Gregory Vetter Podcast

Gregory Vetter
  • 5.0 (3)
  • Entrepreneurship

Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.

  1. The Stories That Shaped Us

    3d ago

    The Stories That Shaped Us

    Send us Fan Mail For this special Father's Day episode, Greg does something he's never done before. He sits down with his four children and his father, Steve Vetter, for a candid conversation about family, fatherhood, legacy, and the lessons that get passed from one generation to the next. Together, three generations of Vetters reflect on what it means to be a father, a son, a grandfather, and ultimately, a person trying to leave the world a little better than they found it. Along the way, they share stories, memories, laughter, lessons learned, and honest observations about growing up in the Vetter family. This episode explores: • The values that shape a family • Why great parenting isn't about control • The balance between guidance and freedom • The importance of work ethic, character, and resilience • What children remember most about their parents • The unexpected lessons fathers teach without ever saying a word • And why legacy has far less to do with money than most people think Steve shares his philosophy on raising children, Greg reflects on becoming a father of four, and the kids offer their unfiltered perspective on what it's actually like growing up as a Vetter. At its core, this isn't a conversation about success. It's a conversation about family. Because long after the businesses, achievements, trophies, and titles are gone, the relationships we build with our children are what remain. Happy Father's Day from The Gregory Vetter Podcast. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    48 min
  2. Show Me Your Spouse and I'll Show You Your Future

    Jun 10

    Show Me Your Spouse and I'll Show You Your Future

    Send us Fan Mail Wife of a CEO? Start Here. Everybody wants to talk about entrepreneurship. Very few people talk about the person waiting at home. In this episode, Greg and Moe dive into one of the most important decisions you'll ever make: Who you choose as your partner. Because the truth is, your spouse can either become a force multiplier for your life… or friction for every dream you're trying to build. Greg shares lessons from building businesses, raising a family, navigating hard seasons, and why he believes you can often predict a person's future by looking at the relationship they're building at home. They discuss: Why alignment matters more than attractionThe hidden role spouses play in entrepreneurial successHow supportive partners help people survive difficult seasonsWhy shared values matter more than shared interestsThe difference between love at 25 and love at 45Parenting, discipline, and creating a united frontWhy the strongest marriages are built on mutual respect, not convenienceHow the right partner fills in your blind spotsAnd why success means very little if you have nobody meaningful to share it withGreg also shares stories from his own marriage, the hardest moments of the Tessemae's journey, and how a great spouse isn't someone who tells you what you want to hear—it's someone willing to tell you what you need to hear. Because eventually, every entrepreneur, leader, parent, and dreamer runs into adversity. And when that happens, who you're standing next to matters. A lot. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    1h 9m
  3. Why Modern Life Feels So Fake

    Jun 3

    Why Modern Life Feels So Fake

    Send us Fan Mail At some point in life, you stop caring about looking successful… and start caring about what actually feels meaningful. In this episode, Greg sits down with entrepreneur Mary Davis for a conversation about ambition, fitness, parenting, entrepreneurship, social media, comparison culture, and the quiet pressure so many people carry trying to “keep up.” They discuss: Why entrepreneurship feels lonelyThe obsession required to build something realRaising kids in a world addicted to validationFitness, discipline, and sufferingThe danger of comparing your life to filtered versions of everyone else’sWhy modern culture feels increasingly disconnectedAnd how priorities radically change once you become a parentGreg also talks about: Why your children’s love matters more than statusThe hidden cost of constantly chasing “more”Why simplicity becomes attractive as you grow olderAnd how peace often comes from letting go of what impresses other peopleBecause eventually you realize: The life everybody’s trying to sell online usually isn’t real. And the people who seem the happiest are often the ones living the simplest lives. 🎯 Full episode out now on The Gregory Vetter Podcast. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    1h 17m
  4. The Mindset That Separates Good From Great

    May 27

    The Mindset That Separates Good From Great

    Send us Fan Mail By Endurance We Conquer. Former NFL Pro Bowler Ryan Kerrigan joins Greg for one of the most honest conversations yet on discipline, leadership, fatherhood, preparation, adversity, and what it really means to compete. From playing through injury and surviving the mental grind of professional football… to coaching young athletes, raising resilient kids, and building standards that actually matter — this episode dives deep into the mindset behind long-term success. Greg and Ryan discuss: The obsession required to become eliteWhy consistency matters more than motivationWhat sports teach kids that modern culture doesn’tLeadership, accountability, and consequencesMarriage, parenting, and family alignmentCompeting with yourself every single dayAnd why growth only happens through discomfortBecause greatness is never built through shortcuts. It’s built through endurance. 🎯 New episodes weekly on The Gregory Vetter Podcast. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    1h 5m
  5. We Loved It To Death

    May 20

    We Loved It To Death

    Send us Fan Mail Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s. From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical entrepreneur success story.  The brothers discuss: What they would do differently todayWhy quality mattered more than profitHow they helped change the clean eating movementThe realities of scaling too fastThe importance of pressure-testing ideasWhy trusting the wrong people can destroy momentumAnd how discipline, coaching, competition, and family helped them survive the chaosThis episode also explores: Entrepreneurship and identityInvestor dynamicsLeadership under pressureAnd the emotional side of building something meaningfulBecause the truth is— success isn’t just about building something valuable. It’s about building a life, a family, and a mindset strong enough to survive when things fall apart. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    1h 2m
  6. The Consensus Obsession (Backbone Series Final)

    May 13

    The Consensus Obsession (Backbone Series Final)

    Send us Fan Mail This is the final episode in the Backbone series. Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture over time. From MrBeast competitions and football stories to fasting, parenting, social media, self-discipline, and the fear of offending people, this conversation explores what backbone actually looks like in real life. Not fake toughness. Not performative confidence. Real backbone: StandardsDisciplineAccountabilityHonest feedbackSelf-controlAnd the courage to say or do the difficult thing when it matters mostThis episode also explores: Why social media is creating performance addictsThe danger of making everybody happyWhy discipline starts with small decisionsHow comfort slowly weakens peopleAnd why fulfillment only comes after challengeBecause at the end of the day— Backbone isn’t built in big moments. It’s built in the quiet daily choices nobody sees. 🎯 Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    33 min
  7. The Comfort Trap (Backbone Series Part 2)

    May 6

    The Comfort Trap (Backbone Series Part 2)

    Send us Fan Mail Comfort is addictive. And most people are trapped in it. In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before. From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth. Greg explains: Why hard conversations matterWhy honest feedback creates excellenceThe danger of avoiding tensionHow comfort quietly destroys ambitionAnd why fulfillment only comes after doing difficult thingsThis episode also explores motivation culture, AI, sports, bullying, creative pressure, entrepreneurship, and the uncomfortable realities required to build anything meaningful. Because growth was never supposed to feel comfortable. Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    46 min
  8. Stop Being Weak (Backbone Series Part 1)

    Apr 29

    Stop Being Weak (Backbone Series Part 1)

    Send us Fan Mail Most people don’t have a knowledge problem. They have a backbone problem. This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, soft, and avoiding the decisions that actually matter. This isn’t theory. It’s what happens when you take leadership, family, business, and real life—and strip it down to what actually works. Because at the highest level, everything comes down to one thing: Do you have the nerve to do what’s right… even when it’s uncomfortable? Greg and Moe get into: Why most leaders fail (and it has nothing to do with intelligence)The danger of chasing consensus instead of clarityHow comfort is quietly destroying ambitionWhy modern culture is producing weaker men—and what that actually meansThe role of discipline, tension, and hard conversations in building anything that lastsAnd why how you show up at home is the same way you show up everywhere elseThis conversation also gets into something most people avoid: Consequences. Because when there are no consequences— there’s no growth, no leadership, and no standard. And without that? Everything falls apart. At the end of the day, this isn’t about being tough for the sake of it. It’s about being the kind of person people can rely on— in your business, your family, and your life. Because if you don’t have backbone… nothing else matters. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

    53 min
See All (53)

Ratings & Reviews

5
out of 5
3 Ratings

About

Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.

Information

  • Creator
    Gregory Vetter
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © 2026 Gregory Vetter Podcast
  • Show Website
    Gregory Vetter Podcast

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