Six Figure Brand®

Morgan Specht | Brand Strategist & Designer

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own! 

  1. 1d ago

    Not Goodbye, Just See You Soon: Why I'm Pressing Pause on the Podcast (For Now)

    When I hit record on the very first episode of The Six Figure Brand® Podcast back in February of 2025, I was craving a creative outlet. I wanted a space where I could share my thoughts on branding, tell stories from behind the scenes of my business, and have honest conversations about entrepreneurship that didn't fit neatly into an Instagram caption or a sixty-second reel. What I didn't realize was just how much this podcast would give back to me in return. Over the last eighty-eight episodes, we've talked about branding, marketing, confidence, creativity, motherhood, client experiences, and what it really looks like to build a business intentionally. I've had conversations with incredible guests, challenged my own beliefs, found my voice, and created relationships that never would have existed otherwise. And today, I'm sharing a bittersweet update: after a year and a half of weekly episodes, I'm pressing pause on The Six Figure Brand® Podcast. In this episode, I'm reflecting on everything this show has meant to me, why I'm choosing to step back even though I still love podcasting, and what's next for both the podcast and my business. 👉 In This Episode, You'll Learn: Why I started The Six Figure Brand® Podcast in the first placeHow podcasting changed my perspective on content creationThe unexpected ways this show helped me find my voice and strengthen my brand philosophyWhy podcasting has been one of the best business decisions I've ever madeWhat goes into producing a weekly podcast behind the scenesHow I knew it was time to take a step back before burnout set inWhy loving something doesn't automatically mean it's the right fit for every seasonThe importance of building your business intentionally and honoring different seasons of lifeWhat I'm hoping to explore during this breakWhat's next for The Six Figure Brand® Podcast🎧 Tune in for a candid conversation about creativity, content, seasons of business, and why sometimes the most strategic decision you can make is giving yourself permission to pause, even when you still love what you're doing. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

  2. Aug 11

    The Real Reason You Can't Get Out of Your Own Way in Business w/ Jen Lemke

    If you've ever felt like you're doing all the "right" things in your business—showing up consistently, refining your messaging, investing in strategy, creating content—and still can't seem to get out of your own way, this episode is for you. This week, I'm joined by subconscious success coach Jen Lemke, who helps ambitious women break free from overthinking, procrastination, and self-sabotaging patterns by uncovering the hidden beliefs shaping their decisions. Trained in NLP, hypnotherapy, and EFT, Jen blends neuroscience, subconscious reprogramming, and practical action to help entrepreneurs create real, lasting change. Together, we're unpacking the difference between the conscious and subconscious mind, why so many of our biggest blocks are hidden beneath the surface, and how our beliefs about success, money, productivity, and self-worth can quietly influence every decision we make in business. We also get into morning routines, the pressure to constantly be productive, and why investing in yourself is often the investment that moves your business forward the fastest. 👉 In This Episode, You'll Learn: The difference between your conscious and subconscious mindWhy you might feel stuck even when you're doing all the "right" thingsHow hidden beliefs about success, money, and productivity shape your business decisionsThe surprising role network marketing played in Jen's entrepreneurial journeyWhy entrepreneurship is one of the biggest personal development journeys you'll ever experienceThree journal prompts to help uncover subconscious blocks that may be holding you backJen's take on morning routines (and why they don't need to take three hours)How to separate your worth from your productivityWhy investing in yourself often creates a bigger ripple effect than investing in your businessThe first step to rewiring your mindset and creating meaningful change🎧 Tune in for an honest conversation about subconscious beliefs, self-sabotage, and the inner work that so many entrepreneurs avoid—but that often makes the biggest difference in how we show up in our businesses and our lives. 🔗 Links & Resources: ➡️ Visit Jen's Website ➡️ Get Jen's Free Activation ➡️ Follow Jen on IG  ➡️ Follow Morgan on IG and Threads ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

  3. Aug 4

    Stop Outsourcing Your Authority: How to Trust Yourself in Business

    Have you ever found yourself asking your business coach, your mastermind, your spouse, your best friend, ChatGPT, and three people on Instagram what you should do... only to end up more confused than when you started? As entrepreneurs, we're constantly told to seek advice, hire experts, and learn from people who have gone before us. And while outside perspective is incredibly valuable, there's a point where it can quietly turn into something much more dangerous: outsourcing your authority. In this episode, I'm sharing one of the biggest mindset shifts I've made as a business owner and why learning to trust my own decision-making has changed my business far more than any marketing strategy or branding tactic ever could. If you've ever struggled with second-guessing yourself, asking everyone else for permission before making a decision, or feeling paralyzed by too many conflicting opinions, this episode is for you. 👉 In This Episode, You'll Learn: The difference between seeking advice and outsourcing your authorityWhy constantly asking for opinions can make you trust yourself less over timeHow to know whose advice actually deserves your attentionWhy expertise and authority are two completely different thingsThe surprising "coin flip" exercise that reveals what you really wantHow too many opinions can derail your branding projects and business decisionsWhy decision-making is a skill that gets stronger the more you practice itHow to become a more confident leader for both yourself and your clients🎧 Tune in for an honest conversation about decision-making, self-trust, and what it really means to step into the role of CEO. Because the goal isn't to stop learning from others... it's to stop forgetting that you're the one leading your business. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

  4. Jul 28

    The Art (& Science) of Choosing A Great Business Name w/ Katie Pannell

    Did you know that you can hire someone to help you name things in your business? Your business. Your offers. Your courses. Your memberships. Your freebies. Even your products. I didn't know that either. For the longest time, I assumed naming was just one of those things entrepreneurs were supposed to figure out on their own. Then I learned that naming is an entire industry... and honestly, it kind of blew my mind. That's why I'm so excited to introduce you to Katie Pannell. Katie is a naming strategist and founder of 26 & Then Some, where she helps entrepreneurs create memorable names for their businesses, offers, products, and brands. In this conversation, we dive into the surprisingly strategic world of naming and unpack why the right name can have a bigger impact on your business than most people realize. If you've ever stared at a blank Google Doc trying to name a business, offer, freebie, course, podcast, or membership... this episode is for you.  👉 In This Episode, You'll Learn: The pros and cons of using your personal name versus a business name Why naming is a specialized skill and not just a branding afterthought How to choose a business name that can grow with your long-term goals The role brand strategy plays in creating a strong name Why memorable names often outperform purely descriptive ones How to name offers, services, courses, and digital products Common naming mistakes entrepreneurs make Why conviction matters more than finding the "perfect" name The connection between naming, visual branding, and brand voice How to know when it's time to rename your business or offers🎧 Tune in for a fascinating conversation about the psychology, strategy, and creativity behind great names... and learn how choosing the right name can make your brand more memorable, your marketing more effective, and your business easier to grow. 🔗 Links & Resources: ➡️ Subscribe to Katie's Newsletter ➡️ Visit Katie's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

  5. Jul 21

    How Chasing Branding Trends Is Hurting Your Business

    Jumping on the latest branding trends is tempting. Especially when you're bored with your current brand, feeling creatively stuck, or scrolling through social media wondering why everyone else's business suddenly looks cooler than yours. But trendy doesn't always mean memorable... and constantly changing your brand to keep up with what's popular might actually be making it harder for your business to stand out. In this episode, I'm talking about the difference between trend-led and strategy-led branding, why some brands stay recognizable for decades while others feel outdated almost immediately, and how chasing trends can trap you in an expensive and exhausting cycle of constantly rebranding your business. If you've ever launched a new brand only to feel disconnected from it a year later, or found yourself endlessly redesigning things in Canva because everyone else's branding suddenly looks better than yours, this episode is for you. 👉 In This Episode, You'll Learn: Why trendy branding often makes your business blend in instead of stand outThe difference between a trendy brand and a strategic, adaptable brandWhy constantly rebranding makes it harder to build recognition and trustHow to participate in design and marketing trends without reinventing your entire brandThe emotional reasons business owners are tempted to chase what's popularThe biggest signs your branding might be too trend-drivenWhy timeless branding doesn't have to mean boring, bland, or corporateThe questions to ask instead of "What's popular right now?"How strategy helps you build a brand that can grow with your business for years🎧 Tune in for an honest conversation about the constant pressure to keep up with what everyone else is doing online, and how to build a strategic brand that stays recognizable, adaptable, and relevant without rebranding your business every six months. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

  6. Jul 14

    Why Hospitality Is the Most Underrated Key to Success in Online Business w/ Melissa Rodriguez

    When most people hear the word hospitality, they think of hotels, resorts, restaurants, or events. But hospitality (or lack of it) is something we experience every day. It's the feeling of being taken care of. It's knowing someone has thought through the details before you even ask. It's feeling seen, valued, and supported. That's also exactly how most of us want to feel when we're working with a coach, service provider, consultant, or team. In this episode, I'm joined by Melissa Rodriguez, small business operations coach and event specialist at One Team Partners. With more than a decade of experience in hospitality and event production, Melissa brings a unique perspective to business operations, leadership, client experience, and team culture. We dive into the surprising overlap between hospitality and online business, why your people are your most valuable asset, and how thoughtful systems can help you create better experiences for both your clients and your team. If you've ever felt overwhelmed by leadership, struggled to create systems that actually support your business, or wondered how to build a company people genuinely enjoy working with, this episode is for you. 👉 In This Episode, You'll Learn: What the hospitality industry can teach us about running a better businessHow to create systems that support both your clients and your teamWhy great client experiences are rarely accidentalThe difference between goals, strategies, and tacticsHow to stay flexible when plans don't go as expectedWhy team culture deserves just as much attention as client experienceHow to give and receive feedback more effectivelyWays to help employees feel seen, valued, and supportedWhy your business values should influence both client-facing and internal decisionsHow thoughtful leadership can reduce burnout and improve retention🎧 Tune in for a conversation about leadership, client experience, team culture, and why the businesses that thrive long-term are often the ones that make people feel cared for at every stage of the journey. 🔗 Links & Resources: ➡️ Connect with Melissa on LinkedIn ➡️ Visit Melissa's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

  7. Jul 7

    Behind The Scenes of My Brand Photoshoot

    Brand photos are one of the best investments you can make in your business... but they're also one of the easiest places to waste time and money if you don't approach them strategically. In this episode, I'm taking you completely behind the scenes of my biggest and most intentional brand photoshoot ever. From hiring a stylist and investing in professional hair and makeup to planning props, choosing outfits, and working with my dream photography team, I'm sharing everything that went into making this shoot a success... along with the mistakes I'd avoid next time. What surprised me most wasn't just how much I loved the final photos. It was how dramatically they transformed my brand without changing my logo, colors, fonts, or website design. If you're planning a brand photoshoot or wondering whether professional brand photography is worth the investment, this episode will help you make the most of every dollar you spend. 👉 In This Episode, You’ll Learn: Why I waited eight years between brand photoshootsEverything I invested in before stepping in front of the cameraWhy hiring a stylist completely changed the experience for meHow to choose props that make your photos feel authentic to your brandThe value of professional hair, makeup, and bringing a friend to your shootThe biggest lessons I learned during shoot dayWhat I'd do differently next timeWhy great brand photos can transform your business more than a visual rebrandHow photography fits into a truly strategic branding process🎧 Tune in for an real behind-the-scenes look at planning a professional brand photoshoot, making strategic investments that actually pay off, and why the right photos can completely change how you show up in your business... without changing your brand at all. 🔗 Links & Resources: ➡️ Follow me on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat ➡️ Learn more about The Ultimate Brand Experience ➡️ Connect w/ my personal stylist Ashley Ayers The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here!

  8. Jun 30

    How Brand Strategy Shapes Your Client Experience w/ Kenniqua Lewter

    Branding doesn't stop when someone books a discovery call. It doesn't stop when they sign a contract. And it definitely doesn't stop when you deliver the final project. In fact, some of the most important branding happens after a client says yes. In this episode, I'm joined by systems strategist and client experience expert Kenniqua Lewter for a conversation about the often-overlooked connection between branding and client experience. We dive into how your systems, onboarding process, communication, and client journey all shape the way people experience your brand and why even the strongest visual brand can't make up for a confusing or inconsistent client experience. If you've ever wondered how to make your business feel more polished, more professional, and more aligned without constantly redesigning your website or rewriting your messaging, this conversation is for you. 👉 In This Episode, You’ll Learn: Why branding doesn't end once a client signs on How client experience influences the way people perceive your brand The role systems and automation play in creating a premium experience How to make your onboarding process feel more intentional and aligned Common client experience mistakes that create friction and confusion Why offboarding is just as important as onboarding How strong client experiences lead to more referrals and repeat business Practical ways branding and systems can work together to support growth🎧 Tune in for a conversation about how branding and client experience work together, why every touchpoint in your business shapes your reputation, and how thoughtful systems can help you create an experience clients can't stop talking about. 🔗 Links & Resources: ➡️ Connect with Kenniqua on Instagram ➡️ Visit Kenniqua's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less! Get started here! Book Your Stand Out Brand Strategy Session Today! In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session HerePromo Code: SFBPOD

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About

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.  Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same. On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a Six Figure Brand® of your own!