Revenue Rewired

Jay Feitlinger and Sarah Shepard
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.

  1. 4D AGO

    Ep 49: Why More Leads Quietly Make Your Revenue System Worse

    You hit your lead goal. Your dashboard looks great. So why is leadership still frustrated? In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard challenge the most deeply held belief in B2B marketing: that more leads solve everything. Jay shares a story from 25 years ago when he proudly delivered 8,100 leads in a month, only to get torn apart by a revenue ops leader who pointed out that 60% of them were garbage. That moment changed how he thinks about marketing forever. From vanity metrics that feel like a drug to the "girl math" of cherry picking numbers that make you feel good, they unpack why the volume game is quietly destroying sales efficiency, wasting budget, and hiding the real problems in your funnel. What you'll learn: Why hitting your lead number can still be a massive fail if quality is offHow one client went from 11% to over 30% close rates by shifting focus from volume to qualityThe psychological trap of vanity metrics and why even experienced marketers fall for itWhy attribution is harder than ever and how teams cherry pick numbers that tell a comfortable storySarah's "daisy chain" analogy for understanding how disconnected systems create inconsistent customer experiencesWhy the smartest move might be optimizing leads you already have instead of buying moreHow going back to foundations, not adding more tactics, is the unsung hero of the AI eraKey insight from this episode: Before you throw more money at lead generation, take a step back and look at your entire revenue system. The friction killing your growth probably isn't at the top of the funnel. It's in the handoffs, the process, and the parts nobody wants to audit. About Revenue Rewired: Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Keywords: lead quality, lead volume, vanity metrics, B2B marketing, sales and marketing alignment, revenue operations, attribution, funnel optimization, mid market growth, customer experience, sales process, marketing strategy, lead generation, mid market sales, strategy, revenue management, sales enablement, actionable insights

    21 min

  2. 6D AGO · BONUS

    AI Ep 39: Beware the Hallucination Cascade

    There’s a quiet risk I see with teams that overtrust AI: hallucination cascades. One model invents a detail. Another tool builds on it. A third turns it into something polished and persuasive. And suddenly, decisions are being made on top of something that was never true. It often starts innocently. You ask one tool to summarize a trend report. Feed that summary into another to shape a campaign idea. Then use a third to turn it into a sales deck. If the first output was wrong, everything downstream is built on sand. That’s a hallucination cascade. And it’s dangerous. AI tools don’t cross-check each other. They compound errors. So if you’re stacking tools, your oversight has to stack too. Validate the foundation before you build anything on top of it. Bottom line: don’t just review the final output. Audit the inputs that created it. One hallucination can multiply faster than you think. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

    2 min

  3. FEB 19

    Ep 48: The Customer Gold Your Marketing Team Isn’t Getting

    Your sales team is sitting on a goldmine of customer insights. And your marketing team will probably never see any of it. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard tackle the persistent gap between what sales knows and what marketing actually gets to work with. Inspired by a real conversation Sarah had with a sales leader who admitted he writes his own materials because "marketing doesn't get it," they dig into why this keeps happening and what companies can actually do about it. Jay brings the sales perspective: asking salespeople to fill out forms, attend extra meetings, or log insights into the CRM is never going to happen. Sarah brings the marketing side: there are ways to extract that gold without burdening sales at all. Together, they walk through practical, low friction solutions that are working right now. What you'll learn: Why salespeople go rogue on messaging and what it really says about your alignmentThe brutal truth about asking sales to "just fill out a form" for marketingHow AI meeting recording tools like Fathom and CallRail can feed marketing insights without adding a single task to your sales team's plateWhy your CRM is probably a swamp and how that kills the information bridge between departmentsHow to use website analytics, FAQ heat mapping, and chatbot data to learn from customers without touching salesWhy the old one way bridge from sales to marketing needs to become an infinity loopHow showing salespeople the revenue impact of shared insights is the only way to earn their buy inKey insight from this episode: Stop trying to push rope uphill. If you want sales insights flowing to marketing, remove the friction, show the money, and build systems that do the heavy lifting so your salespeople never have to. About Revenue Rewired: Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Keywords: sales and marketing alignment, CRM, sales insights, customer intelligence, B2B marketing, lead quality, Fathom, CallRail, AI sales tools, revenue operations, mid market growth, sales enablement, marketing strategy, ROI, marketing tactics, business scaling, sales strategies

    27 min

  4. FEB 17 · BONUS

    AI Ep 38: AI Can’t Handle the Politics

    AI is excellent at processing content. It’s far less capable of processing conflict. I was working with a team reviewing customer feedback using AI. The model neatly summarized the themes, grouped the insights, and surfaced patterns. It did exactly what it’s good at. What it missed was the tension underneath. The friction between marketing and product. Who was under pressure. Who had influence. Who was quietly fighting for budget or ownership. AI doesn’t see that layer. It treats every input as neutral. It doesn’t read the room. And in most organizations, that’s where the real signal lives. So if you’re using AI to support leadership decisions, remember this: it can organize the noise, but it can’t interpret the undercurrent. That part is still on you. The dynamics. The stakes. The nuance that never shows up in a prompt or a transcript. Bottom line: AI can summarize the data, but only humans can decode the politics. Context isn’t in the input. It’s in the room. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

    2 min

  5. FEB 12

    Ep 47: Customer Friction: The Straw That Broke the Customer's Back in B2B Marketing

    Think customer loyalty comes from going above and beyond? The research says otherwise. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share insights from their company book club read, The Effortless Experience, and why meeting expectations consistently beats delighting customers. They break down real examples of how small friction points cost businesses big money and introduce the "big P, little P" framework that changes how you think about customer preferences. What you'll learn: What "big P, little P" means: big P is your customer's fundamental preference about your product or service, little P is how they prefer the transaction to happenWhy delighting customers doesn't actually move the needle on loyalty, but meeting expectations consistently doesHow one extra click, one repeated phone call, or one unnecessary step can be the straw that breaks the customer's backWhy companies build processes that work for their back end systems but create friction for customersHow a roofer lost a major job by asking the customer to climb on the roof and take measurements himselfWhy the bare minimum expectation at a medical facility was simply "don't kill me" and what that reveals about customer prioritiesThe questions every department should ask: Are we easy to find? Easy to buy from? Easy to work with? Easy to pay?Key insight from this episode: The friction that seems small to you is often huge to your customer. Before investing in ways to delight customers, make sure you're not failing them on the basics. About Revenue Rewired: Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically. Effortless Experience: https://www.amazon.com/Effortless-Experience-Conquering-Battleground-Customer/dp/1591845815 Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Keywords: customer experience, customer loyalty, effortless experience, customer friction, B2B customer service, customer expectations, customer retention, sales and marketing alignment, mid market growth, revenue operations, book club, customer preferences, business growth

    33 min

  6. FEB 10 · BONUS

    AI Ep 37: AI Always Reaches for the Low-Hanging Fruit

    Let’s name a blind spot most people miss: AI doesn’t reach for brilliance. It reaches for what’s most common. Language models don’t start with the breakthrough idea or the edge case. They start with what they’ve seen the most. They predict the next word based on frequency, not originality. So when you ask for blog titles or campaign ideas and everything comes back flat, the tool isn’t broken. It’s doing exactly what it was designed to do. Safe ideas are statistically efficient. That’s why prompts like “Give me five LinkedIn hooks” keep producing the same recycled openers you’ve already seen a hundred times. The fix isn’t better prompting, it’s pressure. Add constraints. Make it argue with itself. Feed it your recent work and tell it to avoid every repeated phrase. Ask for the second-best idea and force it to explain why. Think of AI like a smart but distracted strategist. It needs direction and resistance to move past the obvious. Bottom line: AI defaults to average. If you want original thinking, you have to push it beyond “good enough” because that’s all it will give you if you let it coast. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

    2 min

  7. FEB 5

    Ep 46: The AI Marketing Stack: What's Actually Working for B2B in 2026

    Everyone says they're using AI. Very few can point to what it's actually done for pipeline. In this episode of Revenue Rewired, Jay Feitlinger and Sarah Shepard share what their agency is actually building and deploying with B2B clients right now: AI consulting, AI audits, and AI driven ABM. Not theory. Real work that's been tested internally for over three years before rolling it out to clients. What you'll learn: How AI consulting works: using custom GPTs and strategic prompts to turn years of client data into a Vision Brief that guides real recommendationsWhat an AI audit actually uncovers and how it helps leaders see where they're missing opportunities before competitors pull aheadHow AI agents are transforming ABM by validating ideal prospects automatically, taking lead quality from 10% valid to 90%Why one marketer thought his Google Ads were broken when 90% of the issue was untracked traffic from ChatGPT and AI searchWhere AI hits its ceiling: memory limits, repeated outputs, computing power, and how to push through itWhy ignoring AI now is like ignoring Google Ads when it first launchedKey insight from this episode: The companies winning with AI aren't using more tools. They're feeding the right data into the right systems and asking better questions. About Revenue Rewired: Revenue Rewired is a podcast for B2B marketers, sales leaders, and business owners navigating the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers actionable insights for mid market companies looking to grow revenue strategically. AI Readiness Assessment here: https://stringcaninteractive.com/ai-marketing-services Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Keywords: sales targets, revenue goals, sales leadership, quota setting, annual planning, sales team morale, B2B sales strategy, sales and marketing alignment, mid market growth, sales management, employee retention, revenue operations

    38 min

  8. FEB 3 · BONUS

    AI Ep 36: The Future of Meetings Is AI-Mediated

    AI is already sitting in your meetings. It’s taking notes. Summarizing conversations. Sending follow ups. On paper, that sounds like a win. In reality, behavior shifts the moment people know they’re being recorded. They choose words more carefully. They soften opinions. They hold back half formed ideas. One client told me their brainstorms lost energy once AI joined the call. Not because the tech failed, but because the transcript felt permanent. AI note takers can be powerful, but only if psychological safety stays intact. If you run meetings, set the ground rules. Be clear about what’s captured and what’s off the record. Because trust still beats documentation every time. Bottom line: AI can support collaboration, but if you’re not careful, it can quietly shut it down. Contact Us: Email: podcast@stringcaninteractive.com Website: www.stringcaninteractive.com Reach out to the hosts on LinkedIn: Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/ Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/ Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

    2 min
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5
out of 5
19 Ratings

About

Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.

Information

  • Creator
    Jay Feitlinger and Sarah Shepard
  • Years Active
    2025 - 2026
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © Jay Feitlinger and Sarah Shepard
  • Show Website
    Revenue Rewired