"Your identity is bigger than the game, and the skills you build as an athlete can become the foundation for your future." — Chloe Barnes-Henderson What happens when the identity you've built around being an athlete no longer fits? In this episode of Turmeric & Tequila, I'm catching up with one of my favorite humans, Chloe Barnes-Henderson, for a conversation about student-athlete identity, mental health, entrepreneurship, NIL, artificial intelligence, and building a future where more young people have access to opportunity. Chloe is a former Division I basketball student-athlete, technology executive, professor, and entrepreneur. After a career that included leadership roles at Twitter, IPG Media Brands, and Oscar Health, she is now working to reimagine how young people prepare for the future of work through the Athletech Academy and Athletech LLC. We start with the athlete experience—what happens when an injury changes your identity, how difficult it can be to find purpose outside of sport, and why the life skills developed through athletics can become the foundation for an entirely new career. From there, we get into the business of social media, the realities of NIL, and why young athletes need more than monetization opportunities. They need education, support, ethical guidance, and the tools to navigate a world where their personal brand follows them long after the game ends. Chloe also shares how her experiences in corporate America, including the challenges of her final corporate role, helped clarify the work she was meant to do next. We talk about: • Student-athlete identity and finding purpose beyond sport • Mental health, career transitions, and knowing when to choose a different path • The business and cultural impact of social media • NIL education, contracts, brand partnerships, and financial wellness • AI upskilling and preparing young people for the future of work • Why sports can be the gateway to entrepreneurship and opportunity • Building a more accessible ecosystem for students, athletes, and communities This is a conversation about graceful disruption, choosing purpose over the expected path, and using everything you've learned to build something that matters. Because sometimes the next chapter isn't about starting over. It's about finally putting all the pieces together. Connect with Chloe and learn more about the work: https://www.athletechacademy.org/ Time Stamps: 00:00 — Welcome to Turmeric & Tequila and Chloe's third appearance 01:03 — Introducing Chloe Barnes Henderson and her D1 athlete background 04:31 — Life skills through sports and helping athletes prepare for life beyond competition 05:00 — Chloe's basketball injury, depression, and losing her athlete identity 06:45 — The administrator who helped Chloe reconnect with purpose through other student-athletes 09:00 — Transitioning from athlete to technology executive, professor, and entrepreneur 12:00 — Lessons from working at Twitter, IPG Media Brands, and Oscar Health 15:00 — Social media, cyberbullying, ethics, and mental health 18:00 — Recognizing signs, trusting timing, and knowing when it is time to leave 19:00 — The creation of Athletic Academy 21:23 — Building Athletic Academy into a grades 9–12 sports-focused high school 22:19 — Athletic LLC and Athletic IQ 22:29 — NIL education, contract management, market research, and conflict resolution 23:00 — The interpersonal dynamics and challenges surrounding NIL compensation 23:00 — Athletic Advantage and AI upskilling for businesses, schools, and nonprofits 23:30 — Using sports as a gateway to teach future-of-work skills 24:00 — AI, financial wellness, entrepreneurship, credentialing, and skill-based learning 33:29 — Connecting student interests with sports, technology, culture, music, and fashion 34:00 — Helping students explore interests instead of locking into one career path 37:00 — Why access to sports and opportunity should not depend on income or ZIP code 37:12 — Keeping Athletic Academy programming free for students 37:43 — Corporate partnerships, donations, and workforce development 38:00 — Teaching students and organizations to use AI ethically and responsibly 44:56 — Chloe's vision for the future of sports, education, and workforce development 45:10 — Final thoughts, where to learn more, and closing conversation 46:34 — End of episode Chloe Barnes-Henderson is a former Division I student-athlete, technology executive, professor, and entrepreneur reimagining how young people prepare for the future of work. A former leader at Twitter, IPG Mediabrands, and Oscar Health, she now serves as a Professor of Practice at Michigan State University and leads Athletech Academy and Athletech LLC, two organizations using AI, workforce development, and the business and culture of sport to create new pathways to opportunity for students across the country. https://www.linkedin.com/in/chloebarnes03/ https://www.facebook.com/chloe.barnes.750983 https://www.instagram.com/chloebarnes03 Athletech Academy is a 501(c)(3), who uses the business and culture of sport to prepare students for the future of work. We are less than a year old and are in grassroots fundraising mode! Anyone that feels compelled by our mission, we would love them to consider a tax-deductible donation via the following link: https://givebutter.com/athletechacademy. https://www.athletechacademy.org/ Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH Sponsors: Colorado Clownfish Swim School Plantiva