The Zac Perna Podcast

Zac Perna
  • 5.0 (1)
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Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

  1. 1d ago

    Why You Should NEVER Coach Friends For Free

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks:: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Coaching your mates for free to get some testimonials? Here's why it backfires, and why it usually costs you 6 months. I've helped 600+ fitness coaches start and scale their online coaching businesses, and the free-client plan is the one I see go wrong the most. In this video I break down the two reasons I never coach anyone for free: what happens to a client's commitment when they've paid nothing, and what free help does to the coach on the other side of it. Watch on YouTube: https://www.youtube.com/watch?v=0svUZAYupLU Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  2. 3d ago

    Get 100 Pieces of Social Proof as a Fitness Coach (without before & afters)

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Social proof for online fitness coaches isn't just before-and-after photos. In this video I show you how to turn one client result into 10 pieces of content, so 10 results become 100 pieces of social proof. You don't need a camera roll full of transformations to look like the most credible coach in the room. Most fitness coaches know social proof matters, but not why it works, so they use it wrong. Social proof is evidence that other people are already investing in your coaching. That's a lot more than transformations. It covers screenshots of people joining your program, DMs thanking you after a call, check-in wins, and posts welcoming new clients. Inside this video: How to get before-and-after photos the right way (ask, blur faces, put it in your contract) What to post if you're a new coach with no client results yet (your own transformation counts) The "wins album": save every screenshot and recycle it, because nobody remembers what you posted How to turn one client into 10 pieces of content: carousels, storytelling reels, faceless talking-head videos, and what-my-client-eats posts How I made reel after reel about one client, Oli, who went from $500 a month to $50,000 a month in under a year Why social proof is really about volume and consistency, and how that builds authority in people's heads over time Watch on YouTube: https://www.youtube.com/watch?v=MnHPONBXeZs Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  3. 3d ago

    How to go From $10k/M to Over $20k/M as an Online Personal Trainer

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=XrBlOfjXyc8 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  4. Sep 24

    Breaking Down Greg Doucette’s Coaching Business: RICH OR NOT?

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire. This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a fan of his YouTube channel or just interested in fitness business strategies, this breakdown offers an objective look at his operations. By analyzing his content strategy and monetization, we can see how he balances a massive social media presence with high-ticket service offerings. This review gives you a clear picture of how a top fitness creator manages their professional coaching business. Subscribe for weekly business breakdowns, and comment which creator you want me to analyze next. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  5. Sep 24

    How To Understand Meta Ads for Fitness Coaches

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  6. Sep 24

    If you're not rich and you love fitness then do this

    Get some help: https://apply.theonlinecoachingbluepr... The best investment for fitness coaches is not what you think. Learn the exact path to building a sustainable online coaching business. After a decade in fitness marketing, I have seen many coaches chase the wrong metrics. This video breaks down the reality of scaling your operations in 2026, moving beyond quick fixes to focus on the compounding growth curve required for long-term success. Whether you are just starting or looking to optimize your current setup, understanding these development stages is critical for your bottom line. Most people underestimate the sheer effort required to build a successful online coaching business. I map out the specific phases you must navigate to move past the initial struggle and achieve consistent revenue. If you want to stop guessing and start building a real asset, this analysis provides the roadmap you need. Subscribe for weekly fitness marketing breakdowns, and let me know in the comments: what is the biggest roadblock you are facing in your coaching business right now? 0:00 The Cost of Learning the Hard Way 1:12 My First Big Mistake with Facebook Ads 8:38 Navigating the Dunning-Kruger Effect 13:34 Stop Building Your Business on Sand Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  7. Sep 24

    The truth about making money as a Personal Trainer in 2026

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Most personal trainers don't quit because they stopped loving fitness. They quit because the hourly rate traps them. Here's how to build an online fitness coaching business instead. I never worked a gym floor. I got my certs, started posting content, and went straight into online personal training with no idea what I was doing. It took about three years, but it turned into a seven figure business doing six figure months. Since then I've spoken to hundreds of personal trainers through The Blueprint, and the same thing keeps coming up. They love the gym, they love helping people, and they're burnt out doing 40 to 50 sessions a week with no way to earn more without working more. Nobody warned them about that part. This video is the fix. Not a motivational one, a pricing and numbers one. WHAT'S IN IT The real trade offs of being a PT. The early starts, no control over your own time, and an income ceiling that's built into the job whether you like it or not. Why hourly pricing is the thing keeping you stuck. People don't pay for your hours, they pay for an outcome and for having a problem taken away. Two clients with identical workloads can be worth completely different amounts, and until you price that way you stay capped. The maths on going part time online. Sell a $2,000 three month offer, get three clients, that's $6,000 a month. Buy back two days a week and you've got 64 hours a month to put back into the business. How to reverse engineer it so it isn't guesswork. Three clients is roughly seven sales calls. Seven calls is roughly 70 real DM conversations. That's about 25 DMs a week, and content is what refills the list once you run out of people to message. Why you should ignore what other PTs tell you is possible. If you want to stay in person with a handful of premium clients and no interest in scaling, that's a completely valid career and you can skip this one. If you're burnt out and want a way out, start here. FREE TOOLKIT Download the free toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... WORK WITH ME https://apply.theonlinecoachingbluepr... The Blueprint is my mentorship for personal trainers and fitness coaches building a real online fitness coaching business, not just a few extra clients on the side. #onlinefitnesscoaching #personaltrainer #onlinecoaching #fitnessbusiness #onlinepersonaltrainer Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  8. Sep 16

    If I started Fitness Coaching again in 2026, Here’s exactly what I’d do...

    🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

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About

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

Information

  • Creator
    Zac Perna
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Explicit
  • Copyright
    © 2026 The Zac Perna Podcast
  • Show Website
    The Zac Perna Podcast

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