Posers with Jodi Hendricks

Jodi Hendricks
  • 5.0 (17)
  • Entrepreneurship
  • Updated Weekly

The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, t**s up, and let’s build something incredible together.

  1. 6d ago

    083: I’m So F*cking Sick of This

    There’s a message I keep hearing in the photography education world, especially directed at moms building businesses: “Every time you say yes to your business, remember that you’re saying no to your children.”And… no surprise here… I’m f*****g sick of it. Because underneath that seemingly innocent advice is a much bigger conversation about mom guilt, ambition, money, and what we’ve decided a “good mother” is supposed to look like. In this episode, I’m getting personal about why I hear that message so differently, how my own childhood shaped the way I think about money and motherhood, and what happened when I actually lived the version of motherhood we’re so often told we’re supposed to want. We’re talking about building a business while raising kids, financial independence, motherhood and ambition, and the guilt women are handed when they dare to want both. And before you assume this is an argument for choosing your business over your kids... it’s not.This is an argument for something much bigger. Listen to the episode before you decide what you think I’m saying. Book a call with me, link is below, and let's figure out if this is your season. https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:35 The Guilt Phrase04:55 Unpacking The Assumption06:44 Growing Up Poor12:12 What Kids Need13:50 Stay At Home Reality18:05 Divorce And Rebuild18:56 Presence Over Hours21:41 Modeling Partnership22:38 Hallway Desk Lessons26:44 Rewrite The Narrative27:00 Choose Your Way29:44 Questions And Coaching31:48 Wrap Up And Outro 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  2. Sep 22

    082: Myths Costing You Thousands

    I've been doing this podcast for a while now, and lately I feel like we've been moving fast. Quick lessons, straight into tactics, on to the next thing. This episode is me hitting pause on that, on purpose. I want to talk about in-person sales, and specifically, the three myths that are keeping so many of you from ever trying it. Not because IPS is complicated. Because you've been told things about it that just are not true. Here's what sparked this one. A few weeks ago I was driving into the studio and the idea for this episode hit me. That same day, within twelve hours, I got a voice note from a photographer I'd barely spoken to. She told me exactly what was scaring her about making this switch. It lined up with what I'd been thinking about that morning, so I knew I had to build the episode around her words instead of mine. In this episode I'm breaking down the three myths I hear more than anything else. You have to dramatically raise your prices to do IPS. You have to start selling albums and frames and take on a whole new workflow you don't have time for. Your current clients will get angry and leave you. None of them are true, and I walk through exactly why and how to understand IPS better so that we can change your mindset around it. I talk to you about a student who made over twenty two thousand dollars in a single month selling nothing but digitals (no products at all!!) And the real story of what fifteen years of an all-inclusive model actually cost me. Spoiler, it's well over a million dollars. If you've been putting off IPS because you're scared of one of these three things, this episode is for you. And if you're ready to actually build this out in your own business, the pricing structure, the reveal process, the launch system, that is exactly what we work on together inside the Mastermind. For the first time ever, I'm backing it with a guarantee. Book a call with me, link is below, and let's figure out if this is your season. https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:00 Posers Podcast Intro00:35 Slowing Down the Pace02:14 Why This Episode Exists03:01 The DM Voice Note Story04:46 Client Reveal Gone Wrong06:57 Three IPS Myths08:06 Myth One Pricing Fear09:59 Myth Two Products Optional12:37 Myth Three Clients Won’t Leave14:40 Album Impact Real Talk18:22 IPS Eases Overwhelm20:51 My Revenue Switch Story23:01 Mastermind Guarantee Offer24:17 Wrap Up and Call to Action25:00 Outro and Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  3. Sep 15

    081: Don't Wait Until January: 7 Moves to Make in Your Photography Business Now

    You have 11 weeks left in this year. That's it. And if your fall isn't looking the way you hoped it would, it would be really easy to tell yourself you'll just get through the holidays and start fresh in January. New year. New strategy. New you. Except... didn't you say the same thing about 2026? The photographers who are going to be fully booked with the right clients in 2027 aren't going to start building that business on January 1st. They're doing the boring, unglamorous groundwork right now. In this episode, I'm giving you seven moves you can make before the end of the year to set yourself up for a very different 2027. We're talking brand clarity, content that actually builds authority, email lists, social proof, collaborations, and making it stupidly easy for someone who finds you to actually hire you. Because later doesn't exist. Later is just you kicking the thing you know you need to do a little farther down the road. And, Posers? It's go time. In This Episode, We'll Cover: Why waiting until January to work on your business is already putting you behind How to get painfully clear on exactly who you serve and what you want to be known for The simple “I help ___ feel ___ through ___” exercise to clarify your brand Why you need one repeatable content series instead of reinventing the wheel every week How sharing your actual opinions builds authority and attracts the right clients The three jobs your Instagram bio needs to do Why your profile should have ONE obvious next step for someone ready to hire you How to start building an audience you actually own instead of relying entirely on Instagram Why you should be collecting testimonials, screenshots, client reactions, and other proof constantly How getting in front of other people's audiences can grow your business faster than only posting to your own Why you don't need thousands of followers. You need the right people to understand what you do, trust that you can do it, and know exactly how to hire you. You have 11 weeks of runway left. Don't wait for 2027 to start building the business you want in 2027. Start now. Timestamps:00:00 Welcome to Posers00:35 Eleven Weeks Left01:36 Stop Waiting for January04:17 Brand Not Influencer06:27 Seven Moves Start Now06:43 Define Your Niche07:42 Repeatable Content Series08:23 Share Your Point of View09:41 Bio With Next Step10:21 Own Your Audience11:34 Capture Social Proof12:37 Borrow Other Audiences13:27 Booked Out in 202714:23 Mastermind Invitation15:06 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  4. Sep 9

    080: Dummy Maxxing: Why Your Expertise Is Killing Your Content

    You're not too basic. You're not boring. You're just too smart for your own content, and it's costing you bookings. This week I break down “dummy maxxing,” a concept I came across in a carousel that stopped me mid scroll, and I tie it straight back to something I said a few episodes ago: the stuff that feels like basic common sense to you as the expert reads as pure genius to your clients. The problem was never your knowledge. It's that nobody's translating it into something your audience can actually picture happening in their own life. In this one, I get into: why “your kid can be as energetic as they want, I'll still capture the magic” doesn't land the way you think it does the three step framework I use for turning what you already know into captions and pitches that actually convert five real before-and-after examples, including the exact lines I use for a pricing conversation, a posing pitch, and a newborn session. Also in this one: the one on one with a mastermind student this week that I couldn't stop thinking about, and why consistency alone was never going to be enough. Timestamps:00:00 Why your “great” content is getting crickets01:48 What is “dummy maxing”?03:00 Why your audience doesn’t want to translate your expertise04:35 Making your content instantly relevant06:10 Why photographers need to stop “speaking in cursive”07:35 Consistency gets you seen, but messaging makes people stop10:00 Flowery vs. dummy-maxed messaging for photographers11:35 Talking about your pricing and investment12:40 Making posing language actually relatable13:35 Newborn and senior photography examples14:45 Why simple content doesn’t mean less intelligent content15:25 The 3-step framework for dummy maxing your content17:25 Your assignment: dummy max something today 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Concept credit: this episode was inspired by a carousel from marketing coach Morgan Anderson-Alexis (@morganandersonalexis), who coined the term “dummy maxxing.” Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  5. Sep 1

    079: How to Leap (Even when you’re Terrified)

    I'm breaking my own rule this week. Usually I wait until I've already lived a lesson before I hand it to you wrapped up nice and pretty — this time I hit record in the middle of it, scared, with no idea yet how it ends. It starts with one of those days where everything pops off at once: wins flooding the group chat, an inquiry landing for next year's Mastermind, waitlist signups rolling in. Then, almost on the heels of that high, my operations manager dropped a conversation I wasn't ready for one that means nearly doubling what I spend every single month, with no guarantee the revenue shows up to match it. In this one, I get into: The high of watching wins pour into the group chat… and why that feeling is proof something bigger is moving. The real, un-cleaned-up moment my ops team asked me to double monthly spend, and why I cried about it before I said yes. Why "force the standard instead of shrinking back" sounds inspiring as a concept and feels completely different when it's your own number on the page The exercise I've used since my divorce… to help make big decisions even when they are terrifying. Why this is an open-loop episode: no resolution, no bow on top, just what the messy middle actually looks like from inside it If you're sitting on your own version of this… a new hire, a hard commitment, a level you know you need to step into… this episode isn't going to hand you an answer. It's going to hand you company. Timestamps:00:00 Posers Podcast Intro00:35 Messy Middle Confession02:45 A Day of Big Wins05:26 The Expansion Ask07:00 Fear and The Numbers09:08 Forcing The Standard10:23 Identity Before Strategy12:28 Future Vision Practice15:18 You Will Not Feel Ready16:18 No Tidy Ending Yet18:27 Closing and Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  6. Aug 25

    078: You're Tracking the Wrong Number

    Confession: I am painfully Type B about my business. I despise spreadsheets. I barely look at my P&L. The only number I actually check is the year to date tab in Stripe, green means I'm on track, red means tighten up, and that tells me almost nothing about what's actually happening underneath it. So I stopped tracking the outcome and started tracking the behavior instead, and it's the single biggest thing that's taken me from panicking every quarter to feeling calm about where this business is headed. In this episode I walk through the scale versus protein grams idea that changed how I think about this completely, why checking your revenue once a quarter is the business equivalent of weighing yourself once a week and having no idea why the number didn't move, and what to track instead so you always know, daily, whether you're doing the things that actually lead somewhere. This is the same shift that's helped me scale from $40,000 a year to over half a million, and it's a core part of what I teach inside the Mastermind. Timestamps:00:00 Welcome to Posers00:42 The Shift That Calms01:33 Type B Money Tracking03:02 Track What You Control03:51 Weight Loss Analogy06:42 Revenue Is Outcome07:39 Behavior Metrics List09:22 Fix Leaks Fast10:48 Homework and 80 2012:31 Revenue Disclaimer13:40 Mastermind Invitation14:26 Outro and Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  7. Aug 18

    077: Simple Sales Is Simply Sabotage

    I ruffled feathers the last time I went after a pricing model in this industry. This time I'm doing it again, and I'm not sorry. If you're running Simple Sales, sometimes called Collections, where clients pick a number of images before the session and get the option to upgrade to the full gallery later for a small fee, this episode is your mirror. I break down exactly why this model isn't a simplified version of IPS. It's the opposite of IPS. It removes the buying moment, the guidance, the urgency, all of it, and leaves your client alone on her couch with a gallery and a budget she picked before she ever saw her kids' faces in it. I scored five common pricing structures against ten factors that actually drive a sale, things like emotion, guided decision making, scarcity, and revenue that isn't capped. True IPS hit all ten. Simple Sales hit zero. The only model on the entire table that failed every single one.One of my students made the switch off this model and went from $4,500 on a mini shoot series to over $20,000 with the same number of sessions. I'm not coming for you if this is your model. I'm coming for the model. Come find out why simple doesn't mean better, it means less, and decide for yourself what your business actually needs. Timestamps:00:00 No Fluff Welcome00:37 The Pricing Bombshell03:41 What Simple Sales Is09:49 Why It Fails Clients11:13 Online Cart Psychology18:34 The 10 Buying Factors23:05 Choose IPS Over Comfort24:39 Mastermind Invitation25:42 Outro And Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

  8. Aug 11

    076: The Two Minute System That Made Me $13,000

    I used to think building a mockup meant hours in ProSelect, a couple hundred bucks on Etsy templates, and still ending up with something so flat it looked like a paper doll with a Velcro dress. Then I finally had one thought that changed everything. One of my clients had forty foot vaulted ceilings, gorgeous floating shelves, and absolutely nothing on them. I built her the same lifeless two dimensional mockup I always did, hated it, and finally asked, what if AI could do this instead. Turns out it could, and it took two minutes to build a mockup so real it looked like a designer had already been through her house. A $13,000 wall in about two minutes. In this episode I'm breaking down exactly what I did, the five step system so simple you'll want to kiss my toes, why your brain remembers a picture a thousand times better than a sentence, and how to stop proving frames will fit and start selling the actual dream. In this episode, we'll cover: Why ProSelect and Etsy mockups are actively killing your close rate  The real client story behind a $13,000 gallery wall  The five step process, in order, so you can use it today  The psychology of why a finished image sells harder than any pitch  How to stop selling prints and start selling a feeling Want to steal the exact prompt process? Come find me on Instagram, I'll be sharing the before and afters from this one. Timestamps:00:00 Podcast Intro00:35 Why Mockups Matter02:46 Old Way Problems08:05 Client Story Breakthrough11:17 AI Rendering Workflow13:43 Psychology Behind Yes15:21 Five Step Process18:11 Sell The Feeling19:45 Wrap Up And CTA20:11 Subscribe And Goodbye 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

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5
out of 5
17 Ratings

About

The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, t**s up, and let’s build something incredible together.

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