Digital Leaders Dialogue Series by XPON

Tim Lillyman
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  • MARKETING
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Our new monthly series features conversations with marketing and digital leaders who are actively transforming their organisations through AI and data-driven marketing strategies. Each episode will showcase how innovative companies are tackling real-world challenges in marketing technology, data privacy, and customer experience.

Episodes

  1. 04/08/2025

    Episode 2 - Rahul Ashiya from Nine on Data, AI Hype, and 'SuperMarketers'

    Join host Tim Lillyman in this episode of the Digital Leaders Dialogue Series by XPON, featuring Rahul Ashiya, Senior Data Product Manager at Nine, Australia's largest locally owned media company. We explore the dynamic intersection of data, technology, and media through Rahul's unique journey, from his early days building Shopify stores and a pre-hype AI startup bringing books to life, to navigating the complexities of data product management at scale within Nine's publishing arm (including iconic brands like The Sydney Morning Herald and The Age). Discover the practical realities of defining data products, managing a vast array of stakeholders (from newsrooms to marketing), and the critical importance of data quality foundations. Rahul shares candid insights on AI – moving beyond the buzzwords to discuss real-world value, potential pitfalls, and how it's reshaping roles like product management. Learn about Nine's strategic approach to AI and data, the challenges of enabling self-service analytics, and what truly excites him about the future of data-driven marketing and media.

    29 min

  2. 02/26/2025

    Episode 1 - Shadrack Haehae from OFX on Privacy, AI, and Marketing's New Challenges

    Join me, Tim Lillyman, in the inaugural episode of the Digital Leaders Dialogue Series by XPON as I sit down with Shadrack Haehae, the Global Head of Digital Acquisition and Marketing Analytics at OFX. We delve into the transformative journey of OFX, exploring how Shad has spearheaded a privacy-first, data-driven approach to marketing and digital transformation. Discover the challenges and opportunities presented by AI, the transition from B2C to B2B, and the strategic use of cloud technology and data analytics. Shadrack shares insights into how OFX leverages data to enhance customer experience and drive business growth. This episode is a must-listen for anyone navigating the evolving landscape of marketing and technology.

    33 min
  • 2 Episodes

About

Our new monthly series features conversations with marketing and digital leaders who are actively transforming their organisations through AI and data-driven marketing strategies. Each episode will showcase how innovative companies are tackling real-world challenges in marketing technology, data privacy, and customer experience.

Information

  • Creator
    Tim Lillyman
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean