are linked to male factor fertility - Why WeNatal treats fertility as a "team sport" between partners - What's inside WeNatal's men's and women's prenatal formulations, and why dosage and bioavailability matter - Why the supplement industry remains largely unregulated 00:00 The stat that started everything: 50% of miscarriages linked to male factor 0:29 Meet Vita and Ronit, co-founders of WeNatal 1:52 Ronit's doctor dismisses her miscarriage as "just your age" 3:14 The antioxidant discovery that changed their approach 4:11 Ronit gets pregnant at 42 after a 3-month protocol 5:22 Why men's health has been left out of the fertility conversation 6:48 Inside the men's prenatal formula: antioxidants and B vitamins 9:14 Inside the women's prenatal formula: 24 ingredients vs. the industry norm 11:47 Why the supplement industry remains so unregulated 14:41 Why prenatals should be considered medically necessary, not a nice-to-have 16:36 How Truemed's founder inspired Ronit to bring WeNatal on board 18:52 The business impact: 14% of volume, 37% YoY growth, 2.5x order value from Truemed Shop WeNatal and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/wenatal Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures. #hsa #fsa #healthsavingsaccount #WeNatal #fertility #prenatal #Truemed

  3. Sep 16

    How HSA & FSA Funds Towards KANE Recovery Shoes Helped Andi Beat Chronic Pain | Truemed Member

    Andi has been an athlete her whole life, using her HSA & FSA to invest in recovery. She played multiple sports through high school and college before becoming an assistant softball coach at Washburn University. Along the way, she's dealt with a torn ACL, multiple meniscus tears, including one that led to her meniscus being removed entirely at 21, and chronic back pain from years on the turf. Doctors told her she'd need a knee replacement by her 30s. Andi shares how she discovered Truemed through KANE Footwear recovery shoes, used her HSA to purchase them, and noticed she no longer had the usual back pain she'd get from coaching on turf. She walks through how simple the Truemed process was, and how she's since used her HSA for other tools like an Ōura Ring to track her sleep, heart rate, and recovery as she stays active. In this episode: - Andi's athletic background: soccer, volleyball, basketball, and softball - Her ACL tear and reconstruction in high school - Multiple meniscus tears, including one that led to her meniscus being removed at 21 - Being told she'd need a knee replacement by her 30s - Discovering Truemed through KANE Footwear recovery shoes - How the shoes helped with chronic back pain from playing on turf - Her simple experience using her HSA card at checkout - Using her HSA for an Ōura Ring to track sleep and recovery - Her go-to recovery routine: stretching, especially in the shower 00:00 A knee injury and a doctor's warning 3:10 Andi's history of injuries as an athlete 5:31 The third knee surgery 7:38 Discovering Truemed through KANE Footwear's website 10:14 Why she swears by her KANE Footwear recovery shoes 16:47 Why Truemed encourages root cause health interventions 19:33 Using her HSA for an Ōura Ring 21:06 How simple the Truemed checkout process was 23:34 Andi's advice: consistency is everything Shop KANE Footwear and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/kane-footwear Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures. #hsa #fsa #healthsavingsaccount #KANEFootwear #recoveryshoes #softball #Truemed

  4. Sep 9

    HSA & FSA Payments for Bikes: Fueling Ari Bikes Growth with Truemed | Chris Washburn, Founder & CEO

    Chris Washburn, founder and CEO of Ari Bikes, explains why offering HSA & FSA payments through Truemed became a meaningful advantage for his business. Ari bikes are custom-fit, high-performance bikes sold direct to consumer, already priced 30-40% below comparable dealership bikes. Adding HSA & FSA eligibility on top of that gives customers another ~ 30% in savings depending on their tax bracket, making a legitimate health investment more accessible. Chris also shares the personal story behind his mission: breaking his neck in a mountain biking accident in Costa Rica, being told he'd never ride again, and the recovery that shaped his belief that biking is as much a mental health tool as a physical one. In this episode: Chris's catastrophic mountain biking accident and neck injury in Costa RicaBeing told he'd never ride a bike again, and his recoveryWhy he left a corporate career to start Ari BikesThe meaning behind the name "Ari"Why Ari custom-fits every bike to the individual riderHow ebikes serve as a legitimate health and mobility toolWhy Ari Bikes are HSA & FSA eligibleChris's philosophy on preventative vs. reactive healthcare 00:00 A catastrophic neck injury while mountain biking01:25 Leaving a corporate career to start Ari Bikes02:44 The meaning behind the name "Ari"06:15 Chris's own health and recovery journey10:06 Getting back on a bike after being told he never would12:00 Why a custom-fit bike is a genuine health investment15:57 Why ebikes are a legitimate medical intervention18:39 Why Ari Bikes are HSA & FSA eligible21:37 What more Americans investing in prevention could change Shop Ari Bikes and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/ari-bikes Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures. #hsa #fsa #healthsavingsaccount #AriBikes #ebike #preventativehealth #Truemed #founderstory

  5. Sep 2

    A Miracle Recovery, Powered by HSA & FSA | Truemed Member, Nick Smart

    Nick Smart, a Houston-based tech professional and founder of Sevo Skincare, shares how a torn pec tendon from a bench press accident led him to discover Truemed. Facing a $1,200 red light therapy device he couldn't justify buying out of pocket, Nick used his HSA/FSA to take the leap, and ended up with a recovery his surgeon called the best he'd ever seen, cutting an expected year-and-a-half recovery down to six months. Nick walks through how he's used Truemed across nearly every part of his and his family's health, from red light therapy and an Eight Sleep mattress to gut health support and skincare, and shares why he believes Truemed has "democratized" access to higher-end health products for everyday families. In this episode: - Nick's torn pec tendon and his surgeon calling his recovery "the best I've ever seen" - How he discovered Truemed while researching a $1,200 red light therapy device - Using Truemed to buy an Eight Sleep Pod 5 for better sleep and postpartum recovery tracking - Getting a Letter of Medical Necessity through Truemed: "little to no friction points" - Using his HSA for Canopy shower filters, Body Bio supplements, Thorne, and Gorilla Mind - Why he started Sevo Skincare after his sister's eczema cleared up with a homemade serum - Why HSA/FSA access matters to Nick as a founder offering his own products through Truemed - Nick's view on Western medicine's focus on reactive care vs. long-term health span 00:00 The Bench Press Accident That Changed Everything 02:31 Discovering Truemed While Researching Red Light Therapy 03:21 "The Best Recovery I've Ever Seen" — His Surgeon's Reaction 11:05 Why Nick Keeps Red Light Therapy on His Desk Every Day 13:39 The Eight Sleep Pod 5: Built for Better Sleep and Recovery 17:12 Tracking Postpartum Health Through Eight Sleep 18:53 Getting a Letter of Medical Necessity: "It Just Works" 23:34 Nick's Full HSA/FSA Stack: Canopy, Body Bio, Thorne, and More 25:41 What "Medically Necessary" Really Means to Nick 26:29 Why Nick Started Sevo Skincare Learn more about Sevo Skincare: https://sevoskin.care/ Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures. #hsa #fsa #healthsavingsaccount #redlighttherapy #eightsleep #skincare #Truemed #biohacking

  6. Aug 26

    A Founder's HSA & FSA Story: Cardiac Recovery and KAATSU | Steven Munatones, CEO and Co-Founder

    Steven Munatones, CEO and co-founder of KAATSU Global, shares the story of surviving a widowmaker heart attack after a grueling stretch of international flights, an event his 17-year-old son helped him survive with hands-only CPR while paramedics were on the way. Steven walks through his nine-day coma, waking up to ask his doctor if he could use KAATSU, and the resistance he faced from American physicians unfamiliar with the technology, a blood flow restriction system developed by a Japanese cardiologist in the 1960s.Steven also shares how KAATSU's biggest advocates, women over 50, have spread the product through word of mouth to 70 countries worldwide, how accepting HSA/FSA payments through Truemed opened KAATSU up to an entirely new base of customers, and why he believes the Japanese approach to preventive medicine, longer visits, more holistic questions, and a long-term view of health, offers lessons for the American system. He closes with the story of completing a 76km swim around an island in Japan, ten years after his heart attack, guided by the same son who once saved his life.In this episode:- Steve's widowmaker heart attack after a string of international flights- His 17-year-old son's hands-only CPR that helped save his life- How KAATSU's blood flow restriction bands work- KAATSU's origins with a Japanese cardiologist in the 1960s- How HSA/FSA access through Truemed brought KAATSU new customers- The 76km swim around an island in Japan that closes out his story00:00 The widowmaker heart attack01:37 His son's hands-only CPR03:39 Asking to use KAATSU right after waking up07:47 How KAATSU's bands work14:50 From Tokyo to 70 countries17:12 The 76km swim around an island in Japan26:16 Why Truemed exists33:23 New customers through HSA/FSA38:07 KAATSU's oldest customer: 104 years oldShop KAATSU and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/kaatsuLearn more about Truemed: ⁠https://www.truemed.com/⁠Follow Truemed: ⁠https://www.instagram.com/truemedpaymentsTruemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.#hsa #fsa #healthsavingsaccount #KAATSU #cardiacrehab #heartattacksurvivor #hearthealth #Truemed

  7. Aug 19

    Stage 3 Cancer to Full Remission: How HSA & FSA with Truemed Supported Stephanie's Healing Journey

    Stephanie, a health educator and cancer survivor from the New Orleans area, shares her story of being diagnosed with rare stage 3 triple-negative breast cancer in February 2021, and how she used an integrative approach, real food, HSA & FSA-eligible red light therapy, and mindset work to reach no evidence of disease just 84 days after diagnosis. Stephanie walks through the differences between conventional, functional, and integrative medicine, why she believes in eating "all the colors of the rainbow" and avoiding processed food, and how her integrative medicine doctor first recommended red light therapy and infrared sauna use as a daily detox and cellular health practice. She also shares how she found HigherDose through Truemed, used her FSA to cover the cost of red light devices, and why she considers mindset work just as critical to healing as nutrition or medical treatment. In this episode: Stephanie's background and her February 2021 stage 3 triple-negative breast cancer diagnosisHow she built her own treatment protocol alongside chemo, including detoxing and nutrition supportHer mother's earlier breast cancer diagnosis and choice to forgo chemo/radiationThe difference between conventional, functional, and integrative medicineWhy she believes in "real food" — eating seasonally, avoiding processed foods, and her daughter's "pronounce the ingredients" ruleWhy she practices juicing despite common criticism, and her use of wheatgrassHow red light therapy and infrared sauna support detox pathways and mitochondrial healthDiscovering HigherDose through the Truemed marketplaceUsing her FSA to cover HigherDose red light therapy products (hat, face mask, chest mask, mat)How red light therapy has helped with hair regrowth and collagen productionHer past frustration with FSA/HSA claim rejections before finding TruemedThe "real mindset work" pillar of her approach, including guided visualizations for survivorsHer guided visualization work, used by over 25,000 womenReframing chemotherapy mentally as "liquid gold" rather than "the red devil" 00:00 Intro 02:34 The Diagnosis No One Expected04:13 A Decade of Prep, One Diagnosis05:50 84 Days to No Evidence of Disease07:15 Real Food, Real Rules12:38 The Grocery Store Test14:53 The Doctor's First Order: Red Light, Every Day15:08 Conventional vs. Functional vs. Integrative, Explained19:56 Finding HigherDose Through Truemed20:09 Pre-Tax Dollars, Real Savings26:36 Fighting FSA Rejections — Until Truemed30:51 Chemo Reframed as Liquid Gold Shop HigherDose and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/higherdose Learn more about Truemed: ⁠https://www.truemed.com/⁠ Follow Truemed: ⁠https://www.instagram.com/truemedpayments #hsa #fsa #redlighttherapy #infraredsauna #cancerjourney #integrativemedicine #wellness #Truemed

  8. Aug 12

    Inside Apothékary: Founder Shizu on Eastern Medicine, Tinctures, and Unlocking HSA & FSA Dollars.

    Apothékary reports a "huge bump" in payments through Truemed after launching together roughly three years ago as one of the first supplement brands to accept HSA & FSA. Founder Shizu built the brand to solve what she calls a two-fold problem in the supplement aisle: ingredient transparency and absorbability, alongside a brand positioning rooted in 5,000 years of Eastern herbal medicine tied to her own Japanese background.Shizu breaks her customer base into three types: informed, curious, and skeptical. The informed customer will pay any way. The skeptical customer needs more hands-on education and tends to convert in retail. But the curious customer, who Shizu says makes up Apothékary's core everyday acquisition, is the one HSA/FSA moves fastest, getting them "over that bump much faster." She also notes HSA/FSA eligibility adds a layer of accreditation and credibility to the product itself.As Shizu points out: beauty does not have this eligibility. Food does not have it either. That leaves premium supplement brands with direct access to a category of spending most consumer categories can't touch.Apothékary's formulas span fast-acting products like Power Trip, built on NMN as an NAD precursor for cellular energy, to adaptogen-based formulas aimed at cortisol and hormone balance over time. Hero products Blue Burn and Wind Down are backed by a full year of company-funded clinical studies. Apothékary is currently in 2,000 retail doors, expanding into another 2,000 next year through a new larger retailer, and is launching internationally this August across roughly 180 countries. On TikTok Shop, the brand ranks 19th across the entire health and wellness category and recently crossed $1 million a month in sales while remaining profitable.Truemed coordinates eligibility review through independent licensed practitioners, manages Letters of Medical Necessity, and handles all compliance and settlement. Merchants integrate with minimal friction. Truemed is the infrastructure layer that makes pre-tax health dollars work at checkout. In this episode: Shizu's background and why she built Apothékary differentlyApothékary's retail growth: 2,000 doors now, another 2,000 next year with a new major retailerWellness vs. medicine: where Shizu draws the lineWhy Apothékary opened HSA/FSA payments through Truemed as a first moverThe three customer types: informed, curious, and skeptical — and how each uses HSA/FSAApothékary's growth on TikTok Shop (the #19 brand in health & wellness, $1M+/month)Where Shizu thinks HSA/FSA spending is headed over the next 5-10 years In this episode:00:00 Intro — The Truemed benefit00:07 What makes the product work00:11 Natural remedies, backed by science00:17 Why build Apothecary differently00:22 Ingredient transparency & absorbability00:25 A health investment, not just lifestyle00:31 Bringing trending ingredients to liquid form00:37 Clean label, efficacy, and clinicals00:44 Why Apothecary opened HSA/FSA payments00:51 HSA/FSA is still very relevant00:57 The opportunity to convert new customers01:05 Where to shop + use Truemed Shop Apothékary and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/apothekary Learn more about Truemed: https://www.truemed.com/ Follow Apothekary: https://www.instagram.com/apothekary/ Follow Truemed: https://www.instagram.com/truemedpayments #HSA #FSA #Wellness #Supplements #EasternMedicine #HealthTech #Truemed #Apothekary

  • 8 Episodes

Ratings & Reviews

5
out of 5
8 Ratings

About

True Medicine is a show about real people investing in their health and the brands making that possible. Each episode, we sit down with Truemed members who've used their HSA/FSA dollars to take control of their health, alongside the founders behind the brands they trust. These are honest conversations about what's actually working in health products today; the products, the mindset, and the everyday choices behind real health outcomes.

Information

  • Creator
    Truemed
  • Years Active
    2025 - 2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Truemed
  • Show Website
    True Medicine

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