My Way Or The AI Way

Scott Davison

I’m a business and marketing consultant on a mission to master Artificial Intelligence. Over the next 12 months, whenever I have a task to perform, I will ask myself, "Could this be done with AI?" If the answer is yes, I’ll give it a try and share the results—the wins, failures and surprises. I’ll also be speaking with entrepreneurs, marketers, and business leaders who are using AI in innovative ways, so we can learn from their experiences. If you’re curious about AI but don’t know where to start, or if you're worried about getting left behind, this podcast is for you!

  1. JAN 29

    How To Write And Publish A Book Using AI (Step by Step)

    Have you always wanted to write a book, but felt overwhelmed by the process? In this episode, I break down exactly how I wrote and published a business book in six weeks using AI, step by step. Not by letting AI “write the book for me”, but by using AI in three very specific roles that make the process faster, clearer, and far less intimidating. I show you how to use AI as: A book coach – to help you plan, structure, and clarify what your book is really about A ghostwriter – to interview you, extract your ideas and stories, and turn them into a first draft in your own voice An editor – to critique, refine, and improve the writing without losing authenticity This approach keeps you in control of the ideas, while AI does the heavy lifting around structure, momentum, and polish. You will learn: How to plan a non-fiction book using AI as a thinking partner How to train AI to write in your tone of voice How to use AI interviews to turn spoken ideas into written chapters How to use one AI model to assess the work of a different one and improve it How to format a book for print and ebook How to self-publish a book on Amazon using KDP How to turn a book into a credibility and authority asset I also share the real workflow I used, the mistakes I made, and what surprised me along the way. Writing a book no longer needs to take years, or feel like an impossible project. If you are a founder, consultant, marketer, or business owner who has always thought “one day I’ll write a book”, this video is designed to show you a practical way to finally make that happen. Chapters 00:00 Introduction - Have you considered writing a book? 02:15 Step 1 - Writing a book plan 11:18 Step 2: Training AI to Sound Like You 18:11 Step 3: Drafting the Manuscript 18:59 Bonus tip: Create a re-usable prompt 23:39 Step 4: Editing and polishing the manuscript 28:46 Step 5: Formatting and Laying Out The Book 30:50 Step 6: Publishing your book 34:23 Conclusion and recommended next steps Tools mentioned ChatGPT Claude Amazon Kindle Direct Publishing (KDP) Microsoft Word If you found this useful, subscribe for more real-world examples of how AI can be used as a practical tool in business, writing, and creative work. Questions or comments? Drop them below and I will jump in. P.S. To Get A Copy Of My Book - My Way Or The AI Way (it's available on Amazon) https://www.amazon.com/dp/B0GF9HNN2S

    41 min
  2. 12/03/2025

    Microsoft Copilot: The Secret Most Business Users Don’t Know

    Should your business pay for Microsoft Copilot… or switch to ChatGPT Business? Most Microsoft business users don’t realise there’s a hidden version of Copilot already included in their licence. In this episode, AI consultant and author Inbal Rodnay breaks it all down: what Copilot can do, how it compares to ChatGPT, the real cost differences, and how to choose the right AI tool for your team. If you’re a business owner, manager, or IT leader trying to decide between Microsoft Copilot vs ChatGPT, this is the clearest explanation you’ll find. In this episode we cover: The difference between Microsoft Copilot, Copilot for Microsoft 365, and Copilot Chat What ChatGPT Business actually offers compared to ChatGPT Plus The pros and cons of each tool for small and mid-sized businesses A major Copilot feature 90% of Microsoft users don’t know about When it makes sense to pay for Copilot 365 When ChatGPT Business might still be the better option Security, privacy and data-governance considerations The impact of GPT-5 inside Copilot and ChatGPT Why Copilot adoption has suddenly improved in 2025–2026 A Power User’s personal workflow using Copilot, ChatGPT, Claude, Gemini, Perplexity Coment and Notion AI. If your business already uses Microsoft 365, this episode could save you a lot of money. Before you buy AI licences for your staff, watch this. About My Guest – Inbal Rodnay Inbal is an AI implementation specialist, keynote speaker and author of “AI Magic: Six Steps to AI Mastery in Your Firm.” She has won several awards including FinTech Leader of The Year 2025 and Most Innovative Women in Technology 2025, Silver Medalist. Inbal advises professional services firms, SMEs and leadership teams on safe and effective AI adoption. Connect with Inbal: https://www.inbal.com.au/  https://www.linkedin.com/in/inbalrodnay/  Connect with Scott https://www.linkedin.com/in/davisonscott/  Chapters 00:00 Introduction  01:54 Microsoft Co-Pilot versus Chat GPT Business - which to choose? 02:39 Understanding ChatGPT Business 05:41 Understanding Microsoft Co-Pilot 06:09 The hidden secret most people don't know about Co-Pilot 08:25 Comparing Costs of Chat GPT and Co-Pilot 11:57 Use Cases for paid version of Microsoft Copilot 15:16 Mobile and Desktop Applications of Copilot 17:43 Integrating Co-Pilot with Microsoft Services 19:10 ChatGPT Business vs. Co-Pilot: Making the Right Choice 21:38 Why Microsoft Co-Pilot is now a no-brainer for 2026 22:59 The Competitive Landscape: Google vs. Microsoft vs. OpenAI 26:43 Navigating Multiple AI Tools: A Power User's Perspective 30:25 Choosing the Right AI Tool for Your Business Needs 34:12 Summary and last thoughts

    36 min
  3. 11/25/2025

    How Wikipedia Works And Why It Still Matters, with Bill Beutler

    Wikipedia is one of the top sources used by AI tools like ChatGPT and Google’s AI Overviews, and it still shapes what shows up when you search for a brand, a person, or a business online. In this episode, I speak with Bill Beutler, founder of Beutler Ink and one of the world’s leading Wikipedia experts. Bill has been a volunteer editor since 2006 and runs the Notability Company, a PR firm built around Wikipedia’s strict sourcing standards. Together, we unpack how Wikipedia actually works, how it influences AI models, and what business owners and individuals should know if they want to build a legitimate presence on the platform. If you’ve ever wondered how Wikipedia pages get created, what “notability” really means, or why AI relies so heavily on Wikipedia… this is the episode for you. What we cover How Wikipedia is edited, moderated and kept accurate Why Wikipedia still matters in the AI era How AI models use Wikipedia as a trusted training source What “notability” really means (and how to qualify) Mistakes businesses make when trying to edit or create pages Ethical ways to build a Wikipedia presence How to fix errors on your company page the right way Why media coverage, not marketing, determines eligibility Chapters 00:00 Introduction to Wikipedia 02:14 The Mechanics of Wikipedia 04:17 AI's Impact on Wikipedia 06:24 Editing Wikipedia: The Human Element 08:54 Navigating Wikipedia's Guidelines 11:47 Notability and Eligibility for Wikipedia Pages 14:29 Building Media Coverage for Notability 17:15 Mistakes to Avoid on Wikipedia 19:49 Conclusion and Resources for Wikipedia Engagement 🔗 Resources Mentioned Beutler Ink: https://beutlerink.com The Notability Company: https://thenotability.co Wiki Resource Library (guides + how-tos): https://beutlerink.com/wiki-resources WikiProject AI Cleanup: (useful for understanding AI-generated edits) Why This Matters Wikipedia is still one of the most influential knowledge sources in the world. Even as AI changes how we search, Wikipedia remains a foundational database of trusted information used by: Google ChatGPT Perplexity Gemini Bing And countless AI-powered search tools For businesses and personal brands, understanding how Wikipedia works is becoming a crucial part of modern reputation management.

    28 min
  4. 11/19/2025

    Why Most AI Agents Fail - And How To Avoid It, with Gabriele Sanguigno from Toothfairy AI

    If you are curious about AI agents and how they actually work in a real business, this is the episode to watch. In this conversation I speak with Gabriele Sanguigno, CEO of Toothfairy AI. They have been building AI agents for six years, well before ChatGPT made the idea mainstream, and they work with businesses of all sizes who want to automate real tasks with agentic AI. In this interview we cover what an autonomous agent is, how it differs from a chatbot, why so many AI agent projects fail, and what smart businesses are doing differently. We also talk about the mindset shift leaders need to make, the hybrid workforce, the skills required to manage agents, and the emerging opportunities for small businesses who want to go AI first. If you are a business owner, consultant, marketer or leader who is thinking about using AI to create leverage, reduce repetitive work and scale your team without increasing headcount, this episode will give you a clear and realistic starting point. Watch this before you build any AI agents of your own. What you will learn Why most AI agents fail and how to avoid the common trapsThe difference between chatbots and true autonomous agentsHow small businesses can gain a competitive advantage by being AI firstHow multi-step agentic workflows actually workHow to build a hybrid workforce of humans and agentsWhat skills do you need internally to set up and maintain AI agentsPractical starting points for SMBsWhat an AI-driven business may look like in three to five years Resources https://toothfairyai.com/https://www.linkedin.com/in/gabriele-sanguigno/ Chapters 00:00 Introduction to Tooth Fairy AI and Gabrielle Sanguino 01:40 Gabriele's Background and the Evolution of Tooth Fairy AI 04:16 Understanding Autonomous Agents vs. Traditional AI 07:33 Different options for implementing AI Agents and Workflows 11:52 Customizable AI Agents and Their Applications 13:41 The two most common uses of AI Agents amongst business users 18:17 Emerging Trends: Agentic Tooling and Multi-Step Automation 21:47 The Hybrid Workforce: AI in Small Businesses 24:19 Mindset Shifts for Adopting AI Agents 26:02 Cognitive Amplification and Realistic Expectations 28:32 Understanding AI Implementation Costs 30:42 The Role of Technical Expertise in AI Adoption 34:28 The Future of Business with AI 38:26 Productivity Gains and Employee Well-being

    43 min
  5. 10/31/2025

    How I Built My First AI Agent Step By Step!

    Learn how I built my first AI agent using ChatGPT and n8n. In this episode, I break down what AI agents are, how they work, and how you can start automating your business step by step. If you’ve ever wondered how AI agents actually work, or how to build one yourself, this episode breaks it all down step by step. I’ll walk you through how I built my first AI agent using n8n and ChatGPT, what I learned along the way, and how you can start using AI agents and automations inside your own business. We’ll cover what AI agents are, how they differ from traditional automations, the tools available, and real examples of where small businesses can save time and money by automating repetitive tasks. Whether you’re an entrepreneur, marketer, or business owner looking to work smarter, this episode will give you a clear, practical foundation to start experimenting with AI agents — no coding required. What's included What AI agents and automations actually areThe best tools for building your first agent (Zapier, Make.com, n8n, ChatGPT)A real demo of the AI agent I built for business-card managementLessons learned — what worked, what didn’tDesign principles for building reliable AI workflowsWhere this technology is heading in 2025 and beyond Chapters00:00 Introduction to AI Agents 00:48 The Landscape of AI Agent Builders and Automation Tools 03:27 Agent vs Automation – The Three Levels 04:50 The Anatomy of an AI Agent 06:33 Where Could Businesses Be Using AI Agents? 08:02 Building a Simple AI Agent with N8n – Here’s What I Learned 15:23 Overview of N8n Integrations, Templates and Workflows 17:06 Design Principles and Best Practices for Building AI Agents 18:17 Looking Ahead – Where Are Things Heading with AI Agents? 21:10 Summary – Where to Use AI Agents in Your Business #AIAgents #n8N #Automations

    24 min
  6. 10/10/2025

    Create SOPs with AI in 10 Minutes

    Most businesses avoid documenting their Standard Operating Procedures (SOPs)… until it hurts. In this episode, I show a 10-minute AI workflow to turn a quick screen recording + commentary into a clear, agent-ready SOP. You’ll see what worked (NotebookLM) and what didn’t (my first ChatGPT upload), plus the exact prompt + guardrails I use so AI sticks to your source and doesn’t invent steps. You’ll learn The fast record → transcribe → generate SOP method Why SOPs = strategic advantage for the 2026 AI agent wave My ChatGPT vs NotebookLM test (wins + fails and the workaround) How to write guardrails (“use only the video/transcript”) to stop AI adding steps Adding acceptance checks & flowcharts so someone (or an agent) can follow it Future-proofing: document intent + steps, and keep passwords out of SOPs Chapters 00:00 The Importance of SOPs in Business 01:00 What is an SOP and why are they important? 02:41 What business processes require an SOP? 03:21 How to create an SOP document using AI' 05:44 Demonstration of my SOP for podcast publishing 15:46 Future-Proofing Your SOPs 16:48 Summary and outro Here is the refined prompt I used ROLE: You are an expert process documentation specialist.  CONTEXT: Attached is a screen recording/transcript of “[PROCESS NAME] at [COMPANY]. TASK: Create a clear, self-contained SOP that a new person can follow and an AI agent can learn from.  STYLE: Concise, action verbs, scannable bullets. IMPORTANT: Use only the information contained in the video recording and/or transcript. Do not include any steps or information not explicitly in the video. Instead, Flag missing info as OPEN QUESTIONS. BEFORE YOU TAKE ACTION: Do you have any questions? If this helped, subscribe for weekly, practical AI for business owners. Share this with someone who keeps “meaning to” document processes. Got a question or a win?  Drop it in the comments—I read them. #SOP #AI

    18 min
  7. 10/01/2025

    6 AI Hacks To Make You Smarter Every Day

    Want to get smarter every single day, without hours of study? In this episode, I share 6 practical AI hacks that make learning effortless through micro-learning. From identifying random things with your phone camera, to simplifying complex topics, to using AI as your personal tour guide or language tutor, these everyday tricks can help you rediscover your curiosity and learn faster, anywhere, anytime. I’ll show you how I use ChatGPT and other AI tools to: Answer all the “why” questions (without judgment)Turn confusing concepts into simple diagrams and analogies Summarize entire books in minutes Learn languages on the go Get fun facts and history lessons in real time It’s about making learning fun again—just 1% smarter every day. If you’ve ever wished you had a teacher in your pocket, this episode is for you. 👉 Don’t forget to subscribe for more AI tips, tools, and real-world hacks. 👉 Share in the comments how YOU use AI to learn something new every day. Chapters 00:00 Rediscovering Curiosity Through AI with Micro-learning 00:55 Micro Learning: Small Steps to Knowledge 01:40 Example 1: Identifying random things with the camera 02:58 Example 2: Simplifying and explaining complex concepts 05:32 Example 3: Book Summaries with AI 07:29 Example 4: Language tips when travelling 08:19 Example 5: A virtual tour guide for historical context 08:55 Fun Daily Facts 10:57 Summary of Micro-learning with AI 12:22 Embracing Curiosity and Lifelong Learning

    13 min
  8. 09/25/2025

    Learn Anything 10x Faster with These Hidden AI Tools

    Are AI tools ready to become your personal tutor? In this video, I put ChatGPT 5’s new Study Mode head-to-head with Google’s Notebook LM to see which one is the ultimate AI study companion. Whether you’re a student cramming for an exam, a professional looking to upskill, or just a curious mind who loves learning, this comparison will show you exactly what each tool can (and can’t) do. I’ll walk you through real-world use cases, from summarising textbooks and creating flashcards to testing knowledge, quizzing interactively, and even learning a new language with AI. By the end, you’ll know which tool is better for YOUR study style and why this could be the beginning of an AI revolution in education. What You'll Learn: How ChatGPT Study and Learn Mode works (and where to find it) My experience using it to prepare for a certification exam How Notebook LM compares for summarising, flashcards, quizzes & study notes The verdict: which AI tool wins in different scenarios Surprising ways ChatGPT can act as your language tutor Why AI might change education forever Chapters 00:00 Introduction to ChatGPT 5 and Study Mode 03:10 Use Case 1: Study for an exam with ChatGPT Study Mode 12:14 Use Case 2: Studying for an exam with Google Notebook LM 21:34 The verdict - which tool is better? 22:15 Use Case 3:  Using ChatGPT Study Mode to learn a language 28:13 Other Use Cases for ChatGPT Study Mode 30:18 Conclusion - the AI Revolution for education is here 👉 Don’t forget to subscribe for weekly episodes of My Way or the AI Way, where I explore how AI can transform business, learning, and everyday life. 💬 Have you tried ChatGPT Study Mode or Notebook LM yet? Drop a comment below and let me know which one you prefer!

    31 min

About

I’m a business and marketing consultant on a mission to master Artificial Intelligence. Over the next 12 months, whenever I have a task to perform, I will ask myself, "Could this be done with AI?" If the answer is yes, I’ll give it a try and share the results—the wins, failures and surprises. I’ll also be speaking with entrepreneurs, marketers, and business leaders who are using AI in innovative ways, so we can learn from their experiences. If you’re curious about AI but don’t know where to start, or if you're worried about getting left behind, this podcast is for you!