Good Shift

Freya Gordon
  • 5.0 (5)
  • CAREERS

Good Shift is about navigating career transitions with clarity, confidence, and purpose.  Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step. Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small. 

  1. They Quit Their Corporate Jobs to Build the Viral Hot Girl Pickles

    DEC 16

    They Quit Their Corporate Jobs to Build the Viral Hot Girl Pickles

    With Leah Marcus and Yasaman Bakhtiar, founders of Good Girl Snacks This is a masterclass in how to start a business and build momentum fast. In this episode of Good Shift, I’m joined by Leah Marcus and Yasaman Bakhtiar, best friends and co-founders of Good Girl Snacks, the brand behind the viral Hot Girl Pickles. Just a few years ago, they were working corporate jobs with zero business experience. Just 3 years later, their pickles have built a cult following online and landed on shelves at Whole Foods, Erewhon, Bristol Farms, GoPuff, and Nordstrom. In this conversation, Leah and Yasaman share the real story behind the leap: from spotting a TikTok trend, to building in public, to trusting their gut before they felt ready and they share how you can do the same.

    1 hr

  2. NOV 18

    Highlights & Turning Points: Big Shifts from the Good Shift Archives

    I submitted Good Shift to the podcast awards (!) and as part of that, I had to put together a 15-minute highlight reel to showcase what the pod is all about. It’s a great place to start if you’re new here, or to send to a friend who’s thinking about a career shift, hating their job, or feeling stuck on what’s next. Enjoy my friends and cross your fingers for me for the awards!

    14 min

  3. NOV 3

    From Shaping Olipop’s Rise to Building Her Own Agency: Alexa Gray’s Big Shift

    In this episode, I sit down with Alexa Gray - founder of Social Bloome and one of the formative early team members at Olipop, where she helped shape the brand into one of the fastest-growing wellness companies in the U.S. With a background spanning nonprofit work, photography, brand building, and now her own agency, Alexa’s path has never been linear, but it’s always been purpose-led. We talk about how to make confident career moves (even when they don’t make sense on paper), the mindset needed to leave a “successful” job, and what it really takes to build a business rooted in authenticity and community. Whether you're navigating your own pivot or dreaming about starting something new, this conversation is packed with real insights and practical encouragement. In this episode, we cover: ✨ How to make bold career moves with confidence 💼 Leaving a job you’re doing well in and why it’s okay 🚀 Alexa’s experience working at an early stage start-up and how to know if that enviroment is right for you 💡 Building a business (and community) from scratch 📱 Launching an app with no tech background  🛠 Her go-to habits for staying grounded and moving through hard moments Connect with Alexa: Alexa's Linkden Social Bloome Follow Good Shift: Instagram → @goodshiftpod

    1h 14m

  4. NOV 2

    Leaving Corporate to Build Your Own Business: Building Sourmilk with Elan Halpern & Kiki Couchman

    In this episode, I sit down with best friends, co-founders, and first-time entrepreneurs Elan Halpern and Kiki Couchman, who traded high-achieving careers in tech and private equity to start a probiotic yogurt company from scratch — without burning it all down overnight. They talk candidly about the slow build of misalignment, how they reframed leaving “successful” jobs without guilt, and the three key pillars they used to figure out what was next (Elan’s 3 Ps: passion, product, pay). We unpack what it means to make a shift on your own timeline, how your career can shape your identity (without permission), and why being “obsessed” with your work actually matters. If you’ve ever felt stuck in a role that everyone else admires, or wondered whether a side idea could be something more — this episode will meet you where you are. In This Episode, We Cover: 🎯 The signs of career misalignment  🧠 The mindset shifts that made leaving corporate jobs possible 🧪 The “experiments” they ran to build conviction before quitting 💼 How your job can silently shape your identity over time 🛠️ Elan’s 3 Ps framework for deciding what to do next 🚪 How to exit the “first job” without throwing away everything you’ve built 👯‍♀️ The power of building in public and treating your community like a co-founder 💬 The uncomfortable part of starting over (and how to speak about it confidently) 🔗 Links & Resources: Follow Elan & Kiki’s journey on Instagram: @eatbeny  Book recommendation: Be Ready When Luck Happens by Ina Garten Want the framework Elan used? Listen out for the 3 Ps: Passion, Product, Pay

    50 min

  5. OCT 21

    Making an Unconventional Career Move (Without Letting Fear Stop You) + What a Death Doula Can Teach You About Living Fully

    Have you ever felt the pull toward something totally different but held back because it seemed too weird, too impractical, or just too far off your current path? In this episode, I sit down with Belinda Price, who left behind travel agency life to milk cows on a dairy farm and eventually made a bold, purpose-fueled shift into one of the most misunderstood (and profound) careers: death doula. We dive into: How to make unconventional career moves when fear and judgment show upWhy your gut instinct won’t leave you alone (and why that matters)The 5 regrets people have on their deathbed and what they mean for your careerBuilding a business from scratch in an emotional, under-resourced industryWhat it actually looks like to work in death and what it teaches you about living🧰 Resources Mentioned in This Episode: 💬 Belinda’s Work: Leaving Legacies – Belinda’s End-of-Life Doula Practice https://www.leavinglegacies.co.nz Belinda’s Podcast: Dying to Know 📚 Reflection Tools: The Five Regrets of the Dying Based on the book by Bronnie Ware (referenced by Belinda)How We Feel App Free mobile app to track and name your emotions Great for understanding emotional patterns when considering career shifts Knowing Your Connection Cards A 54-question card deck created by Belinda to help spark conversations around values, life reflections, and legacy Available on her website: https://www.leavinglegacies.co.nz Reflection Letter Exercise A guided self-awareness tool where you gather strengths-based feedback from 20 people across your life (colleagues, friends, family, past clients). Used in Belinda’s positive psychology studies.🎓 Courses Mentioned: Diploma of Positive Psychology From The Langley Group Institute – helped spark Belinda’s pivot into her doula work Micronutrients and Brain Health Course University of Canterbury – explored holistic wellbeing and brain nutrition

    41 min

  6. SEP 9

    Supporting Your Partner's Career Change, Then Making Your Own + Insurance Basics You Actually Need

    This episode covers how to support your partner when they want to make a career change, how to move through a shift yourself, and a side dive into the basics of insurance you might never have thought about but most definitely need to know.  This episode covers two major topics: Part 1: The emotional reality of career change in relationships How to support a partner's risky decisions while managing your own fearsHaving difficult conversations about money and security with someone you loveRecognizing when you're ready to make your own leapWorking with your life partner without destroying your relationshipPart 2: Insurance basics every entrepreneur and young adult needs to know Why you should insure yourself before your phoneWhat income protection actually covers (and why you need it young)How insurance brokers work and what they costEssential coverage for small business ownersThe insurance questions you didn't know to askPerfect for anyone supporting a partner through career uncertainty, considering their own major change, or wondering what insurance coverage they actually need as they build their adult life. Connect with Pam: LinkedIn  Coversure insurance brokerage  Naomi Ballantyne Podcast ep

    39 min

  7. AUG 26

    When You Can't Find Your Career Fit

    What do you do when everyone thinks you can't stick to anything? Danii O'Malley spent years jumping between careers - failing university, personal training, construction sales - feeling like something was fundamentally wrong with her. Each time she moved on, it looked like she couldn't commit to anything. But she kept listening to that inner voice saying "this isn't it" even when it would have been easier to just stay put. That persistence through multiple career shifts, a health crisis, and financial uncertainty eventually led her to naturopathy - work that finally felt right. Now in her final year of study and running her own holistic health practice, Danii shares the practical lessons about: How to tell the difference between "I can't stick to things" vs "this genuinely isn't for me"The Monday morning test for knowing when it's time to move onWhy you need to get your own health sorted before making big career decisionsHow to handle family expectations when you deviate from their plansManaging the financial reality of career changes while raising kidsIf you've ever felt like the problem because nothing seems to stick, or you're wondering whether to persist through a rough patch or make a change, this conversation gives you both permission and practical frameworks to trust your instincts and keep searching for work that truly fits. Connect with Danii: Instagram: @Flourish__Health  Website: flourishhealth.co.nz Danii's recco: The college Danii studied at: "It’s called the South Pacific College of Medicine and they really have made these final years of this journey so special and I’d recommend them so highly."

    36 min

  8. AUG 12

    Co-founders, Investors & How to Make an Idea Work - Your Startup 101 Guide

    Great for anyone with a business idea brewing or stuck wondering if they should make the jump. David Vioque and Arnold Fomété are two London based co-founders who went from finance careers to building and exiting a startup in under a year. They share what actually worked (and what almost killed their business). After burning out at Goldman Sachs and Evercore, they took the leap into entrepreneurship and learned some hard lessons along the way. Now building their second venture, they're getting real about the stuff that matters. What we cover: How to know if people actually want what you're buildingThe money reality before you quit your day jobChoosing a co-founder What to look for (and avoid) in investorsSetting up a board of advisorsThe validation mistakes that can sink youKey quotes: "People need to be asking for whatever you're building more than you can actually build it""It can't just be your friends at a pub saying they'd use it""Getting an investor is like marriage - do your due diligence""Be in the kitchen with the people who'll actually use your product"If you're thinking about starting something, wondering how co-founder relationships actually work, or curious about what it takes to get initial traction - this conversation covers the practical stuff that's often glossed over. Resources mentioned: Ikigai concept - Japanese philosophy for finding purpose"The Creative Act" by Rick Rubin - on applying creativity to business buildingConnect with them: Instagram: @living.unbound Website: https://www.unbound.living/

    1h 2m
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About

Good Shift is about navigating career transitions with clarity, confidence, and purpose.  Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step. Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small. 

Information

  • Creator
    Freya Gordon
  • Years Active
    2K
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © 2025 Good Shift
  • Show Website
    Good Shift