🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life. 🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life. Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company. Breaking barriers as a woman in spray foam Turning sales into a superpower “Hippy-dippy” mindset tools: meditation, breathwork & gratitude Surviving cancer & transforming adversity into strength The importance of professionalism, licensing & regulation Why educating customers builds trust and industry pride 🌐 Website: thegreencocoon.com 📸 Instagram: @thegreencocoonsprayfoam 📘 Facebook: The Green Cocoon 🎧 Follow the Podcast: Apple Podcasts | Spotify | YouTube 📸 Instagram: @foamtofortune 📸 Instagram: @officialspencerhart 💻 Sponsor: Spray Foam Genius Marketing 📧 info@sprayfoamgeniusmarketing.com 📞 US: (877)-840-FOAM | CA: (844)-741-FOAM 💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you! spray foam insulation, spray foam business, spray foam contractors, foam to fortune podcast, women in construction, candace lord, green cocoon spray foam, spray foam sales tips, spray foam mindset, spray foam marketing, spray foam regulation, spray foam licensing, spray foam customer education, spray foam leadership, building a spray foam business, spray foam success stories, spray foam entrepreneurship 00:00 – Intro to Foam To Fortune + Guest Intro 01:00 – Candace Lord’s Background & Entry into Spray Foam 03:10 – Early Roles & Learning the Business 05:44 – Transition to Sales & Developing Skills 08:43 – Running The Green Cocoon Today 11:26 – Thriving in a Male-Dominated Industry 15:06 – Sales Techniques & Building Trust 19:06 – Mindset, Meditation & Stress Management 24:38 – Emotional Intelligence & Leadership 28:35 – Breathwork, Wim Hof & Team Culture 31:35 – Gratitude & Positive Culture in Business 35:38 – Surviving Cancer & Life Transformation 39:35 – Perseverance, Reading & Self-Improvement 43:08 – Sales as a Superpower + Tips for Success 46:53 – Educating Customers & Industry Challenges 52:02 – Handling Objections & Explaining Technical Details 55:47 – Failures, Lessons & Leadership Growth 62:35 – The Bidding Process, Communication & Mistakes 64:05 – Industry Regulation & Licensing Advocacy 67:43 – Certification, Training & Customer Education 74:05 – Accountability, Cheap Foam & Pricing Transparency 79:44 – Benefits of Regulation & Closing Remarks