The Zac Perna Podcast

Zac Perna
  • 5.0 (1)
  • Marketing

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

  1. 1d ago

    Watch Me Fix This Personal Trainer's Business in 15 Minutes

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=wrT-FpWIUd8 Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=wrT-FpWIUd8 Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=wrT-FpWIUd8 Jake is 28, an accountant on $85k a year, trains six days a week, has 900 Instagram followers and two online clients. Both are his mates, both pay him $50 a week, and he wants to quit his job. He isn't real. He's every coach we speak to, rolled into one. In this video I rebuild his entire business on camera using the coach flywheel: marketing, sales and delivery. His profile picture, his bio, the posts he should pin, the content he's wasting his time on, the offer that's pricing him into 25 clients instead of 12, the DMs he's blowing, and the one hour a night that actually runs the whole thing. If you're an online fitness coach doing under $5k a month, this is the walkthrough. CHAPTERS 0:00 who this video is for 0:40 meet Jake 1:11 the coach flywheel: marketing, sales, delivery 1:34 his Instagram profile, pulled apart 2:38 what the profile should look like instead 3:50 what makes a lead magnet worth opting in for 4:45 the posts to pin, and why 6:21 why you don't need to post workout videos 7:25 his offer, and why nobody cares about your deliverables 9:06 how to write the offer instead 10:13 pricing it properly 10:32 25 clients, or 12, for the same money 11:03 his DMs, before and after 11:52 your first five clients are already in your phone 12:21 collecting results from day one 13:48 his week, rebuilt 14:11 what I'd tell him to do this week Watch on YouTube: https://www.youtube.com/watch?v=wrT-FpWIUd8 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  2. 6d ago

    How I Built a 7 Figure Online Personal Training Business From Scratch

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=WCRdCeaFISY Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=WCRdCeaFISY Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=WCRdCeaFISY How I built a 7 figure online personal training business from scratch, and the full 10 year story behind it. I started posting fitness content at 17 with no plan, no confidence and a fake account I made so nobody I knew would see it. My first ever product was a fully customised diet and training program for $100. I had no idea what to charge, no idea how to set up a business, and I was doing all of it manually in spreadsheets with a PayPal link. This video is the whole journey. What I charged, what I got wrong, the money I lost to an agency, the pivot I should have made years earlier, and the skills that actually moved the needle once I finally learned them properly. If you are starting an online fitness coaching business, or you are already coaching and trying to scale past $10k a month, this is everything I would skip or shortcut if I had to do it again. What I cover: - Pricing your coaching when you have no idea what to charge - Why handing a part of your business to someone else rarely works - Low ticket vs high ticket, and when to switch - Content, paid ads, marketing promotions, sales and delivery - The back end: funnels, hiring, systems and automation - Getting out of your own way when goal setting makes you freeze Chapters: 0:00 From a kid who loved fitness to six figure months 1:19 Posting for the first time at 17 (and the fake account) 2:54 My first ever sponsorship 3:26 Starting YouTube when I was terrified of being on camera 5:50 Launching coaching because people kept asking 6:21 My first ever product and what I charged for it 7:57 The walk where my dad explained capped income 9:03 The agency mistake that cost me thousands 11:09 Quitting my job to go all in 12:13 Why business is terrifying if you are not wired for risk 15:22 Scaling low ticket to 13,000 customers 17:28 The skill gaps that were quietly costing me 18:30 The mentorships that unlocked everything 19:50 Lesson one: back yourself 23:14 Skill one: content 24:17 Skill two: paid ads 24:49 Skill three: marketing promotions 26:08 Skill four: sales 27:10 Skill five: delivery and the customer journey 27:57 Skill six: back end systems and funnels 28:55 Where to start from wherever you are right now Watch on YouTube: https://www.youtube.com/watch?v=WCRdCeaFISY Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  3. Oct 25

    How I Built a Million Dollar Coaching Business Without Burning Out (Hustle or Not?)

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=1Rm3K0vP7o8 Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=1Rm3K0vP7o8 Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=1Rm3K0vP7o8 Hustle culture is quietly doing more damage to new online coaches than almost any other advice out there. Not because hard work is optional, it isn't, but because of what it implies: that the work has to be miserable, that you should be locked in a dark room hating your life, and that if you're enjoying it you must not be doing enough. After ten years of building businesses, scaling my coaching business past $380k a month, and taking coaches from zero to $50k a month, I think that's backwards. The same task done in a good headspace comes out ten times better than the same task done scared. I know that because I've done both. A few months ago I moved from Melbourne up to Queensland purely to reset my environment, and I made an extra $100k off the back of ideas and campaigns I genuinely don't think I would have had otherwise. So in this one I go through where hard work is non negotiable (DM outreach, posting content, being uncomfortable), where misery adds nothing, the 30 minutes I protect every morning, why cutting the gym and your social life to work more backfires, and the people you need out of your life before any of this gets easier. If you've been grinding flat out and wondering why it still feels like nothing is moving, this will probably explain why. 0:00 Why hustle culture is doing damage 2:22 Hard work vs being miserable 4:26 The daily balance that keeps it sustainable 7:11 Your environment and who you keep around 9:40 What I'd tell my little brother #onlinecoaching #fitnesscoaching #hustleculture Watch on YouTube: https://www.youtube.com/watch?v=1Rm3K0vP7o8 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  4. Oct 22

    The Exact Funnel I'd Build to Take a Fitness Coach From $10k to $30k/Month

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me (New Coaches) : https://apply.theonlinecoachingblueprint.com/youtube Work With Me (Over $10k/month) https://apply.theonlinecoachingblueprint.com/youtube-scaler/ Watch on YouTube: https://www.youtube.com/watch?v=AByPJMjZObg Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  5. Oct 21

    5 WORST Niches For New Fitness Coaches (Stop Targeting These)

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=MqSCQnQuOs4 Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=MqSCQnQuOs4 Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=MqSCQnQuOs4 Picking a fitness coaching niche? These are the 5 worst niches I see new online fitness coaches choose, after watching 600+ coaches go through it. I break down why "everyone", "busy professionals", muscle building, bodybuilders and budget audiences hold most coaches back, then show you the pain vs ability to pay map I use to check if a niche can actually pay you. Plus what to do if you don't have a niche yet. The recommended niches (and a limited-time niche guide) are in the free kit above. 0:00 Intro 1:23 Niche 1: everyone 2:20 Niche 2: busy professionals 4:13 Niche 3: people who want to build muscle 4:52 The pain vs ability to pay map 7:01 Free kit + niche guide 7:51 Niche 4: advanced lifters and bodybuilders 9:15 Niche 5: budget audiences 10:05 They have to resonate with you 11:18 No niche yet? Start broad, then test Watch on YouTube: https://www.youtube.com/watch?v=MqSCQnQuOs4 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  6. Oct 20

    Why Your Coaching Business Stalls at $10k/Month and How to Fix It

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=LttUwmRd7Q4 Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=LttUwmRd7Q4 Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=LttUwmRd7Q4 How to scale a coaching business past $10k a month, starting with finding the one bottleneck that's actually holding you back. If you're a fitness coach doing $10k a month and you can't work out why you're not at $20k or $30k yet, this is the same simple audit I ran with one of my clients. Every coaching business comes down to three parts: delivery, sales and marketing. Your business is only as strong as the weakest one. I go through the numbers to check in each part (retention, LTV, close rate, where your last 10 clients came from), why "I just need more leads" is usually the wrong answer, and the maths on how fixing a few sales numbers can triple your income from the same leads. Chapters 00:00 Who this is for 00:59 The 3 parts of a coaching business 01:44 Delivery: retention, LTV, referrals, results 03:52 Sales: your last 10 clients and your close rate 04:45 Marketing: where your clients come from, outbound and inbound DMs 08:04 Content problem or niche problem? 10:11 Running ads 11:20 Marketing campaigns every 4 to 8 weeks 12:27 The leads maths 13:45 Going from coach to operator Watch on YouTube: https://www.youtube.com/watch?v=LttUwmRd7Q4 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  7. Oct 17

    The Exact Ads Fitness Coaches Should Be Running Right Now (Steal These)

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=Rq-Mjri8jqc Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=Rq-Mjri8jqc Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=Rq-Mjri8jqc The exact Meta ads I'd run as an online fitness coach right now, and why most coaches are running the same ad five times without realising it. I've helped 600+ online fitness coaches and scaled my own business past $300k a month, and this is the breakdown I wish someone gave me: when you should (and shouldn't) run ads at all, why a boosted post often finds the wrong people, the 6 types of lead ads and which one I switched off, and the angles to test so 5 ads become 15 to 25. This one's best if you're already spending money on ads. Watch on YouTube: https://www.youtube.com/watch?v=Rq-Mjri8jqc Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

  8. Oct 16

    How Fitness Coaches Are Getting PAID To Get Leads (Advanced Ad Strategy)

    🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=hDr_GX-NXsk Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360

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About

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna. This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here. If you’re ready to level up your business, mindset, and life – you’re in the right place.

Information

  • Creator
    Zac Perna
  • Years Active
    2025 - 2026
  • Episodes
    72
  • Rating
    Explicit
  • Copyright
    © 2026 The Zac Perna Podcast
  • Show Website
    The Zac Perna Podcast