Aesthetic Business Masters

nicolems

Aesthetic Business Masters is your go-to podcast for all things marketing, PR, and personal branding in the beauty and aesthetic industry. Each fortnight, we bring you exclusive interviews with leading experts, influencers, and industry insiders who share their tips, insights, and golden nuggets on how to build and grow a successful beauty brand and/or clinic. From mastering social media strategies and personal branding to understanding the power of PR and marketing, we dive deep into the latest trends and proven techniques that can help you stand out in a competitive market. Whether you’re an aesthetician, beauty entrepreneur, or marketer, tune in to gain actionable advice and drive your business to new heights. Subscribe now and stand out from the crowd! To learn more about the Aesthetic Business Masters Community, visit: https://aestheticbusinessmasters.com.au/ Follow us at:  INSTAGRAM FACEBOOK LINKEDIN YOUTUBE

  1. Future-Proof Your Clinic: Build a Business That Runs Without You

    APR 8

    Future-Proof Your Clinic: Build a Business That Runs Without You

    Future-Proofing Your Aesthetic Business: Building an Asset, Not Just an Income What does it really mean to future-proof your aesthetic business? In this episode, Nicole Montgomery is joined by business advisor, speaker, and industry judge Giulia Teaupa to explore how clinic owners can build sustainable, scalable businesses that hold long-term value — with or without them at the centre. Drawing from her experience building, scaling, and exiting her own clinic, Giulia shares a powerful perspective on leadership, decision-making, and designing a business that becomes a true asset — not just a demanding income stream. This conversation goes beyond surface-level strategy. It’s about thinking better, leading better, and creating space to make high-quality decisions that shape your future. What You’ll Learn What future-proofing actually means in a commercial sense The difference between building an income vs an asset Why creating white space is critical for better decision-making How to raise your personal and business standards The role of leadership discipline and consistency Why most clinic owners delay (and risk) exit planning How to start thinking about your exit strategy now The impact of behavioural insights (like DISC profiling) on teams and clients How journaling can improve clarity, focus, and performance Key Takeaways Sustainable growth requires discipline, not just action Better decisions come from better questions — and time to think Your business should be able to run without you Clarity in your personal standards directly influences your business outcomes You’re not just building a clinic — you’re building a long-term asset Action Step This week, take 10–15 minutes to: 👉 Write down your personal standards 👉 Define how you want to show up as a leader 👉 Use this as your anchor for future decisions Connect & Resources Explore more from the Aesthetic Business Masters Podcast: Website: https://aestheticbusinessmasters.com.au/podcast/ Leave a review: Google review: https://g.page/r/CV4WjGUImNh-EBM/review Follow along: Instagram: https://www.instagram.com/aestheticbusinessmasters/ Facebook: https://www.facebook.com/aestheticbusinessmasterspodcast Loved This Episode? If you found value in today’s conversation, be sure to subscribe, leave a review, and share this episode with another clinic owner who needs to hear it. Remember — you’re not just building a clinic… you’re building an asset.

    36 min
  2. Regional Radiance: Building a Premium, Integrity-Led Aesthetic Clinic in Shepparton

    MAR 19

    Regional Radiance: Building a Premium, Integrity-Led Aesthetic Clinic in Shepparton

    Regional Aesthetic Expert Raising the Standard for Safe, Natural Cosmetic Care in Australia Shepparton, VIC — As cosmetic treatments continue to surge in popularity across Australia, one regional clinic is emerging as a trusted voice for safe, natural, and balanced aesthetic care. ANO Cosmetics & Skin, founded by Registered Nurse Olivia Feldtmann, is redefining what modern aesthetics look like — focusing on subtle enhancement, long-term skin health, and safety-first protocols including clinical skin checks prior to any cosmetic or laser treatment. A Skin-First Philosophy in a Trend-Driven World “At ANO, we consider the whole person — skin function, lifestyle, stress, environment and safety,” says Olivia. “Healthy skin is built over time, and cosmetic treatments should enhance someone’s natural features, not change them.” A Regional Voice in a Metro-Dominated Industry “There’s a misconception that high-quality aesthetic care only exists in cities,” she says. “Regional clients are incredibly informed — they want natural, refined results and guidance they can trust.” Learn more: https://anocosmeticsandskin.com.au/ This episode explores patient-first consultations, community trust, smart delegation, and the role of education and social media in growing an award-worthy regional brand.   Media Enquiries or to contact Olivia: Contact: Simone Wyndham @beautyprsydney simone@kichi.com.au

    29 min
  3. Framing the Sale: How Communication Fuels Aesthetic Business Growth

    MAR 19

    Framing the Sale: How Communication Fuels Aesthetic Business Growth

    Emelly Simons is sharp, straight-talking, and fiercely committed to helping salon and clinic owners get their businesses (and their confidence) back on track. She’s been called the sparkly Gordon Ramsay of the industry with over 20 years in the beauty and aesthetics space, she knows exactly what it takes to turn a struggling business into a thriving one, and she’s not afraid to say what others won’t. Her journey began in a small treatment room as a beauty therapist, before evolving into education and then a leadership role managing multimillion-dollar portfolios for one of Australia’s top skin brands. She's worked across day spas, medi-clinics, cosmetic injectables and franchise models, giving her a unique perspective that bridges both the professional and wholesale sides of the industry. But Emelly’s magic isn’t just in strategy, it’s in the way she fuses creative thinking and nervous system support into everything she teaches. Because growing a business isn’t just about numbers; it’s about staying regulated, inspired and clear-headed enough to make bold decisions. Her workshops, coaching, and speaking sessions blend practical tools with creative techniques that help professionals build from the inside out — creating success that feels as good as it looks. Emelly is known for delivering truth with heart. She’ll challenge what’s not working, simplify the overcomplicated, and champion you toward a business that reflects your version of success, not someone else’s formula. Based on the Redlands Coast in QLD, she’s a proud mum of two adult children, and lives for good conversation, fresh experiences, and helping beauty pros back themselves fully — in business and in life. Get in touch with Emelly: Instagram: https://www.instagram.com/thecosmeticindustrycoach Email: thecosmeticindustrycoach@gmail.com Links: learn more about Emelly The Cosmetic Industry Coach  Nicole sits down with Emelly Simons, the Cosmetic Coach, to explore leadership, communication, and building sustainable sales systems for aesthetic clinics. They discuss evolving from practitioner to owner, creating consistent policies and protocols, and using framing to make recommendations feel natural and client-first. Listeners will leave with practical takeaways: how to run effective team meetings and one-on-ones, handle difficult conversations factually, plan daily for business momentum, and gain confidence in making treatment and retail recommendations that improve client outcomes and clinic performance.

    39 min

About

Aesthetic Business Masters is your go-to podcast for all things marketing, PR, and personal branding in the beauty and aesthetic industry. Each fortnight, we bring you exclusive interviews with leading experts, influencers, and industry insiders who share their tips, insights, and golden nuggets on how to build and grow a successful beauty brand and/or clinic. From mastering social media strategies and personal branding to understanding the power of PR and marketing, we dive deep into the latest trends and proven techniques that can help you stand out in a competitive market. Whether you’re an aesthetician, beauty entrepreneur, or marketer, tune in to gain actionable advice and drive your business to new heights. Subscribe now and stand out from the crowd! To learn more about the Aesthetic Business Masters Community, visit: https://aestheticbusinessmasters.com.au/ Follow us at:  INSTAGRAM FACEBOOK LINKEDIN YOUTUBE