The Zac Perna Podcast

Zac Perna
  • 5.0 (1)
  • Marketing

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

  1. 3d ago

    How to Start a Coaching Business in 2026 (Everything You Need to Know)

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... If you're starting a coaching business in 2026, don't waste your first month on a logo and a business name, that's not step one, and I watch new coaches do it constantly. Here's how to actually pick your niche properly, how to build a real offer instead of a vague promise, why copying other coaches' content will quietly sink you, and the order to message people in once you're posting. I break down picking your niche in three layers instead of one, building an actual offer around six components instead of a vague promise, why content that copies another coach falls flat and being yourself outperforms it, and the warmest to coldest order to message people in once you're actually posting. Content is what makes the DMs work at all, so we start there first. #howtostartacoachingbusiness #onlinecoachingbusiness #coachingbusiness #startingacoachingbusiness Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  2. 3d ago

    How to Run Ads as a Fitness Coach The Only Video You’ll Ever Need

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  3. 3d ago

    Is This The End of Online Fitness Coaching?

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  4. 4d ago

    What Hanging out with CBUM Taught Me about Business

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Chris Bumstead has built one of the biggest personal brands in fitness, and it's got nothing to do with lifting more than everyone else. It comes down to how he actually carries himself and how he plays the long game as a business owner. I've caught up with him over the years, including a sit down in Miami a few years back, and the lesson that stuck with me wasn't about training, it was about how he operates as a person and builds trust before he ever asks for anything. In this video I walk through that lesson and the honest link I made between it and how I run my own business. #personalbrand #chrisbumstead #cbum Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  5. 4d ago

    Why 90% of Coaches Never Hit $10K/Month

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Ninety percent of coaches never cross ten thousand dollars a month, and it's got nothing to do with how good they are at coaching. I break down why it's actually a marketing and sales skill problem, why imposter syndrome never actually goes away and isn't fixed by another certification, why growth is a curve most people quit right before it bends up on, and the LTV to CAC number almost no coach running an online coaching business has ever worked out for themselves. #onlinecoaching #coachingbusiness #businesscoaching Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  6. Aug 22

    How This Fitness Coach 200x His Income After He Almost Quit

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com/ One of my clients was about to walk away from coaching completely, not because he couldn't get leads, but because he couldn't sell them. This is Jordan's coaching client success story: what was actually going on in his head every time he got on a call, and the five specific things that changed how he sold. I walk through the congruence principle, the idea that you'll always get the objections you yourself are willing to give, and the five shifts that actually changed how Jordan sold: high intention with low attachment, weighing fear of change against the cost of inaction, checking his own beliefs before every call, preventing objections instead of just rebutting them, and leaning on loss aversion over gain. He didn't quit, and the fix wasn't a new script, it was sorting out what he actually believed first. #successstory #successstories #businesscoaching #coaching Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  7. Aug 22

    10 AI Hacks Every Online Coach Needs in 2026

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Everything in this video is stuff I've actually got running in my own coaching business right now, so let's skip the buzzwords and get straight into five real AI tips. I walk through turning every sales call and check-in recording into a memory bank on that client, turning one video into a week of content instead of one post, letting AI draft your sales follow-up the second a call ends, letting AI qualify and book your DMs while you're asleep while you still close, and using real data instead of guessing to pick your next video idea. #aitools #aiforcoaches #digitalmarketingforcoaches Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  8. Aug 22

    How to Master DMs as an Online Coach in 2026

    🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Hey guys, in today's video I talk about everything you need to know about DMs as an online fitness coach to make more money, get more clients, and never get ghosted again. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

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About

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

Information

  • Creator
    Zac Perna
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © 2026 The Zac Perna Podcast
  • Show Website
    The Zac Perna Podcast