Posers with Jodi Hendricks

Jodi Hendricks
  • 5.0 (17)
  • Entrepreneurship
  • Weekly

The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, t**s up, and let’s build something incredible together.

  1. 4d ago

    087: You Can't Just Be a Photographer. You Have to Run the Business.

    This week, I'm doing something different. No perfectly polished script. No eight hours of research and preparation. Just me, a Post-it Note, and some thoughts I've been sitting with. Because fall photography season is kicking my ass, and I'm feeling the pressure. That's the thing about being a high achiever. Sometimes the pressure we put on ourselves is bigger than anything happening in our actual businesses. And that brings me to something else I've been thinking about. Why do photographers think they can build successful businesses while refusing to learn the parts of running a business they don't enjoy? Marketing. Sales. SEO. Showing up online. Building relationships. You don't have to love every part of running a business, but you can't expect to build a profitable one by only doing the fun stuff. So today, we're talking about perfectionism, self-worth, and the uncomfortable truth about what it actually takes to be a successful photography business owner. In This Episode, We'll Cover: Why I'm ditching my usual perfectly scripted podcast format The pressure of being a high achiever and constantly measuring yourself against your past success How I made $250,000 during fall 2025 and why I intentionally scaled back in 2026 Why making less money than last year doesn't automatically mean your business is failing The relationship between perfectionism, self-worth, and business success Why photographers can't afford to ignore marketing, sales, and the other parts of running a business The difference between loving photography and building a profitable photography business Why showing up imperfectly is sometimes exactly what your business needs If this episode hit home and you're ready to build the machine behind your ambition, enrollment for Posers | The Mastermind is officially open. Book a call with me here:https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:36 Winging It This Week02:56 Showing Up05:55Making $250,000 In 4 Months07:30 Intentionally Scaling Back10:55 Self Doubt14:43 Back To Today’s Subject20:27 Business Skills and Photographers22:24 Wrapping Things Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  2. Oct 22

    086: My Clients are Too Cheap for IPS

    Busy season is handing me my ass this year, so this one's coming to you a little late. But it's also the first episode of a brand new series I'm calling Girl, What? You know the face. Head tilted, left eye closed, elevens all scrunched up. It's the face I make when a photographer says something that sounds totally reasonable to her and completely unreasonable to me. Every episode in this series takes one of those beliefs and pulls it apart. This first one came straight out of my DMs, from a photographer who switched to IPS and decided the only fix was finding a whole new, richer clientele. Then my girls in the Posers group chat said something that sounded like the exact opposite. Turns out both stories have the same problem at the root, and it's probably sitting in your business too. In this episode, I talk about: Why switching to IPS isn't about finding rich clients Why it's so tempting to blame your clientele What a pricing structure that works for every client actually needs to do Why this switch takes way more than one email and a couple of posts If you've made the switch to IPS and it's not working the way you hoped, I'd love to talk with you. The next round of the Posers Mastermind starts in February. Book a call with me here: https://calendly.com/j_anne/mastermind-clarity-call Heard a belief in this industry that gives you the "girl, what?" head tilt? Send it to me in the DMs. It might just end up as the next episode. Timestamps:00:00 Posers Podcast Intro00:35 Busy Season Reality Check02:59 The Girl What Series07:49 DM Story IPS Struggles12:51 The Wrong Clientele Myth15:37 Group Chat Rich Client Trap19:16 IPS Is Not About Rich Clients23:05 Transition Messaging And Pricing25:34 Wrap Up And Call To Action26:28 Outro Subscribe And Review 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

  3. Oct 13

    085: One Sales Mistake Cost Me a $40,000 Photography Deal

    I broke my number one rule of sales. The rule I teach my students over and over again. The rule I know better than to break. And it nearly cost me the biggest deal of my photography career. We're talking about a nearly $40,000 opportunity from a single family photography session. The client loved the work, approved the proposal, and was literally asking how she could pay me. And instead of taking her credit card, I told her I'd send an invoice later. Big. F*****g. Mistake. Within 45 minutes, the deal was gone. But here's where the story gets interesting. Instead of letting my bruised ego take over, I asked myself a better question: What does this client still need that only I can provide? That one question helped me turn what could have remained a $10,000 sale into a $21,000 client. In this episode, I'm walking you through exactly what happened, the money block I didn't realize I had, the sales mistakes I made, and how I managed to salvage $11,000 after hearing no. Because understanding sales isn't just about knowing how to close. It's about knowing how to think when things don't go according to plan. In this episode, I talk about: The number one sales rule I broke and why it matters for photographers How a family photography session turned into a nearly $40,000 opportunity Why creating an incredible buying experience is only half the equation The unexpected money block that made me hesitate when my client was ready to pay Why having all decision-makers present matters for high-ticket sales How I lost a $29,000 order during a 45-minute drive back to my studio Why hearing "no" doesn't necessarily mean the entire opportunity is gone How I restructured the deal to recover $8,000 in print sales and another $3,000 in referral revenue Why understanding your value gives you more options when a sale falls apart How confidence in your business helps you navigate mistakes without letting your ego take over If this episode hit home and you're ready to build the machine behind your ambition, enrollment for Posers | The Mastermind is officially open. Book a call with me here: https://calendly.com/j_anne/mastermind-clarity-call Timestamps:00:00 Podcast Intro00:43 Breaking The Rule03:06 Close On The Spot05:48 Client And Big Vision10:59 Designing The Template15:18 The $29K Moment17:12 Money Block Mistake20:16 The Deal Collapses25:29 Salvaging The Offer28:19 Rescue Revenue Strategy33:35 Key Sales Lessons38:51 Mastermind Invitation39:42 Final Wrap Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

  4. Oct 6

    084: Ambition Can Still Keep You Broke

    Ambition Is the Feeling. Strategy Is the Action. Last episode, I gave you permission to want more. This episode, I'm telling you what to do with it. Because ambition on its own isn't going to get you anywhere. Ambition is the feeling. Strategy is the action. And nowhere do I see ambitious photographers get more stuck than in their marketing, where the default answer to a slow month is always "I just need to post more." In this episode, I'm walking you through why running a photography business has never been easier and has never been more distracting, why human behavior hasn't changed even though marketing has, and how every old-school marketing strategy still exists today with a modern makeover. I'm also giving you the exact marketing workweek I'd build for you if your calendar isn't full... and then explaining why that schedule alone still isn't enough. In this episode, I talk about: Why ambition is the front loader and strategy is what backs it What "I just need to post more" is covering up Why it's easier than ever to run a business, and why so many photographers are still struggling The four things people still need before they book you, no matter what decade it is How networking, the Yellow Pages, coupons, sales letters, trade shows, and word of mouth all still exist in your business today, in modern form Why a pretty portfolio is one piece of the system and not the system The 100. 50. 100. marketing workweek, and why it adds up to roughly 25 to 30 hours The questions that separate a schedule from a strategy Why views aren't the goal, and bookings are The difference between generating attention and monetizing attention (and why your free photoshoot giveaway got you 10 new followers and zero bookings) How to stop being busy at marketing and start building a machine If this episode hit home and you're ready to build the machine behind your ambition, enrollment for Posers | The Mastermind is officially open. It's 24 weeks, and eight of them are spent building this exact marketing system with me.Book a call with me here:https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:00 Welcome to Posers02:09 Ambition Needs Strategy04:18 Marketing Beyond Posting10:21 Old School Marketing Updated15:00 The Weekly Marketing Plan19:57 Views vs Bookings22:22 Attention vs Monetization24:59 Build the Marketing Machine28:10 Mastermind Invitation29:36 Final Wrap and Outro 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  5. Sep 29

    083: I’m So F*cking Sick of This

    There’s a message I keep hearing in the photography education world, especially directed at moms building businesses: “Every time you say yes to your business, remember that you’re saying no to your children.”And… no surprise here… I’m f*****g sick of it. Because underneath that seemingly innocent advice is a much bigger conversation about mom guilt, ambition, money, and what we’ve decided a “good mother” is supposed to look like. In this episode, I’m getting personal about why I hear that message so differently, how my own childhood shaped the way I think about money and motherhood, and what happened when I actually lived the version of motherhood we’re so often told we’re supposed to want. We’re talking about building a business while raising kids, financial independence, motherhood and ambition, and the guilt women are handed when they dare to want both. And before you assume this is an argument for choosing your business over your kids... it’s not.This is an argument for something much bigger. Listen to the episode before you decide what you think I’m saying. Book a call with me, link is below, and let's figure out if this is your season. https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:35 The Guilt Phrase04:55 Unpacking The Assumption06:44 Growing Up Poor12:12 What Kids Need13:50 Stay At Home Reality18:05 Divorce And Rebuild18:56 Presence Over Hours21:41 Modeling Partnership22:38 Hallway Desk Lessons26:44 Rewrite The Narrative27:00 Choose Your Way29:44 Questions And Coaching31:48 Wrap Up And Outro 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  6. Sep 22

    082: Myths Costing You Thousands

    I've been doing this podcast for a while now, and lately I feel like we've been moving fast. Quick lessons, straight into tactics, on to the next thing. This episode is me hitting pause on that, on purpose. I want to talk about in-person sales, and specifically, the three myths that are keeping so many of you from ever trying it. Not because IPS is complicated. Because you've been told things about it that just are not true. Here's what sparked this one. A few weeks ago I was driving into the studio and the idea for this episode hit me. That same day, within twelve hours, I got a voice note from a photographer I'd barely spoken to. She told me exactly what was scaring her about making this switch. It lined up with what I'd been thinking about that morning, so I knew I had to build the episode around her words instead of mine. In this episode I'm breaking down the three myths I hear more than anything else. You have to dramatically raise your prices to do IPS. You have to start selling albums and frames and take on a whole new workflow you don't have time for. Your current clients will get angry and leave you. None of them are true, and I walk through exactly why and how to understand IPS better so that we can change your mindset around it. I talk to you about a student who made over twenty two thousand dollars in a single month selling nothing but digitals (no products at all!!) And the real story of what fifteen years of an all-inclusive model actually cost me. Spoiler, it's well over a million dollars. If you've been putting off IPS because you're scared of one of these three things, this episode is for you. And if you're ready to actually build this out in your own business, the pricing structure, the reveal process, the launch system, that is exactly what we work on together inside the Mastermind. For the first time ever, I'm backing it with a guarantee. Book a call with me, link is below, and let's figure out if this is your season. https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:00 Posers Podcast Intro00:35 Slowing Down the Pace02:14 Why This Episode Exists03:01 The DM Voice Note Story04:46 Client Reveal Gone Wrong06:57 Three IPS Myths08:06 Myth One Pricing Fear09:59 Myth Two Products Optional12:37 Myth Three Clients Won’t Leave14:40 Album Impact Real Talk18:22 IPS Eases Overwhelm20:51 My Revenue Switch Story23:01 Mastermind Guarantee Offer24:17 Wrap Up and Call to Action25:00 Outro and Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  7. Sep 15

    081: Don't Wait Until January: 7 Moves to Make in Your Photography Business Now

    You have 11 weeks left in this year. That's it. And if your fall isn't looking the way you hoped it would, it would be really easy to tell yourself you'll just get through the holidays and start fresh in January. New year. New strategy. New you. Except... didn't you say the same thing about 2026? The photographers who are going to be fully booked with the right clients in 2027 aren't going to start building that business on January 1st. They're doing the boring, unglamorous groundwork right now. In this episode, I'm giving you seven moves you can make before the end of the year to set yourself up for a very different 2027. We're talking brand clarity, content that actually builds authority, email lists, social proof, collaborations, and making it stupidly easy for someone who finds you to actually hire you. Because later doesn't exist. Later is just you kicking the thing you know you need to do a little farther down the road. And, Posers? It's go time. In This Episode, We'll Cover: Why waiting until January to work on your business is already putting you behind How to get painfully clear on exactly who you serve and what you want to be known for The simple “I help ___ feel ___ through ___” exercise to clarify your brand Why you need one repeatable content series instead of reinventing the wheel every week How sharing your actual opinions builds authority and attracts the right clients The three jobs your Instagram bio needs to do Why your profile should have ONE obvious next step for someone ready to hire you How to start building an audience you actually own instead of relying entirely on Instagram Why you should be collecting testimonials, screenshots, client reactions, and other proof constantly How getting in front of other people's audiences can grow your business faster than only posting to your own Why you don't need thousands of followers. You need the right people to understand what you do, trust that you can do it, and know exactly how to hire you. You have 11 weeks of runway left. Don't wait for 2027 to start building the business you want in 2027. Start now. Timestamps:00:00 Welcome to Posers00:35 Eleven Weeks Left01:36 Stop Waiting for January04:17 Brand Not Influencer06:27 Seven Moves Start Now06:43 Define Your Niche07:42 Repeatable Content Series08:23 Share Your Point of View09:41 Bio With Next Step10:21 Own Your Audience11:34 Capture Social Proof12:37 Borrow Other Audiences13:27 Booked Out in 202714:23 Mastermind Invitation15:06 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  8. Sep 9

    080: Dummy Maxxing: Why Your Expertise Is Killing Your Content

    You're not too basic. You're not boring. You're just too smart for your own content, and it's costing you bookings. This week I break down “dummy maxxing,” a concept I came across in a carousel that stopped me mid scroll, and I tie it straight back to something I said a few episodes ago: the stuff that feels like basic common sense to you as the expert reads as pure genius to your clients. The problem was never your knowledge. It's that nobody's translating it into something your audience can actually picture happening in their own life. In this one, I get into: why “your kid can be as energetic as they want, I'll still capture the magic” doesn't land the way you think it does the three step framework I use for turning what you already know into captions and pitches that actually convert five real before-and-after examples, including the exact lines I use for a pricing conversation, a posing pitch, and a newborn session. Also in this one: the one on one with a mastermind student this week that I couldn't stop thinking about, and why consistency alone was never going to be enough. Timestamps:00:00 Why your “great” content is getting crickets01:48 What is “dummy maxing”?03:00 Why your audience doesn’t want to translate your expertise04:35 Making your content instantly relevant06:10 Why photographers need to stop “speaking in cursive”07:35 Consistency gets you seen, but messaging makes people stop10:00 Flowery vs. dummy-maxed messaging for photographers11:35 Talking about your pricing and investment12:40 Making posing language actually relatable13:35 Newborn and senior photography examples14:45 Why simple content doesn’t mean less intelligent content15:25 The 3-step framework for dummy maxing your content17:25 Your assignment: dummy max something today 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Concept credit: this episode was inspired by a carousel from marketing coach Morgan Anderson-Alexis (@morganandersonalexis), who coined the term “dummy maxxing.” Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

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5
out of 5
17 Ratings

About

The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, t**s up, and let’s build something incredible together.

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