Six Figure Brand®

Morgan Specht | Brand Strategist & Designer
  • 5.0 (6)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own! 

  1. 1d ago

    How Brand Strategy Shapes Your Client Experience w/ Kenniqua Lewter

    Branding doesn't stop when someone books a discovery call. It doesn't stop when they sign a contract. And it definitely doesn't stop when you deliver the final project. In fact, some of the most important branding happens after a client says yes. In this episode, I'm joined by systems strategist and client experience expert Kenniqua Lewter for a conversation about the often-overlooked connection between branding and client experience. We dive into how your systems, onboarding process, communication, and client journey all shape the way people experience your brand and why even the strongest visual brand can't make up for a confusing or inconsistent client experience. If you've ever wondered how to make your business feel more polished, more professional, and more aligned without constantly redesigning your website or rewriting your messaging, this conversation is for you. 👉 In This Episode, You’ll Learn: Why branding doesn't end once a client signs on How client experience influences the way people perceive your brand The role systems and automation play in creating a premium experience How to make your onboarding process feel more intentional and aligned Common client experience mistakes that create friction and confusion Why offboarding is just as important as onboarding How strong client experiences lead to more referrals and repeat business Practical ways branding and systems can work together to support growth🎧 Tune in for a conversation about how branding and client experience work together, why every touchpoint in your business shapes your reputation, and how thoughtful systems can help you create an experience clients can't stop talking about. 🔗 Links & Resources: ➡️ Connect with Kenniqua on Instagram ➡️ Visit Kenniqua's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    1h 4m

  2. Jun 23

    WTF Is Brand Voice & How Does It Relate To Your Visuals?

    Most people assume brand voice is just copywriting or word choice. But your brand voice is so much bigger than that. It's the personality, energy, and emotional experience your audience has every time they interact with your brand. In this episode, I'm breaking down what brand voice actually is, how it works alongside your visual branding, and why some brands feel incredibly cohesive while others feel disconnected and forgettable. The good news? You probably don't need to create a brand voice from scratch. In fact, your brand voice likely already exists. The real challenge is identifying it, refining it, and using it consistently across your website, content, marketing, and client experience. If you've ever struggled to sound like yourself online, felt like your messaging and visuals don't quite match, or wondered why creating content feels so much harder than it should, this episode is for you. 👉 In This Episode, You’ll Learn: What brand voice actually meansWhy brand voice is about more than just copywriting How your visuals and messaging work together to shape perception Why some brands feel cohesive and memorable while others don't The role brand strategy plays in developing a strong brand voice How your brand voice naturally evolves as your business grows Common signs your messaging and branding may be out of alignment How to identify the voice that already exists within your business 🎧 Tune in for a practical conversation about what brand voice really means, why it impacts far more than your website copy, and how to create a brand experience that feels authentic, cohesive, and unmistakably you across every touchpoint of your business. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat ➡️ Listen to Ep. 66 Why Skipping Brand Strategy Is Costing You Time and Money The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    16 min

  3. Jun 16

    Building Community, Recurring Revenue, and a Business You Can Sell w/ Carol Tice

    Most online business owners spend years asking questions like "How do I get more clients?" or "How do I get more visibility?" or "How do I grow my team?" But what if there's a bigger question worth asking? How do I build a business that doesn't depend entirely on me? In this episode, I'm joined by business journalist, author, ghostwriter, and community-building expert Carol Tice. Carol built a thriving membership community with more than 1,500 paying members, created years of recurring revenue, and eventually sold the business for a life-changing amount of money.  We dive into why community may be one of the most overlooked business models for online service providers, how memberships create both impact and predictable revenue, and what it actually takes to build a business that's valuable enough for someone else to buy. If you've ever wondered what comes after one-on-one client work, dreamed about creating recurring revenue, or want to build something that can outlast your direct involvement, this conversation will give you a lot to think about. 👉 In This Episode, You’ll Learn: How Carol grew a membership community to 1,500 paying members Why recurring revenue is different from passive income (and why that's important) The biggest misconceptions people have about community-based businesses How to identify a community idea people will actually pay for Why community members often become your best marketing team How memberships can support coaching, consulting, and other service-based offers What buyers look for when evaluating an online business The behind-the-scenes reality of preparing a business for sale Why documenting systems and reducing owner dependency increases business value How to start thinking about an exit strategy long before you're ready to sell🎧 Tune in for an eye-opening conversation about community building, recurring revenue, business ownership, and what it takes to create something valuable enough that it can thrive even without you. 🔗 Links & Resources: ➡️ Connect with Carol on LinkedIn ➡️ Visit Carol's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    47 min

  4. Jun 9

    The Branding Advice I Keep Repeating Like a Broken Record

    Last month, I reviewed FOURTY FOUR brands in-depth as a way to celebrate my birthday and give back to the online business community. That meant 44 websites, 44 social media profiles, 44 businesses, and nearly 20 hours spent digging into what was and wasn't working across a wide variety of industries. What surprised me wasn't how different everyone's businesses were... It was how similar their challenges were. Across coaches, consultants, creatives, service providers, and agency owners, the same frustrations kept showing up again and again. Websites that weren't converting. Brands that didn't feel like an accurate reflection of the business owner. Visibility struggles. Generic messaging. AI-generated sameness. A lack of trust-building. And a whole lot of business owners wondering why they weren't booking more clients. In this episode, I'm sharing the biggest patterns I uncovered, the feedback I found myself repeating over and over again, and what all of it says about the current state of branding and online business in 2026. If you've ever wondered why your brand isn't getting the results you want, this episode is for you. 👉 In This Episode, You’ll Learn:  Why website accessibility matters more than most business owners realize  The surprising connection between website pricing and lead generation  Why a Linktree is not a substitute for a website  The biggest mistake people are making with AI-built websites  Why showing your face online still matters  What to do if you hate social media but still need clients  The hidden cost of putting off brand improvements  Why the best-looking brands weren't necessarily the highest-performing brands  How trying to sound "professional" can actually hurt your marketing  Why so many business owners feel disconnected from their brand  The role brand strategy plays in attracting the right clients  The four foundational brand problems behind almost every frustration I reviewed🎧 Tune in for a behind-the-scenes look at the feedback I found myself repeating over and over again, why so many business owners are struggling with the same brand challenges, and what those challenges reveal about the current state of online business branding. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    29 min

  5. Jun 2

    The Truth About Scaling a Web Design Agency w/ Natasha Golinsky

    Natasha Golinsky is a mom of three teenagers, a breast cancer survivor, and the founder of a successful web development agency… who doesn’t actually know how to build a website. Yep. You read that correctly. In this episode, Natasha and I are having a really honest conversation about what it actually looks like to grow from solopreneur into agency owner, how to make your first hire, how to know when it’s time to let someone go, and why building a team can completely change both your business and your quality of life. We also get into the realities of leadership, navigating remote team culture, setting boundaries as a CEO, and what happened when Natasha was diagnosed with breast cancer and suddenly had to step away from the day-to-day operations of her business. This conversation is honest, practical, and incredibly encouraging if you’ve been feeling overwhelmed trying to do everything yourself. 👉 In This Episode, You’ll Learn: How Natasha accidentally started a web development agency Why your first hire should solve your biggest bottleneck The difference between hiring for support vs hiring for billable work Why outsourcing in your personal life counts as building a team too How to create strong boundaries and expectations with contractors Natasha’s “three strikes” system for managing team accountability and what to do when a hire doesn’t work outHow team culture impacts performance and retention The mindset shifts required to move from freelancer to CEO How building a team can create more freedom, creativity, and sustainability in your business🎧 Tune in for an incredibly honest conversation about hiring, leadership, agency growth, motherhood, burnout, boundaries, and what it really takes to build a business that doesn’t completely depend on you. 🔗 Links & Resources: ➡️ Grab Natasha's Hiring Course ➡️ Connect with Natasha on LinkedIn ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    46 min

  6. May 26

    What To Do When You Hate Your Branding

    Have you ever looked at your website or Instagram one day and suddenly thought… “Ugh. I hate all of this.” Welcome to the club 😅 In this episode, I’m talking about the very real moment that almost every business owner eventually experiences… the “I want to burn my entire brand to the ground and start over” phase. Sometimes your branding is the problem. But a lot of times, it’s not. Sometimes it’s burnout. Sometimes it’s comparison. Sometimes your business has evolved and your brand just hasn’t caught up yet. And sometimes you’re just creatively restless and trying to solve a strategy problem with a new color palette. I’m breaking down how to tell the difference between needing a true rebrand versus just needing a refresh, a reset, or honestly… a nap and a shower. We’re also talking about why impulsive “shotgun rebrands” usually create more confusion, how to identify what specifically feels off about your branding, and why strategy has to come before visuals if you want your brand to actually last. 👉 In This Episode, You’ll Learn: Why almost every business owner eventually “hates” their brandWhat a “shotgun rebrand” is and why it usually backfiresThe difference between a branding problem and a business problemHow burnout, boredom, and comparison can affect your perception of your brandWhy evolving as a business owner naturally changes your branding needsHow to tell if you need a full rebrand or just a refreshThe importance of getting painfully specific about what actually feels “off”Small tweaks that can make your brand feel fresh again without starting overWhy strategy is the key to creating a brand that actually lastsThe biggest mistake people make when rebranding too frequently🎧 Tune in for an honest conversation about branding burnout, evolving as a business owner, and how to make smarter branding decisions instead of panic-rebranding every time you get bored with your Instagram feed. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    16 min

  7. May 19

    Overcoming Subconsious Blocks That Are Holding You Back In Business w/ Guinevere Martin [SFBS Vault Training]

    I say all the time that starting a business is basically one giant personal development project disguised as entrepreneurship. Because at some point, it stops being about your website, your offers, or your content strategy… and starts becoming about everything happening inside your own brain. The procrastination. The perfectionism. The fear of being seen. The constant second-guessing. The feeling that no matter how much you learn, something still isn’t clicking. In this episode, I’m sharing a live training from inside The Six Figure Brand Society Vault with hypnotherapist and mind coach Guinevere Martin all about the subconscious patterns that quietly hold so many business owners back. Guinevere breaks down why your brain resists change, how childhood conditioning impacts the way you run your business today, and why so many entrepreneurs feel stuck in cycles of self-sabotage, procrastination, overworking, perfectionism, and burnout. But this episode isn’t just a presentation. A huge portion of the conversation turns into a live coaching workshop and Q&A session with members of The Six Figure Brand Society, so you’ll get a real behind-the-scenes look at what it actually feels like to work with a mindset coach and hypnotherapist in real time. The conversations around safety, burnout, money beliefs, hustle culture, social media anxiety, and subconscious programming honestly ended up being one of the most fascinating parts of the entire training. 👉 In This Episode, You’ll Learn: Why your subconscious mind is designed to resist change The real root cause of procrastination and self-sabotage How perfectionism is connected to childhood conditioning Why entrepreneurship feels so emotionally hard sometimes The difference between employee conditioning and CEO thinking How fear of failure keeps business owners stuck Why women especially struggle with visibility, money, and being seen The subconscious beliefs that impact business growth and income How limiting beliefs around money, hustle, and success develop Why mindset work matters just as much as strategy in business The importance of celebrating progress instead of only chasing the next goal A guided mindset exercise to help you acknowledge how far you’ve already come What live mindset coaching and hypnotherapy support can actually look like inside a business🎧 Tune in for a fascinating conversation about mindset, subconscious conditioning, business growth, and the internal work that entrepreneurship requires. 🔗 Links & Resources: ➡️ Connect with Guinevere on Facebook ➡️ Visit Guinevere's Website ➡️ Book A Free 1hr Consultation w/ Guinevere ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter) The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    57 min

  8. May 12

    How I Am (& Am NOT) Using AI In My Online Business

    AI is taking over the online business space right now, and truthfully I’m already a little tired of the conversation. Some people are acting like AI is going to replace entire industries overnight. Other people think using it at all is lazy, unethical, or a shortcut. Meanwhile, most business owners are stuck somewhere in the middle wondering: Am I behind if I’m not using AI more? Is using ChatGPT cheating? How much is too much? And where’s the line between being efficient and losing the human side of my brand? In this episode, I’m sharing my thoughts on using AI as a business owner and brand strategist… including exactly how I use tools like ChatGPT and Claude in my business, where I draw hard boundaries, and why I think thought leadership and human connection matter more than ever in the age of AI. I’m also walking you through the specific questions I ask myself before deciding whether AI should help with something in my business at all. 👉 In This Episode, You’ll Learn: Why I was originally hesitant to use AI in my business The biggest strengths and biggest weaknesses of AI tools like ChatGPT How I use AI to speed up content creation without outsourcing my ideaThe voice note workflow I use for podcast outlines, captions, and content planning How AI helps me with market research and identifying client pain points The surprising way I use AI to organize projects, launches, and content calendars Why I refuse to use AI for brand strategy or design work The problem with outsourcing your thought leadership to AI The 3 questions I ask before using AI for any task in my business How to use AI as a tool without losing your voice, perspective, or creativity🎧 Tune in for a really honest conversation about AI, creativity, efficiency, and what business owners need to remember as this technology becomes more and more integrated into our everyday lives. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    20 min
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5
out of 5
6 Ratings

About

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own! 

Information

  • Creator
    Morgan Specht | Brand Strategist & Designer
  • Years Active
    2025 - 2026
  • Episodes
    81
  • Rating
    Explicit
  • Copyright
    © 2026 Morgan Specht
  • Show Website
    Six Figure Brand®

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