Courtside Conversations with Emile

Emile Koorey

Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

  1. 1d ago

    Whose Job Is It to Get Customers, Yours or Head Office's? | EP 99

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Local area marketing (flyers, sponsorships, billboards) is the franchisee's job — and it's the biggest driver of your revenue ✅ 2 pro tips: track which channel converts best, and stay consistent over time (one franchisee hit 150 enrolments with repeat flyer drops) ✅ Head office marketing is a national brand-awareness play — different job, different purpose than your local marketing If you want to know how to choose the right marketing channels and drive more enrolments, this next episode breaks it down: 👉 https://www.youtube.com/watch?v=hryM0nDoNUA 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 💰 Want to know how much you could make as a franchisee? Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more. 👉 https://littleboomersbasketball.com.au/profit-calculator/?utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  2. Jul 17

    How 7-Eleven Legally Took $890,000 From Its Own Franchisees | EP 98

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ How 7-Eleven's $890K franchise saga actually unfolded — why renewal isn't automatic and how a franchise agreement can expire, get bought back, or be taken over with nothing paid to the franchisee ✅ The real conditions behind selling a franchise — vetting buyers, head office's "first right of refusal," and why it's nothing like a private sale ✅ What actually counts as a breach (unpaid fees, underpaying staff, missing super) and why "goodwill" built over years legally stays with the franchisor, not the franchisee Whether you're researching franchise opportunities, looking to become a franchise owner, or planning your eventual exit, this next episode breaks down what really happens when you go to sell. 👉 https://www.youtube.com/watch?v=k4lTHh1tBDE 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Ready to take the next step and see if Little Boomers Basketball is the right fit for you? Book a free discovery call with our founder, Emile Koorey, to chat about your goals, dreams, and available territories near you. 👉 https://calendly.com/emile-koorey/becoming-your-own-boomers-boss 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  3. Jul 10

    You're Losing Customers and You Don't Even Know It (Here's the Number That Proves It) | EP 97

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Retention rate is the #1 number in your business — it determines how many spots you need to refill each term (and how well you sleep at night) ✅ CAC (cost to acquire a customer) shows why keeping existing customers is free, but replacing lost ones costs real money ✅ 3 ways to boost retention: deliver an exceptional product, survey your best customers, and catch early warning signs with a mid-term NPS survey Want to know how some franchise owners double their revenue without adding a single new customer? Watch this next: 👉 https://www.youtube.com/watch?v=Q_qITobbE4I 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Want to see if there’s a Little Boomers Basketball franchise available near you? Check our live map to explore open territories and opportunities:https://littleboomersbasketball.com.au/opportunities_cat/locations-zoning/ utm_source=spotify&utm_medium=podcast&utm_campaign=emile_personal_channel_spotify 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  4. Jul 8

    Meet Justin: The Man Behind Our Little Boomers Basketball Franchise in Hornsby | EP 96

    Meet Justin, our Little Boomers Basketball franchisee in the Hornsby area. In this video, he shares his story, why he got into the business, what running his franchise looks like day to day, and the impact it's having on local kids and families. Little Boomers Basketball helps kids build confidence, coordination and a love of the game in a fun, supportive environment. Subscribe for more franchisee stories and behind-the-scenes of building a basketball business.

  5. Jul 3

    Why Knowing Your Numbers Changes Everything as a Franchise Owner | Live Q&A | EP 95

    In this live Q&A, franchise owners across the Little Boomers Basketball network check in on progress, ask real questions, and get coached on what actually moves the needle. We check in with a franchisee tracking 48 enrolments toward a 100-enrolment target — with ads, a shopping center promo, and a referral program all running. The biggest shift? She now knows her retention rate off the top of her head. That's the mindset change that separates franchises that grow from those that guess. We also cover the network-wide phase-out of size 6 basketballs, why size 5 is now the standard for under 12s, and what to do with the balls you already have. Plus: a look ahead to Allstar Day Queensland with 56–60 kids expected across the network. Whether you're tracking your first 100 enrolments or fine-tuning your marketing mix, this session is packed with real, practical insights from people doing it right now. Subscribe for more on franchising, local marketing, and building a thriving kids sports program.

  6. Jul 2

    Franchise vs. Starting Your Own Business: Here's the Honest Truth Nobody Tells You | EP 94

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Why 8 out of 10 businesses fail — and how a franchise's proven product and infrastructure (systems, marketing funds, back-end tech) can shortcut years of costly trial and error ✅ The power of brand trust — why customers in 2026 choose recognisable names over unknown local businesses, and how that shortens the sales cycle ✅ The real trade-off nobody talks about: control vs. flexibility, and what you give up (and gain) when you buy into a franchise vs. starting solo Whether you're researching franchise opportunities, looking to become a franchise owner, or comparing franchising with starting a small business, this episode provides practical insights to help you decide. 👉 https://www.youtube.com/watch?v=jfhrpU1AcVc 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. 💰 Want to know how much you could make as a franchisee? Try our free Franchise Profit Calculator to see how much profit you could potentially make in your area based on real numbers — court hire, coach wages, class sizes, and more. 👉 https://littleboomersbasketball.com.au/profit-calculator/ 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

  7. Jun 26

    How to Get More Local Customers Without Spending More on Ads | EP 93

    Parents buy local—not national. In this live workshop, I share the exact local area marketing system we use to help franchisees consistently generate enquiries, build stronger community awareness, and keep their enrolment pipeline full throughout the year. If you're a franchise owner, small business owner, coach, or service-based business looking to attract more local customers without relying on expensive advertising, this workshop is for you. In this workshop you'll learn: ✅ Why local marketing consistently outperforms broad national campaigns ✅ Low-cost marketing tactics that generate enquiries year-round ✅ The "Social Media Content Engine" we use to create weeks of content in just a few hours ✅ How to produce 10–20 reels per week across Facebook, Instagram, TikTok and YouTube ✅ What makes social media content engaging (and what causes it to flop) ✅ How AI tools can dramatically speed up your content creation process ✅ Practical strategies you can implement immediately in your businessThe goal isn't to work harder—it's to build simple systems that market your business consistently, even when you're busy serving customers. Subscribe to Courtside Conversations for real conversations about franchising, leadership, and building a business worth being proud of.

  8. Jun 26

    Every Australian Business Owner Needs to Know What's Happening in July 2026 | EP 92

    🎙️ Welcome to Courtside Conversations with Emile Koorey 🚀 In this episode, we cover: ✅ Payday Super from July 1 — Super must be paid every payday instead of quarterly. ✅ Minimum wage rise + card surcharge ban — Higher wages and no more passing card fees onto customers. ✅ Google reviews + Privacy Act changes — New rules for collecting reviews and updated privacy requirements for businesses. 📺 Want to know more about the new franchise rules every buyer needs to know? Watch our detailed breakdown of what has changed, what it means for franchise buyers, and how these updates could affect your next business investment. New Franchise Rules Every Buyer Needs to Know 👉 https://www.youtube.com/watch?v=ibluuG-wW5w 💡 Whether you're a sports lover, parent, coach, or aspiring entrepreneur, this episode will give you a behind-the-scenes look at what it takes to grow a business that makes an impact. Thinking about owning a business, but don’t want to start from zero? The Franchise Success Blueprint shows how our franchisees launch, grow, and scale a kids basketball business with clear systems and real numbers. Download it and see if it’s the right fit for you. 👉 http://img.mailinblue.com/4221673-573/attachments/LBFranchisePDF.pdf 📲 Connect with Emile: 👉 Facebook: https://www.facebook.com/profile.php?id=61574017446131 👉 Instagram: https://www.instagram.com/emile.koorey 👉 TikTok: https://www.tiktok.com/@emile.koorey 👉 YouTube: https://www.youtube.com/@emilekoorey 👉 LinkedIn: https://www.linkedin.com/in/emile-koorey-little-boomers 👉 Spotify: https://open.spotify.com/show/2Pq5JZMH7MgrG2DcqEUYlJ

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Welcome to Courtside Conversations – the podcast that breaks down franchising and business ownership. Each week, we talk to franchise owners and business experts who share real stories and lessons on starting, growing, and running a successful franchise. We’ll cover: ✅ How franchising works and if it’s right for you ✅ The challenges of owning a business—and how to solve them ✅ Proven strategies for growth, marketing, and leadership If you're curious about franchising or owning a business, this podcast is for you!

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