Masterclass: Media Matters

Jesse Schroeder, Ph.D.
  • 5.0 (2)
  • Careers
  • Updated Weekly

What really happens inside today's newsrooms and media outlets? We take you behind the scenes with journalists, producers, news directors, broadcasters, and media executives who are shaping the industry and navigating today's media landscape. A national media-industry podcast hosted by university professor, Dr. Jesse Schroeder. He entered the classroom after working for many years in the radio and television news industries. The goal is to share experiences and information about the current state of the media industry. The views expressed in this podcast are not necessarily the views of NWOSU.

  1. Apr 20

    From News to Public Information with Clint Byley: Public Information Officer

    Clint Byley is a Master Public Information Officer for the Moore Police Department in Moore, OK. Prior to this position, Byley worked in television news as a news producer and assignment editor.

    From News to Public Information with Clint Byley: Public Information Officer

  2. Mar 30

    Career Transitions in the Media Industry with Kristen Weaver: Former News Reporter now Marketer

    Kristen Weaver is a former television news anchor who has transitioned into the world of marketing and event coordination. I met Kristen when we worked together in Sherman, Texas at KXII. She then moved to Tulsa and worked at News on 6 for 6 years. She is now working in Frisco, TX as a marketing and events coordinator for the Frisco Economic Development Corporation.

    Career Transitions in the Media Industry with Kristen Weaver: Former News Reporter now Marketer

  3. Mar 9

    How Newsrooms are Changing with Remote Producers & the Future of TV News with Jordan Schaffer: Executive News Producer

    Jordan Schaffer has a fantastic story to share as she rose through the ranks in television news to her current role as an Executive Producer for KTBS in Shreveport, Louisiana. Jordan started her career at KXII in Sherman, TX. She shares with us what she has learned over the years, and explain how her newsroom operates now with most producers working remotely.

    How Newsrooms are Changing with Remote Producers & the Future of TV News with Jordan Schaffer: Executive News Producer

  4. Feb 16

    How to Thrive in Radio Today with Kevin Kerr: Radio Personality & Program Director

    Kevin Kerr is a graduate of Northwestern Oklahoma State University. He currently serves as a radio personality and the programming director for WGER in Saginaw, Michigan. His professional career actually started in the newspaper industry before moving into the broadcasting world. He worked at The Duncan Banner and also The Ardmoreite, before become the news director at an Oklahoma radio station. He spent several years in Wichita, KS; then Kalamazoo, MI; then LaPorte, IN; before arriving at his current station.With over a decade of experience in radio, he has a lot of valuable insight and information to share with us today.

    How to Thrive in Radio Today with Kevin Kerr: Radio Personality & Program Director

  5. 11/03/2025

    Engaging and Serving a Broadcast Audience with Alan Clapper: Morning Radio Host & Program Director

    Alan Clepper is an on-air personality at KOFM in Enid, OK where he’s been helping folks start their mornings since 1999. He also serves as the program director for KOFM, as well as KGWA. Both stations are part of Williams Broadcasting. With decades of experience in radio broadcasting, Clepper is known for blending country music by request with uplifting stories, community-information, and a friendly “guy next door” tone that listeners relate to.

    Engaging and Serving a Broadcast Audience with Alan Clapper: Morning Radio Host & Program Director

  6. 10/20/2025

    The Power behind telling a Great Story with Austin Pollack: Multimedia Journalist

    Austin Pollack is a multimedia journalist at WTVF NewsChannel 5 in Nashville. Prior to Nashville,Austin worked at WLEX in Lexington, Kentucky. During his two and a half years there, Austin was honored with five Ohio Valley Regional Emmy nominations. He was named the multimedia journalist Regional Emmy winner for his work in 2023 and has many other awards for his work. Austin also spent time as a morning and noon anchor at WITN in Greenville, North Carolina and started his career at WDTV in Bridgeport, West Virginia. Austin has an incredible ability to craft a great story. In this episode he shares some tips on how he does it.

    The Power behind telling a Great Story with Austin Pollack: Multimedia Journalist

  7. 10/06/2025

    Navigating you Journalism Journey with Senora Scott: Assistant News Director

    Senora Scott currently serves as the assistant news director at KSAN and KLST in San Angelo, TX. Senora started her career at KLST and KSAN, working as a producer, photographer, and news anchor. She then moved to the FOX affiliate and worked as an MMJ, eventually working her way up to senior reporter and eventually assistant news director. In 2019, she returned to KLST and KSAN where she currently serves as assistant news director. Senora is a published author, having recently written her first book titled, New to News: Navigating your Journalism Journey.

    Navigating you Journalism Journey with Senora Scott: Assistant News Director

  8. 05/05/2025

    Season One Wrap-Up

    In this episode, we hear once again from each of this season's guests. What were the key takeaways from the content shared, and some of the biggest lessons learned during this season? We also look at some common themes that emerged during our conversations.

    Season One Wrap-Up
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About

What really happens inside today's newsrooms and media outlets? We take you behind the scenes with journalists, producers, news directors, broadcasters, and media executives who are shaping the industry and navigating today's media landscape. A national media-industry podcast hosted by university professor, Dr. Jesse Schroeder. He entered the classroom after working for many years in the radio and television news industries. The goal is to share experiences and information about the current state of the media industry. The views expressed in this podcast are not necessarily the views of NWOSU.

Information

  • Creator
    Jesse Schroeder, Ph.D.
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Jesse Schroeder, Ph.D.
  • Show Website
    Masterclass: Media Matters