Marketing Momentum for Agencies

Tracey Burnett
  • 5.0 (10)
  • Marketing
  • Weekly

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.

  1. 2d ago

    Does Your Agency’s Social Content Give Buyers a Reason to Call?

    You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose. Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place. Click this link Demandbird.com/momentum for all the details, click 'sign up for trial,’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice. Katy Howell: https://rethinksocial.co.uk, Is Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight ABOUT THE GUEST Katy Howell is a Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results. She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu. She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice.

  2. Oct 22

    How to Build a More Resilient Agency

    What would happen to your agency if you suddenly couldn't work? When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her. Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected. Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/ Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254 ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

  3. Oct 15

    Selling Your Agency? Your Clients Could Make or Break the Deal

    Thinking of selling your agency? Your clients could have more influence on its value than you realise. Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships. We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments. Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead. LEARN MORE.... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/ To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email remeny@brilliantandhuman.com ABOUT THE GUEST Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

  4. Oct 8

    AI Is Making Creative Work Cheaper. So What Will Clients Pay Agencies For?

    AI is making creative execution faster and cheaper. So where does that leave agency value? Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas. If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com. https://www.linkedin.com/in/jeff-linder/ ABOUT THE GUEST Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather. He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma. Jeff’s work has won dozens of creative awards throughout his career. ABOUT THE HOST About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

  5. Oct 1

    How to Build Commercially Confident Creatives with Tim Perry

    Your creative team could help grow your agency but that doesn’t mean turning everybody into a salesperson. Tim Perry explains how to identify creatives with the appetite to develop commercial skills, find contributions that suit different people and build their confidence through real experience. We also discuss why existing clients are often the best place to start and why commercial responsibility must be supported with training, time and realistic utilisation expectations. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804          Tim Perry www.tp-consulting.co.uk/training    www.linkedin.com/in/tim-perry-consulting       Tim’s Commercial Skills Newsletter: subscribe here https://www.linkedin.com/newsletters/7322579412225318912/    ABOUT THE GUEST Tim is an experienced leader of both consulting and in-house strategy, innovation, and design teams. With a background in industrial design, over the past 20+ years, he’s led major initiatives for global brands spanning sectors from FMCG/CPG to Mobility and Consumer Tech. Tim helped grow his own design business by 3x in six years to 100 people across studios in London, Chicago, and Singapore, before overseeing the sale of the group. Tim now works independently, having founded TP Consulting. He provides Growth Advice to leaders of design businesses and Commercial Skills Training for creatives. ABOUT THE HOST Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing, and sales, gained at top design consultancies and client-side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust, and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  6. Sep 24

    How to Improve Your Agency Pitch Win Rate

    An invitation to pitch can feel too valuable to refuse. But once you count the senior time, creative development and disruption to existing clients, your agency may be placing a very expensive bet. Drawing on Tracey's conversation with Marcus Elliot Brown of The Great Pitch Company, this episode looks at why pitches are often lost before presentation day. You'll learn how to qualify an opportunity, uncover what the client really wants and use rigorous rehearsal to turn good thinking into a convincing pitch. Before your agency says yes again, listen to this. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804                                                                                                                            How to Prepare For, and Win More Pitches with Marcus Elliott Brown https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000722875744  About The Host  Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Automatic Yes Chapter 2: The Cost of Pitching Chapter 3: Asking the Right Questions Chapter 4: The Importance of Rehearsal Chapter 5: Three Early Decisions Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  7. Sep 16

    The Real Reason Your Agency Pipeline Has Slowed Down

    More leads sound like the obvious answer when your agency's pipeline slows. But if your positioning, strategy, or sales process is weak, you can just create more wasted pitches, price pressure, and less-than-ideal clients. In this solo episode, Tracey Burnett explains how to diagnose what is really restricting your pipeline and build a marketing rhythm your agency can sustain, even when client delivery gets busy. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804  About The Host      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Pipeline Problem  Chapter 2: Wix Studio Sponsorship  Chapter 3: Diagnosing the Root Cause  Chapter 4: Four Stages of Marketing  Chapter 5: Evaluating Your Strategy Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  8. Sep 9

    The Agency Marketing Habit That Creates New Business

    If your agency marketing isn’t producing enough new business, the tactics may not be the real problem. You may be changing direction too quickly, measuring the wrong thing or failing to protect enough time for consistent action. Drawing on my conversation with Dominic Bonaker, this episode explores how to turn a sales goal into controllable weekly inputs, why real conversations teach you so much and much more. You’ll also get a simple framework for testing a route to market before losing faith in it. Because the next tactic won’t help if you don't give the right one enough time to work. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Dominic's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000741760949 Check out https://usetrace.io , a marketing attribution platform that allows you to better understand your marketing efforts and buyer journeys. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS chapter 1: The Marketing Problem chapter 2: Measuring Inputs chapter 3: The Mindset of Persistence chapter 4: Working Backwards chapter 5: Practical Application ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

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The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it.

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