Six Figure Brand®

Morgan Specht | Brand Strategist & Designer
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Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own! 

  1. 1D AGO

    Why Your Logo Isn't the Most Important Part of Your Brand w/ Brannan Arnett

    After nearly a decade of designing brands, I don't think your visual identity is the most important part of your brand. And I'm not the only one who thinks so. In this episode, I'm sitting down with fellow brand designer Brannan Arnett of Hone Creative Studio why your logo, your colors, and your "aesthetic" aren't actually the magic ingredients to a successful brand.  We met on Threads over this shared unpopular opinion, and honestly? This conversation went exactly where I hoped it would: deep, honest, and full of the things brand designers talk about when we think no one's listening. We're breaking down why strategy matters more than a pretty logo, what to do when you're tempted to rebrand out of desperation, and how to actually use your brand once you have it (because most designers don't teach you that part).  If you've ever felt paralyzed by your brand, convinced a new logo would fix everything, or wondered why some brands just work, this one's for you. 👉 In This Episode, You’ll Learn: How Brannan's background as a preschool teacher shaped her approach to brand strategy Why your visual identity isn't the most important part of your brand (and what is)The parts of your brand that matter more than your logoThe biggest mistakes designers make when creating brandsThe difference between rebranding from abundance vs. desperation and what to do instead if you're strugglingWhat to prioritize when you're just starting out (hint: don't hire us yet)🎧 Tune in for a real, unfiltered conversation between two brand designers who care way more about strategy than aesthetics and why that actually makes better brands. 🔗 Links & Resources: ➡️ Visit Brannan's Website ➡️ Follow Brannan on Instagram @honecreativestudio ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    50 min

  2. 4D AGO

    Behind the Scenes of Growing a Team as an Online Business Owner

    Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help. Spoiler: I brought in help, and it changed everything. In this episode, I'm walking you through my entire journey of growing a team from my scrappy freelancer days in 2016 to where I am now as a creative director leading a small but mighty micro-agency. I'm sharing the mistakes I made (like hiring based on vibes alone), the lessons I learned the hard way (hello, burnout), and what finally clicked when I got the hiring process right. If you've ever felt torn between wanting support and fearing the responsibility of being someone's boss, this one's for you. 👉 In This Episode, You’ll Learn: My evolution from solo freelancer to agency owner (and why I resisted it for so long)The emotional roller coaster of that first year in business full-time and how it affected my early hiring decisionsWhy I hired a VA first (and why that was the right move)The mistakes I made with my first graphic designer hire—and what I'd do differentlyHow preparing for maternity leave forced me to build systems and hire strategicallyWhat my team structure looks like now (and why I'm not trying to build a massive agency)The mental and emotional reality of being a leader when you have zero formal trainingMy top 5 takeaways for hiring and growing a team that actually supports your life🎧 Tune in for an honest, behind-the-scenes look at what it really takes to grow a team including the messy parts, the wins, and why it's worth it even when it's hard. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Connect w/ my VA Agency, Prestridge & Co. The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    29 min

  3. FEB 12

    Roundtable: Best & Worst Business Investments

    Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth.  Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation: ✨ Jenn Green – Funnel strategist and copywriter ✨ Maddie Aucoin – Website copywriter and messaging strategist We’re sharing our best and worst business investments, and more importantly, what we learned from them. From horror stories with marketing agencies… To retiring a husband and moving to Mexico… To falling for shiny object syndrome and FOMO-fueled event tickets… This conversation is honest, nuanced, and full of practical takeaways about how to invest in your business without letting fear, ego, or hype drive your decisions. 👉 In This Episode, You’ll Learn: Why shiny object syndrome costs more than just moneyWhat to look for before hiring an agency or contractorWhy “the right team” vs. “the wrong team” changes everythingHow outsourcing in your personal life can be a business investmentThe real cost of unaligned communities and eventsHow FOMO influences your spending decisionsWhy clarity in marketing matters when you’re buying programsHow to become more discerning with your investments moving forward🎧 Tune in for an honest conversation about business spending, regret, growth, and how to make smarter investments for the season you’re actually in. 🔗 Links & Resources: ➡️ Jenn's Website and Instagram ➡️ Maddy's Website and Instagram ➡️ Morgan's Website and Instagram ➡️ The Threads post that sparked this conversation The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    17 min

  4. FEB 9

    Ditch the To-Do List: How a “Done List” Changed the Way I Work

    A couple of years ago, I officially ditched my to-do list… and I’m not going back. Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 10–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot… a running to-do list can start to do more harm than good. It assumes every day is going to be an ideal day.  And most days… aren’t. So I started doing something different: I keep a done list. Instead of tracking everything I didn’t get to, I track what I actually did — and it has been a complete mindset shift. In this episode, I’m walking you through what a done list is, how to start one (it’s seriously simple), and why it’s been a game-changer for feeling productive even when your days feel fragmented and chaotic. 👉 In This Episode, You’ll Learn: Why to-do lists can feel never-ending (and honestly demoralizing) in certain seasonsWhat a done list is and how to keep one in a way that’s fast and low-effortReal examples of my done lists so you can see what “counts” (hint: everything counts)How this practice helps you see needle-moving progress you’d normally overlookThe unexpected bonus: how sharing your done list can also keep you top of mind with ideal clients (without being “look at me” about it)🎧 Tune in for a simple, sanity-saving productivity shift that helps you feel proud of what you did, even if your work day was a bunch of tiny pockets of time. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    11 min

  5. FEB 5

    Consistency Isn’t the Problem: The Content Strategy You’re Missing w/ Dana Herra

    If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you. I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it. We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward working with you (without burning out and rage-quitting Instagram). 👉 In This Episode, You’ll Learn: The difference between content vs. copy (in a way you’ll actually remember)Why “post X times per week” is not a real content goalHow to set content goals that connect to your actual business goalsA simple approach to picking platforms you’ll actually stick withWhen it’s time to hire content support — and what to have in place firstWhat working with a content writer really looks like (and why Dana’s process is refreshingly low-effort for the client)🎧 Tune in if your content has been feeling random, scattered, overwhelming, or just plain ineffective, and you’re ready for a strategy that gets you off the hamster wheel for good. 🔗 Links & Resources: ➡️ Connect with Dana on Linkedin ➡️ Visit Dana's Website The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    37 min

  6. FEB 2

    Ideal Client vs Audience: How They’re Different & Why Both Matter

    We talk a lot in online business about your ideal client. Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance. In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals, and your opportunities. Not everyone in your audience is meant to convert. That doesn’t mean they aren’t valuable. We’ll talk about why obsessing over a perfectly defined “ideal client avatar” creates unnecessary pressure, how it can cause you to overlook incredible-fit clients, and why some of your best opportunities may come from people who never actually hire you. 👉 In This Episode, You’ll Learn: The real difference between your ideal client and your entire audienceWhy not everyone in your audience is meant to convert (and why that’s normal)Where traditional ideal client exercises go wrongHow to define your ideal client using real data, not imaginationThe danger of being too rigid in your messaging and marketingWhen flexibility does make sense and when it doesn’tThe true non-negotiables to stand firm on Why some of your best clients, referrals, and collaborations won’t look how you expectHow to let brand strategy guide you without letting it box you in🎧 Tune in for a perspective shift on ideal client messaging, audience relationships, and the “90% fit” opportunities you’re probably overlooking. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    15 min

  7. JAN 29

    How to Leverage Networking So It's Not a Waste of Your Time w/ Sarah Gemmell [SFBS Vault Training]

    Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere. And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive. So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favorite trainings we’ve ever hosted. Sarah Gemmell is the queen of networking. She built her previous global fitness business using networking as her main lead generator, and now she helps business owners generate real revenue through quality connections, introductions, and referrals, without turning into the used car salesman of the Zoom room. In this training, Sarah breaks down the four adjustments you can make to your networking strategy so your time spent “putting yourself out there” actually turns into leads, referrals, and aligned opportunities. She covers how to show up in rooms with the right energy, how to stop winging it, how to make your messaging referral-friendly, and how to nurture relationships in a way that keeps people above profit (without letting yourself become a doormat). 👉 In This Episode, You’ll Learn: The 4 tweaks that make networking worth your time: intentions, strategy, messaging, and nurturingThe key difference between networking and salesHow to stop winging it and start making data-based decisions about which rooms you’re inWhat makes a referral partner actually refer you (the 3 C’s: confidence, clarity, connection)How to tighten up your intro so people remember what you do and who to send your wayHow to pre-qualify coffee chats so you stop wasting time on misaligned conversationsSimple ways to nurture your network without being fake, spammy, or transactional🎧 Tune in if you want networking to become a real lead gen channel, not just a weekly time-suck with good vibes and zero ROI. 🔗 Links & Resources: ➡️ Follow Sarah on Instagram @sarahgemmell_ ➡️ Check out Sarah's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter) The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

    52 min

  8. JAN 26

    5 Ways to Celebrate Your Rebrand and Build Momentum

    In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s finally finished, it often doesn’t get the spotlight or celebration it actually deserves. Not because it wasn’t important, but because online business doesn’t naturally create those “grand opening” moments the way brick-and-mortar businesses do. In this episode, I’m reframing why celebrating your rebrand isn’t attention-seeking or self-serving. It’s a powerful way to anchor into the next version of your business, show up with more confidence, and build momentum instead of immediately rushing to the next goal. I’m sharing five intentional, realistic ways to celebrate your rebrand in a way that feels aligned, meaningful, and supportive of your long-term growth. 👉 In This Episode, You’ll Learn: Why rebrands deserve more recognition than we give themHow celebration helps you fully step into your new brand identityWhy online businesses have to be more intentional about creating “launch moments”Five strategic ways to celebrate your rebrand without it feeling performativeHow to use celebration to build confidence and momentumThe difference between celebrating for attention vs. celebrating for alignment🎧 Tune in for a refreshing perspective on rebranding, momentum, and why you’re allowed to slow down, soak it in, and let your new brand be seen. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Learn more about The Ultimate Brand Experience ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

    19 min
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About

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own! 

Information

  • Creator
    Morgan Specht | Brand Strategist & Designer
  • Years Active
    2025 - 2026
  • Episodes
    57
  • Rating
    Explicit
  • Copyright
    © 2026 Morgan Specht
  • Show Website
    Six Figure Brand®