Shopper Matters Podcast

ShopperMatters
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Shopper Matters Podcast

  1. 3d ago

    Shopper Matters Episode 13: What Near-Date Food Reveals About Today's Shopper, with Flashfood CEO Jordan Schenck

    Today's shoppers aren't just chasing lower prices. They want affordability, healthier eating, and confidence in what they buy, all in the same trip. On this episode of Shopper Matters, host Michael La Kier talks with Jordan Schenck, CEO of Flashfood, about what near-date fresh food reveals about modern shopper behavior. They cover why deal-seeking has lost its stigma, how affordability unlocks healthier habits, and why independent grocers should stop treating shrink as a cost center. It's a practical listen for retailers who want to turn surplus inventory into traffic, loyalty, and new revenue.

  2. Jul 22

    Shopper Matters Episode 12: Why Watermelon Is a $3.2 Billion Opportunity Most Retailers Are Missing

    In this episode of Shopper Matters, the National Watermelon Promotion Board's Julimar Rosado shares fresh shopper research with host Michael La Kier — from which households drive the most category dollars to why cut vs. whole watermelon means different things to shoppers. A practical, data-backed conversation for any retailer selling produce.

  3. Jun 2

    Shopper Matters Episode 11: Data, AI, and the Future of Commerce Media

    Explore how data and AI are shaping commerce media, emphasizing the shopper experience as the ultimate goal in retail strategies and planning in this episode of Shopper Matters with Goodway Group guests VP of Commerce Media Briana Finelli and SVP of Growth Joe Frick.

  4. Mar 25

    Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion

    Host Michael La Kier sits down with Lynn Neal, global practice officer at Sellcheck, to explore one of the most powerful and often misunderstood drivers of retail success: behavioral science. With over three decades of experience at Procter & Gamble and now helping brands optimize creative effectiveness through AI and behavioral insights, Neal shares practical strategies that retailers and manufacturers can apply immediately to improve shopper engagement and conversion. If you’re navigating today’s complex omnichannel environment, this episode offers a clear reminder: winning isn’t about more messaging — it’s about better-aligned messaging with how shoppers actually think and behave.

  5. Feb 12

    Shopper Matters Episode 9: AR Marketing’s Melissa Carrick on Social Media’s In-store Impact

    In the latest Shopper Matters episode, AR Marketing’s Melissa Carrick and IGA’s Michael La Kier share how retailers can turn social content into real trips, loyalty signups, and sales. Discover what’s working now and how independents can win locally.

  6. Jan 5

    Shopper Matters Episode 8: Instacart’s Nick Nickitas on Why eCommerce is No Longer Optional

    What if e-commerce could pay for itself? In the latest Shopper Matters episode, Instacart’s Nick Nickitas explains how retail media, AI, and scale are helping independent grocers grow sales and profit.

  7. 12/17/2025

    Shopper Matters Episode 7: USHBC’s Kevin Hamilton on Growing Blueberry Demand

    Blueberries are going beyond breakfast. Discover how the U.S. Highbush Blueberry Council is driving frequency, expanding occasions, and helping retailers grow baskets through emotion and omni-channel activation.

  8. 11/11/2025

    Shopper Matters Episode 6: The New Rules of Grocery Engagement

    In this episode of Shopper Matters, host Michael La Kier sits down with Rob Belcore, Chief Commercial Officer of RSA America, to explore how independent grocers can compete—and win—in a data-driven, digital-first world. Belcore shares insights from millions of shopper transactions, explaining how local grocers can harness personalization, loyalty programs, and mobile technology to deepen customer connections without losing their community touch. From macro-to-micro engagement strategies to the ROI mindset needed for AI and automation, this conversation reveals how the next generation of independent grocery retail is being built—one personalized offer at a time.

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About

Shopper Matters Podcast

Information

  • Creator
    ShopperMatters
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Shopper Matters Podcast