Foam To Fortune

Spencer Lund-Hart

Foam to Fortune is the ultimate podcast for the spray foam insulation industry. Whether you’re a contractor looking to grow your business or a vendor bringing innovation to the market, we share success stories, insider tips, and industry secrets. Learn tools and strategies to build your own path to success. Ready to elevate your spray foam game? Tune in and turn your dreams into a thriving empire!

  1. 11/07/2025

    From MMA & Auto Sales to Spray Foam Success | Mac Waters | Foam to Fortune Ep. 32

    Welcome to Foam to Fortune — The #1 Podcast for Spray Foam Entrepreneurs! In this episode, we sit down with Mac Waters, owner of Hometown Spray Foam in Georgia, to discuss how he’s building a strong local brand through smart pricing, marketing consistency, and deep community roots. Mac shares valuable insights on navigating franchise challenges, managing equipment costs, and keeping margins strong while staying customer-focused. Whether you’re just starting your spray foam business or scaling up to dominate your market, this episode is loaded with practical tips and strategies that can help you level up fast. ⏱️ Chapters 00:00 - Podcast Introduction 00:51 - Guest Background and Early Career 03:30 - Work Ethic and Expansion Plans 04:20 - Residential & Commercial Focus 05:59 - Franchise Experience and Equipment Costs 06:54 - Building the Hometown Brand 08:44 - Community Marketing and Word-of-Mouth 10:51 - Sponsorship Spotlight + Pricing Obstacles 13:14 - Customer Education and Value Proposition 15:31 - Competitive Pricing and Margin Management 17:43 - Marketing Tactics & Social Media Presence 19:29 - Industry Regulation Discussion 21:01 - Licensing and Standards 23:00 - Estimating Challenges on Large Projects 25:15 - Regulation and Standards 28:04 - Inspection Standards 29:51 - Sponsor Messages 31:41 - Future Marketing Strategies 33:56 - Industry Challenges and Pricing Pressures 35:52 - Customer Interaction and Estimate Strategies 38:14 - Budget Constraints and Service Decisions 40:03 - Profit Margins and Business Philosophy 42:38 - Large Residential Projects 44:25 - Unique Projects and Estimation Challenges 46:25 - Container Homes and Project Logistics 47:42 - Regulation Advocacy 49:34 - Regulation Implementation Ideas 51:51 - Benefits of Regulation 55:12 - Closing Remarks 56:23 - Final Goodbyes 💡 Episode Value Learn how to grow your brand in a competitive market. Understand the real costs and pricing dynamics of spray foam work. Hear Mac’s approach to keeping business local while scaling profitably. Discover marketing tactics that actually work for spray foam contractors. 🔗 Sponsors FoamBid — The Spray Foam Marketplace 👉 https://foambid.co Spray Foam Genius Marketing — Elevate Your Brand, Dominate Your Market 📧 info@sprayfoamgeniusmarketing.com 📞 877-840-FOAM 📸 @sprayfoamgenius 👤 Connect with Mac Waters @hometownsprayfoam 🎤 Connect with Foam to Fortune 📸 Instagram: @foamtofortune 📸 Host: @officialspencerhart 💻 Book a marketing strategy call: https://calendly.com/plantpoweredmarketing/30-min-meeting-discuss-spray-foam-marketing-clone

    59 min
  2. 10/31/2025

    Sales Mastery for Contractors w/ Leonel Sanchez | Foam To Fortune #31

    🎙 Welcome to Foam To Fortune — Episode #31! This week, we sit down with Leonel Sanchez, the driving force behind Opulence Sales Agency, to break down how contractors can master sales systems, lead generation, and team scaling to boost revenue across the spray foam and home services industries. From powerful cold-calling techniques to B2B client strategies and mindset for growth, Leonel shares how Opulence helps service businesses build profitable sales pipelines — whether you’re running crews, closing insulation jobs, or scaling a multi-state operation. 🕒 Chapters 00:34 – Host welcome and guest introduction 01:00 – What is Opulence Sales Agency? 04:26 – B2B focus and lead-generation system 08:34 – Cold-calling, scripting, and objection handling 14:33 – Field visits and sponsor message 18:19 – Persistence and sales success stories 22:17 – Scaling, valuation, and corporate sales lessons 27:48 – Hiring a sales team and selling hours model 34:00 – Pricing, engagement models, remote vs local work 38:38 – Leonel’s mindset, habits, and personal development 59:36 – Final thoughts, contact info, and outro 💼 Connect with Leonel Sanchez 🌐 Website: https://www.opulencemanagement.co/ 📸 Instagram: @opulencesalesagency 📧 Email: info@opulencemanagement.co 💥 Sponsored By Spray Foam Genius Marketing — the all-in-one growth engine for spray foam contractors. 📧 Email: info@sprayfoamgeniusmarketing.com 📞 US: (877)-840-FOAM 📞 CA: (844)-741-FOAM 📸 Instagram: @foamtofortune | @officialspencerhart Want to grow your spray foam business online? 👉 Book a Free Strategy Call 🔔 Subscribe & Follow 🎧 Subscribe to Foam To Fortune for more spray foam business growth stories: 👉 https://www.youtube.com/@foamtofortune?sub_confirmation=1 📸 Follow us on Instagram: https://www.instagram.com/foamtofortune 📌 Hashtags #SprayFoamBusiness #ContractorSales #SprayFoamMarketing #FoamToFortune #BusinessGrowth #SalesTraining #ContractorSuccess

    1h 4m
  3. 10/24/2025

    From Montana to Momentum: Donny Morton’s Spray Foam Success Story | Ep 30

    🎙 Welcome to Foam To Fortune! The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry. 🔥 Episode 30 features Donny Morton, founder of Bulletproof Insulation in Montana — a true example of grit, craftsmanship, and business discipline in the spray foam world. From running remote jobs across Montana’s rugged terrain to building a team culture rooted in precision and integrity, Donny shares what it really takes to build a bulletproof business in today’s competitive market. 💡 In this episode, you’ll discover: How Donny built Bulletproof Insulation into one of Montana’s most trusted spray foam brands The operational challenges and logistics of working remote projects Leadership lessons from scaling crews and building SOPs that last Recruiting and retaining top talent in small-town markets How community reputation and consistency drive long-term success 🎧 Whether you’re a solo operator or scaling a multi-rig team, this episode is packed with real-world insights, business systems, and mindset strategies that’ll help you insulate your business from burnout and build lasting success. ⏱️ CHAPTERS 00:00 - Host welcome and guest introduction 01:26 - Donny’s early life and path into spray foam 05:08 - Early rig setup challenges and learning resources 06:15 - How farm/ranch skills translated to running a rig 08:14 - Operational realities of working in remote Montana 10:00 - Scenery, stories and TV-show references from Montana jobs 13:09 - Growth pains: scaling crews, SOPs, and burnout 16:04 - Hiring challenges, training and retention 17:33 - Recruiting, Montana lifestyle perks, and year-round work 28:29 - Small-town business culture and reputation 35:27 - Trusting instincts after a difficult contract 37:15 - Major remote project: the roping arena 41:34 - Large-job logistics, rhythm and the spray-foam dance 46:29 - Contamination issues and industry community support 48:56 - Donny’s weight-loss journey and recovery 54:39 - On-site safety, first aid and EMS parallels 63:46 - Industry regulation, licensing and continuing education 67:58 - Manufacturers, distributors and responsibility for licensure 70:18 - Episode wrap-up and contact info 🔗 Connect with Our Sponsors 🧠 Spray Foam Genius Marketing Helping spray foam contractors dominate online with expert web design, SEO, and digital strategy. 📧 info@sprayfoamgeniusmarketing.com 📞 US: (877)-840-FOAM | CA: (844)-741-FOAM 📸 Instagram: @sprayfoamgeniusmarketing 🔗 FoamBid FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful tools designed to grow your business faster and smarter. 📧 contact@foambid.co 🌐 www.foambid.co 📞 (877)-505-FOAM 📸 Instagram: @foambid 📘 Facebook: FoamBid 👤 Connect with Donny Morton 🌐 Website: bulletproofinsulation.com 📸 Instagram: @bulletproofinsulation 📘 Facebook: Bulletproof Insulation 🎤 Subscribe for More Foam To Fortune Episodes: 👉 YouTube.com/@FoamToFortune 📚 Hashtags: #FoamToFortune #SprayFoamBusiness #BulletproofInsulation #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast #SprayFoamLife

    1h 14m
  4. 10/17/2025

    Ep. 29: Ken Ashcom on Building Spray Foam Partners & EMA | Spray Foam Business Growth

    🎙 Welcome to Foam To Fortune! The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry. 🔥 Episode 29 features Ken Ashcom, founder of Spray Foam Partners and Energy Modeling Agency (EMA). Ken reveals how he built two powerful companies that help contractors scale, streamline operations, and dominate their local markets. 💡 In this episode, you’ll discover: How Ken scaled Spray Foam Partners & EMA into nationwide brands Pricing and leadership strategies every spray foam owner should know The marketing systems that attract high-quality clients What separates successful contractors from the rest of the pack 🎧 Whether you’re new to spray foam or scaling your team, this episode is packed with field-tested insights and business growth strategies. ⏱️ CHAPTERS 00:00 - Intro: Meet Ken Ashcom from Spray Foam Partners & EMA 01:45 - From Jobsite to CEO: Ken’s Journey in Spray Foam 06:25 - Launching Spray Foam Partners & Growing Nationwide 12:10 - Building Energy Modeling Agency (EMA) 18:30 - Systems & Processes That Drive Profitability 25:15 - Marketing and Contractor Partnerships 31:40 - Mistakes to Avoid When Scaling a Foam Business 38:20 - Leadership Mindset for Growth 44:50 - Ken’s Vision for the Spray Foam Industry 51:00 - Closing Thoughts & Where to Connect 🔗 Connect with Our Sponsor — Spray Foam Genius Marketing 📧 info@sprayfoamgeniusmarketing.com 📞 US: (877)-840-FOAM | CA: (844)-741-FOAM 📸 Instagram: @sprayfoamgenius 🔗 Connect with Our Sponsor — FoamBid 🧠 FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful contractor tools — designed to help you grow your business faster and smarter. 📧 Email: info@foambid.com 🌐 Website: https://www.foambid.com 📞 Call: (877)-505-FOAM 📸 Instagram: @foambid 📘 Facebook: FoamBid 👤 Connect with Ken Ashcom: 🌐 Spray Foam Partners | (800) 957-1631 🌐 Energy Modeling Agency (EMA) 🎤 Subscribe for More Foam to Fortune Episodes: 👉 https://www.youtube.com/@foamtofortune?sub_confirmation=1 📚 Hashtags: #FoamToFortune #SprayFoamBusiness #SprayFoamPartners #EMAgency #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast

    1h 15m
  5. 10/10/2025

    Episode 28 — “Roof Coatings That Scale | Andy Near’s Next Level Success”

    In Episode 28, we sit down with Andy Near, the powerhouse behind Next Level Roofer, to talk about his journey from residential roofing to mastering commercial coatings — and building a family-driven business that thrives in both profit and purpose. From scaling strategically to learning coatings from the ground up, Andy shares exactly how he built momentum, created trust through demos and videos, and turned small wins into big opportunities. If you’ve ever wondered how to transition into coatings, simplify your systems, and win commercial work — this episode is packed with gold. 🕒 Chapters 00:00 - Guest introduction and early life03:15 - Marriage struggles, reset, and naming the company05:15 - Scaling, shifting to commercial work, and antiscaling06:58 - Family involvement and celebrating big wins13:50 - Details of the biggest job and scope (roof coating vs foam)16:57 - How Andy learned coatings and partnering with a manufacturer23:38 - Advice on adding coatings, prep, thickness, and warranties29:51 - Building trust with demos, videos, and creative demonstrations38:13 - Serving customers, giving value, and playing the long game49:15 - Sales cycles, automation, simplicity, and operating a small commercial crew60:22 - Time freedom, success, retirement plans, and closing thoughts 🔗 Connect with Andy Near 🌐 Website: https://nextlevelroofer.com📘 Facebook: NEXT LEVEL Roofer with Andy Near📧 Email: andy@roofsbyempire.com 💡 Brought to you by FoamBid.co — Join the Beta! The new FoamBid App is changing how contractors bid jobs more efficiently!Bid on projects, connect with contractors, and grow your business — all in one platform. 🚀 Sign up for the exclusive Beta launch at: https://www.FoamBid.coDon’t miss your chance to be one of the first pros inside the new bidding marketplace built for our industry. 🚀 Powered by Spray Foam Genius Marketing Helping spray foam and coatings contractors scale with smart digital strategy.📧 Email: info@sprayfoamgeniusmarketing.com📞 US: (877)-840-FOAM📞 CA: (844)-741-FOAM📸 Instagram: @foamtofortune📸 Instagram: @officialspencerhart📅 Book a strategy call: https://calendly.com/plantpoweredmarketing/30-min-meeting-discuss-spray-foam-marketing-clone 🎧 About Foam to Fortune Each week, we sit down with spray foam pros, and growth-minded contractors who share the real strategies behind their success.From jobsite stories to marketing insights — every episode helps you level up your business and your mindset. 🎤 Want to be a guest on the show?DM us on Instagram at @foamtofortune. 📌 Hashtags #SprayFoamBusiness #RoofCoatings #RoofingSuccess #FoamToFortune #ContractorPodcast #CommercialRoofing #FoamBid #SprayFoamGenius #CoatingsContractor #EntrepreneurshipPodcast

    1h 18m
  6. 10/03/2025

    Spray Foam in Extreme Cold | Lane Mizera’s Canadian Success Ep. 27

    From Alberta, Canada, Lane Mizera shares his journey in spray foam contracting, overcoming extreme weather challenges, and building a successful business. This episode of Foam to Fortune explores how Canadian contractors adapt to cold climates, maintain equipment, and lead teams in remote spray foam projects. 🔑 In This Episode You’ll Learn: Lane Mizera’s entry into the spray foam business How Canadian weather impacts spray foam jobs Technical tips for cold-weather spray foam applications Equipment heating, maintenance, and repair solutions Leadership lessons and people management challenges Industry standards, regulation, and certification in Canada Insights on training, education, and mentorship for new contractors Stories from remote projects and unique job experiences 👤 Guest Info: Lane Mizera – Spray foam contractor & entrepreneur from Alberta, Canada. 💡 Sponsors: FoamBid.co – The contractor bidding marketplace for spray foam jobs. Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies. 👉 Learn more at: https://www.FoamBid.co https://www.SprayFoamGeniusMarketing.com 🔔 Subscribe for more spray foam business growth content: Click here to subscribe ⏱️ Timestamps (Chapters)  0:00 – Introduction to Foam to Fortune Podcast and Guest Introduction 1:13 – Lane Mizera’s Background and Entry into Spray Foam Business 4:25 – Evolution and Growth of Lane’s Spray Foam Equipment and Business 10:19 – Challenges in Business: Staffing and Management 12:47 – Lane’s Experience with People Management and Leadership Style 14:09 – Impact of Canadian Weather on Spray Foam Operations 16:21 – Planning and Adapting Spray Foam Work Around Extreme Cold 17:53 – Technical Preparations for Cold Weather Spray Foam Application 20:08 – Equipment Heating Solutions and Cold Weather Maintenance 21:31 – Shop Facilities and Storage Challenges 22:46 – Future Business Opportunities in Canadian Spray Foam Market 25:49 – Remote and Logistical Challenges in Northern Spray Foam Projects 28:30 – Common Equipment Issues and Repair Experiences in the Industry 30:27 – Unique Remote Job Experiences and Challenges 34:28 – Industry Mentality and Equipment Maintenance Culture 35:45 – Lack of Knowledge and Training in Spray Foam Industry 36:28 – Sponsorship and Promotion of FoamBid App 37:16 – Observations on Poor Practices and Equipment Misuse 38:13 – Offer to Rebuild Guns for Southern States Contractors 38:55 – Industry-wide Equipment Neglect and Its Consequences 40:48 – Importance of Setting Standards and Regulations in Spray Foam Industry 41:40 – Certification and Training Requirements in Canada 43:35 – Failures Due to Lack of Experience and Equipment Misuse 44:35 – Admiration for Skilled Spray Foam Professionals 46:03 – Discussion on Regulation and Certification in Canada vs. US 48:09 – Accountability of Chemical Suppliers and Contractors 49:12 – Importance of Education and Resources in Spray Foam Industry 51:26 – Technical Tips and Gun Maintenance Advice 52:39 – Historical Perspective on Industry Governance 53:23 – Role of Social Media and Online Resources in Learning 53:47 – Encouragement for Newcomers to Gain Experience Before Buying Equipment 54:32 – Current State of Industry Entry Friction and Regulation 55:46 – Impact of Finding Gord on Lane’s Success 56:42 – Mechanical Aptitude and Willingness to Tinker 58:01 – Maintenance Practices and Working Smarter 59:40 – Fun Industry Questions: Preferred Foam Smell and Color 61:58 – Dream Spray Foam Project: Northern Military Base 64:42 – Discussion on Weather Preferences and Industry Camaraderie 66:11 – Closing Remarks and Contact Information 📌 Hashtags #SprayFoamBusiness #ColdWeatherSprayFoam #ContractorSuccess #FoamToFortune #EntrepreneurshipPodcast #CanadianContractors

    1h 8m
  7. 09/26/2025

    Viral Spray Foam Success & Business Growth | Michael Clark Ep. 26

    From viral video success to building a thriving spray foam business, Michael Clark shares his journey, lessons, and growth strategies on Foam to Fortune. Discover how social media, sales strategies, and mindset shifts can transform your business and open new opportunities in the spray foam industry. 🔑 In This Episode You’ll Learn: How Michael Clark’s viral video kickstarted his business growth The role of social media in building trust, branding, and sales Overcoming early challenges in spray foam contracting Sales strategies, pricing, and connecting with customers authentically Leadership, delegation, and building a motivated team Work-life balance, personal freedom, and future growth plans Insights on regulation, certification, and industry standards 👤 Guest Info: Michael Clark – Entrepreneur, viral video creator, and spray foam business owner Links: clarksprayfoam.com Instagram: Clark Spray Foam Instagram: clarkstar_atlnuker 💡 Sponsors: FoamBid.co – The contractor bidding marketplace for spray foam jobs. Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies. 👉 Learn more at: ⁠https://www.FoamBid.co⁠ ⁠https://www.SprayFoamGeniusMarketing.com⁠ 🔔 Subscribe for more spray foam business growth content: ⁠Click here to subscribe⁠ ⏱️ Timestamps (Chapters) 0:00 – Introduction to the Podcast and Guest 2:04 – Michael Clark’s Background and Viral Video Success 3:34 – Creating Engaging Social Media Content 6:07 – Business Growth and Opportunities from Social Media 6:53 – Michael’s Entry into Spray Foam Industry 9:02 – Burning the Boats: Commitment to Success 13:01 – Challenges of Early Spray Foam Work 15:59 – Podcast Studio Arrival and Casual Conversation 16:50 – Failures and Mindset in Business Growth 18:06 – Michael’s Upbringing and Mindset Development 19:35 – Faith, Gratitude, and Helping Others 20:35 – Business Growth, Customer Trust, and Sales Approach 23:08 – Sales Strategy and Personal Branding 26:40 – Michael’s Sales Experience and Customer Connection 28:38 – Human Connection in Sales vs. Traditional Selling 31:03 – Pricing Strategy and Follow-up Process 31:56 – Use of CRM and Memory in Managing Sales 33:40 – Mistakes, Learning, and Managing Employees 39:01 – Handling Employee Errors and Insurance 40:21 – Process Improvement and Employee Value 41:54 – Impact of Business on Employees’ Lives 43:56 – Diversity and Hard Work in the Team 45:08 – Delegation, Growth, and Renewed Energy 46:27 – Work-Life Balance and Personal Fulfillment 48:16 – Freedom and Experiences Enabled by Success 49:27 – Family and Future Plans 50:45 – Social Media and Marketing Approach 52:03 – Creativity and Breaking the Box in Business 53:33 – Authenticity and Overcoming Fear of Judgment 54:54 – Marketing Boldness and Public Interaction 56:36 – Viral Video Ideas and Personal Branding with Cowboy Hat 58:50 – Custom Cowboy Hat Story and New Media Look 61:21 – Origin of Clark Star ATL Nuker Brand 63:17 – Closing Remarks and Podcast Wrap-up 64:28 – Discussion on Regulation in Spray Foam Industry 66:44 – Benefits and Challenges of Regulation 68:13 – Value-Driven Business vs. Competition 69:12 – Certification and Industry Standards 70:21 – Final Thoughts on Business Growth and Future Plans 73:26 – Closing and Farewell 📌 Hashtags #SprayFoamBusiness #ContractorMarketing #FoamToFortune #EntrepreneurshipPodcast #SocialMediaGrowth #ViralVideoSuccess

    1h 15m
  8. 09/12/2025

    How Candace Lord Dominates in a Male-Driven Spray Foam Industry | Ep. 25

    🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life. 🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life. Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company. Breaking barriers as a woman in spray foam Turning sales into a superpower “Hippy-dippy” mindset tools: meditation, breathwork & gratitude Surviving cancer & transforming adversity into strength The importance of professionalism, licensing & regulation Why educating customers builds trust and industry pride 🌐 Website: thegreencocoon.com 📸 Instagram: @thegreencocoonsprayfoam 📘 Facebook: The Green Cocoon 🎧 Follow the Podcast: Apple Podcasts | Spotify | YouTube 📸 Instagram: @foamtofortune 📸 Instagram: @officialspencerhart 💻 Sponsor: Spray Foam Genius Marketing 📧 info@sprayfoamgeniusmarketing.com 📞 US: (877)-840-FOAM | CA: (844)-741-FOAM 💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you! spray foam insulation, spray foam business, spray foam contractors, foam to fortune podcast, women in construction, candace lord, green cocoon spray foam, spray foam sales tips, spray foam mindset, spray foam marketing, spray foam regulation, spray foam licensing, spray foam customer education, spray foam leadership, building a spray foam business, spray foam success stories, spray foam entrepreneurship 00:00 – Intro to Foam To Fortune + Guest Intro 01:00 – Candace Lord’s Background & Entry into Spray Foam 03:10 – Early Roles & Learning the Business 05:44 – Transition to Sales & Developing Skills 08:43 – Running The Green Cocoon Today 11:26 – Thriving in a Male-Dominated Industry 15:06 – Sales Techniques & Building Trust 19:06 – Mindset, Meditation & Stress Management 24:38 – Emotional Intelligence & Leadership 28:35 – Breathwork, Wim Hof & Team Culture 31:35 – Gratitude & Positive Culture in Business 35:38 – Surviving Cancer & Life Transformation 39:35 – Perseverance, Reading & Self-Improvement 43:08 – Sales as a Superpower + Tips for Success 46:53 – Educating Customers & Industry Challenges 52:02 – Handling Objections & Explaining Technical Details 55:47 – Failures, Lessons & Leadership Growth 62:35 – The Bidding Process, Communication & Mistakes 64:05 – Industry Regulation & Licensing Advocacy 67:43 – Certification, Training & Customer Education 74:05 – Accountability, Cheap Foam & Pricing Transparency 79:44 – Benefits of Regulation & Closing Remarks

    1h 25m

Ratings & Reviews

4.8
out of 5
5 Ratings

About

Foam to Fortune is the ultimate podcast for the spray foam insulation industry. Whether you’re a contractor looking to grow your business or a vendor bringing innovation to the market, we share success stories, insider tips, and industry secrets. Learn tools and strategies to build your own path to success. Ready to elevate your spray foam game? Tune in and turn your dreams into a thriving empire!