Send us Fan Mail Russ Fradin is the co-founder and CEO of Larridin, the enterprise AI measurement platform that raised $17 million in seed funding led by Andreessen Horowitz, with Bloomberg Beta and Gradient Ventures. Larridin sells to CIOs and CFOs, and answers a question most companies still cannot answer for themselves: which AI tools are being used, by whom, at what level of proficiency, and where they are actually driving productivity. A veteran Silicon Valley entrepreneur with three decades of experience leading high-growth technology companies, Russ previously co-founded and served as CEO of Dynamic Signal (now Firstup), Adify, and SocialShield, and was the first employee at Flycast, one of the internet’s pioneering ad networks. In this episode, Russ sits down with Dan to share the brutal and beautiful realities of building companies in the Bay Area. Tune in to hear his seasoned perspective on why successful AI integration requires ancient change management principles rather than new software licensing, the operational gap between power users and passive users, and why the most at-risk professionals in the AI era are not the ones you think. In this conversation, we discuss: Why a third party measurement company shows up every time money floods into a category, and what that pattern predicts for enterprise AI.What actually happens after you deploy AI to 3,000 employees, and why the gap that opens up is a change management problem, not a technology one.Why revenue growth cannot tell you whether to renew a multimillion dollar AI contract, and why the vendor's own numbers will not either.What the stark division between organizational power users and casual users reveals about the actual bottleneck in modern workplacesWhy token-spend leaderboards can accelerate adoption, and why they become unsustainable once employees learn how to game them.What the reality of task automation means for the future of knowledge work, and why the threat to specific white-collar roles is often misunderstood. Explore the Conversation 00:00 Intro and AI Fun Fact: Beyond Job Replacement, How AI Can Improve Work 04:22 Introducing Russ Fradin, Co-Founder and CEO of Larridin 06:27 Startup Humility: Why Early Failure Is Essential for Founders 09:45 Startup Alchemy: The Absurdity and Ambition of Building a Company 11:51 The Larridin Vision: Building the Unbiased Measurement Layer for Enterprise AI 18:03 Beyond AI Security: Measuring Usage, Spend, Productivity, and Workflows 20:33 AI ROI Beyond Revenue: Measuring Productivity, Renewal Decisions, and Change Management 27:02 Blazing Trails: How Facebook Speedran Adoption with Token Leaderboards 34:59 What We Measure Shapes AI’s Impact on Growth, Costs, and Jobs 39:41 AI Replacement Theory: Why Tasks Change, but Most Knowledge Jobs Endure 46:57 Where to Connect with Russ Fradin and Learn More About Larridin Resources Subscribe to the AI & The Future of Work NewsletterConnect with Russ on LinkedIn Learn more about Larridin at https://larridin.com/AI fun fact article: Labor Market Impacts of AI: A New Measure and Early Evidence by AnthropicOn Making AI Smarter Without Harming Humans- Join Dan Turchin and 4 seasoned technology and people leaders on Sept. 17 for an executive discussion on AI, leadership, and the future of work. Attendees will receive a complimentary personalized AI Maturity Industry Benchmarks Report ($499 value). Reserve your seat: https://go.peoplereign.io/virtual-event-when-intelligence-is-everywhere-intelligence-is-nowhere